Position Summary

Role and Responsibilities

• Lead and coordinate regional B2B marketing activities across multiple markets, ensuring alignment with business objectives.
• Plan and execute integrated demand generation campaigns across digital and offline channels, including website, LinkedIn, email marketing, events, and product launches to generate qualified sales leads.
• Manage regional marketing budgets, agency partners, and internal procurement/approval processes to ensure efficient and compliant campaign execution.
• Partner closely with Sales and cross-functional stakeholders to support Account-Based Marketing (ABM), lead generation, and pipeline growth.
• Monitor campaign performance, leverage marketing automation and AI tools, and optimize marketing effectiveness through data-driven insights.
• Advise and assist local subsidiaries with their quarterly marketing plans and budgets.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline.
• Minimum 6 years of B2B marketing experience, with 8 years above total marketing experience, preferably in a regional or multinational environment,
• Proven experience in demand generation, digital marketing, marketing automation, and lead management.
• Good understanding of sales enablement, Account-Based Marketing (ABM), customer segmentation, and campaign performance measurement.
• Experience managing marketing budgets, external agencies, and cross-functional projects.
• Familiarity with AI-powered marketing tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve marketing productivity and campaign execution.
• Strong communication, coordination, and stakeholder management skills, with the ability to work effectively across multiple markets.

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