Role Summary & Impact 
 
As a Director of Planning, you will oversee multiple planning groups and provide strategic leadership to understand all aspects of your client’s business and will be deeply involved in the future offerings of our services. You will be responsible for acting as the day-to-day liaison between the client and media community providing leadership, strategic direction, and input for media plans. You will work closely with the Group Director to drive an agenda of best practices sharing, innovation, and strategic thinking, via a clearly defined operating model, framework of thinking, and toolkit. 
 
Skills and Experience 

• Lead all media planning and buying aspects as assigned accounts. 

• Monitor client programs and day-to-day business activity. 

• Direct, develop and oversee planning objectives and strategies that deliver against business results and ensure client satisfaction. 

• Lead and direct all core partners as part of the entire solution, including TV, social search, mobile, print, OOH, and other emerging platforms. 

• Oversee the flow of client media-related issues while creating solutions and resolving problems. 

• Provide insight-driven recommendations and POVs. 

• Build and maintain effective working relationships internally and with clients, media vendors, and GroupM teams. 

• Sell the agency’s services and capabilities in new business pitches to prospective clients. 

• Oversee budget allocation process for media and fees across all media platforms. 

• Inspire and support the team through strong leadership, collaboration, and mentorship. Lead team in completing monthly staffing and revenue projections. 

• Partner with the Group Director to implement new technologies and practices that will evolve the business including addressable and audience first approaches 

 Qualifications;

• Bachelor’s degree in Advertising, Marketing, Business Administration, or Communication; OR equivalent professional work experience. 

• 8+ years of directly related media experience. 

• Complete knowledge of all aspects of media. 

• Solid understanding of interactive research tools. 

• Understanding of the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements. 

• Ability to translate data into well-articulated ideas. 

About the Role 

We are seeking a proactive and empathetic HR Generalist to join our People Team. In this critical role, you will help ensure a consistently positive and compliant employee experience from onboarding through offboarding. You will play a vital part in fostering an engaging workplace, optimizing HR processes, and directly contributing to the overall success and strategic objectives of our organization.

Key Responsibilities

Employee Lifecycle & Experience:

· Onboarding & Integration: Facilitate engaging new hire orientation sessions and manage the onboarding process to ensure a seamless and welcoming experience for all new team members.

· New Hire Check-ins: Conduct regular check-ins with new hires, identifying and addressing potential challenges, and distilling feedback into actionable themes and recommendations for continuous improvement.

· Employee Support: Serve as a trusted resource, providing expert guidance and support to employees on a wide range of HR-related topics including policies, benefits, leave administration, alternative work arrangements, and issue resolution. Assist HRBPs and HR Leads with compensation recommendations.

· Offboarding: Orchestrate a smooth and respectful offboarding experience for departing employees and their managers, including managing associated documentation and processes. Assist HRBPs with conducting involuntary separations, preparing talking points for manager and answering questions from manager/separating employees

· Exit Interviews: Conduct confidential exit interviews, analyze feedback for key trends, and provide insights and recommendations to People team leadership for enhancing employee retention and the overall employee experience.

HR Programs & Compliance:

· Performance Management: Facilitate and support various tasks and trainings related to our performance management and goal-setting processes, ensuring clarity, fairness, and effectiveness.

· HR Program Promotion: Actively promote and support the adoption of HR programs, initiatives, and policies designed to foster an efficient, inclusive, and high-performing workplace culture.

· Culture & Engagement: Contribute to initiatives aimed at enhancing employee satisfaction, well-being, and engagement, including the implementation of perks and benefits and organization of culture-building activities.

· Regulatory Compliance: Ensure strict adherence to all federal, state, and local employment laws and regulations, maintaining up-to-date knowledge of compliance requirements.

· Immigration Support: Provide essential support and coordination for employee immigration cases.

Strategic Partnership & Data Integrity:

· Employee Relations: Partner closely with HR Business Partners (HRBPs) and Employee Relations specialists to effectively address and resolve complex employee relations issues, performance concerns, and disciplinary actions.

· Talent Strategy Support: Assist HR Leaders with strategic talent initiatives, including talent mapping, succession planning exercises, and workforce development programs.

· HRIS Management: Regularly audit, update, and maintain accurate employee data within our HRIS (Human Resources Information System), ensuring data integrity and generating reports as required.

· Project Management: Participate in and lead various HR projects and initiatives, contributing to the continuous improvement and innovation of People Team operations.

What You'll Bring

Required Qualifications:

· Bachelor's degree in Human Resources, Business Administration, or a related field.

· 3+ years of progressive HR Generalist experience, demonstrating a strong understanding of HR principles, practices, and employee lifecycle management.

· Solid knowledge of federal and state employment laws and regulations (e.g., FMLA, ADA, EEO, FLSA).

· Excellent written and verbal communication skills, with the ability to communicate effectively with employees at all levels.

· Strong interpersonal and active listening skills, with a proven ability to build rapport and trust.

· Exceptional organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.

· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

· Demonstrated ability to exercise sound judgment, maintain strict confidentiality, and handle sensitive information with discretion.

· Aptitude for problem-solving, with a proactive and solutions-oriented approach.

· Experience working in a fast-paced professional services environment.

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary & Impact

The Director, Commerce Planning role will understand the capabilities of commerce platforms including retail media networks and adtech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, work with retail partners, and support highly dynamic cross-functional project teams. This role will have the ability to infuse the best of our network capabilities into our client’s day-to-day deliverables. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Skills and Experience

• • Manage a team of direct reports and their career development.
  • Contribute to upleveling account management and improve how we serve WPP Media Commerce clients across agencies.
  • Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
  • Support the integration between commerce and brand media to develop end-to-end media plans for clients.
  • Manage relationships to ensure delivery of first-to-market media solutions.
  • Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
  • Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
  • Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
  • Lead the adoption of WPP Media Commerce for new business and existing accounts.

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 7+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
• Ability to execute effective media plans that achieve business objectives.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Drive to learn and understand the retail landscape and the latest trends in commerce media.
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary & Impact

The Director, Commerce Activation role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results across GroupM agencies. This role will work as a member a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across biddable channels for clients. This role will be responsible for partnering with agency teams to translate our client’s business briefs into jobs, ensure collaboration across biddable channels to maximize client outcomes, and assist in creating frameworks for teams working with retail media networks to develop performance projections and scenarios based on campaign parameters. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Skills and Experience

• • Manage a team of direct reports and their career development.
  • Identify improvement opportunities in biddable commerce activation with key agency stakeholders to uplevel how we serve GroupM Commerce clients across agencies.
  • Partner with agency and client teams to help navigate the Commerce activation landscape.
  • Utilize GroupM Commerce capabilities to service and deliver best-in-class solutions that accomplish client’s business objectives.
  • Proactively identify opportunities for process improvements that can help teams work better together and with our clients.
  • Lead the incorporation of cross-channel testing and optimization strategies.
  • Assist in developing frameworks, case studies, trainings, and other content to continuously raise the bar of biddable Commerce media-buying teams.
  • Manage relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns.
  • Effectively create and deliver presentations and thought leadership to clients.
  • Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic partners.
  • Lead the adoption of GroupM Commerce for new business and existing accounts.
  • Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 7+ years of experience in biddable performance media execution, with a strong preference for retail media execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

#LI-Promoted

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary & Impact

The Associate Director, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations. You will lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms and DSP’s programmatic offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Skills and Experience

• • Manage a team of direct reports and their career development.
  • Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
  • Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
  • Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
  •  Ensure on-going campaign compliance to GroupM established guidelines and best practices.
  • Lead the incorporation of cross-channel testing and optimization strategies.
  • Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
  • Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
  • Address technical issues with media campaign serving.
  • Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.
  • Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 5+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

• EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary & Impact

• As an Associate Director of Planning, your primary objective is to supervise all implementation needs and communication with the client(s) and agency client/planning/other teams. You will liaise and coordinate with global marketing teams as understanding international marketing will be essential to your duties. In addition, you will oversee the client implementation team to ensure productivity, including managing staffing and workload issues at the client team level. You will provide strategic rigor to implement ideas and ensure integration of the work between creative and media. You will also be well versed in 360 media planning to effectively convey and manage the media deliverable within the agencies.

Skills and Experience

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary & Impact

The Senior Associate, Commerce Search will assist in tactical activation and overall day-to-day media management of search-based activations. You will be heavily involved in the keyword strategy development, competitive research, day-to-day campaign setup, management, and reporting of search media buys. This role will be focused on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms search offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Commerce Search as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role

Skills and Experience

• • Manage search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
  • Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
  • Optimize client accounts to meet their established KPIs.
  • Manage and build strong relationships with the client teams across Ecommerce, Retail Media, and Brand.
  • Ensure on-going campaign compliance to GroupM established guidelines and best practices.
  • Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
  • Identify insights and optimizations utilizing historical data and competitive research.
  • Address technical issues with search campaign serving.
  • Understand key drivers of performance on various ecommerce platforms and marketplaces.
  • Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.