Customer Relationship Management

This module introduces business analytics applications in marketing and customer relationship management (CRM). The topics covered include clustering models for customer segmentation, patterns and association rule mining for market basket analysis, prediction models for customer acquisition and churn analysis, analysis of human mobility patterns, and predictive models for fraud detection.

Job requirements

• A Master's degree from a reputable university. A Doctorate degree would be an advantage.

• At least 2 years of teaching experience at tertiary level

• 5 years of relevant working experience would be an advantage

We regret that only shortlisted candidates will be notified.