Job Description:

We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

We are looking for a CRM & Loyalty Architect with deep expertise in Microsoft Dynamics 365 Customer Engagement and Power Platform to design and deliver best-in-class customer engagement solutions. In this role, you will act as a trusted advisor to clients, leading architecture, implementation, and pre-sales activities across CRM and loyalty initiatives. You will combine architect-level technical expertise with client-facing consulting skills, helping organizations transform their customer experience through scalable and innovative CRM ecosystems.

Your Job at Merkle:

• Lead the architecture and design of CRM & Loyalty solutions based on Microsoft Dynamics 365 (Sales, Customer Insights) and Power Platform (Dataverse)

• Translate client business needs into scalable, secure, and high-performing solution architectures

• Define and implement integration patterns between Dynamics 365 / Dataverse and surrounding systems

• Lead or support Dynamics 365 migration programs, ensuring a smooth transition from legacy platforms

• Act as a Subject Matter Expert (SME) in client engagements, delivery projects, and pre-sales activities

• Collaborate closely with business stakeholders, product owners, and delivery teams

• Provide technical leadership and governance across the full delivery lifecycle

• Support solution design during RFPs, proposals, and client pitches

• Ensure adherence to architectural standards, best practices, and performance benchmarks

• Identify risks and define mitigation strategies for complex CRM implementations

• Stay up to date with the latest Microsoft ecosystem innovations and industry trends

Your Skills for Merkle:

• Architect-level expertise in Microsoft Dynamics 365, especially:

  • Dynamics 365 Sales

  • Dynamics 365 Customer Insights

  • Dataverse

• Understanding and hands on experience with various Azure service, mainly Service bus, Event hub or Azure Functions

• Hands on experience with different migration tools and ETLs (i.e. Azure Data Factory, KingswaySoft)

• Strong knowledge of CRM architecture principles, including data models, security, and scalability

• Proven experience with integration patterns (APIs, middleware, event-driven architectures, etc.)

• Hands-on experience with Dynamics 365 migrations and transformation programs

• Experience working in client-facing roles, including workshops, stakeholder management, and advisory

• Familiarity with Success by Design methodology

• Experience and knowledge of running discovery workshops with customers from different industries

• Ability to contribute to pre-sales and business development activities

• Strong understanding of end-to-end CRM and customer engagement ecosystems

• Excellent communication and presentation skills

Nice to Have

• Experience with Salesforce or other CRM platforms (strong plus)

• Experience in multi-system landscapes and enterprise architecture

• Microsoft certifications (Dynamics 365, Azure)

Languages

• Excellent communication skills in both German and English

What’s in It for You?

Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale.

Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options.

Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where every team member’s unique perspective is valued, and everyone is welcome.

Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation.

Innovation-Driven Work: Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies.

Purpose-Driven Culture: Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact.

Growth Opportunities: Expand your skills through training, mentorship, and data-driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach.

*many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiter 

Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together. 

For more information contact Silvia Stojcic, Talent Acquisition Business Partner.

*At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society." We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment. 

#LI-MERKLE #LI-SS6

Location:

Brand:

Time Type:

Contract Type: