TEGNA is seeking a proven marketing leader who can architect and optimize a scalable B2B marketing engine to deliver marketing qualified leads for a national media organization. This role will include overseeing the buildout of our enterprise-level lead generation and CRM infrastructure, ensuring that marketing, sales, and product teams are fully aligned around shared data, automation, and performance.

The ideal candidate has deep experience leading marketing operations and demand generation at scale — ideally within media, ad tech, or a data-driven digital business. You know how to design and optimize a lead funnel from top-of-funnel identification through nurturing and MQL handoff, and you thrive at the intersection of marketing, technology, and business outcomes.

Key Responsibilities:

• Lead Generation Infrastructure: Build and scale a multi-channel lead generation pipeline, integrating digital campaigns, CRM, and analytics tools to drive qualified pipeline growth.
• CRM Implementation: Lead the configuration, and rollout of an enterprise-level CRM, including data integration, workflows, reporting, and governance.
• Funnel Optimization: Design and continuously improve the end-to-end lead funnel — from prospect identification and segmentation to nurture programs and MQL conversion.
• Cross-Functional Partnership: Collaborate closely with engineering, product, sales and data teams to ensure seamless system integrations and accurate attribution tracking.
• Measurement and Reporting: Define and operationalize marketing performance metrics, ensuring visibility into campaign ROI, lead quality, and conversion rates.
• Team Leadership: Manage and mentor a small team across marketing operations, automation, and analytics, fostering a culture of innovation, accountability, and excellence.

Qualifications:

• 15+ years of progressive experience in B2B marketing, with progressive success in efficient demand generation.
• Proven success standing up or optimizing enterprise-grade CRM and marketing automation systems (Salesforce, HubSpot, Marketo, or equivalent).
• Experience driving a profitable and scaled B2B lead engine through both organic, paid and earned media.
• Strong technical fluency — able to translate between marketing, product, and engineering stakeholders.
• Deep understanding of lead lifecycle management, scoring, attribution, and nurture workflows.
• Prior experience in media, ad tech, or data-driven marketing environments strongly preferred.
• Exceptional analytical, organizational, and leadership skills, with the ability to drive cross-functional alignment and measurable growth. #LI-MS1

The Multi-Market Commercial Producer is responsible for leading and managing the production of commercial content from concept through completion for a range of clients. This role involves working closely with clients to understand their vision and needs, overseeing project development, managing budgets, and coordinating cross-functional teams to deliver high-quality productions on time and within budget.

Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Responsibilities:

• Client Management:
• Serve as the primary point of contact for clients throughout the commercial production process.
• Collaborate with clients to understand their goals and needs for commercial production.
• Provide creative direction and guidance to ensure the final product aligns with client objectives.

• Videography & Photography:
• Plan, set up, and execute video shoots for commercials and branded content, ensuring top-notch quality and creativity.
• Capture high-quality still images as needed for projects or client campaigns.
• Operate a range of professional cameras, lighting, and other production equipment.

• Project Planning & Development:
• Develop and present creative concepts, storyboards, scripts, and production strategies.
• Create and manage project timelines, budgets, and production schedules to ensure projects are delivered on time and within scope.
• Work with internal teams, freelancers, and contractors as needed for project execution.

• Production Execution:
• Ability to shoot all aspects of video and content production, including pre-production, shooting, post-production, and final delivery.
• Monitor shoots, troubleshoot issues, and ensure compliance with all legal, safety, and quality standards.
• Ability to edit all aspects of video.

• Budget Management:
• Prepare and manage production budgets, including cost estimations, negotiations with vendors, and budget reconciliation.
• Identify opportunities for cost savings and efficient resource allocation.

• Creative Direction:
• Provide input on creative elements, such as visuals, graphics, animations, and other components to achieve a high-impact commercial product.
• Ensure all content meets brand standards and reflects the client's vision and objectives.

• Post-Production Supervision:
• Oversee editing, audio, color grading, and any special effects work.
• Ensure the final product meets client expectations and maintains high production values.
• Facilitate client reviews and make necessary revisions based on feedback.

• Collaboration & Communication:
• Collaborate with sales, marketing, and creative teams to align on project goals and client needs.
• Maintain clear and consistent communication with clients and internal stakeholders throughout the project lifecycle.

• Equipment Management:
• Maintain, transport, and set up production equipment, including cameras, lighting, and sound equipment.
• Ensure all equipment is in working order, perform regular maintenance checks, and troubleshoot any technical issues during shoots.
• Stay updated on new gear, tools, and technology that can enhance production quality.

Requirements: 

• Bachelor’s degree
• 5-7 years of experience in commercial production, video production, or related roles.
• Strong portfolio demonstrating successful commercial productions for clients.
• Excellent project management and organizational skills.
• Proficiency in video production tools and software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
• Exceptional communication and client relationship-building skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of industry trends and an eye for innovative content.
• Experience working with clients from various industries is preferred (e.g., retail, home services, healthcare, legal)
• Familiarity with digital marketing and social media video production is preferred.
• Experience in scripting, directing, shooting, and editing preferred.

The Multi-Market Commercial Producer is responsible for leading and managing the production of commercial content from concept through completion for a range of clients. This role involves working closely with clients to understand their vision and needs, overseeing project development, managing budgets, and coordinating cross-functional teams to deliver high-quality productions on time and within budget.

Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Responsibilities:

• Client Management:
• Serve as the primary point of contact for clients throughout the commercial production process.
• Collaborate with clients to understand their goals and needs for commercial production.
• Provide creative direction and guidance to ensure the final product aligns with client objectives.

• Videography & Photography:
• Plan, set up, and execute video shoots for commercials and branded content, ensuring top-notch quality and creativity.
• Capture high-quality still images as needed for projects or client campaigns.
• Operate a range of professional cameras, lighting, and other production equipment.

• Project Planning & Development:
• Develop and present creative concepts, storyboards, scripts, and production strategies.
• Create and manage project timelines, budgets, and production schedules to ensure projects are delivered on time and within scope.
• Work with internal teams, freelancers, and contractors as needed for project execution.

• Production Execution:
• Ability to shoot all aspects of video and content production, including pre-production, shooting, post-production, and final delivery.
• Monitor shoots, troubleshoot issues, and ensure compliance with all legal, safety, and quality standards.
• Ability to edit all aspects of video.

• Budget Management:
• Prepare and manage production budgets, including cost estimations, negotiations with vendors, and budget reconciliation.
• Identify opportunities for cost savings and efficient resource allocation.

• Creative Direction:
• Provide input on creative elements, such as visuals, graphics, animations, and other components to achieve a high-impact commercial product.
• Ensure all content meets brand standards and reflects the client's vision and objectives.

• Post-Production Supervision:
• Oversee editing, audio, color grading, and any special effects work.
• Ensure the final product meets client expectations and maintains high production values.
• Facilitate client reviews and make necessary revisions based on feedback.

• Collaboration & Communication:
• Collaborate with sales, marketing, and creative teams to align on project goals and client needs.
• Maintain clear and consistent communication with clients and internal stakeholders throughout the project lifecycle.

• Equipment Management:
• Maintain, transport, and set up production equipment, including cameras, lighting, and sound equipment.
• Ensure all equipment is in working order, perform regular maintenance checks, and troubleshoot any technical issues during shoots.
• Stay updated on new gear, tools, and technology that can enhance production quality.

Requirements: 

• Bachelor’s degree
• 1-3 years of experience in commercial production, video production, or related roles.
• Strong portfolio demonstrating successful commercial productions for clients.
• Excellent project management and organizational skills.
• Proficiency in video production tools and software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
• Exceptional communication and client relationship-building skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of industry trends and an eye for innovative content.
• Experience working with clients from various industries is preferred (e.g., retail, home services, healthcare, legal)
• Familiarity with digital marketing and social media video production is preferred.
• Experience in scripting, directing, shooting, and editing preferred. #LI-MS1

The Multi-Market Commercial Producer is responsible for leading and managing the production of commercial content from concept through completion for a range of clients. This role involves working closely with clients to understand their vision and needs, overseeing project development, managing budgets, and coordinating cross-functional teams to deliver high-quality productions on time and within budget.

Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Responsibilities:

• Client Management:
• Serve as the primary point of contact for clients throughout the commercial production process.
• Collaborate with clients to understand their goals and needs for commercial production.
• Provide creative direction and guidance to ensure the final product aligns with client objectives.

• Videography & Photography:
• Plan, set up, and execute video shoots for commercials and branded content, ensuring top-notch quality and creativity.
• Capture high-quality still images as needed for projects or client campaigns.
• Operate a range of professional cameras, lighting, and other production equipment.

• Project Planning & Development:
• Develop and present creative concepts, storyboards, scripts, and production strategies.
• Create and manage project timelines, budgets, and production schedules to ensure projects are delivered on time and within scope.
• Work with internal teams, freelancers, and contractors as needed for project execution.

• Production Execution:
• Ability to shoot all aspects of video and content production, including pre-production, shooting, post-production, and final delivery.
• Monitor shoots, troubleshoot issues, and ensure compliance with all legal, safety, and quality standards.
• Ability to edit all aspects of video.

• Budget Management:
• Prepare and manage production budgets, including cost estimations, negotiations with vendors, and budget reconciliation.
• Identify opportunities for cost savings and efficient resource allocation.

• Creative Direction:
• Provide input on creative elements, such as visuals, graphics, animations, and other components to achieve a high-impact commercial product.
• Ensure all content meets brand standards and reflects the client's vision and objectives.

• Post-Production Supervision:
• Oversee editing, audio, color grading, and any special effects work.
• Ensure the final product meets client expectations and maintains high production values.
• Facilitate client reviews and make necessary revisions based on feedback.

• Collaboration & Communication:
• Collaborate with sales, marketing, and creative teams to align on project goals and client needs.
• Maintain clear and consistent communication with clients and internal stakeholders throughout the project lifecycle.

• Equipment Management:
• Maintain, transport, and set up production equipment, including cameras, lighting, and sound equipment.
• Ensure all equipment is in working order, perform regular maintenance checks, and troubleshoot any technical issues during shoots.
• Stay updated on new gear, tools, and technology that can enhance production quality.

Requirements: 

• Bachelor’s degree
• 5-7 years of experience in commercial production, video production, or related roles.
• Strong portfolio demonstrating successful commercial productions for clients.
• Excellent project management and organizational skills.
• Proficiency in video production tools and software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
• Exceptional communication and client relationship-building skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of industry trends and an eye for innovative content.
• Experience working with clients from various industries is preferred (e.g., retail, home services, healthcare, legal)
• Familiarity with digital marketing and social media video production is preferred.
• Experience in scripting, directing, shooting, and editing preferred.

The Multi-Market Commercial Producer is responsible for leading and managing the production of commercial content from concept through completion for a range of clients. This role involves working closely with clients to understand their vision and needs, overseeing project development, managing budgets, and coordinating cross-functional teams to deliver high-quality productions on time and within budget.

Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Responsibilities:

• Client Management:
• Serve as the primary point of contact for clients throughout the commercial production process.
• Collaborate with clients to understand their goals and needs for commercial production.
• Provide creative direction and guidance to ensure the final product aligns with client objectives.

• Videography & Photography:
• Plan, set up, and execute video shoots for commercials and branded content, ensuring top-notch quality and creativity.
• Capture high-quality still images as needed for projects or client campaigns.
• Operate a range of professional cameras, lighting, and other production equipment.

• Project Planning & Development:
• Develop and present creative concepts, storyboards, scripts, and production strategies.
• Create and manage project timelines, budgets, and production schedules to ensure projects are delivered on time and within scope.
• Work with internal teams, freelancers, and contractors as needed for project execution.

• Production Execution:
• Ability to shoot all aspects of video and content production, including pre-production, shooting, post-production, and final delivery.
• Monitor shoots, troubleshoot issues, and ensure compliance with all legal, safety, and quality standards.
• Ability to edit all aspects of video.

• Budget Management:
• Prepare and manage production budgets, including cost estimations, negotiations with vendors, and budget reconciliation.
• Identify opportunities for cost savings and efficient resource allocation.

• Creative Direction:
• Provide input on creative elements, such as visuals, graphics, animations, and other components to achieve a high-impact commercial product.
• Ensure all content meets brand standards and reflects the client's vision and objectives.

• Post-Production Supervision:
• Oversee editing, audio, color grading, and any special effects work.
• Ensure the final product meets client expectations and maintains high production values.
• Facilitate client reviews and make necessary revisions based on feedback.

• Collaboration & Communication:
• Collaborate with sales, marketing, and creative teams to align on project goals and client needs.
• Maintain clear and consistent communication with clients and internal stakeholders throughout the project lifecycle.

• Equipment Management:
• Maintain, transport, and set up production equipment, including cameras, lighting, and sound equipment.
• Ensure all equipment is in working order, perform regular maintenance checks, and troubleshoot any technical issues during shoots.
• Stay updated on new gear, tools, and technology that can enhance production quality.

Requirements: 

• Bachelor’s degree
• 3-5 years of experience in commercial production, video production, or related roles.
• Strong portfolio demonstrating successful commercial productions for clients.
• Excellent project management and organizational skills.
• Proficiency in video production tools and software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
• Exceptional communication and client relationship-building skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of industry trends and an eye for innovative content.
• Experience working with clients from various industries is preferred (e.g., retail, home services, healthcare, legal)
• Familiarity with digital marketing and social media video production is preferred.
• Experience in scripting, directing, shooting, and editing preferred.