Twin Health
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Senior Director, Growth Marketing
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Twin Health
At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.
We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.
Working here
Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.
Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .
With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.
Join us as we reinvent the standard of care in metabolic health.
Opportunity
Twin Health is hiring a Senior Director, Growth Marketing, to build the systems that drive measurable growth across enterprise, client, and post-activation member engagement. The role is organized around two pillars under one leader: New Business Growth Marketing and Member Growth Marketing. It is the foundation for a full Revenue Marketing function, as Twin scales. This is not a traditional demand generation role. It does not own acquisition mechanics or enrollment conversion. It is a systems-builder role accountable for revenue and retention outcomes.
Responsibilities
What you Will Own
New Business Growth Marketing (80%)
- Accountable for a defined share of net-new pipeline generated by Marketing programs, co-owned with BD
- Drive pipeline acceleration — deal progression, win-rate lift, and cycle compression
- Build and run account-based programs supporting priority enterprise targets and client expansion
- Develop repeatable plays across target accounts and client populations
Member Growth Marketing (20%)
- Own engagement strategy for Active Twins
- Design and run programs across education, community, referrals, challenges, and seasonal moments
- Partner with Product/Clinical to strengthen retention and reduce churn
Growth Systems & Experimentation
- Move from one-off campaigns to repeatable growth systems
- Build a structured testing approach across messaging, sequencing, and programs
- Use performance data to decide what to scale, improve, or stop
Channel & Program Strategy
- Define how channels work together across campaigns and journeys
- Ensure programs are connected, sequenced, and aligned to clear goals
- Partner with Brand & Experience to raise the bar on messaging and creative quality
Cross-Functional Leadership
- Partner closely with Clinical, Product, Product Marketing, Analytics, MarTech, and Sales
- Ensure growth programs align with product experience and business priorities
- Influence without direct ownership across teams
Team Leadership
- Lead and scale a high-performing growth marketing team
- Set clear ownership, KPIs, and operating cadence
- Build a culture of accountability, speed, experimentation, and continuous improvement
What Success Looks Like
- Marketing consistently delivers against its defined share of net-new pipeline
- Active Twin engagement and retention improve over time
- Clear experimentation roadmap with measurable lift
- Growth programs are repeatable, scalable, and connected across channels
- Strong alignment across Marketing, Product, and Sales
Core Metrics
New Business Growth
- Net-new pipeline generated by Marketing programs (defined share)
- Total ACV influenced and closed where Marketing engagement preceded BD action
- % of priority deals supported by Marketing
- Win rate: Marketing-supported vs non-supported; deal velocity
Member Growth
- Engagement across member programs
- Active Twins vs plan (directional)
- Early retention signals: referral and advocacy participation
System Performance
- Experimentation velocity and learnings
- Conversion and engagement lift
- Program scalability and repeatability
- Other duties as assigned
Qualifications
- 10+ years in growth, revenue marketing, or member engagement in B2B, B2B2C, or health tech
- Proven track record driving pipeline and retention outcomes
- Comfortable operating across both enterprise and member-facing growth
- Highly data-driven with a clear approach to testing and iteration
- Strong operator who can move between strategy and execution without losing speed
- Strong cross-functional partner who can influence Product, Sales, and Analytics
- Experience in healthcare, benefits, or regulated environments preferred
- Comfortable using AI tools to accelerate program design, experimentation, and content
- This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Compensation and Benefits
The compensation range for this position is $195,000 - $225,000 annually. This position is bonus eligible.
Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin
- A competitive compensation package in line with leading technology companies
- A remote and accomplished global team
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
- 401k retirement savings plan
We have been made aware of fraudulent interview requests being sent using the Twin Health's name. All communications will come from official Twin Health channels and a twinhealth.com email address. We will never ask you to complete a text interview or request financial details during the interview process.
Ready to apply?
Apply to Twin Health
Marketing Operations Manager
Share this job
Twin Health
At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.
We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.
Working here
Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.
Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .
With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.
Join us as we reinvent the standard of care in metabolic health.
Opportunity
The Marketing Operations Manager (Execution & Performance) owns the end-to-end execution and QA of campaigns across all marketing channels — direct mail, email, SMS, in-app, social, and paid ads. Partnering closely with channel owners, this role is accountable for the quality, accuracy, and on-time delivery of every campaign that goes out the door. It also serves as the primary Marketing Operations liaison to the Analytics team, translating campaign needs into clear reporting requirements and bringing performance insights back to help inform future decisions.
Responsibilities
Campaign Execution & Coordination
- Own campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaigns
- Coordinate execution for both internal initiatives and partner-facing campaigns
- Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review).
- Track and report time-to-launch as a core performance metric, flagging delays and driving resolution
Audience Segmentation & List Management
- Own audience builds and list management for all direct mail and digital campaigns
- Manage segmentation logic in coordination with Hightouch and Snowflake pipelines (Martech Team)
- Validate audience exports before use, flagging and resolving discrepancies with MarTech and the Analytics team
- Maintain documentation of segmentation logic and audience definitions for auditability
UTM Tracking & Landing Page Coordination
- Create and manage UTMs for all campaigns, maintaining a centralized tracking log
- Coordinate landing page updates and QA with Growth Pod Team
- Ensure tracking is validated before campaign launch; flag gaps or anomalies promptly
Performance Reporting & Analytics Partnership
- Serve as the primary Marketing Operations liaison to the Analytics team (Marketing Solutions Architect, Digital Analyst) — not owning analytics infrastructure, but ensuring Marketing's reporting needs are clearly scoped and prioritized
- Translate campaign reporting requirements into well-defined requests for Analytics partners; coordinate on dashboards, campaign-level insights, and the shared marketing performance scorecard
- Own post-campaign performance reporting across all channels, synthesizing data from Braze, Salesforce, and Lightdash into clear insights for stakeholders
- Monitor campaigns in-flight and flag delivery issues or anomalies in real time — escalating to the Analytics team where deeper investigation is needed
- Ensure campaign-level data is clean and accessible to support ROI tracking and executive reporting
- Identify discrepancies between platforms (Braze, Salesforce, Lightdash, Finance) and coordinate resolution with Analytics and MarTech rather than resolving in isolation
Vendor & Partner Coordination (RRD)
- Manage day-to-day relationships with direct mail vendor (RRD)
- Coordinate job submissions, delivery tracking, and inventory tracking
- Escalate vendor issues to Senior Manager as appropriate
- Document vendor SOPs and maintain accurate records for billing and audit purposes
What Success Looks Like:
- Campaigns execute on schedule with zero QA misses and fully validated tracking
- Time-to-launch benchmarks are met consistently; delays are flagged and resolved before they cascade
- Audience builds are accurate, well-documented, and delivered without last-minute errors
- The Analytics team describes this role as a clear, reliable partner with well-scoped, actionable reporting requests
- The shared marketing performance scorecard is current, reliable, and actively used by leadership
- Data discrepancies between platforms are caught early and resolved with clear root cause documentation
- Vendor relationships are smooth, invoices are reconciled accurately, and SOPs are maintained
- Other duties as assigned
Qualifications
- 3–5 years of experience in campaign execution, marketing operations, or a closely related role
- Hands-on experience with marketing automation platforms (Braze preferred) and email/direct mail workflows
- Familiarity with audience segmentation tools and data pipelines (Hightouch, Snowflake, or similar)
- Strong analytical skills with comfort working in dashboards and reporting tools (Lightdash, Salesforce)
- Experience working alongside a dedicated analytics or data team — able to scope requests clearly, collaborate effectively, and avoid duplicating infrastructure
- Detail-oriented with a quality-first mindset — catches errors before they become problems
- Comfortable managing vendor relationships and holding external partners to SLAs
- Ability to translate data into clear narratives for non-technical stakeholders
- This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Compensation and Benefits
The compensation range for this position is $115,000 - $125,000 annually.
Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin
- A competitive compensation package in line with leading technology companies
- A remote and accomplished global team
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
- 401k retirement savings plan
We have been made aware of fraudulent interview requests being sent using the Twin Health's name. All communications will come from official Twin Health channels and a twinhealth.com email address. We will never ask you to complete a text interview or request financial details during the interview process.
Ready to apply?
Apply to Twin Health