Company

Bass Pro Shops

About Bass Pro Shops Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor e quipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops joined forces with Cabela’s to create a “best-of-the-best” e xperience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group , offering an unsurpassed collection of industry-leading boat brands, a