The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client’s social presence across key platforms. This role blends strategic planning with hands-on content creation, writing compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions. 

Responsibilities

• Develop and execute multi-platform B2B social media strategies aligned with brand goals and marketing campaigns. 

• Conduct audience, competitor, and trend research to inform content direction. 

• Create and manage content calendars, ensuring a cohesive narrative across channels. 

• Collaborate with client leads and internal design, animation, and PM teams to support initiatives. 

• Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.). 

• Conceptualize original content ideas, campaigns, and storytelling angles. 

• Ensure all copy reflects brand voice, messaging guidelines, and user intent. 

• Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions). 
• Present social strategies, campaign recommendations, and performance insights to clients and stakeholders. 
• Serve as a trusted advisor on social media trends, platform updates, and best practices. 

• Identify emerging trends, cultural moments, and engagement opportunities. 

• Track performance metrics in Hootsuite and generate regular reports. 

• Analyze insights to refine content strategy, improve engagement, and inform future campaigns. 

• Conduct A/B tests on copy, hooks, CTAs, and posting times. 

Requirements

• B2B experience required. 

• 5+ years of experience in social media strategy, content creation, or digital marketing. 

• Strong writing and storytelling skills with a portfolio of social content or campaign copy. 

• Experience presenting social media strategies and performance results to clients and executive stakeholders.  

• Proficiency with major social platforms, publishing tools, and analytics dashboards. 

• Strong understanding of social media KPIs, attribution, and reporting methodologies.  

• Experience working with social listening and monitoring tools (e.g., Brandwatch, Sprinklr, Meltwater, Talkwalker).  

• Understanding of SEO principles, creator trends, and social media best practices. 

• Ability to manage multiple projects, meet deadlines, and adapt quickly to changing priorities. 

• Ability to travel to Stamford, CT to meet with client as needed.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred. 

Benefits

• This is a contract role through the end of 2026.
• Benefits are not offered.
• Payment is made via payroll as a temp W-2.