This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 720000 (ie INR 3 - 7.2 LPA)

Min Experience: 1+ years

Location: Mumbai, Maharashtra, India
JobType: full-time

We are looking for an Ecommerce Campaign Specialist to manage and optimize online marketplace campaigns while driving growth across digital sales channels. This role is ideal for someone with hands-on experience managing advertising campaigns on leading e-commerce platforms, optimizing product visibility, and improving online sales performance.

Based in Mumbai, this is a full-time, on-site opportunity where you will collaborate with cross-functional teams including marketing, content, and operations to execute high-performing campaigns, improve customer engagement, and maximize marketplace revenue.

Requirements

Key Responsibilities

Marketplace Campaign Management

• Plan, execute, and optimize advertising campaigns across leading e-commerce marketplaces such as Amazon and Flipkart.
• Monitor campaign performance, budgets, ROAS, CTR, and conversion metrics to maximize returns.
• Continuously optimize campaigns through keyword research, bidding strategies, audience targeting, and A/B testing.
• Identify opportunities to improve product visibility and marketplace rankings.

Ecommerce Operations

• Manage product listings, catalog updates, pricing, promotions, and inventory synchronization across online platforms.
• Ensure product information, images, descriptions, and attributes remain accurate and optimized.
• Coordinate with operations teams to ensure timely order processing and fulfillment.
• Support smooth day-to-day marketplace operations and resolve listing-related issues.

Performance & Analytics

• Track sales performance, customer behavior, and marketplace trends using analytics tools.
• Generate regular reports and actionable insights to improve campaign effectiveness and sales growth.
• Analyze customer acquisition, conversion rates, repeat purchases, and average order value.
• Recommend data-driven strategies to enhance marketplace performance.

Marketing & Growth

• Collaborate with marketing teams to execute promotional campaigns and seasonal sales initiatives.
• Support customer acquisition, retention, and engagement strategies through marketplace marketing activities.
• Identify opportunities for cross-selling, upselling, and catalog expansion.
• Explore new marketplace partnerships and digital growth opportunities.

Cross-functional Collaboration

• Work closely with marketing, content, and operations teams to align campaign execution with business objectives.
• Coordinate with external marketplace representatives when required.
• Ensure all marketplace activities maintain brand consistency and deliver an excellent customer experience.

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 1–3 years of experience managing e-commerce marketplace campaigns.
• Hands-on experience with Amazon Ads and marketplace advertising.
• Strong understanding of e-commerce operations, catalog management, and online selling strategies.
• Experience analyzing campaign performance and making data-driven optimization decisions.
• Proficiency in Microsoft Excel and basic analytics tools.
• Strong analytical, communication, and organizational skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Detail-oriented with a proactive approach to problem-solving.

Preferred Qualifications

• Experience managing Flipkart advertising campaigns.
• Exposure to consumer products, publishing, media, retail, or creative industries.
• Knowledge of marketplace SEO, product listing optimization, and promotional planning.
• Experience improving customer retention and conversion through digital marketing initiatives.

Must-Have Skills

• Amazon Ads
• E-commerce Campaign Management
• Marketplace Advertising
• Campaign Optimization
• Catalog Management
• Sales Analytics
• Microsoft Excel

Good-to-Have Skills

• Flipkart Ads
• Digital Marketing
• Performance Marketing
• Marketplace Analytics
• Customer Acquisition
• Conversion Rate Optimization
• Inventory Management