We’re looking for an Analytics Manager to own how media performance is measured, connected, and translated into insight across paid and organic campaigns.
This role is responsible for ensuring data integrity from setup through to insight, and for turning campaign signals into clear direction for planning, optimization, and future investment. You will operate inside a fast-moving, high-growth media team, where speed, accuracy, and clarity are critical to how we work.
We believe media buying should be transparent and responsive, and operational excellence in execution gets us there. Analytics is core to that process, closing the feedback loop with consumers and turning performance into clear direction for planning and investment.
Who this role is for:
Data-literate and practical. You value rigor but have a bias toward action that creates clarity.
A clear and concise communicator. You simplify complexity and translate data into direction.
Detail-exact. You’re focused on accuracy and delivery. Nothing ships without clean tagging, QA, and accurate implementation.
A media-minded analyst. You understand how platforms like Meta, Google, and TikTok work and interpret performance in that context.
A collaborator across disciplines in an agency or client context to ship great work.
Comfortable in a fast-paced environment. You’re energized by high standards, accountability, and building something growing.
What you’ll be responsible for:
Reporting is a core part of this role, but success is defined by how effectively you translate performance into insight and action.
Measurement, tagging, and data integrity
- Own tagging frameworks, tracking implementation, and QA across all campaigns
- Ensure platforms (Meta, Google, TikTok, etc.) are set up to spec with clean, consistent data capture
- Identify and resolve tracking gaps, discrepancies, and data risks early
- Maintain clear naming conventions, UTMs, and data structure across campaigns
Connected reporting and data systems
- Build and maintain centralized dashboards (Looker Studio or similar)
- Manage API-based data connections across platforms
- Ensure data across platforms, dashboards, and site analytics aligns and reconciles
- Continuously improve reporting workflows for automation, consistency, and scalability
Performance analysis and insight generation
- Analyze cross-channel performance across platforms, formats, and audiences
- Interpret delivery signals (CPM, CPV, VCR, engagement, visit rate, etc.) in the context of how media is bought
- Identify what is driving performance, not just observation
- Translate findings into clear, actionable recommendations for planning and optimization
Strategic collaboration and process management
- Partner with strategy and planning teams to inform media decisions
- Apply learnings, benchmarks, and testing into future plans
- Pressure test audience assumptions using real performance data
- Feed insights into pitches, POVs, and campaign planning
What you bring
- 7–10 years in media analytics, performance measurement, or similar
- Hands-on experience with Looker Studio, Tableau, or Power BI
- Experience working with API-connected dashboards and multi-platform data
- Strong understanding of paid media platforms and measurement frameworks
- Proven ability to translate data into actionable insight
- Experience working cross-functionally with planning and activation teams
- Bachelor’s degree in marketing, analytics, statistics, economics, or related field, or equivalent experience
If you’re a media thinker who loves building systems and wants to help build something meaningful, we want to hear from you.
Compensation for this role ranges from $110,000 to $140,000 CAD, depending on experience.
Zulu Alpha Kilo is an equal opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance withapplicable federal, provincial, and local laws. Zulu Alpha Kilo is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.
This job posting relates to an existing vacancy. Zulu Alpha Kilo uses artificial intelligence systems in the recruitment process to screen, assess, or select applicants but all hiring decisions are made by humans.
We appreciate your interest in joining Zulu Alpha Kilo. When applicable, please include a link to your portfolio with your application. Although all applications are reviewed, only those selected for interviews will be contacted.