About this Trade Show Sales Account Manager role at Advertising Specialty Institute
ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.
ASI currently has a hybrid work model. This position requires in‑person attendance at our office on Tuesdays and Wednesdays.
ASI is seeking a customer-focused, relationship-driven Account Manager to join our ASI Show team. This role manages and grows an assigned portfolio of supplier clients while selling exhibit space, advertising, and sponsorship opportunities across ASI Show events.
The ideal candidate is a strong communicator who can understand client needs, identify sales opportunities, and deliver a high level of service throughout the event experience. Reporting to the Vice President, Supplier Sales, this individual will collaborate with Account Executives and internal teams to retain and grow business while achieving individual sales and revenue goals.
Expected total compensation is $100,000 - $135,000, with a base salary of $70,000 - $80,000. Individual pay within the range will be based on role-related experience, education, skills, and qualifications.
Responsibilities:
- Sell exhibit space, sponsorships, advertising, and event participation opportunities for ASI trade shows, hosted buyer events, and industry exhibitions.
- Develop new business and grow existing accounts by identifying sales opportunities and building strong relationships with supplier clients.
- Partner with Account Executives to identify sales opportunities, retain existing business, and achieve revenue goals.
- Educate clients on upcoming ASI Show events, education, networking opportunities, and strategies to maximize ROI.
- Develop new business opportunities through ongoing communication with existing and prospective supplier clients.
- Manage and grow relationships with assigned supplier accounts through regular communication, follow-up, and consultative service.
- Keep clients informed of important show requirements and deadlines, including pricing, advertising, shipping, and payment deadlines.
- Maintain accurate sales, account, and customer activity records within Microsoft Dynamics CRM.
- Provide on-site support during ASI Shows, assisting clients with booth and other show-related needs.
- Meet with clients during events and attend/staff major, regional, and local trade shows and hosted buyer events throughout the year as needed.
Qualifications:
- 3+ years of event and/ or tradeshow sales experience, with experience representing a company at trade shows, conferences, conventions, or industry events.
- Demonstrated ability to build strong customer relationships, identify customer needs, qualify leads, and promote products or services effectively.
- Strong communication, interpersonal, negotiation, and customer service skills.
- Proven ability to work toward individual sales, revenue, and account retention goals.
- Strong organizational skills and attention to detail for tracking leads, follow-up activities and managing multiple accounts and deadlines.
- Ability to collaborate effectively with sales teams and cross-functional partners.
- Proficiency with CRM systems (Microsoft Dynamics preferred), lead capture tools, and Microsoft Office applications.
- Ability and willingness to travel to trade shows and hosted buyer events throughout the year as needed.
- Bachelor’s degree or equivalent combination of education and relevant experience preferred.
ASI offers full-time employees a comprehensive benefits package including:
- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.
Visit our company career web site at www.asicareers.com.
