Job Title: Creative Strategy (Director)

Role type: 3 Months Freelance (possible opportunity to move to permanent) 

Work Location: London, Farringdon (Hybrid, 2 days in the office)

Whalar is the leading, most awarded, independent Creator and Social agency.  We transform brands into cultural drivers by unlocking the full creative power of Creators. 

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in London, Berlin, New York, and Los Angeles, our reach is global. In London, we proudly collaborate with clients such as Diageo, eBay, Nike, Oatly, Skyscanner, Twinings, Uber, Vodafone, and many more. Learn more: https://www.whalar.com/

About the role:

As Director, Creative Strategy at Whalar you are the connective tissue between brand ambition and creator culture. You know that the best ideas in the creator economy aren’t briefed into existence but built in collaboration with creators who have agency and authority with their communities.

You have deep fluency in how culture moves across platforms, knowing the difference between a brand showing up in culture and having permission to be part of culture - and how to close the gap. 

We’re looking for someone to join the team who possesses an internal drive to lead with warmth, operates with urgency and holds themselves to the highest standards.

As the Director of Creative Strategy at Whalar, you design the strategic springboard that enables our internal teams, brands and creators to execute the most compelling, award worthy, creator led work.

Here’s what you’ll do day-to-day:

• You are a natural storyteller who can set the stage with compelling creative strategies for UK and global multi-market accounts. You lead the cross-functional charge with Community, Research & Insight, Media, Measurement a nd Client Services to build the creator strategies that ensure quality, strategic viability and creative excellence every time.
• You’re the one who takes a client brief and finds the ‘gold’. You unpack client briefs with strategic precision and are able to metabolise vast amounts of new information quickly.
• You are as comfortable digging through the data to find one sharp human insight and/or cultural signal as you are building out worlds with your creative co-pilots 
• You understand how people behave online and possess the fluency to ensure a brand’s story makes sense wherever it lives across platforms & communities.
• Partnering with Client Business leads, you grow and strengthen existing relationships by immersing yourself into client worlds. You aren’t afraid to interrogate the business problems to ensure the strategy is always solving the right challenges 
• You’ve got your pulse on the latest trends, formats, platform shifts and emerging solutions that enable you to build progressive, culturally-rooted and high impact creative routes that leverage creators in original ways. 
• You guarantee that each key account touchpoint is informed and sharpened by learnings of previous work, resulting in creative strategies that evolve at pace with both the industry and brand insights
• You are both an internal and external authority on what’s next in the creator economy, keeping the team, Marketing, and brands inspired and prepared for where the industry is moving. Your insight powers thought leadership and elevates the entire team.

Here’s what we’re looking for:

• Must have direct experience developing creator and/or community focussed campaigns 
• Minimum of 9 years experience in creative, social media, or content strategy, with 3+ years of experience in a senior role - this includes directly leading a team
• Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform best practices
• Meticulous, culturally rooted creative thinker and practitioner with an eye for ‘what’s next’
• A person who leads with positivity and confidence, is detail oriented with strong project management skills
• Strong analytical skills; comfortable transforming sets of data into actionable insights
• Passion and experience in the creator economy and ecosystem and its evolving landscape
• Experienced at pitching, and confident when presenting to clients and team members
• You thrive in an environment where collaboration, flexibility and scrappiness are valued
• You have outstanding interpersonal skills, a relentless work ethic, a spirit of collaboration, and a ‘roll up your sleeves’ mentality with the flexibility to support any size project

Based in Farringdon, London, we embrace a flexible hybrid model. We ask our team to work from the office two to three days a week, with Tuesday and Thursday serving as our "anchor days." These days are dedicated to collaborating in person and celebrating Whalar’s vibrant culture together

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. 

The perks:

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

• Private medical insurance
• Health cash plan
• 25 days of PTO + Sick days + Winter break
• Private pension scheme
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner's Home office allowance 
• Enhanced maternity (up to 22 weeks) / paternity (up 16 weeks) leave
• Reduced fee gym membership (next to office location)
• Life Assurance
• Workplace Nursery Scheme
• Volunteer days
• Social programs

Job Title: Creative Strategist DACH 

Work Location: Berlin (Remote First but need to be able to come into office)

Start Date: As soon as possible

Whalar is the leading, most awarded, independent Creator and Social agency.  We transform brands into cultural drivers by unlocking the full creative power of Creators. 

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in London, Berlin, New York, and Los Angeles, our reach is global. In London, we proudly collaborate with clients such as Diageo, eBay, Nike, Oatly, Skyscanner, Twinings, Uber, Vodafone, and many more. Learn more: https://www.whalar.com/

Whalar agency

Whalar is the leading, most awarded, independent Creator and Social agency.  We transform brands into cultural drivers by unlocking the full creative power of Creators. 

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in Berlin, London, New York, and Los Angeles, our reach is global. In London, we proudly collaborate with clients such as eBay, Unilever, The Magnum Ice Cream Company, Uber, Telekom, and many more.

About the role:

Our German business in DACH is growing and so we are looking for a Germany-based Creative Strategist to inspire, plan, and execute creator-first visions for brands in the DACH region.

Reporting directly to the Creative Strategy Director DACH, you'll play a key creative and strategic role, consistently pushing creative boundaries and staying ahead in the continuously evolving landscape of social media, creative advertising, and effectiveness in the creator economy.

In addition to supporting strategy across key clients, new business pitches and shaping innovative campaigns, you'll also contribute to building processes internally and with our clients. This role is an opportunity to be part of the team shaping the future of creator-first creative strategy.

Here’s what you’ll do day-to-day:

• Support unpacking client briefs, identifying the exact strategic outcome and what is required to achieve it
• Create together with the Creative Strategy Directors compelling, creator-led creative and social strategies rooted in actionable insights for key new business pitches
• Proactively generate original, insight-driven strategic ideas, challenging and inspiring creative thinking for Whalar clients
• Identify and develop community and creator strategies for short-term and annual projects in close collaboration with the Creative Strategy Directors, Research & Insight, Client Services, Design and Community teams
• Build and shape creator briefings to ensure on-strategy creator co-creation
• Provide creative and strategic support to key accounts, collaborating with the Creative Strategy team and the regional team to identify strategy opportunities and enhance existing relationships
• Consult on paid media strategies and platform-specific rollout plans with partner media agencies to ensure the strategy is executed effectively
• Collaborate cross-functionally with teams like Paid Media, Measurement & Analytics, Creator Partnerships, and Client Services to develop comprehensive client solutions and ensure our creative strategic visions come to life throughout the execution process
• Use measured campaign outcomes to continually inform and refine future strategies and ideas
• Stay abreast of emerging social media trends, technologies, and platforms, integrating them strategically into projects and proactive thought leadership

Here’s what we’re looking for:

• 3 - 4+ years of experience in creative, social media, and content strategy
• Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform best practices
• Strong analytical skills; comfortable transforming sets of data into actionable insights
• Meticulous, culturally rooted creative thinker and practitioner with an eye for upcoming trends
• Passion and experience in the creator economy and ecosystem and its evolving landscape. Community is not just a word to you. You actively drive and foster collaboration, and this passion fuels your insights
• Clear and sharp communication is a top priority for you
• Comfortable pitching and confident when presenting to clients and team members
• You have outstanding interpersonal skills, a relentless work ethic, a spirit of collaboration, and a roll up your sleeves mentality with the flexibility to support any size project. You are solution-oriented and driven by positivity
• You thrive in an environment where collaboration, flexibility and scrappiness are valued
• Interest in video editing is a plus
• Must be a native German speaker and professionally fluent in English (speaking and writing capabilities)

Our values:

At Whalar Group, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar Group since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. Learn more. 

Our benefits and perks:

Whalar Group provides flexible benefits and collaborative work environments and experiences so employees can work productively in a setting that best and uniquely suits their needs.

• 25 days of PTO + winter break
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner home office allowance 
• Urban Sports

Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.