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About this Assistant Product Development Manager - Shenzhen role at CASETiFY

CASETiFY · Onsite · Shenzhen

Purpose of Position

  • We are seeking an Assistant Product Development Manager to join our global Product Development team. Reporting to the Associate Product Development Director, you will support the end-to-end development and commercial readiness of the protective case product line, moving concepts through to post-launch analysis with clear timelines, quality standards, and commercial viability. You will work closely with the product leadership and wider cross-functional units to keep the line commercially sharp and operationally reliable.


Job Descriptions

  • Owns the end-to-end product development process for the protective case line from concept through post-launch analysis.
  • Prepares ROI analyses, development timelines, and launch plans in coordination with internal teams and manufacturing partners.
  • Collaborates with product designers and engineers to develop design concepts and specifications that meet customer requirements and manufacturing capabilities.
  • Partners with suppliers and the sourcing team to identify, test, and manage materials and suppliers that meet performance, cost, quality, and lifecycle requirements.
  • Manages the product development and production process by aligning manufacturers, vendors, and internal teams on timelines, product quality, and regulatory compliance.
  • Builds short- and long-term sales forecasts and management reports that inform pricing, volume, and resource decisions.
  • Determines product pricing by analyzing market research, production and sales costs, anticipated volumes, and special-order requirements.


Requirement

  • Degree in Engineering, Industrial Design, or a related field.
  • 5+ years’ experience managing end-to-end product development for consumer goods or tech accessories, including manufacturing coordination. Experience with protective cases, phone accessories, or similar lifestyle tech products is an advantage.
  • Hands-on experience coordinating with manufacturers and vendors on timelines, quality standards, and regulatory requirements.
  • Strong negotiation and analytical skills, with the ability to assess product viability and market fit.
  • Excellent time management and ability to manage multiple projects simultaneously.
  • Committed to delivering quality results on time, with strong attention to detail, accountability, and responsibility.
  • Excellent communication skills and ability to engage across all organizational levels.
  • Fluent in spoken and written English and Cantonese.
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About CASETiFY

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. We are expanding our team in order to deliver the best-in-market engagement and products for our growing community. 

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