Title: Director of Marketing / TooJay’s / West Palm Beach, Florida   THIS IS AN IN-OFFICE JOB, NOT REMOTE AND NOT HYBRID.

Since 1981 TooJay's New York-style Deli has been a fan favorite. With 20 locations across Florida, we are famous for piled-high sandwiches, hearty portions of homemade comfort foods and made-from-scratch soups, salads and baked goods.

We believe our teams are our most valuable assets. We maintain that commitment by hiring friendly, motivated individuals who make positive contributions to a well-run restaurant. Our teams take pride in creating Simply Great Food and Simply Great Experiences for each guest.

POSITION SUMMARY

As TooJay’s brand champion, the Director of Marketing leads our growth-oriented initiatives in all segments including dine-in, to-go, and catering through development and promotion of brand awareness to new guests and demographics as well as our loyal guest base. The Director of Marketing will work closely with the CEO to identify key areas for business growth, develop new opportunities, and execute strategies that will promote our continued expansion.  The Director of Marketing will be responsible for all advertising, digital/social media, promotions, loyalty club management, brand standards, and in-store marketing for the TooJay’s brand. This is a fully in-office position out of our HQ’s in WPB, FL.

ESSENTIAL FUNCTIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

• Generates revenue by increasing sales through successful marketing, development and implementation of the overall marketing strategy for the organization.
• Proactively develops marketing plans that align with product development and sales efforts as well as driving execution of initiatives designed to promote revenue generation necessary for company growth and expansion
• Develops programs with quantifiable objectives to measure results, leveraging data and analytics to drive insights
• Develops, leads and implements the digital strategy for the brands, including but not limited to, email marketing/loyalty programs, SEO, social media, etc. Oversees all digital/social media initiatives and messaging for the brand
• Plans, directs and coordinates marketing budgets in accordance to organizational goals
• Manages marketing suppliers and corporate relationships including, but not limited to, agencies, gift card vendors, marketing service providers, charities and media vendors
• Ensures articulation of desired image and position, consistent communication of image and position throughout the organization, and communication of image and position to all constituencies, both internal and external
• Develops segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and marketing development, menu planning, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning and revenue retention and growth
• Coaches, guides, mentors, develops and manages the strategic thinking and execution level of the marketing team and working to implement short-term and long-term marketing strategies within current and emerging markets.
• Oversees the development of new products
• Involvement in other special projects and initiatives, as requested

POSITION QUALIFICATIONS

• Business Acumen - Employs analytical, critical thinking, and problem-solving skills; plans and efficiently organizes work, appropriately seeks, manages, integrates and interprets data. Able to prioritize work and make sound decisions using available data. Exercises good judgment and is committed to excellence and operational integrity.  Ability to complete assigned tasks under stressful situations.
• Collaboration & Guest Relationships - Understands the value of diverse talents and perspectives and encourages diversity of thought and ideas. Is always professional when dealing with internal and external customers.  Works through differences and finds a productive common ground with others to achieve mutually beneficial results. Has a strong sense of hospitality.
• Functional Expertise - Achieves success through a comprehensive knowledge of industry and business as it relates to the position.  Applies creative solutions resulting in internal and external guest satisfaction.  Demonstrates initiative, the ability to influence others to perform their jobs effectively and is accountable for own actions and decisions.
• Communication Skills - Has good verbal and written skills; is effective when communicating with peers and superiors as well as with guests and others outside of the company. Expresses opinions and ideas concisely and encourages two-way communication.

SKILLS & ABILITIES

Education: Bachelor's Degree (four-year college or university).        
Experience: A minimum of five years of related experience overseeing multiple restaurant units, casual dining and quick-serve restaurant experience required.
Computer Skills: Intermediate to Advanced (Microsoft Suite, etc.)

Travel Requirements:  Travel, including overnight stays, may be required up to 10% of the time

What We Offer:

• Medical, Dental and Vision (eligible the first of the month after start date)
• Paid Time Off (Accrues as of start date)
• Profit Sharing (eligibility requirements apply)
• Training and career growth opportunities
• Discount on all food including catering

COMPENSATION AND SALARY RANGE:  DEPENDING ON EXPERIENCE.   Annual Discretionary Bonus.

 Senior Financial Analyst (Restaurant Operations)  (Salary commensurate with experience)

TooJay’s Deli • West Palm Beach, FL

Reports to: CEO (dotted line to CFO)

TooJay’s Restaurant Deli Bakery Restaurant 

A multi-unit restaurant chain with a commissary/bakery, catering, and off-premises operations dedicated to delivering exceptional guest experiences and sustainable growth.

Since 1981 TooJay's New York-style Deli has been a fan favorite. With locations across Florida, we are famous for piled-high sandwiches, hearty portions of homemade comfort foods and made-from-scratch soups, salads, and baked goods. We believe our teams are our most valuable assets. We maintain that commitment by hiring friendly, motivated individuals who make positive contributions to a well-run restaurant. Our teams take pride in creating Simply Great Food and Simply Great Experiences for each guest.

Why this role exists

As a Senior Financial Analyst, you will transform complex operational data from POS,

Restaurant365, online ordering, and bakery/commissary systems into actionable insights. Your analysis will drive sales growth, enhance guest satisfaction, and maximize profit margins across all locations.

Key responsibilities

• Develop and publish weekly store-level reports on sales, traffic, mix, pricing, volume, labor, COGS, variances, and action plans with assigned owners and deadlines.
• Maintain a unified set of KPIs aligned with the P&L; ensure data accuracy and consistency.
• Build rolling 6–8-week forecasts by location, daypart, and channel (dine-in, takeout, delivery, catering).
• Lead menu engineering efforts, analyzing product mix and contribution margins; recommend pricing and portion adjustments with quantifiable impact.
• Set and monitor sales-per-labor-hour (SPLH) targets; evaluate staffing deployment, overtime, and schedule effectiveness.
• Analyze food cost performance versus theoretical models; identify drivers such as recipes, yields, waste, and data entry errors; lead corrective actions.
• Collaborate with the commissary/bakery to optimize yields, batch sizes, and labor efficiency.
• Evaluate throughput and operational capacity, including ticket times, table turns, bottlenecks, and expo flow.
• Measure and optimize promotional and LTO lift, ROI, and operational impact.
• Link online marketplace ratings to labor, training, and product quality; oversee resolution tracking.
• Develop dashboards and metrics for catering, tracking delivery performance, remake/credit rates, and upsell opportunities.
• Build catering funnel and repeat dashboards; track on-time delivery, remake/credit %, attach/upsell rates.
• Administer Ecotrak: Oversee system operations and data entry.
• Maintain Preventive Maintenance Calendars: Schedule and track routine maintenance activities.
• Asset & Warranty Tracking: Monitor asset conditions and warranty expiry dates.
• Cost Management: Analyze and recommend CAPEX (capital expenditures) versus OPEX (operational expenditures) for maintenance.
• Cost Reduction Goals: Drive initiatives to lower R&M costs as a percentage of sales and reduce mean time to repair (MTTR).
• Support restaurant remodels with 4-wall cash flow analysis, payback, and IRR projections.
• Establish dashboards, cadences, SOPs, testing protocols, document operational playbooks.
• Assist in creating sales and profit growth plans for individual stores.

Prepare concise, insight-driven reports and presentations for the CEO and executive team, highlighting risks, opportunities, savings trackers, and next steps.

Qualifications

• 3–6+ years in Finance/Accounting, data analysis, Financial Planning & Analysis, ideally in multi-unit restaurants.
• Proven expertise with Restaurant365 (R365): reporting, recipe costing, food cost modeling, and GL reconciliation is a plus.
• Advanced Excel/Google Sheets skills; working SQL experience; familiarity with BI tools.
• Experience with POS systems, online ordering platforms (DoorDash, Uber Eats), scheduling, and HRIS systems.
• Strong financial acumen with knowledge of contribution margins, flow-through, IRR, and payback analysis.
• Exceptional communicator—able to translate data into clear, actionable recommendations for operators and leadership.
• Empathy for operators and understanding of restaurant operational challenges.

Success metrics

• Forecast error (MAPE) within 5–8% by week/location.
• Reduced COGS variance aligned with targeted basis points.
• Achievement of labor percentage and SPLH goals.
• Menu mix quality improved (share of Stars, item contribution margin).
• Strong ROI on promos, catering repeat rate, and new initiatives.
• On-time, full delivery of reports and executive summaries.

Tools and Systems

Restaurant365, POS & online marketplaces, Excel/Google Sheets, SQL, review platforms, scheduling, HRIS.

What we Offer:

• Medical, Dental, Vision
• Paid Time Off
• Training and career growth opportunities
• Discount on all food including catering