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About this Account Manager (m/f/d) role at LEGO

LEGO · Hybrid · Munich

Job Description

Just imagine bringing the LEGO® brand closer to shoppers through the retailers who live and breathe toys. Then make it real.

As Account Manager Toy Specialist in Munich, you’ll manage important retail partnerships across the DACH region, including branded-channel and specialist accounts. You’ll combine commercial ownership, account planning and hands-on execution to build profitable growth for the LEGO® brand.


Play your part in our team succeeding

Our Toy Specialist team manages a broad portfolio ranging from major branded-channel accounts such as LEGOLAND to specialist and independent toy retailers. Working closely with Account Management colleagues and partners across Trade Marketing, Field Sales, Operations and Demand Planning, you’ll help shape plans that connect commercial priorities with memorable shopper experiences.

The role brings you particularly close to our products and retail partners, with considerable ownership for your accounts and plenty of opportunities to build, rebuild and inspire as the team develops.


Core Responsibilities

  • Manage retail partnerships and commercial performance across assigned Toy Specialist accounts, taking ownership of day-to-day relationships, business operations and plans that support profitable growth. 
  • Build and execute Joint Business Plans with retail partners, setting commercial priorities and translating regional direction into clear customer plans and actions. 
  • Shape the annual Sales and Marketing calendar, covering launches, shopper occasions, consumer content and sales-driving promotions, while tracking execution and following up on outcomes. 
  • Partner across Trade Marketing, Field Sales, Operations, Demand Planning and Marketing to coordinate priorities and deliver consistent execution across brick-and-mortar and relevant omnichannel accounts. 
  • Use customer data and commercial insights to assess performance, develop recommendations, manage the P&L within agreed parameters and support profitable double-digit growth ambitions. 

Do you have what it takes? 

  • Experience in commercially focused roles within consumer goods, branded products or a comparable environment, with exposure to account management or customer-facing sales responsibilities. 
  • Comfortable taking ownership, getting things done and approaching challenges with curiosity, commercial judgement and a growth mindset while contributing as an active team player. 
  • Analytical and organized, with the ability to turn customer and performance data into clear conclusions, recommendations and priorities while managing competing demands. 
  • Proficient in German, English and French, as the account portfolio includes French-speaking customer relationships alongside German-speaking and international partners. 
  • Confidence working with Microsoft Office, particularly Excel. 

Nice to Have: 

  • Experience with omnichannel activations across Sales or Marketing 
  • Exposure to FMCG, sports, toys or another consumer brand environment where shoppers have a close connection with products and brands. 

#LI-MB3 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Ready to apply to LEGO?
Apply to LEGO

About LEGO

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in c ontinuing our mission to “inspire and develop the builders of tomorrow ” .

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