Vision care can be surprisingly expensive. Concerned that the ability to see costs people hundreds of dollars, two visionaries founded Zenni in 2003 as one of the first online-only shops for affordable prescription glasses. They were able to provide affordable and accessible eyewear to everyone by cutting the middleman out and going directly to consumers. What started as a small, homegrown business in Northern California has morphed into the #1 online retailer in the world for eyewear with over 50 million frames sold to customers around the globe. In this journey, we continue to innovate but our commitment remains the same: Investing in vision care today means a brighter tomorrow for everyone.
In addition to compensation, we provide a comprehensive benefits package to support your physical health, financial security, and overall well-being both inside and outside the workplace*.
💰 Annual Bonus Program 🩺 Healthcare Plans (Medical, Dental, and Vision) 📈 Retirement Plans with Company Match 🌴 Generous Paid Time Off & Paid Holidays 🍼 Paid Parental Leave ☀️ Well-Being Stipend 🧠 Learning and Development Stipend 🎁 Birthday Gift Card to get your own Zenni glasses!
*Benefits offered may vary between different countries. The full list of benefits for each role is included in each job posting.
Candidate safety is important to us. You will never be asked to provide personal or financial information during our interview process, and all communication from our hiring team will be from an @zennioptical.com email address. If you want to verify whether a communication or job posting is legitimate, please check our careers page or contact talent@zennioptical.com.
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Marketing Coordinator, CRM & Loyalty
Zenni Optical
US
Marketing1mo ago
Research & Insights Analyst
Zenni Optical
Novato, California
Marketing1mo ago
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Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!
Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.
Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™ glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.
About the Role:
As the Marketing Coordinator, CRM & Loyalty you will be the operational backbone of our lifecycle programs, owning the end-to-end execution of high-impact campaigns across email and SMS. You will partner closely with Lifecycle Managers and cross-functional teams to build, QA, and deploy personalized experiences that drive customer activation and long-term loyalty for our eyewear brand. This role requires a blend of creative precision and technical execution, ensuring that every message, from prescription reminders to style launches, is flawless, on-brand, and highly targeted. We are looking for a proactive problem-solver who thrives on organizational excellence and is excited to optimize our CRM architecture in a fast-paced environment. This role sits on the Lifecycle Team and reports to the Director of CRM & Loyalty Programs. Please note there is a preference for candidates located in the San Francisco Bay Area.
Responsibilities:
Campaign Execution: Own the full production lifecycle for all CRM initiatives within Bloomreach, including asset management, HTML coding/adjustments, and final deployment.
Workflow Management: Act as the primary keeper of the CRM calendar, using Jira and ClickUp to coordinate timelines, communicate dependencies, and flag risks to stakeholders.
Cross-Functional Partnership: Collaborate with Developers, Product, and Creative teams to gather requirements and ensure all technical components—like prescription data triggers—are functioning correctly.
Quality Assurance: Conduct rigorous pre-send QA (link checks, image rendering, and personalization logic) to ensure a seamless experience across all devices and email clients.
Testing & Optimization: Set up and monitor A/B tests for subject lines, creative variations, and send times, maintaining a centralized "learning hub" to track and share results.
Basic Qualifications:
2–4 years of hands-on experience in CRM, lifecycle marketing, or marketing operations within a B2C e-commerce environment.
Proven experience building and launching multi-channel campaigns (email and SMS) within an enterprise-level platform like Bloomreach.
Proficiency in using project management tools (Jira and ClickUp) to manage complex tasks and cross-functional documentation.
Solid understanding of HTML/CSS for responsive email development and troubleshooting.
Demonstrated ability to manage audience segmentation, suppression lists, and personalization tokens for targeted messaging.
Strong attention to detail and a "high bar" for executional quality to ensure error-free campaign delivery.
Clear, proactive communication style with experience providing regular status updates to diverse stakeholders.
Analytical mindset with the ability to interpret campaign data and build actionable performance reports.
Comfort learning and adapting to new marketing technologies and internal proprietary tools.
Ability to work effectively under pressure, managing multiple deadlines and projects simultaneously.
Preferred Qualifications:
Advanced Platform Skills: Experience with advanced Bloomreach features, such as Scenarios, Jinja/Liquid scripting, and webhooks for real-time personalization.
Eyewear/Retail Expertise: Previous experience in the optical industry or a technical retail environment with complex product catalogs.
Compliance Knowledge: Deep familiarity with deliverability best practices and global regulations, including CAN-SPAM, GDPR, and CCPA.
Validation Tools: Experience using Litmus or Email on Acid to ensure pixel-perfect rendering across varying device types.
Creative Tools: Basic proficiency in Adobe Photoshop or Illustrator for minor asset adjustments and image optimization.
Testing Frameworks: Experience supporting landing page execution or in-app content as part of a holistic lifecycle strategy.
Multilingual Communication: Full professional fluency in English and Spanish (written and verbal) to support localized campaign execution.
U.S. Perks & Benefits:
Annual Bonus Program
Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
Basic Life and AD&D with option for additional voluntary coverage
Short and long term disability coverage
401k with up to 4% match
EAP and Spring Health that gives you and dependents access to free therapy and coaching
Free access for you and your family to our digital wellness platform - Wellness Coach
Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
Family forming & fertility support and services through Maven
Annual Zenni Gift Card - to use towards our products!
Compensation
In addition to other forms of compensation like perks and benefits, the estimated range for this role is $68,750 to $73,700; however, candidates may be eligible for a higher range to align with local market conditions. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.
(U.S. ONLY) Please Note: While candidates in the San Francisco Bay Area area are preferred, we can make remote accommodations. If you are located in one of the following states full time, we welcome you to apply: Arizona, California, Colorado, Florida, Illinois, Iowa, Kansas, Massachusetts, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas.
At Zenni Optical, people remain the heart of our mission, even as we embrace technology that moves us forward. While we recognize the immense promise of AI, we are equally mindful of its limitations and use these tools strictly to assist our Talent Acquisition team rather than replace human judgment. We utilize AI tools as a collaborative partner to create content–such as job descriptions, interview questions, and outreach messaging–and review resumes, but we maintain a firm commitment to human-led hiring where AI never makes a final decision. Every selection is determined by a member of our team to ensure every candidate is personally valued by a human rather than an algorithm.
We look forward to hearing from you!
We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.
Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status.We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!
Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.
Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™ glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.
About the Role
Zenni’s Research Team is looking for a Research & Insights Analyst to be the team’s dedicated analytical specialist. You will own the quantitative methods, statistical rigor, and data-driven insights that inform decision-making across the organization — from audience strategy to product development and marketing. This role reports to the Sr. Director, Product Marketing & Research and partners cross-functionally with Data Engineering, AI/ML, Marketing, Product, Brand, Merchandising, CRM, and the Executive Team.
If based in the Bay Area, this role requires occasional in-office presence.
Responsibilities
Conduct quantitative consumer research, e.g., design surveys, AB testing, develop sampling strategies, and conduct statistical analyses that drive strategic decisions
Own audience segmentation and persona development, including data modeling, behavioral clustering, and ongoing validation
Conduct pricing, revenue, and product performance analytics to highlight opportunities for growth
Translate and present complex data into clear, actionable insights and recommendations for both technical and non-technical stakeholders
Serve as the team’s methodological authority on all quantitative research, ensuring rigor, validity, and reproducibility
Collaborate with Data Engineering, AI/ML, Paid Marketing and Finance to connect research insights with internal datasets to identify research topics
Contribute to the team’s research roadmap and support cross-functional ad hoc requests
Basic Qualifications
4–7 years of experience in quantitative research, consumer insights, market research, or applied analytics
Strong foundation in statistical methods (e.g., hypothesis testing, regression, cluster analysis, bootstrapping, effect size measurement)
Proficiency with survey platforms (e.g., Qualtrics) and statistical tools (e.g., R, Python, SPSS)
Ability to communicate quantitative findings clearly to non-technical audiences
Bachelor’s degree in a quantitative discipline; Master’s or PhD preferred
Preferred Qualifications
Experience with audience segmentation or persona development at scale
Familiarity with pricing research methodologies (e.g., conjoint, Van Westendorp)
Background in e-commerce, DTC, retail, or consumer products
Experience with digital analytics platforms (e.g., ContentSquare, Google Analytics)
Bay Area-based candidates are preferred!
U.S. Perks & Benefits:
Annual bonus program
100% employer-paid medical, dental, and vision (dependent coverage capped at $300/month)
Life, AD&D, and disability coverage (with optional add-ons)
Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
Family forming & fertility support and services through Maven
Annual Zenni Gift Card - to use towards our products!
Compensation
In addition to other forms of compensation, such as perks and benefits, the estimated salary range for this role is $108,600 - $135,700 for candidates outside of California. For California-based candidates, the estimated salary range is $119,460 - $149,270. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.
(U.S. ONLY)Please note: While we prefer Bay Area-based candidates, we are registered in some, but not all, states. If you are located full-time in one of the following states, we welcome you to apply: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia.
#LI-REMOTE
At Zenni Optical, people remain the heart of our mission, even as we embrace technology that moves us forward. While we recognize the immense promise of AI, we are equally mindful of its limitations and use these tools strictly to assist our Talent Acquisition team rather than replace human judgment. We utilize AI tools as a collaborative partner to create content–such as job descriptions, interview questions, and outreach messaging–and review resumes, but we maintain a firm commitment to human-led hiring where AI never makes a final decision. Every selection is determined by a member of our team to ensure every candidate is personally valued by a human rather than an algorithm.
We look forward to hearing from you!
We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.
Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status.We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
