Microsoft Ecosystem and Partner Marketing Activation   

• Own the marketing activation of Cloudforce’s Microsoft partnership, including Microsoft’s 2025 Education Partner of the Year recognition, M12 investment, Azure Marketplace presence, Marketplace Rewards benefits, co-sell motions, and the Microsoft + Cloudforce partnership story. 

• Develop and manage partner marketing plans that translate Microsoft and ecosystem relationships into campaigns, content, events, and sales enablement that support pipeline growth. 

• Coordinate with internal Microsoft-facing stakeholders to identify field-aligned campaign opportunities, co-sell priorities, marketplace motions, and co-marketing programs. 

• Help activate priority Marketplace Rewards and other partner program benefits, including co-branded assets, Microsoft-funded campaigns, marketplace content, demand generation offers, and partner-facing materials. 

• Ensure partner campaigns support Cloudforce’s target markets, especially higher education, with secondary focus on state and local government. 

Co-Marketing Campaigns and Programs 

• Plan and execute co-marketing campaigns with Microsoft and other strategic partners, including joint webinars, sponsored sessions, event activations, co-branded content, newsletter placements, partner email campaigns, and field-aligned account outreach. 

• Partner with Demand Generation to ensure every partner campaign has clear goals, target accounts, audience segments, messaging, offers, CTAs, tracking, and follow-up motions. 

• Coordinate with Marketing Operations and RevOps to ensure partner campaigns are properly tracked in HubSpot, including UTMs, campaign attribution, lead routing, account engagement, and pipeline reporting. 

• Manage campaign timelines, approvals, partner deliverables, content dependencies, and internal stakeholder coordination. 

• Build repeatable playbooks for partner campaign planning, launch readiness, follow-up, and performance reporting. 

Partner Content, Messaging, and Enablement   

• Develop partner-facing and co-branded content that clearly explains Cloudforce’s role in the Microsoft ecosystem and the value of nebulaONE® for governed, campus-wide AI adoption.  

• Help build and maintain the Copilot + nebulaONE® partnership content track, positioning Copilot as the M365 productivity front door and nebulaONE® as the sovereign, multi-model, multi-agent institutional AI gateway.  

• Partner with Product Marketing and Content to create partner-ready messaging, one-pagers, webinar abstracts, event descriptions, partner pitch decks, field enablement materials, marketplace copy, and campaign assets.  

• Ensure all partner content reflects Cloudforce’s approved messaging, brand voice, and language standards.  

• Coordinate required reviews for external partner assets, including technical accuracy, business strategy, Microsoft/partner alignment, brand, legal, and customer-specific approvals where needed. 

Events, Webinars, and Field Alignment 

• Partner with Events and Demand Generation to activate partner opportunities at key conferences, sponsored sessions, webinars, executive dinners, and partner-aligned field events. 

• Support the planning and execution of partner-led or co-sponsored webinars, including abstracts, speaker coordination, partner promotion, registration tracking, attendee follow-up, and performance reporting. 

• Help connect partner activities to target account strategy, ensuring field-aligned programs create meaningful engagement with priority institutions. 

• Coordinate internal preparation for partner-facing events, including briefing documents, talking points, follow-up plans, and sales enablement materials. 

Performance Reporting and Optimization 

• Track and report partner marketing performance, including campaign engagement, webinar registrations and attendance, target account activity, MQA creation, pipeline sourced or influenced, marketplace engagement, and partner-influenced opportunities. 

• Build monthly reporting that shows which partner programs are creating measurable demand and which need adjustment. 

• Use campaign and pipeline data to recommend improvements to partner messaging, campaign structure, audience targeting, and follow-up motions. 

• Maintain visibility into partner marketing calendars, campaign status, deliverables, and outcomes for marketing, sales, and executive stakeholders. 

• 4–6 years of B2B marketing experience, including experience in partner marketing, alliance marketing, demand generation, field marketing, or ecosystem marketing.  

• Experience planning and executing co-marketing campaigns such as joint webinars, co-branded content, partner email campaigns, events, marketplace campaigns, or field-aligned programs.  

• Strong project management skills, with the ability to coordinate multiple stakeholders, deadlines, approvals, and campaign dependencies.  

• Strong writing and messaging skills, including the ability to create clear partner-facing content, campaign briefs, webinar abstracts, enablement materials, and promotional copy.  

• Experience working with CRM or marketing automation platforms, preferably HubSpot, to support campaign tracking, segmentation, reporting, and attribution.  

• Strong analytical skills and comfort reporting on campaign performance, engagement, and pipeline contribution.  

• Ability to work cross-functionally with Marketing, Sales, RevOps, Product Marketing, Customer Success, partner teams, and external partner stakeholders. 

• Experience with the Microsoft partner ecosystem, including co-sell, Azure Marketplace, Marketplace Rewards, Microsoft field teams, partner programs, or Microsoft-aligned go-to-market motions.  

• Experience marketing to higher education, state and local government, or other regulated institutional buyers.  

• Familiarity with AI, cloud, SaaS, enterprise technology, cybersecurity, data governance, or digital transformation markets.  

• Experience supporting account-based marketing programs or field-aligned campaigns for target accounts.  

• Experience developing partner enablement materials for sales teams, channel teams, or partner field sellers.  

• Familiarity with marketplace-led growth, partner-sourced pipeline, partner-influenced pipeline, or co-sell reporting.