VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Relevance Strategist, Tech

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on business dynamics. We are a human-centric, culture-obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and technical innovations. Our team is collectively redefining and modernizing how clients harness consumer intelligence, develop brand strategy, and plan for attention.

We are partnering with one of the most influential tech companies in the world (Microsoft) to drive social content that commands attention. We aren't looking for a "social media manager" to schedule posts or a "brand strategist" for static decks. We need a Relevance Social Strategist specializing in the Tech, AI, and Cloud sectors: a rare hybrid who is as comfortable debating the merits of a tech stack or the nuances of senior developer culture on Reddit as they are dissecting why a specific TikTok hook went viral.

You will be the bridge between complex cloud computing and internet-first creative. Your goal is to take one of the world’s most sophisticated tech stacks and make it the most culturally resonant brand in the digital landscape. You will turn B2B decision-making into "must-watch" social entertainment.

Key Areas of Responsibility

• Earned Social Strategy: Design, write and communicate social-first creative across platforms that prioritizes organic reach with IT Decision Makers (ITDMs), Business Decision Makers (BDMs), and Senior Developers.
• B2B Relevance: Position the client at the center of the "Great Cloud" conversation, AI and tech product solutions, making complex technical topics accessible and culturally relevant to engineers and executives alike.
• Social Showrunning: Concept and drive recurring social formats (mini-series, live streams, or platform-specific "shows") that build loyal audiences, translating complex technical briefs into creator-led social content. Work daily with a creative team, helping them with the KPI of organic views. 
• Influencer & Creator Partnerships: Identify and educate the team on emerging voices in the Tech and AI space. Maintain deep knowledge of technical creators - from GitHub legends to YouTube hardware geeks - to co-create content with built-in credibility.
• Trend Harvesting: Conduct daily scans of the social landscape (Cloud, DevOps, AI) to identify real-time cultural signals and formats, allowing the brand to "act fast" before the news cycle becomes stale.
• Creative Partnership: Partner closely with social creators to ensure technical products and messages are paired with actionable cultural insights to fuel high-performing content.
• Reporting & Insight: Deliver reports on social conversations and community sentiment, serving as a flexible strategic resource deployable across multiple initiatives.

Manage Community: Be comfortable commenting and interacting with a social community, bringing positive attention to places within the category, on social media. 

Experience & Knowledge Required

• Technical Cultural Fluency: A deep background in Tech and an understanding of the ever changing, always on AI conversation with a genuine finger on the pulse of the Cloud Computing space. You don’t just find the news; you understand the underlying technology and how to speak authentically to developers and IT consultants.
• Deeply Networked: You live in the culture of Tech and AI: connected to the right communities, subreddits, and events. This world is second nature to you.
• Social Mastery: Proven experience in social strategy, content curation, or community management for nuanced audience segments and technical cohorts.
• Analytical Skills: The ability to spot early cultural signals and translate them into strategic value for clients, even in the absence of traditional strategy frameworks.
• Communication: Exceptional writing skills for crafting internal reports, cultural stewardship, and POV documents.
• Soft Skills: Strong curiosity, "go-getter energy," and a bias for action to ensure insights drive tangible, executable creativity.

Who You Are

• You believe "B2B" shouldn’t stand for "Boring-to-Boring."
• You speak the language of tech but have an instinctive understanding of viral creative and platform mechanics.
• You spend your weekends lurking in niche subreddits or watching video essays on tech history.
• You have a "hacker mindset": you like to experiment, break things, and find the shortcut to attention. You are chronically online, deep in the web and know you’re way around a suite of tech products. You know and understand social media, creative thinking and the creator economy.
• You can confidently defend a high-concept creative idea to a room full of C-suite engineers.

The Litmus Test: If you know the difference between a container and a virtual machine, and you also know exactly why a specific audio clip is trending on TikTok, we want to talk to you.

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies. 

Key areas of Responsibility:

• Create content that makes impactful connections with consumers, measured by high attention metrics (views, likes, comments, etc).
• Serve as an algorithm-fluent editor with deep expertise in hooks, pacing, structure, and retention across social platforms — the primary owner of DJ-ing, remixing, and optimizing content to drive scalable performance.
• Principally accountable for performance tuning and platform success, turning good content into scalable content through continuous optimization and creative iteration.
• Edit and assemble raw footage into polished final videos, ensuring assets are optimized natively for platforms such as Instagram, Facebook, TikTok, and YouTube — with a performance-creative mindset, not post-production only.
• Stay up to date with platform algorithms, emerging formats, creator trends, and editing techniques to keep content fresh, relevant, and competitive in feeds.
• Bring ideas to the table and participate in ideation, while recognizing that the core value of the role is making the work work through execution, testing, and optimization.
• Collaborate effectively with your teammates and cross functional departments on rapid fire requests and tight timelines.
• Attend creative brainstorms, kickoffs, and team meetings, contributing meaningful ideas and helping shape performance-driven strategy.
• Mentor Creators, and even in some cases Art Directors and Copywriters, on your team and across the agency; following the leadership of your A/CD, you help guide and educate on best practices, ideating, execution, and performance optimization.

Experience / Knowledge Required:

• 3 to 5 years professional creative experience, with a demonstrable passion for making creative content on a spectrum of media platforms - social, streaming, AR, music, film, interactive, etc.
• Proven experience as a video shooter/editor, preferably in advertising, digital media, or a related field.
• Solid understanding of video production techniques, including lighting, framing, and audio.
• Advanced knowledge and proficiency in Adobe Creative Suite, especially Adobe Premiere Pro, After Effects, and Photoshop.
• Extraordinary content creation skills, capable of execution from start to finish, with a passion for various kinds of creative outlets including video and motion design
• Responsible, accountable, and self starter who demonstrates initiative
• Ability to collaborate with the individuals of an organization, fostering strong cross-functional teamwork and positive results.

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics.  We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations.  Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

KEY AREAS OF RESPONSIBILITY

• Partner across and inter-departmentally to create and foster insights, sophisticated strategies, creative thinking, innovative media plans and deliver/guide best-in-class execution. 
• Bring a knowledge of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights, delivering meaningful results for our clients.
• Compose briefs that inspire creative teams, and steer and facilitate brainstorms and workshops.
• Direct the strategic development of client presentations delivering clear, compelling and persuasive communications to all stakeholders.
• Drive the development of new insights, cultural expertise, and methodologies for cultural analysis to ensure our brands and clients are culturally relevant.
• Own new business process from beginning to end. Includes driving strategic deliverables, preparing briefs, workshops and presentations. 
• Partner with the other functional leadership to optimize and look for opportunities across the client portfolio for strategic growth of business.
• Attend relevant client briefings, interrogating the brief, and diagnosing the often ‘internal motivations’ not explicitly written in the briefing documents

• Build and maintain senior client and external agency relationships..
• Accountable for managing growth and development of direct reports, including goals and action planning, performance reviews, and carving out opportunities for their continued L&D

EXPERIENCE/KNOWLEDGE REQUIRED

• 12-20 years experience with strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas. 
• Ability to review qualitative + quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Self-motivated and demonstrates initiative in identifying business opportunities, discerning a clear path forward and acting upon them swiftly.
• Understands multiple channels of communication and connection, and their role in brand and content marketing.
• Proven leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output.
• Proven ability to interact with and influence people at all levels of an organization, fostering strong cross-functional teamwork and collaborative results.

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

*** This position is a three-month temporary residency with the potential to go full-time immediately following. We are currently accepting applications for the next residency class with a July 2026 start date.

• Responsibilities:

  • Work closely with VaynerMedia Account teams to deliver regular reporting on social brand performance across Meta , Twitter, Pinterest, Instagram, the open web, and more to clients.
  • Dive into social platform analytics, both native and third-party, to understand how our brands are performing and how they can improve.
  • Creatively apply statistical methods to measure sales lift, audience resonance, and content performance.
  • Work across VaynerMedia's portfolio of brands, identify trends and patterns with an eye for applications to overall social brand strategy.
  • Collaborate with Media Planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
  • Assist with client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, high-touch optimizations, reporting.

  Qualifications:

  • Advanced skills in Excel including pivot tables, V-Look Ups, and macros.
  • Comfort working with analytics, attribution and measurement systems a plus but not mandatory: Google Analytics, MOAT/IAS/Double Verify, Nielsen/Millward Brown/Oracle Measurement.
  • Experience working in the agency/start-up/social space, working in statistical and data analysis is a big plus.
  • You are driven and hungry for success, and always want to learn more.
  • You are a team player who enjoys collaboration.

  You have the ability to stay highly organized and efficient in a fast-paced, high-energy environment.
  WORK SCHEDULE:

  • This is a hybrid role which may require 3-4 days on-site.
  • You must be able to commit to a full-time work schedule, which is 40 hours per week during 9am-6pm ET business hours Monday-Friday.

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

**This position is a three-month temporary residency with the potential to go full-time immediately following. We are currently accepting applications for the next residency class with a July 2026 start date. 

Responsibilities:

• Execute within various digital platforms like Google, Meta (Facebook/IG), TikTok, Trade Desk, and Amazon. Manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
• Ensure campaigns are pacing effectively and efficiently by regularly monitoring performance and making changes when necessary.
• Execute client-facing deliverables: pacing reports, campaign build, ad-hoc analysis, in-platform optimizations, etc
• Manage media investment across platforms daily, weekly, and on a quarterly basis ensuring optimal budget allocation. 
• Collaborate with supervisors  To develop platform strategies, audience targeting, and campaign execution.
•   Pick up client communication responsibilities by presenting performance insights and recommendations.

Qualifications:

• Advanced skills in Excel or Google Sheets including pivot tables, V-Look Ups, etc
•  Media buying experience (preferred, not required): Familiarity with platforms such as:
• Social: Meta , Snapchat, TikTok, Pinterest, LinkedIn
• Google: Youtube, Search, Display
• Amazon: AMS, Amazon DSP
• Programmatic Display/Video: The Trade Desk, DV360
• Connected TV/OTT: Roku, Hulu
• Exposure to Google Analytics, MOAT, IAS, Nielsen is nice to have. 
• Strong problem-solving mindset and data-driven approach
• Highly organized with the ability to manage multiple projects in a fast paced environment
• Collaborative team player with a drive to learn and grow in digital media

WORK SCHEDULE:

• This is a hybrid role with a required 3-4 days on-site from our Culver City office.
• You must be able to commit to a full-time work schedule, which is 40 hours per week during 9am-6pm ET business hours Monday-Friday.