Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose: One or two sentences summarizing why the role exists, the unique contribution it makes to the organisation.

To support the development of visual creative assets across marketing campaigns, internal communications, digital platforms, and corporate initiatives.

This role focuses on producing high-quality, brand-aligned visual materials for quick-turnaround and always-on requirements, while supporting larger campaign executions under the direction of the Brand & Creative team.

The role requires strong design fundamentals, proficiency in relevant design tools, and openness to leveraging AI-powered creative tools to enhance productivity and asset development efficiency.

Organization Context: Brief description of how the role fits into the big picture (e.g., how it relates to activities in other divisions, other countries, regional office, etc.) and/or special characteristics of the business environment that help in understanding the role’s contribution to the organisation.

The Junior Graphic Designer operates within the Brand & Creative team and supports campaign and asset development across brand, product GTM, health initiatives, internal communications, and channel marketing needs.

The role works closely with:

• Manager, Brand & Creative
• Senior Manager, Brand & Creative
• Social & Digital team (for platform-specific adaptations)
• Corporate Communications (for internal and external materials)
• Performance Marketing (for paid creative formats)

Strategic campaign direction and final creative approvals remain at Manager and Senior Manager levels. This role focuses on execution, adaptation, and production of visual assets within established brand and creative guidelines.

Key Accountabilities

Creative Asset Development

Design and produce visual assets including digital banners, social media visuals, email creatives, presentation materials, posters, event backdrops, and other marketing collateral.

Campaign Asset Adaptation

Adapt master campaign creatives into required formats and sizes for different platforms and channels.

Ensure layout integrity and visual consistency across variations.

Brand Compliance & Quality Control

Apply brand guidelines, visual identity standards, and typography rules consistently across all materials.

Conduct preliminary checks before submission for approval.

AI- Assisted Creative Production

Utilise approved AI-powered design and creative tools to enhance productivity, generate design variations, support layout exploration, and streamline asset production workflows.

Continuously learn and adopt new tools that improve creative efficiency without compromising brand integrity.

Asset Management & Documentation

Maintain organised file structures, naming conventions, and version control for creative assets.

Ensure easy retrieval and proper documentation of final approved materials.

Qualification and Experience

• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma, or equivalent
• Basic understanding of layout, typography, colour theory, and visual hierarchy
• Experience producing digital and print-ready assets
• Openness and willingness to use AI design tools to improve productivity
• Strong attention to detail and time management skills
• Ability to work in a fast-paced, multi-project environment

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.