Role Overview

This role is where brand strategy becomes real. The Creative Lead, Marketing is responsible for concepting and delivering the full volume of marketing assets across every channel — translating brand guidelines into high-quality, on-brand creative that drives performance.

This person is equal parts creative and operator: a strong conceptual thinker who can also manage a high-volume, multi-channel workload with precision. They are the primary production engine for the marketing team, working closely with performance, lifecycle, and integrated marketing to concept, build, version, and test.

A high degree of collaboration is required with other internal creative partners and marketing stakeholders.

What You'll Do:

Marketing Asset Development

• Concept and produce net-new creative across the full channel mix: email templates, paid social (static and video), organic social, landing pages, sales enablement materials, swag, and print.
• Build and maintain a scalable template library for all recurring formats, ensuring the team can execute efficiently at volume.
• Manage versioning across all active assets — audience variants, regional cuts, seasonal updates — with clear file naming and version control.
• Support A/B testing creative: develop test variants based on hypotheses from marketing stakeholders

Brand-to-Execution Translation

• Apply brand guidelines to every asset, format, and channel.
• Identify gaps between brand standards and execution realities; surface those to the Creative Director proactively.
• Maintain brand consistency across a high volume of outputs without sacrificing craft or speed.

Channel & Team Collaboration

• Partner with Integrated Marketing stakeholders and channel leads to understand creative needs, timelines, and performance context.
• Align with the Creative Director on brand direction, active priorities, and upcoming brand moments.
• Communicate proactively on timelines, capacity, and tradeoffs — no surprises.

Production Support

• Identify, brief, and manage external creative vendors when projects require photography, video production, or additional design bandwidth (e.g., versioning).
• Maintain quality control and timeline accountability for all outsourced work.
• Leverage AI tools strategically to increase throughput without sacrificing quality.

What you'll bring:

• 7–10 years in creative roles, with a portfolio demonstrating both strong conceptual thinking and high-volume execution across digital channels.
• Deep channel fluency: you know what good looks like in paid social, email, landing pages, and print, and you can execute across all of them.
• Strong design skills with working knowledge of motion/video direction for social formats.
• Experience with performance and brand marketing — you work well with performance and lifecycle marketers who speak in metrics.
• Organized and methodical about version control, A/B test documentation, and file management.
• Collaborative and communicative.
• Comfortable as an individual contributor producing high-quality work at volume without a team beneath you.
• Fast-moving, deadline-oriented, and resourceful in a constrained environment.

Preferred

• Experience in B2B, ecommerce, or design-adjacent businesses.
• Familiarity with A/B testing frameworks for creative (copy variants, visual tests, format tests).
• Background in performance marketing creative and/or lifecycle/email design.
• Familiarity with the architecture, interior design, or built environment industry.