Role: Executive – Strategy and Planning

Location: Mumbai

This role is perfect for someone who lives and breathes social culture, possesses an innate understanding of "what works" online, and can translate emerging trends into compelling content ideas for our diverse client portfolio. You'll be instrumental in keeping our strategies fresh, innovative, and deeply relevant.

Roles & Responsibilities:

• Trend Spotting & Application:Actively monitor social media platforms (TikTok, Instagram Reels, YouTube Shorts, X/Twitter, etc.) to identify emerging trends, viral challenges, popular sounds, memes, and content styles. Translate these insights into actionable content ideas and strategic recommendations for clients.

• Platform & Format Expertise:Maintain an expert-level understanding of new and evolving features across all major social media platforms. Advise on optimal content formats (e.g., vertical video, carousels, interactive stickers, new ad units) and best practices for maximizing reach and engagement on each channel.

• Content Ideation & Brainstorming:Proactively contribute to content strategy and campaign development by bringing fresh, creative, and on-trend ideas to the table, ensuring our clients' social presence is always cutting-edge.

• Cultural & Community Insights:Immerse yourself in specific online communities and subcultures relevant to our clients, uncovering authentic insights that can inform more resonant and engaging content strategies.

• Competitive & Inspirational Analysis:Regularly scout the social media landscape for examples of best-in-class content, successful trendjacking, and innovative campaigns from competitors and aspirational brands.

• Performance Analysis Support:Assist in analyzing social media performance data, focusing on how specific content formats, trend-driven initiatives, or platform features contributed to success (or learning opportunities).

• Cross-functional Collaboration:Work closely with creative teams, community managers, and senior strategists to ensure trend-driven insights are effectively integrated into content calendars and creative briefs.

• Presentation Support:Help prepare engaging presentations that showcase new social opportunities, trend analysis, and content recommendations for internal teams and clients.

Skills & Competencies:

• Experience:Approximately 2-3 years of experience in social media planning, content strategy, or a highly related digital marketing role, preferably within an agency setting or a fast-paced brand.

• Social Native & Trend Obsessed:A proven track record of identifying and understanding viral trends, new social media formats, and the nuances of online culture. You're likely an early adopter of new social features.

• Creative & Innovative Thinking:Ability to generate fresh, unique, and effective content ideas that align with brand objectives and leverage current social opportunities.

• Platform Fluency:Deep, hands-on knowledge of how content performs on key platforms (especially TikTok, Instagram, YouTube, X/Twitter) and a keen awareness of their ever-changing algorithms and features.

• Communication Skills:Excellent written and verbal communication skills, with the ability to articulate trend insights and content concepts clearly and persuasively.

• Proactive & Curious:A self-starter who actively seeks out new information, is always learning, and challenges the status quo.

• Tool Familiarity:Comfortable using social media platforms natively and basic familiarity with social analytics tools.

• Education:Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Job Description

Role: Art Director

Reporting to: Creative Director

Location: Mumbai 

About Us:

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

For more information, visit www.vml.com

Roles & Responsibilities:

1. Work with agency partners and internal resources to align on a creative direction and deliver assets
2. Design various marketing materials to support efforts of digital marketing/brand management and advertising campaigns.
3. Create and develop impactful consumer-facing communication materials across digital channels.
4. Create visually engaging content for a variety of platforms (e.g. Facebook, Instagram)

Skills and Competencies:

1. An experience in working with a creative/agency
2. Must be able to blend creativity with efficiency.
3. Minimum of 3 years of innovative digital design with an inspiring track record of developing leading brands.
4. Must thrive in a fast-paced environment with tight deadlines
5. Ability to prioritise workload with minimal supervision and flexibility of shifting priorities
6. Must enjoy working on a variety of brands with a fun team – multi-tasking is a must!
7. Must enjoy being creative!

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Role - Creative Director - Copy

Location: Mumbai

Reports to: Executive Creative Director

About Us

VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.  

For more information, visit 

Roles & Responsibilities 

We’re looking for a Creative Director – Copy with a strong creative agency background and deep experience in beauty & skincare brands. This is a digital-first role, focused on campaigns, content, and social storytelling.

You should understand how beauty brands show up today—through culture, creators, and content, and be able to lead ideas end-to-end, including execution on shoots.

• Lead digital-first campaigns and content across social, films, and integrated platforms
• Build strong beauty narratives—product stories, brand platforms, and campaign ideas
• Drive work across Instagram, YouTube, reels, influencer collaborations, and branded content
• Lead and oversee shoots (digital films, product shoots, influencer content)
• Partner with directors, photographers, and production teams to bring ideas to life
• Ensure excellence in copy craft—scripts, captions, campaign lines, and content storytelling
• Collaborate with Art, Strategy, and Influencer teams for cohesive campaigns
• Mentor and guide copy teams
• Present and sell ideas confidently to clients

Skills and Competencies 

• 10–12 years in creative / digital / integrated agencies
• Strong experience in beauty / skincare / personal care brands
• Proven experience leading shoots and content production
• Portfolio showcasing campaigns, films, and digital-first content
• Deep understanding of social trends, influencer culture, and content formats
• Strong conceptual thinking and storytelling ability
• Proven leadership experience
• Experience with D2C beauty or content-heavy brands
• Strong eye for visual storytelling and beauty aesthetics

Job Title: UI Designer

Location: Mumbai

Team: Customer Experience

About Us:

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

For more information, visit www.vml.com

Role summary:

We are seeking a UI Designer join our team. In this role you will design visually engaging and user-friendly interfaces for digital platforms, ensuring consistency and adherence to design standards. You will translate UX concepts into polished UI designs, focusing on usability, layout, typography, and seamless user interactions.

Roles and Responsibilities:

• Execute visually compelling and user-friendly interface designs across web and mobile platforms.
• Collaborate with UX designers and product teams to translate wireframes and concepts into high-quality UI designs aligned with user needs and business goals.
• Follow established design systems, guidelines, and best practices to ensure consistency across deliverables.
• Contribute to ideation and brainstorming sessions, supporting both creative exploration and refinement of ideas.
• Work closely with developers to ensure accurate implementation of designs and resolve UI-related challenges.
• Incorporate feedback from stakeholders and iterate on designs to enhance usability and visual appeal.

Skills and Competencies

• 1-2 year of industry experience with a strong interest in human-centered design principles.
• Basic understanding of user-centered design methods and usability best practices.
• Hands-on experience in UI design for web and/or mobile platforms, including responsive design fundamentals.
• Familiarity with design systems and component libraries; ability to follow and contribute to existing guidelines.
• Exposure to digital/creative agency environments is a plus.
• Ability to work on multiple tasks/projects in a fast-paced, collaborative team setup.
• Capable of translating simple ideas and wireframes into clean, visually appealing interfaces.
• Good communication skills with the ability to present and explain design decisions.
• Strong attention to detail with a keen eye for layout, typography, and visual consistency.
• Proficiency in design tools such as Figma, Adobe XD, Sketch, or similar. Familiarity with prototyping tools like InVision or Miro is a plus.
• Open to feedback and eager to learn, grow, and explore new areas within design.
• Curious and proactive in staying updated with UI trends, tools, and best practices.