WHO WE ARE

The Humane League (THL) is a global nonprofit working to end the abuse of animals raised for food. Recognized as a Top Charity by Animal Charity Evaluators for multiple years running, we are regarded as one of the most effective animal protection organizations in the world. We are a high-impact, mission-driven team that uses our time, talent, and resources strategically to dismantle factory farming and create lasting change for farmed animals worldwide. We set bold goals, embrace continuous improvement, and hold ourselves accountable to the animals who depend on us. As a fully remote organization with 100+ staff across the globe, we collaborate across borders and with partner organizations to build a powerful, united movement for animals.

YOUR OPPORTUNITY

As Digital Advertising Lead, you will lead the execution and optimization of THL's digital advertising program during a parental leave coverage period. Your responsibilities include implementing and optimizing ad campaigns across multiple objectives and platforms, managing day-to-day ad performance, and collaborating with stakeholders across the organization to deliver high-impact digital advertising. 

You bring hands-on experience in digital ad creation and management, along with practical data analysis, attention to detail, problem-solving, and collaboration skills. This position reports directly to the Associate Vice President of Digital Engagement.

Please note that this role involves working with content that depicts cruel practices, in service of exposing and ending animal abuse.

This is a temporary, full-time remote position for approximately 7 months, and may be extended or shortened at THL's discretion. Because THL is a global organization, you may be required to work occasional hours outside of 9am - 5pm, depending on your time zone.

This position is based in the United States. The successful candidate must be authorized to work in the United States.

ESSENTIAL FUNCTIONS

Digital Ad Campaign Execution 

Execute campaigns and use iterative optimization tactics to maximize the efficacy of ad sets across:

• Supporter Acquisition: Drive qualified online supporter acquisition through targeted ad campaigns

• Supporter Engagement: Maintain pressure on corporate targets by driving supporters to action at key campaign moments

• Supporter Retention: Execute retargeting campaigns to maintain supporter connections

• Fundraising: Implement evergreen and quarterly fundraising campaigns for donor acquisition, retention, and monthly giving, in collaboration with the Development team

• Corporate Engagement: Execute corporate campaign ads and targeted outreach initiatives

• Public Policy: Support time-sensitive legislative action campaigns

• Other initiatives: Support ad campaigns for merch promotion, organizing recruitment, event promotion, and other organizational priorities as needed

Content Coordination

• Select compelling visuals and write persuasive ad copy for campaigns

• Coordinate with THL's Video and Design teams to produce ad assets as needed

• Partner with THL's Content team to support landing page optimization for ad-driven conversions

• Provide input on ad creative and help guide development of visual assets

Performance Monitoring & Reporting

• Monitor daily performance and spending of ads (Monday - Friday), ensuring campaigns stay within budget

• Track KPIs and campaign performance across all active ad sets

• Compile monthly performance reports with key insights and recommendations

• Identify trends and suggest optimization opportunities based on performance data

Budget Management

• Manage day-to-day allocation of advertising budgets across campaigns

• Ensure efficient spending aligned with campaign objectives and organizational priorities

Collaboration & Optimization

• Work with the AVP of Digital Engagement, Digital Engagement Team, and other stakeholders to align ad campaigns with organizational communication needs

• Conduct ongoing A/B testing and optimization to improve campaign performance

• Build strong working relationships with cross-functional partners to support campaign success

In addition to the above essential job duties, other duties may be assigned as business needs arise. These may include non-essential, marginal job duties.

REQUIRED SKILLS

• Experience: Experience running and optimizing digital ads on platforms such as Meta (Facebook, Instagram), and Google. Ability to produce impactful, attention-grabbing ad creative and execute digital advertising campaigns effectively. Must be able to complete Meta advertiser verification to run ads targeting U.S. audiences.

• Technical Proficiency: Hands-on expertise with Meta Ads Manager and other digital advertising platforms. Comfortable learning new tools and technologies as needed.

• Collaboration: Works effectively with cross-functional teams, actively supports team goals, contributes valuable ideas, and adapts to changing team dynamics.

• Problem Solving: Independently resolves routine problems and troubleshoots campaign performance issues using past experiences and available resources. Comfortable proposing improvements and addressing challenges.

• Communication: Strong written and verbal skills, with the ability to write compelling ad copy, explain ideas clearly and concisely, and ensure messages are easily understood by different audiences. 

• Time Management: Plans and prioritizes work effectively to ensure efficient task completion and adherence to deadlines. Manages multiple concurrent campaigns while maintaining attention to detail.

• Adaptability: Proactively responds to changes in work environment or project requirements. Effectively shifts priorities and seeks opportunities to develop new skills.

• Data Analysis: Ability to interpret campaign performance data, identify trends and apply insights to optimize campaigns.

• Strategic Awareness: Understands how individual tasks align with broader organizational strategy. Contributes ideas for process enhancements that support team objectives.

This role will remain open until filled, and all new applications will be reviewed on a rolling basis. New candidates are welcome to apply as long as this job opening is listed on our website. If you are experiencing technical issues, please contact careers@thehumaneleague.org. Please submit applications and all supporting documents in English. All application questions and materials need to be submitted here through the application submission form; we do not accept applications through our careers email.

Hiring Timeline

Once your application has been reviewed, you will be notified via email with further details on the status of your application. If a candidate is moved forward, the interview process will be as follows:

• Work Simulation Exercise (completed remotely)

• Interview (via video call)

Each stage is expected to last a week or two on average. For full details of our full-time position recruitment process, please review this document (this will vary for temporary roles; please see the above bullet points for this role's specific stages).

Compensation and Benefits

Salary range: 

• $68,473 - $83,689 for candidates based in the United States

At The Humane League, we are committed to fair, consistent, and transparent compensation. We use a structured job architecture and step system to determine salary based on a role’s scope and an individual’s total years of relevant experience. To ensure equity, we follow a no-negotiation policy for salaries. Candidates whose experience places them at step 5 or higher within their job level are awarded a “Senior” title designation.

Employees enjoy full medical coverage, optional dental and vision packages, paid sick leave, a 401(k) retirement plan with matching, pet care & Rx discount plans, working from home, up to 16 weeks of paid parental leave for eligible employees, wellness benefits, paid holidays, flexible vacation time, professional development, and the supportive environment at The Humane League!

Equal Employment Opportunity

THL is an equal opportunity employer. THL does not discriminate on the basis of any legally protected classifications, including but not limited to race, color, age, national origin, ethnicity, religious creed or belief, physical or mental disability, marital or familial status, legally protected medical condition, genetic information, military or veteran status, gender, sexual orientation, citizenship status, or any other status or classification protected by applicable federal, state, or local law. THL is committed to the importance of non-discriminatory practices within the nonprofit sector, as well as all workplace environments, and strongly encourages all interested candidates to apply.

Reasonable Accommodations

The Humane League is committed to fully supporting all qualified individuals. As part of this commitment, THL provides reasonable accommodations for persons with disabilities in accordance with applicable federal, state, and local laws throughout the hiring process and employment if hired. If a reasonable accommodation is needed, please contact the People team at accommodations@thehumaneleague.org to initiate the interactive process. THL complies with the Americans with Disabilities Act, the Pregnant Workers Fairness Act, Title VII of the Civil Rights Act, and all other applicable state and local laws.

AI Policy

Original work and thought are essential in the hiring process and allow us to evaluate you based on your own skills and competency. Therefore, the use of artificial intelligence (ChatGPT, Gemini, Rytr, Google Assistant, etc) to generate responses is strictly prohibited. By submitting this application you agree to comply with our AI Policy. Violations of this policy in any part of the recruitment process will result in being dismissed from consideration. If you need a reasonable accommodation to this policy, please see above for more information.

Communications From Greenhouse During Hiring Process

We have occasionally had issues with emails from Greenhouse being captured by spam filters and going to the spam folder. Because we utilize Greenhouse for all notifications regarding your application, please double check your spam folder in case important communications have been routed there. 

WHO WE ARE

The Humane League (THL) is a global nonprofit ending the abuse of animals raised for food. THL fosters a high-energy culture of teamwork and mission-driven problem solving, and we have earned recognition as Top Charity from Animal Charity Evaluators for all of their rating periods. Over the past few years, we’ve grown to a staff of 100+ talented individuals dispersed around the world. At THL, how animals are treated in the food system is at the forefront of our everyday work. We welcome all mission-aligned candidates to apply, no matter where you are in your journey to end the abuse of animals raised for food.

YOUR OPPORTUNITY

As the Global Digital Mobilization Lead, you will help to mobilize online activists around the world to help win global campaigns for animals. You will be instrumental in bringing our global mobilization strategy to life as you oversee and manage a variety of complementary digital mobilization tools. Your work will drive caring individuals to take action to end animal cruelty, provide crucial support for our global campaigns through leveraging digital advocacy tools. You will serve as a vital link between the Digital Mobilization team and Programs teams, ensuring that The Humane League’s (THL) supporters are effectively engaged in international work while simultaneously empowering Open Wing Alliance (OWA) member groups to build their own regional power and secure victories through our shared campaigns.

This is a part-time (0.6 FTE), remote position. We are only able to consider applicants who reside in either Argentina, Brazil, Canada, Chile, Colombia, Ecuador, Ireland, Peru, Portugal, the United Kingdom, and the United States, and who possess work authorization in the country in which they reside. To the extent permitted by law, in order to enable collaboration with other global team members, you may be required to work occasional hours outside of 9am - 5pm, depending on your time zone. This position provides the opportunity for optional domestic and international travel, equivalent to 1 or more trips per year. 

This position reports directly to the Associate Director of Digital Mobilization; the Sr. Digital Mobilization Lead will be stepping in as interim manager for leave coverage until January 4, 2027.  

For priority consideration, please submit your application by Friday April 3, 2026 at 11:59 pm ET (3:59 am GMT). After this date, we will begin advancing candidates through the hiring process and may close the role. New candidates are welcome to apply as long as this job opening is listed on our website. If you are experiencing technical issues, please contact careers@thehumaneleague.org. Please submit applications and all supporting documents in English. All application questions and materials need to be submitted here through the application submission form; we do not accept applications through our careers email.

CORE RESPONSIBILITIES

• Global Campaign Coordination: Maintain strong coordination with the Programs team to align digital mobilization needs with high-priority global campaigns, ensuring digital supporter actions are strategically planned, timed, accurate, and effective.

• Member Group Empowerment: Produce and distribute digital action-driving assets that enable OWA member groups to engage their own lists directly in campaigns, enabling them to drive online actions in ways that build independent power and loyalty to their respective organizations.

• THL Supporter Engagement: Partner across the Digital Engagement team to plan and facilitate THL supporter engagement with global campaign actions.

• Online Action Facilitation: Configure and maintain global campaign actions within web-based systems across multilingual platforms that serve international audiences. Deploy a diverse suite of digital tools (such as petitions, email actions, and web-based tactics) to activate key regions and win campaigns.

• Quality Assurance (QA): Lead QA efforts to ensure all digital actions you deploy are thoroughly tested and user-friendly.

• Tracking & Optimization: Monitor engagement and utilize internal analytics to build reports and draw insights and recommendations on ways to improve global supporter engagement.

• Strategy & Planning: Collaborate with team members across Programs and Digital Mobilization to introduce novel tactics and address emerging digital mobilization needs, providing training as needed.

• Resource Development: With guidance and support from the Associate Director of Digital Mobilization, create resources, templates, presentations, or "playbooks" that assist OWA member groups to take full advantage of our action-driving suite of tools to help them grow their own digital audiences and adopt best practices for digital advocacy.

In addition to the above essential job duties, other duties may be assigned as business needs arise. These may include non-essential, marginal job duties.

REQUIRED SKILLS

• Technical Proficiency: Proven experience in digital campaigning or mobilization. Demonstrated comfort using complex web-based systems and digital advocacy tools and foundational independent troubleshooting skills. Experience with navigating and delivering multilingual platforms and troubleshooting technical setups with proprietary translation tools is nice to have, though not required. 

• Digital Tool Expertise: Experience managing digital advocacy tools, CRMs, or mobilization platforms (e.g., EveryAction, Engaging Networks, or similar), with a focus on maximizing conversion and engagement.

• Data Analysis: Results-driven and analytical mindset. Ability to independently collect, organize, and analyze data. Identifies trends, generates reports, and draws preliminary insights to help inform short- and long-term strategies.

• Written and Verbal Communication: Ability to teach others through a range of digital and in-person mediums and express complex ideas in clear and easy-to-understand terms to stakeholders with varying degrees of technical expertise. Proficiency in breaking down and documenting processes into clear steps.

• Cross-Departmental Collaboration: Strong coordination skills to facilitate alignment between the Programs team and the Digital Mobilization team, ensuring seamless execution of campaign tactics.

• Strategic Thinking: Ability to zoom out and understand high-level campaign goals in order to ensure digital activism remains aligned with strategic outcomes—including campaign wins and building long-term regional power.

• Global Awareness: Sound understanding of the diverse contexts in which OWA member groups operate, with an ability to tailor mobilization tactics for broad, international audiences.

• Adaptability: Willingness to experiment with new tools and move away from legacy systems when data suggests other channels are more effective at driving engagement.

Hiring Timeline Details

Once your application has been reviewed, you will be notified via email with further details on the status of your application. If a candidate is moved forward, the interview process will be as follows:

• Phone Interview

• Work Simulation Exercise (completed remotely)

• Interview (via video call)

For full details of our recruitment process please review this document.

Compensation and Benefits

 The annual compensation range for this role is:

• $41,038 - $50,213 for candidates in based in the United States
• £22,922 - £28,015 for candidates based in the United Kingdom
• $18,955,626 -  $22,641,467 for candidates based in Argentina
• R$46,830 - R$57,235 for candidates based in Brazil
• $44,905 - $54,713 for candidates based in Canada
• CLP $13,561,249 - CLP $20,341,873 for candidates based in Chile
• COP $32,737,714 -  COP $49,106,571 for candidates based in Colombia
• $12,971 - $15,853 for candidates based in Ecuador
• €26,954 - €32,944 for candidates based in Ireland
• S/.36,320 - S/.44,392 for candidates based in Peru
• €13,059 - €15,961 for candidates based in Portugal

At The Humane League, we believe in maintaining a fair and nondiscriminatory work environment. As part of our commitment to transparency, we have implemented a job architecture framework, which levels all of our roles according to size and complexity, as well as a compensation step system, which allows us to determine fair salaries for all. We also look at market data for each country that we operate in, to allow us to create specific salary bands per country. This work is time consuming and involves a cost to THL. Therefore, when expanding into a country for the first time, we only undertake this work towards the end of the recruitment process, when we know where our ideal candidate is based. In addition, we have adopted a no negotiation policy for salaries. To determine a job's level, we carefully consider a variety of factors, including a job's size and complexity, required experience, knowledge, and/or skills, internal comparability, and market data. Candidates whose experience places them at step 5 or above of their job level within our compensation structure will be awarded a “Senior” title designation. These practices are aligned with our organizational values and will help us ensure we maintain clear, consistent, and transparent HR processes.

THL offers a unique and competitive benefits package. Each country will be provided with benefits that are applicable and relative to the location they are in. Therefore, your exact benefits package will be shared with you at the time of offer. However, as an idea, some of the benefits that are currently offered to our global team are:

• Unlimited paid time off
• The last Friday of every month off as a THL ‘Public Holiday’ called ‘Mend Your Heart Friday’
• Enhanced sick pay
• Generous bereavement leave
• Generous personal emergency leave 
• Sabbatical leave
• Enhanced parental leave
• Health insurance
• Life insurance
• Retirement contributions
• Internet allowance

For candidates outside the United States, The Humane League will not be your direct employer. The successful candidate will enter an employment agreement with a local Employer of Record with whom The Humane League partners.

Equal Employment Opportunity

THL is an equal opportunity employer. THL does not discriminate on the basis of any legally protected classifications, including but not limited to race, color, age, national origin, ethnicity, religious creed or belief, physical or mental disability, marital or familial status, legally protected medical condition, genetic information, military or veteran status, gender, sexual orientation, citizenship status, or any other status or classification protected by applicable federal, state, or local law. THL is committed to the importance of non-discriminatory practices within the nonprofit sector, as well as all workplace environments, and strongly encourages all interested candidates to apply.

Accommodations

The Humane League is committed to fully supporting all qualified individuals. As part of this commitment, THL provides reasonable accommodations for persons with disabilities in accordance with applicable federal, state, and local laws throughout the hiring process and employment if hired. If a reasonable accommodation is needed, please contact the People team at accommodations@thehumaneleague.org to initiate the interactive process. THL complies with the Americans with Disabilities Act, the Pregnant Workers Fairness Act, Title VII of the Civil Rights Act, and all other applicable state and local laws.

AI Policy

Original work and thought are essential in the hiring process and allow us to evaluate you based on your own skills and competency. Therefore, the use of artificial intelligence (ChatGPT, Gemini, Rytr, Google Assistant, etc) to generate responses is strictly prohibited. By submitting this application you agree to comply with our AI Policy. Violations of this policy in any part of the recruitment process will result in being dismissed from consideration. If you need a reasonable accommodation to this policy, please see above for more information.

Communications From Greenhouse During Hiring Process

We have occasionally had issues with emails from Greenhouse being captured by spam filters and going to the spam folder. Because we utilize Greenhouse for all notifications regarding your application, please double check your spam folder in case important communications have been routed there.