Whoop
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At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Copy Lead, Brand to elevate brand storytelling through bold ideas and exceptional craft. This role is responsible for leading concept development and execution across integrated campaigns, social, and partnerships—bringing a distinct point of view and a high bar for creative excellence. As a senior individual contributor, you will shape and drive creative work across key campaign initiatives, partnering closely with copy and creative teammates to expand and push the WHOOP voice.
RESPONSIBILITIES:
Lead concept development and write high-impact campaign ideas including taglines, campaign lines, and headline-driven executions across channels
Own creative output across key projects, setting the bar for quality, craft, and originality
Translate briefs and insights into compelling creative territories, including naming systems, campaign platforms, and narrative frameworks
Write across OOH, print, digital, email, experiential including scripts for video and social content, with a strong understanding of platform-specific best practices
Partner cross-functionally with brand, design, and creative teams to deliver integrated campaigns, social content, and partnerships
Present and articulate creative concepts clearly and persuasively to internal stakeholders, incorporating feedback to strengthen the work
Provide feedback and elevate other writers’ work
Work alongside creative leadership to protect and evolve the WHOOP voice
QUALIFICATIONS:
5–8 years of experience in copywriting with a strong portfolio of campaign or brand work
Demonstrated expertise in crafting taglines, campaign lines, and concept-driven creative
Experience writing scripts for video, social, and other narrative formats
Strong understanding of social platforms and how to create work that resonates in culture
Experience developing naming systems for campaigns, products, or initiatives
Strong creative instincts with the ability to generate, refine, and elevate big ideas
Experience collaborating with cross-functional teams and contributing to fast-paced, iterative creative processes
Comfort presenting creative work and engaging in constructive critique with peers and stakeholders
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Ready to apply?
Apply to Whoop
At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring an Art Director to help shape and elevate the visual expression of the WHOOP brand across every touchpoint. As part of the Creative team, this role will partner closely with Creative leadership to concept and execute work spanning campaigns, product storytelling, and always-on marketing. The ideal candidate brings a strong point of view, a deep passion for craft, and the ability to balance speed with quality—contributing to a cohesive and scalable visual ecosystem across channels.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
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Responsibilities:
Design and execute high-performing creative for email and paid marketing (campaigns, lifecycle flows, product launches, and promotions)
Create compelling paid media assets across social, display, and other digital platforms, with a strong understanding of performance marketing principles
Translate performance data into creative decisions, analyzing what’s working, what’s not, and why
Think idea-first while aligning all creative to clear business objectives and KPIs
Collaborate cross-functionally with Growth, CRM, and Marketing teams to concept and iterate on creative that drives results
Continuously test, learn, and optimize creative based on performance data and insights
Ensure all designs are responsive, accessible, and optimized across devices and platforms
Maintain and evolve design systems, best practices toolkits, and templates for email and paid media to ensure consistency and scalability
Manage production-ready files and handoff, ensuring accuracy across formats and platforms
Apply strong attention to detail across typography, layout, and visual hierarchy, particularly in conversion-focused environments
Contribute to a high-performing, collaborative creative culture
Qualifications:
3+ years of experience in digital design, with a strong focus on email and/or paid media within an agency or in-house team
Proven experience designing for performance marketing channels, with an understanding of how creative drives conversion
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
Experience designing and building email templates (e.g., understanding of email design best practices, responsiveness, and platform constraints)
Familiarity with platforms and workflows related to email and paid media (e.g., CRM tools, ad managers, testing frameworks)
Strong understanding of responsive design, UX principles, and conversion-focused design thinking
Ability to manage multiple projects, iterate quickly, and work in a fast-paced environment
Curiosity to understand what creative resonates with which audiences and why
A portfolio demonstrating both strong design craft and performance-oriented thinking
Familiarity with AI tools and a willingness to experiment to improve efficiency and output
High attention to detail, organization, and file management
Interest in fitness, health, or performance is a plus
Open to considering candidates in Boston and work out of our HQ, or work remotely in New York.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $60,000 - $85,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Ready to apply?
Apply to Whoop
RESPONSIBILITIES:
QUALIFICATIONS:
Ready to apply?
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