Director, Culture & Influence 

At Zulu Alpha Kilo, we fight sameness. Because the world doesn’t need more advertising. It needs ideas people actually talk about. We’re looking for someone who helps our ideas break out of the ad bubble and move through culture. This role sits at the intersection of creativity, storytelling, media, and culture. You’ll work alongside strategists and creatives from the earliest stages of an idea, helping shape work that’s built to earn attention — not just buy it. This isn’t traditional PR. It’s about helping great ideas become impossible to ignore.

What You’ll Do

Shape Ideas That Break Out

• Join the creative process early, bringing an earned and cultural lens to the work.
• Help shape campaigns that are inherently talkable, shareable, and newsworthy.

Build the Story

• Define the narrative, hook, and cultural angle that makes our ideas compelling to journalists, creators, and audiences.
• In other words: help answer the question, why should anyone care?

Help Our Ideas Travel

• Find ways for ideas to move beyond paid media — through creator collaborations, cultural partnerships, and media moments.

Build the Right Relationships

• Develop relationships with journalists, editors, creators, and cultural voices who help great ideas reach the world.
• Know who to call when we have something worth talking about.

Help Sell Big Ideas

• Help tell the story behind our work in client presentations — showing how ideas can spark conversation and create real cultural impact.

Who You Are

• ~7+ years in PR, earned media, cultural marketing, or creative strategy
• Comfortable collaborating with creative teams and senior clients
• A strong storyteller who can turn ideas into stories people want to share
• Curious about culture, media, creators, and where attention is shifting
• A natural relationship builder 

Most importantly, you believe the best ideas don’t just run in media. They live in culture.

Compensation for this role ranges from $160,000 to $180,000 USD, depending on experience.

Zulu Alpha Kilo is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Zulu Alpha Kilo is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

We’re looking for an Analytics Manager to own how media performance is measured, connected, and translated into insight across paid and organic campaigns.

This role is responsible for ensuring data integrity from setup through to insight, and for turning campaign signals into clear direction for planning, optimization, and future investment. You will operate inside a fast-moving, high-growth media team, where speed, accuracy, and clarity are critical to how we work.

We believe media buying should be transparent and responsive, and operational excellence in execution gets us there. Analytics is core to that process, closing the feedback loop with consumers and turning performance into clear direction for planning and investment.

Who this role is for:

Data-literate and practical. You value rigor but have a bias toward action that creates clarity. 

A clear and concise communicator. You simplify complexity and translate data into direction.

Detail-exact. You’re focused on accuracy and delivery. Nothing ships without clean tagging, QA, and accurate implementation.

A media-minded analyst. You understand how platforms like Meta, Google, and TikTok work and interpret performance in that context. 

A collaborator across disciplines in an agency or client context to ship great work.

Comfortable in a fast-paced environment. You’re energized by high standards, accountability, and building something growing.

What you’ll be responsible for:

Reporting is a core part of this role, but success is defined by how effectively you translate performance into insight and action.

Measurement, tagging, and data integrity

• Own tagging frameworks, tracking implementation, and QA across all campaigns 
• Ensure platforms (Meta, Google, TikTok, etc.) are set up to spec with clean, consistent data capture 
• Identify and resolve tracking gaps, discrepancies, and data risks early 
• Maintain clear naming conventions, UTMs, and data structure across campaigns

Connected reporting and data systems

• Build and maintain centralized dashboards (Looker Studio or similar)
• Manage API-based data connections across platforms
• Ensure data across platforms, dashboards, and site analytics aligns and reconciles
• Continuously improve reporting workflows for automation, consistency, and scalability 

Performance analysis and insight generation 

• Analyze cross-channel performance across platforms, formats, and audiences 
• Interpret delivery signals (CPM, CPV, VCR, engagement, visit rate, etc.) in the context of how media is bought
• Identify what is driving performance, not just observation
• Translate findings into clear, actionable recommendations for planning and optimization

Strategic collaboration and process management

• Partner with strategy and planning teams to inform media decisions 
• Apply learnings, benchmarks, and testing into future plans 
• Pressure test audience assumptions using real performance data 
• Feed insights into pitches, POVs, and campaign planning

What you bring

• 7–10 years in media analytics, performance measurement, or similar 
• Hands-on experience with Looker Studio, Tableau, or Power BI 
• Experience working with API-connected dashboards and multi-platform data 
• Strong understanding of paid media platforms and measurement frameworks
• Proven ability to translate data into actionable insight
• Experience working cross-functionally with planning and activation teams
• Bachelor’s degree in marketing, analytics, statistics, economics, or related field, or equivalent experience

If you’re a media thinker who loves building systems and wants to help build something meaningful, we want to hear from you.

Compensation for this role ranges from $110,000 to $140,000 CAD, depending on experience. 

Zulu Alpha Kilo is an equal opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance withapplicable federal, provincial, and local laws. Zulu Alpha Kilo is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know. 

This job posting relates to an existing vacancy. Zulu Alpha Kilo uses artificial intelligence systems in the recruitment process to screen, assess, or select applicants but all hiring decisions are made by humans.  

We appreciate your interest in joining Zulu Alpha Kilo. When applicable, please include a link to your portfolio with your application. Although all applications are reviewed, only those selected for interviews will be contacted. 

Z.A.K. is looking for an ambitious Creative Team to join our agency.

About You

As a team, you are as comfortable expressing your ideas through a tweet as through a 60 second TV script. You have a track record of delivering cohesive, integrated campaign work that delights and challenges clients, while solving their business challenges. We want you to bring ideas that fight sameness, regardless of where they fall on the media spectrum. 

Key responsibilities include:

• Create engaging and original copy/visuals based on the creative brief.
• Produce sketches, storyboards or computer roughs to visualize concepts.
• Have a POV, explain and support your thinking to team members and creative directors.
• Collaborate with team members, incorporate feedback and adapt your work with a positive attitude.
• Balance multiple projects and manage your own time.
• Work under pressure, taking concepts to final execution within tight deadlines.

Experience, Skills & Attributes:

• Experience working as a (Sr. Copywriter/Art Director to ACD) team at a creative agency.
• Advanced understanding of photography, typography, advertising, design and a great writing style.
• Ability to establish strong working relationships with clients.
• Demonstrate a clear understanding of advertising, ranging from traditional to social media campaigns and all things in between.
• Strong understanding of pop culture.
• Great at presenting and communicating your ideas.
• You are hungry and passionate about the work. You want to do great work and win awards.
• Positive attitude.
• You are fearless. Fortune favours the brave.
• Good sense of humour. This business can be tough. It is important to know when to laugh.

Compensation for this role ranges from $110,000 to $160,000 CAD, depending on experience.

Zulu Alpha Kilo is an equal opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. Zulu Alpha Kilo is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

This job posting relates to an existing vacancy and recruitment pipelining for a pending opening requiring active pipelining. Zulu Alpha Kilo uses artificial intelligence systems in the recruitment process to screen, assess, or select applicants but all hiring decisions are made by humans. 

We appreciate your interest in joining Zulu Alpha Kilo. Please include a link to your portfolio with your application. Although all applications are reviewed, only those selected for interviews will be contacted.