Principle Product Marketing Specialist | Bokun 

About Tripadvisor 

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses.

About Bókun

Bókun, a fast-growing subsidiary of TripAdvisor Inc., is a leading reservation system and channel management platform for tours and activities operators globally. We empower our clients to streamline their back-end operations and connect to a vast ecosystem of online travel websites, enabling them to grow their businesses. As a key player in travel technology, Bókun combines the agility of a startup with the stability of a publicly traded organisation.

Bókun is seeking a Principle Product Marketing Specialist to own our AI-powered content strategy and bottom-of-funnel content programme. Reporting directly to the Senior Product Marketing Manager, this role sits at the intersection of product marketing, content, and emerging AI search — responsible for positioning Bókun as a citable source in commercial AI prompts — building the library of high-intent onsite content (product-led blogs, FAQs, templates, integration content) that gets Bókun surfaced, recommended, and chosen at the moment buyers make decisions

This is not a traditional Product Marketing role. You will be the person who understands how LLMs surface information, how AI search tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews decide what to recommend — and who builds a content engine designed to win in that world.

What You'll Do:

AI & LLM Content Strategy

• Content creation explicitly designed to be surfaced and cited by AI tools at the decision stage of the buyer journey

• Build and maintain a structured library of authoritative content (feature explainers, comparison guides, how-tos, FAQs) engineered to rank in and be recommended by LLMs

• Position Bókun as a citable source in commercial AI prompts by creating and owning high-intent onsite content — product-led blogs, FAQs, templates, and integration content designed to be surfaced when buyers are actively evaluating solutions

• Monitor how Bókun is represented across AI search tools and identify gaps, inaccuracies, and opportunities to improve our presence

• Stay ahead of how AI search behaviour is evolving and continuously adapt our content approach

Bottom-of-Funnel Content

• Create and own a programme of bottom-of-funnel content designed to convert buyers at the moment of decision — how-to guides, feature walkthroughs, use case explainers, and platform comparison content

• Build content that directly answers the specific questions buyers ask when evaluating Bókun against competitors — structured for both human readers and AI citation

• Develop and maintain a content calendar focused on high-intent, decision-stage topics across the customer lifecycle

Video & Explainer Content

• Script, brief, and project-manage short-form explainer and how-to videos that educate new and existing customers on Bókun features

• Collaborate with design and production to deliver video content that works across the website, social, email, and in-product

GTM & Product Marketing 

• Support Go-to-Market strategy and execution for new features and launches, contributing AI-first content assets to each GTM

• Conduct post-launch content analysis to identify gaps and optimise for both human and AI search performance

• Maintain a pulse on the competitive landscape and ensure Bókun's content positioning reflects market realities

Cross-functional Collaboration

• Work closely with product, engineering, sales, and the broader marketing team to ensure content is accurate, timely, and aligned with product direction

• Bring an AI search and LLM perspective into cross-functional planning conversations

Job Location: Hybrid

This role is a hybrid position that requires 2 days per week in our London, UK office.

Requirements:

• 3-5 years of experience in product marketing, content marketing, or a related discipline, preferably in SaaS, B2B, or travel technology

• Genuinely curious about how AI search and LLMs work — you've thought about how tools like ChatGPT, Perplexity, and Gemini decide what to surface, and you want to build content that wins in that environment

• Experienced in creating bottom-of-funnel content — how-tos, feature guides, comparison pages, decision-stage explainers — that drives real conversion

• Comfortable scripting and briefing video content; bonus if you've managed short-form explainer video production end-to-end

• Strong writer with the ability to produce clear, structured, benefit-led copy across formats — from long-form guides to concise feature explainers

• Analytical and data-driven — you use performance data to understand what's working and iterate quickly

• Familiar with AI content tools and comfortable using them to scale output without sacrificing quality (e.g. Perplexity, Notebook LM, ChatGPT, Jasper or equivalent)

• Self-directed and comfortable managing multiple projects in a fast-moving environment

• Highly collaborative — you know that great content requires close partnership with product, engineering, and sales

Nice To Have:

• Experience with SEO and structured content for search (schema, FAQs, entity-based SEO)

• Familiarity with how AI Overviews, featured snippets, and LLM training data intersect with content strategy

• Experience in travel tech or marketplace platforms

• Hands-on experience with tools like Mixpanel, GA4, or similar for content performance tracking

What We Offer 

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

Our Cultural Pillars:

Traveler first

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. 

Execution is our edge

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. 

We succeed together

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.

If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!

#LI-Hybrid

#LI-JP

Join our Movement and Champion Restaurant Culture! 💚

At TheFork we believe that the best things in life happen around the table.
As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive.
If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.

👉 Discover life at TheFork

What you will do: 

• Supporting business data monitoring and creating presentations. 
• Helping to develop and select content for marketing levers as social media, performance, newsletters…
• Supporting Brand and PR teams in the execution of special actions.
• Quality offer check: monitor clients performance and increase their value.
• Maintenance and management of the website and apps (banners, photos, tags ...)
• Interdepartmental collaboration with all marketing departments and sales, product, CRM and communication teams.

Who you are:

• Just graduated or finishing studies related to Marketing, Market Research, Business Administration, Economics.
• Native Spanish, intermediate level English (B1).
• Analytical thinking and interpretation of results.
• Creative skills and design notions (knowledge of Canva/Figma or other design/video production tools.
• Proactive and team worker.
• Social media lover.
• Knowledge of the Office Package.
• Passion for gastronomy and basic knowledge of the restaurant sector.

What we offer you: 

😄 An awesome team 

⚖️ Flexible working environment  (2 days home office per week +  up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

💸 Paid internship

🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants) 

🌎 International teams and a multicultural environment spanning 10 offices across Europe

🤝Highly inclusive working environment  

🍴 Offices with dining, a coffee point on each floor, and leisure area    

🎤 Team building events 

All hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately.

We believe that we are better together, and we welcome you for who you are. We endeavor to ensure  that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under  applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application,  interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to AccessibleRecruitment@TheFork.com. Our HR team will review the request and respond accordingly.

#LI-FF1

About Tripadvisor 

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.

We seek a B2B marketing professional with Braze experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns. 

The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.

Responsibilities will include, but are not limited to:

• Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.

• Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements.

• Demonstrated success creating marketing campaigns with expertise using Braze, including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs.

• Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness. 

• Work with copywriters and designers to create compelling email content.

• Writing engaging ad copy for email campaigns when copywriting resources are not available.

• Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.

• Knowledge about email compliance (CAN-SPAM, GDPR, CASL).

• SQL experience is a plus. 

• Knowledge of liquid coating and custom objects is a plus

• Braze experience is preferred

The ideal candidate

• 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand

• Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective

• Experience using Canva

• Experience with Excel/Google Sheets and Big Query

• Brings a vivid sense of curiosity and creativity that helps drive projects forward

• Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data

• An excellent communicator - both verbally, in writing and visually. 

• A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions

• Has the interpersonal and communication skills to successfully manage stakeholders

• Avid learner who takes it upon him/her/themself to get smart on new topics, systems, and markets

• You are an expert project manager and never miss a detail

• Interested in joining a high-performing team with a supportive and inclusive culture

• Has demonstrated capacity to initiate and drive growth strategies and innovation

• Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision. 

Skills & Experience 

• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first mindset 

What We Offer 

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates

Our Cultural Pillars:

Traveler first

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. 

Execution is our edge

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. 

We succeed together

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.

If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!

#LI-WR1

Rejoignez notre mouvement et célébrez la culture des restaurants ! 💚

Chez TheFork, nous sommes convaincus que les plus belles choses de la vie se passent autour de la table.

En tant que principale plateforme de réservation de restaurants en Europe, nous connectons la plus large communauté de gastronomes fidèles avec les restaurants préférés du monde entier. Portés par l’innovation et une profonde passion pour l’univers de la restauration, nous créons des expériences culinaires uniques dans 11 pays.

Nous faisons partie du groupe Tripadvisor et sommes fiers de bâtir une culture diverse et résolument people-first, où les valeurs de « respect », « ownership », « growth » et « better together » s’épanouissent au quotidien.

Si vous êtes passionné(e) par la gastronomie, la technologie et l’envie d’avoir un impact réel, votre place à table vous attend.

👉 Découvrez la vie chez TheFork

Ce que vous ferez : 

• Marketing Digital (B2C & B2B) :
  • Administration du site internet TheFork Awards (gestion technique, contenu et animation).
  • Participation à la communication sur les réseaux sociaux et le blog, en assurant la cohérence avec l’équipe marketing.
• Relation Partenaires :
  • Gestion des relations avec les restaurateurs premium participant aux TheFork Awards.
  • Coordination avec les sponsors (réception des éléments de communication, mise en avant sur les supports en ligne et hors ligne).
  • Interlocuteur direct des restaurateurs premium (bon déroulé de la participation aux TheFork Awards)
  • Coordination avec les sponsors (réception des éléments de communication, mise en avant sur les supports online et offline)
  • Rédaction des contrats, en collaboration avec l’équipe légal.
• Événementiel :
  • Participation à l'organisation et la coordination des événements comme les Soirées entre Chefs en région et les TheFork Awards.
  • Suivi du cahier des charges des partenaires pour garantir leur visibilité pendant les événements.
  • Rédaction des bilans des événements à destination de la Direction Générale et des partenaires.

Compétences développées :

• Gestion de projets marketing et événementiels.
• Relation client et gestion des partenariats.
• Coordination d'événements et suivi des engagements contractuels.
• Communication digitale

Ce que nous vous offrons :

🏠 Une opportunité de stage de 6 mois: Juillet à décembre 2026

😄 Une équipe géniale

⚖️ Environnement de travail flexible (2 jours de télétravail par semaine + jusqu'à 4 semaines de flexibilité totale au cumulé durant l'été et en décembre pour travailler entièrement à distance)

🌎 Des équipes internationales et un environnement multiculturel réparti sur 10 bureaux à travers l'Europe

🤝 Un environnement de travail hautement inclusif

🍴 Des bureaux incroyables avec des espaces de restauration, des coins café et des zones de détente

 🎤 Des événements de team building

Tous les recrutements se font exclusivement via notre site carrières et nos adresses e-mail officielles. Nous n’envoyons jamais de SMS et ne demandons aucun paiement dans le cadre du processus de recrutement. Merci de signaler immédiatement tout message suspect.

Nous croyons fermement que nous sommes meilleurs ensemble et nous vous accueillons tel·le que vous êtes. Nous nous engageons à garantir que chacun·e – indépendamment de ses capacités, de son âge, de son origine socio-économique et culturelle, de son origine ethnique, de ses convictions, de son genre, de son expression ou identité de genre, de son idéologie, de sa nationalité, de sa race, de son orientation sexuelle, de sa situation familiale ou de toute autre caractéristique protégée par la législation applicable – ait la possibilité d’atteindre pleinement son potentiel.
Chez TheFork, nous souhaitons que vous apportiez vos perspectives et expériences uniques afin que, collectivement, nous continuions à transformer le secteur de la restauration et à passer du bien à l’excellence.

TheFork s’engage en faveur d’un processus de recrutement équitable. Si vous avez des besoins spécifiques et nécessitez un aménagement raisonnable lors de votre candidature, de vos entretiens ou de votre participation au processus de sélection en raison d’un problème de santé ou d’un handicap, merci d’adresser votre demande à AccessibleRecruitment@TheFork.com. Notre équipe RH étudiera votre demande et vous répondra en conséquence.

#LI-AD2