We are seeking a forward-thinking, AI-first leader to shape and drive the evolution of Marketing Innovation across the organization. Sitting within the Marketing function, this role is responsible for defining how AI transforms marketing—from how we plan and create, to how we execute, personalize, and scale.

As Global Head of Marketing Innovation, you will lead the transition from traditional marketing operations and tooling toward AI-powered workflows, agent-driven automation, and intelligent decision systems. You will define what capabilities marketing needs to succeed in an AI-native environment and translate those into clear, prioritized roadmaps in close partnership with Product, Engineering, and Data teams.

This role goes beyond managing technology—it is about rethinking how marketing works. You will act as the primary bridge between Marketing and technical teams, ensuring AI solutions are aligned with business goals, scalable across markets, and embedded into day-to-day workflows. You will also lead a small but high-impact team, including an AI Enablement specialist responsible for driving adoption across the organization.

The role reports directly to the Senior Director of Growth Marketing & Innovation.

What you’ll be doing

AI Strategy & Marketing Transformation

• Define and lead the long-term vision for AI-powered marketing, including automation, personalization, and intelligent workflows.
• Identify high-impact opportunities where AI can replace manual work, improve decision-making, and unlock scale.
• Drive the transition from tool-based execution to AI-enabled operating models across marketing functions.

AI Product Thinking & Roadmap Ownership

• Translate marketing needs into AI-driven solutions, including agents, automation systems, and intelligent workflows.
• Own and prioritize the Marketing Innovation roadmap, balancing business impact, feasibility, and scalability.
• Act as the primary DRI within Marketing for AI-related initiatives, managing trade-offs and sequencing.

Agentic AI & Workflow Automation

• Lead the design and deployment of AI agents to automate workflows across creative production, performance marketing, CRM, and localization.
• Ensure solutions are embedded into real workflows—not standalone tools.
• Continuously identify and scale automation opportunities across the organization.

Cross-Functional Leadership

• Partner closely with Product, Engineering, Data Science, and Analytics teams to build and deploy AI solutions.
• Ensure alignment between marketing needs, technical capabilities, and long-term system architecture.
• Influence without direct authority, driving execution through strong cross-functional collaboration.

AI Adoption & Enablement

• Own the global adoption of AI solutions across Marketing.
• Lead and mentor an AI Enablement specialist focused on training, documentation, and day-to-day usage.
• Establish clear processes, playbooks, and best practices to ensure teams effectively leverage AI capabilities.
• Drive cultural change toward AI-first ways of working.

Governance, Quality & Compliance

• Ensure AI solutions meet standards for quality, consistency, and brand alignment.
• Partner with Legal, Privacy, and Engineering teams to ensure compliance with data governance and regulatory requirements.
• Define guardrails, escalation paths, and approval processes for AI-driven workflows.

Vendor & Ecosystem Strategy

• Evaluate and manage external AI tools, platforms, and partners.
• Ensure the ecosystem supports long-term flexibility and avoids unnecessary complexity.
• Maximize value from vendors through structured evaluation and performance management.

Our humble expectations

• 8+ years of experience in product, AI/automation, marketing innovation, or related roles in high-scale digital environments.
• Strong product mindset, with experience translating business needs into scalable technical or AI-driven solutions.
• Solid understanding of marketing platforms and ecosystems (e.g., marketing automation, CRM, mobile attribution, ad tech), with the ability to evaluate trade-offs without needing to be hands-on in system configuration or engineering
• Hands-on understanding of AI capabilities (e.g., LLMs, agents, automation tools) and how they apply to marketing workflows.
• Experience working cross-functionally with Product, Engineering, Data, and Analytics teams.
• Proven ability to operate in ambiguous environments and build structure where none exists.
• Strong stakeholder management and communication skills, with the ability to influence senior leaders.
• Experience building or leading small, high-impact teams.
• Passion for AI innovation and its application to real-world operational challenges.

Nice to have:

• Experience with marketing platforms (CRM, automation, ad tech)
• Familiarity with prompt design, workflow orchestration, or AI tooling ecosystems
• Understanding of Marketing Automation and AdTech systems (e.g., Iterable, Braze, Salesforce, Appsflyer, Adjust) 
• Basic data fluency (e.g., SQL or analytics tools)

What we offer

This is a rare opportunity to get under the hood of a massive growth engine and actually build the tools that make it run. You won’t just be managing existing software; you’ll be the strategic architect responsible for moving us away from manual, "copy-paste" work toward a smart, automated system powered by AI and real-time data.

You will have the mandate to bridge the gap between Marketing, Product, and Engineering, making sure our tech stack is a competitive advantage rather than a bottleneck. Whether it’s building a marketing engine to win back millions of users or launching ML-powered personalization that hits the right customer at the perfect moment, you will be the one making it technically possible.

If you want a high-ownership role where you can solve real structural problems and lead a team of technical experts in a fast-paced, global environment, this is it.

Next steps

Our hiring process prioritizes quality over speed to ensure we find the right long-term fit for this critical role. Candidates move through the process one step at a time, typically starting with an initial screen and a hiring manager interview, followed by a peer interview and a take-home case study presentation, concluding with a final value-fit conversation.

Wolt’s Growth Marketing function has scaled to a global organization of 70+ people across Performance Marketing, CRM, Martech, and Media. To manage this scale effectively, the Director of Growth requires a "right hand" to ensure the organization remains lean, happy,  aligned, and focused on business outcomes rather than just activity.

This is not a traditional administrative role; it is a high-leverage position designed to act as a force multiplier for the Sr Director of Growth. You will oversee the operational heartbeat of the department, ensuring that global strategies are executed with precision. You are responsible for building the systems that allow 70+ experts to move in the same direction, removing the friction that comes with a multi-market matrix, and ensuring that our most critical growth levers are prioritized and measured with executive rigor.

What you’ll be doing

• Set up the meeting structures and reporting flows so the team spends less time "giving updates" and more time making decisions on trade-offs and business impact.
• Own the quarterly and annual planning process, making sure every team’s goal is directly tied to growing our user base and revenue.
• Make sure teams are using the global playbooks and quality checks we built, closing the gap between strategy and real-world execution.
• Help the Sr Director decide where to hire next and how to move people between projects as our technical and business needs change.
• Take complicated data and technical project updates and turn them into simple, one-page briefs or slides so the Sr Director can quickly update the executive-level stakeholders.
• Identify when teams are working in silos or when we are over-messaging our users, and build the processes to fix it before it hurts our numbers.
• Lead people practice, ensuring we have a strong, connected team culture, and that team members see a long-term future to grow their careers within Wolt.

Our humble expectations

• 5+ years of experience in operations, strategy, project management, or growth marketing in a high-growth tech environment.
• Proven ability to navigate a large, global matrix organization and drive alignment across multiple senior teams without needing direct reporting authority.
• A strong "owner" mindset with the ability to build organizational structure and culture from scratch in fast-paced or ambiguous situations.
• Deep commercial acumen, with the ability to look past vanity metrics and focus on incrementality, payback, and long-term business value.
• Exceptional communication skills, specifically the ability to filter out noise and present only the most critical decisions and narratives to executive leadership.
• Experience in organizational design or "people ops," with a genuine interest in building career frameworks and fostering a high-performance team culture.
• A high level of analytical literacy, comfortable enough with data tools and technical roadmaps to stress-test the plans presented by functional leads.
• A bias for simplicity, with a track record of removing bureaucracy and "corporate fluff" to help teams move faster.

What we offer

This is a rare, high-impact chance to be the right hand to the Director of Growth Marketing and the engine behind a global team of 80 people. You won’t just be pushing paper; you will be the architect of how we actually get things done, turning a complex web of teams, domains and markets into a fast-moving growth machine.

From running the planning cycles that drive our revenue to building the team culture and career paths that keep our 70+ experts motivated, you will have the freedom to fix what’s broken and the influence to shape how Wolt grows. If you’re a natural operator who loves cutting through the noise, turning messy data into clear plans, and building both smart systems and strong teams, this role gives you a front-row seat to global leadership.

Next steps

Our hiring process prioritizes quality over speed to ensure we find the right long-term fit for this critical role. Candidates move through the process one step at a time, typically starting with an initial screen and a hiring manager interview, followed by a peer interview and a take-home case study presentation, concluding with a final value-fit conversation.

As the Senior Global Integrated B2B Marketing Manager for Wolt for Work, you will own the end-to-end marketing direction for one of Wolt’s most strategic B2B business units. You will act as the marketing lead for Wolt for Work, responsible for turning business goals into clear priorities, strong narratives, and focused go-to-market execution across markets.

What you’ll be doing

This role is about direction, judgment, and orchestration. You will work with specialized B2B marketing functions such as product marketing, content, paid, lifecycle, events, creative, brand, and PR, who own craft and execution. Your job is to make sense of it all, ask the hard questions, challenge assumptions, and ensure everything ladders up to one cohesive strategy that drives growth.

You will operate as a senior, trusted partner to product and commercial leaders, leading through influence rather than people management, and acting as a force multiplier for the entire marketing organization.

Day-to-day in this role, you’ll:

• Own the global integrated marketing strategy and initiative roadmap for Wolt for Work, aligned with business, product, sales, and regional priorities
• Act as the main marketing lead for the Wolt for Work business unit, partnering closely with global and local product and commercial stakeholders
• Translate business goals into clear, focused 360-degree marketing plans across the funnel
• Bring together product marketing, content, paid, lifecycle, events, brand, creative, and PR into cohesive GTM programs, while functions own execution
• Own selected global and market-level initiatives end-to-end, from problem definition to delivery and impact measurement
• Define priorities and make clear tradeoffs to ensure focus on the highest-impact opportunities
• Shape the Wolt for Work narrative in the market, including brand positioning, key messages, and external storytelling
• Define and track success metrics across awareness, adoption, and revenue, turning performance into clear insights and recommendations
• Manage allocated campaign budgets with accountability for impact and ROI
• Identify gaps, missed opportunities, and risks early, and actively push for better focus, quality, and outcomes
• Drive alignment and momentum across teams and senior stakeholders without direct authority

Our humble expectations

• Proven experience owning integrated B2B marketing in a complex, fast-moving, or multi-market environment
• Strong cross-functional marketing background, with hands-on understanding of demand generation, product marketing, lifecycle, content, and brand, even if you did not specialize in all of them
• Strategic and commercial mindset, comfortable owning direction, prioritization, and outcomes
• Confidence to challenge, ask tough questions, and push for clarity while remaining collaborative and constructive
• Ability to create structure and focus in ambiguous or loosely defined situations
• Demonstrated ability to lead through influence and build trust with senior stakeholders
• Strong analytical skills, including defining KPIs and using data to guide decisions
• Clear, confident communicator who can align teams around a shared direction
• Fluent (C2-level) in both German and English.
• Experience in SaaS, platforms, or multi-product B2B businesses is a strong plus

What we offer

• The opportunity to build something meaningful and global, surrounded by kind and ambitious people.
• A chance to shape how Wolt’s B2B products reach and impact businesses across markets.
• Lots of learning, growth, and ownership in a high-growth tech environment.
• Competitive salary and benefits, including eligibility for our long-term incentive plan.
• A genuinely supportive culture that values diversity, curiosity, and getting better every day.

Next steps

If this sounds like the challenge you’ve been looking for, we’d love to hear from you! Submit your application, and our Talent Acquisition Partner will be in touch.

Our hiring process typically includes:

• An introductory chat with our TA team.
• A conversation with the Hiring Manager and the team.
• A practical task or case study (for relevant roles).
• Final interviews with the wider team.

We review applications on a rolling basis — so apply today!

We are seeking a strategically driven Global Senior Brand Marketing Manager to join our centralized Brand Growth team. As part of our new global operating model, all brand strategy and creative development are unified under one structure to ensure stronger consistency, sharper positioning, and scalable brand impact across markets.

In this role, you will focus on translating business priorities, customer insights, and market challenges into clear brand strategies and campaign platforms. You will partner closely with Growth & Innovation, broader Marketing, Product, and Commercial teams to define the role of brand in solving business problems—while working with internal creative and /or external creative agencies, who will lead concept development and production execution.

This is a senior brand strategy role at the intersection of business, insight, and creative direction. The role reports to the Global Head of Brand Marketing.

Key Responsibilities

Brand Strategy & Narrative Development

• Translate business priorities, growth objectives, and customer challenges into clear brand strategies and campaign briefs
• Define the role of brand across key business moments, ensuring alignment between commercial goals and long-term equity building
• Contribute to the evolution of our global brand positioning, narrative frameworks, and value propositions
• Identify strategic opportunities to strengthen differentiation and mental availability across markets

Global Brand Scaling & Execution

• Translate global and market strategies into scalable, market-ready brand frameworks and execution models
• Define how campaigns and brand initiatives are adapted and activated across diverse markets and touchpoints
• Lead the development of toolkits, playbooks, and planning frameworks to enable consistent, high-quality execution
• Identify opportunities to improve speed, efficiency, and creative effectiveness at scale
• Feed market insights and performance learnings back into global strategy to continuously improve relevance and impact

Strategic Briefing & Agency Direction

• Develop high-quality strategic briefs grounded in insight, data, and business context
• Partner with internal creative and external creative agencies to shape campaign platforms and brand concepts
• Provide strategic guidance and feedback to ensure creative work aligns with defined brand and business objectives
• Act as a strategic counterpart to agency partners, ensuring clarity of direction and consistency of messaging

Cross-Functional Business Partnership

• Collaborate closely with Growth & Innovation, broader Marketing, Planning, Product Marketing, Commercial, and Market teams to understand evolving business needs
• Ensure brand strategies support acquisition, retention, and engagement priorities without compromising long-term brand equity
• Align on campaign objectives, target audiences, and success metrics before creative development begins
• Support senior leadership with clear articulation of brand strategy and its commercial impact

Brand Governance & Strategic Consistency

• Safeguard global brand positioning and ensure strategic coherence across initiatives
• Contribute to the development and refinement of brand frameworks, messaging hierarchies, and strategic toolkits
• Ensure brand thinking is embedded early in planning cycles rather than applied late in execution

Insight & Performance Integration

• Leverage customer insight, cultural trends, and performance data to inform brand strategy decisions
• Monitor campaign outcomes and feed learnings back into future brand direction
• Help define the metrics that link brand impact to business growth

Qualifications

• 8-12+ years of experience in brand strategy, brand marketing, or strategic planning roles within global or multi-market organizations
• Strong experience translating business challenges into brand strategy, positioning and campaign platforms
• Proven experience scaling brand initiatives across multiple markets, including developing toolkits, playbooks, or frameworks that enable consistent and effective execution
• Experience developing strategic briefs and working closely with creative agencies
• Ability to connect brand-building with commercial outcomes (e.g., acquisition, retention, mental availability, share of search)
• Experience working cross-functionally across global and local teams in complex organizations
• Strong analytical and insight-driven mindset
• Excellent communication and storytelling skills, with the ability to articulate strategy and influence senior stakeholders
• Strategic thinker with strong judgment and a track record of driving clarity and impact in ambiguous environments

The Global Marketing team at Wolt is looking for a senior growth marketer to own and scale our owned and paid channels across the North region. This is a high-impact role with real autonomy: you’ll shape the product marketing roadmap, steward a multi-million-dollar media budget, and directly influence Courier Acquisition at a global scale.

If you’re motivated by ownership, complex growth problems, and the opportunity to turn data into decisive action, this role is built for you.

What you’ll do

In this role, you’ll be accountable for performance end to end—from strategy to execution:

• Own weekly media budget optimization in close partnership with Data Science / ML, Analytics, Finance, and Supply & Demand teams

• Lead media buying strategy across a large, always-on paid channel portfolio while launching high-impact, time-bound campaigns as market conditions shift

• Partner with agencies and in-house teams to hit aggressive growth targets efficiently, balancing scale, efficiency, and experimentation

• Design and run rigorous testing frameworks across the funnel, including creative and copy A/B tests, incrementality testing, audience segmentation, placements, and retargeting strategies

• Build forecasts and budget recommendations, then quickly adapt tactics based on performance signals and learnings

• Translate complex performance data into clear recommendations for senior stakeholders and cross-functional partners

What we’re looking for

• Deep experience balancing brand and performance marketing objectives at scale

• Strong understanding of both online and offline media buying, ideally within job search, recruiting, or similar high-volume marketplaces

• Demonstrated ability to synthesize data, make confident data-driven decisions, and apply the “art” of media strategy where measurement has limits

• Proven track record of building and executing structured channel- and tactic-level testing programs

• Clear, concise communicator—able to distill complexity and influence stakeholders at all levels

• Thrives in fast-paced environments, with strong prioritization skills and a bias toward action and ownership

Nice to have

• Experience working both in-house and with external agencies

• Hands-on experience managing performance channels in Skai

We are seeking a commercially driven and strategically strong Marketing Director to lead growth and market development in Israel.

In this role, you will own the full marketing and growth agenda for Israel—shaping and executing integrated strategies that drive market penetration, customer acquisition, revenue growth, and long-term brand strength. As the senior marketing leader in the country, you will partner closely with the Country GM, Consumer Business, Finance, and cross-functional teams to ensure marketing investments are tightly aligned with commercial priorities and operational realities.

Reporting to the Global Senior Director of Marketing, this role combines strategic leadership, financial discipline, and hands-on market execution in one of our key markets, holding ownership of marketing in Israel.

Key Responsibilities

Country Growth Strategy & Leadership

• Define and lead the comprehensive growth strategy for Israel across marketing and consumer business initiatives
• Translate company-wide growth priorities into locally relevant plans tailored to Israel’s market dynamics
• Act as the strategic marketing counterpart to the Country GM and local leadership team
• Ensure strong alignment between marketing activity, commercial objectives, and operational capacity

Integrated Marketing & Commercial Alignment

• Oversee all marketing efforts in Israel, ensuring inclusion of Wolt+, New Verticals (NV), and other relevant business lines in planning and execution
• Partner closely with the Consumer Business team to align promotional strategy, assortment priorities, and demand generation
• Ensure cohesive campaign planning across brand, performance, CRM, media, and partnerships
• Balance short-term performance drivers with long-term brand and market development

Budget Ownership & Financial Governance

• Own and manage the country growth budget with clear accountability for ROI and financial outcomes
• Allocate resources strategically across channels and initiatives based on impact and incrementality
• Forecast growth outcomes and align investment plans with financial targets
• Adjust allocations dynamically in response to performance and market shifts

Campaign Execution & Performance Optimization

• Lead execution of country-level growth campaigns across channels
• Leverage data-driven insights to optimize acquisition, engagement, retention, and resurrection efforts
• Monitor performance against defined KPIs and implement corrective actions where necessary
• Build structured learning loops to improve marketing effectiveness over time

Market & Competitive Intelligence

• Continuously analyze the Israeli market landscape to identify growth opportunities and competitive risks
• Translate market insight into actionable strategy
• Anticipate shifts in consumer behavior and local category trends to maintain competitive advantage

Team Leadership & Capability Development

• Lead and mentor the country marketing team, fostering a culture of accountability, innovation, and experimentation
• Strengthen collaboration between marketing, operations, finance, and commercial teams
• Build strong local capabilities while ensuring alignment with global standards and governance

Qualifications

• 8–12+ years of experience in marketing, growth, or commercial leadership roles, ideally within high-growth or competitive markets
• Proven track record of delivering measurable customer and revenue growth at country level
• Strong financial acumen with experience managing and optimizing marketing budgets
• Experience working closely with country-level leadership and cross-functional teams
• Strong analytical capabilities combined with strategic thinking
• Ability to balance hands-on execution with long-term strategic planning
• Experience operating in fast-paced, performance-oriented environments