Picnic
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In een notendop
Picnic is een van de snelst groeiende bedrijven van Nederland. Als moderne melkboer maken we elke dag duizenden klanten blij met de boodschappen. Die bezorgen we gratis thuis, in onze elektrische wagentjes en met een grote glimlach. Die glimlach zie je niet alleen aan de deur, maar ook in al onze teksten. En voor dat laatste hebben we jou nodig!
Het allerbelangrijkste in onze app zijn onze recepten en natuurlijk de producten. Klanten bestellen hun boodschappen online en kunnen de verpakking niet zelf even vasthouden voordat ze iets kopen. Daarom is het belangrijk dat alle productinformatie in onze app 100% klopt én prettig geschreven is.
De kunst van het vak
- Productbeschrijvingen, pushberichten, SEO-teksten: je schakelt moeiteloos en vindt de juiste woorden voor elk kanaal.
- Productpresentatie in de app: Met onze category managers bedenk je hoe we nieuwe en bestaande producten in ons assortiment het best kunnen presenteren.
- Redactie: Je redigeert input van leveranciers en bepaalt welke info belangrijk is voor onze klanten en welke niet.
- Receptbeschrijvingen: Je zorgt dat onze recepten net zo lekker klinken als ze smaken!
Over jou
- 2–3 jaar ervaring en een achtergrond in journalistiek, marketing, media of communicatie.
- Je schrijft perfect Nederlands en weet wat er mis is met “hij wilt” of “bananen brood”.
- Je werkt nauwkeurig, hebt oog voor detial en geniet ervan om aan een zin te sleutelen tot-ie precíes klopt.
- Je kunt je goed verplaatsen in anderen en snapt welke informatie belangrijk is op welk moment.
- Je vindt het leuk om zelfstandig te schrijven, maar werkt ook graag samen met collega’s.
- Je bent leergierig, creatief en niet bang om vragen te stellen.
- Spreek je ook een beetje Duits of Frans? Handig!
Picnic perks
🥗 Verse lunch, koffie en snacks
Op kantoor hebben we een koffiebar met eigen barista's, chefs die dagelijks een heerlijke, verse lunch bereiden en snacks en fruit zodat je energie op pijl blijft!
🚴🏼♂️ Korting op zorgverzekering & fietsenplan
We werken samen met zorgverzekeraar CZ, waardoor Picnic-medewerkers een korting van 5% tot 15% krijgen op CZ-verzekeringspakketten. Bovendien kun je via onze samenwerking met Lease a Bike voordelig een nieuwe (e-)fiets leasen, die je later zelfs kunt overnemen!
✍🏼 Learning & Development
Bij Picnic krijg je alle ruimte om jezelf verder te ontwikkelen. We bieden persoonlijke groeikansen met Lepaya-cursussen, Academy-trainingen en meer. Werk je liever aan je mentale welzijn? Via OpenUp krijg je gratis toegang tot professionele psychologen en diverse trainingen.
En verder
Bij Picnic krijg je 25 vakantiedagen, een vergoeding voor je reiskosten en een pensioenregeling. Ook zorgen we voor een telefoon en laptop!
Ready to apply?
Apply to Picnic
UX Researcher - Dutch speaking
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In a nutshell
As our UX researcher, you will work collaboratively with Data Analysts, Product Owners, and Designers to develop the full user experience of Picnic’s products. With an open personality, you’re able to empathize with end-users on a weekly basis, whether that’s by guiding users through prototypes or investigating a new topic.
Half of the week, you initiate, plan and execute hands-on research activities. The other half is used to observe and analyse user behaviour and communicate those insights effectively to various teams and stakeholders. You experiment with research approaches to answer important questions. How can we make in-app customer service more accessible? How do customers decide what to eat? How can we make delivering our groceries safer for our runners? Every week presents new challenges to explore, frame and evaluate. Understanding both the big picture and the details, you examine insights from unique angles to bring a deeper understanding of customer experience and provide testable hypotheses.
Tricks of the trade
- Research: Take ownership of research activities to bring deep level insights
- Testing & exploring: Provide new hypotheses to test and explore
- Collaboration: Collaborate with designers and test prototypes on a weekly basis
- Share insights: Document sessions and present actionable insights to both consumer-facing and employee-facing teams
- Customer focus: Be the face of Picnic and engage with customers
- Continuous improvement: Strive for continuous improvement to take our UX team to the next level
Your superpowers
- MSc. degree in a relevant field, such as Industrial Design, Human Computer Interaction Design or Product Design
- 0-3 years of experience as UX Researcher
- Strong portfolio showcasing end-to-end product thinking, solving real problems for real people at scale
- Analytical eye: You’re not a data wizard, but you’re familiar with Excel and know how to visualise and interpret data
- Ability to reason on high level about various topics, to quickly understand and discuss both business and technical concepts
- Excellent communicator: You know how to strike up a conversation with anyone and know how to present insights succinctly
- Flexibility: Agile approach and ability to learn on the go
- Creativity: Outside-the box thinking and passion for details
- Affinity for or previous experience with digital design is a plus
- Fluency in both Dutch and English. German and French are a plus
- Open and available to work on-site fulltime
Picnic perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Ready to apply?
Apply to Picnic
Service Designer - Dutch speaking
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In a nutshell
As a Service Designer at Picnic, you’ll shape how millions of families experience grocery shopping, from planning their groceries and weekly meals to cooking and enjoying healthy, delicious food together. You’ll work hand in hand with Product Owners, Designers, UX Researchers, Data Analysts, Engineers, and Business stakeholders to design every step of the customer journey.
You’ll spend half your time running service design and research activities such as customer interviews, journey mapping, and usability testing. The other half you’ll focus on turning those insights into solutions that drive real customer impact. By bringing everyone at Picnic closer to our customers, you’ll help create innovations that make everyday life simpler, healthier, and more sustainable.
Tricks of the trade
- Service design: Own the end-to-end customer experience and build deep customer understanding\
- Testing & exploring: Develop, test, and refine new concepts that drive product and service initiatives
- Collaboration: Work closely with designers and other teams to prototype and evaluate solutions every week
- Share insights: Document research, present actionable insights to guide decision-making
- Customer focus: Be the face of Picnic and engage with customers
- Continuous improvement: Strive for continuous improvement to take our UX team to the next level
Your superpowers
- MSc. degree in a relevant field, such as Industrial Design, Human Computer Interaction Design or Product Design
- 0-4 years of experience as Service Designer
- Strong portfolio showcasing end-to-end product thinking, solving real problems for real people at scale
- Conceptual-analytical skills: able to understand complex flows, connect business and technical perspectives, and translate data into clear insights
- Ability to reason on high level about various topics, to quickly understand and discuss both business and technical concepts
- Excellent communicator: You know how to facilitate workshops with anyone and know how to present service insights succinctly
- Flexibility: Agile approach and ability to learn on the go
- Creativity: Outside-the box thinking and passion for details
- Affinity for or previous experience with digital design is a plus
- Fluency in both Dutch and English. German and/or French are a plus
- Open and available to work on-site fulltime
Picnic perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Ready to apply?
Apply to Picnic
En bref
Chez Picnic, nous réinventons la façon dont les familles font leurs courses, grâce à un service innovant et durable disponible via une application. Nous recherchons un.e Copywriter créatif.ve et confirmé.e pour imaginer des campagnes qui parlent aux familles, rédiger des messages percutants sur tous nos canaux (e-mails, push, réseaux sociaux, pub...) et collaborer avec la team Consumer pour optimiser l’impact de chaque mot. Si tu aimes transformer des idées en messages qui engagent, et que tu veux faire la différence dans un univers start-up, ce rôle est fait pour toi.
Tes missions
Picnic recherche un·e Junior Copy Editor ultra-réactif·ve et perfectionniste pour booster nos équipes Contenu et Produit. Dans ce rôle, tu seras à la base de notre tonalité de marque: ta mission sera de garantir que chaque mot sur notre app et notre site soit non seulement impeccable, mais aussi percutant.
Prépare-toi à être au cœur de l'action ! Tu accompagneras le flux constant de contenus qui partent en ligne chaque semaine: des newsletters aux recettes qui donnent l’eau à la bouche, en passant par nos pages web et nos descriptions de produits.
Véritable pivot de l'équipe Copywriting, tu travailleras main dans la main avec notre Lead Copywriter et nos équipes Business, Recettes et Produits pour créer une expérience utilisateur fluide, précise et, surtout, irrésistible.
À propos de toi
- 2-8 ans d’expérience minimum en rédaction/conception.
- Un BAC +3/5 en marketing, publicité, communication ou tout autre domaine similaire.
- Une plume persuasive, précise et adaptable à chaque support.
- Un œil affûté pour les détails et les fautes! 😉
- Un esprit curieux, structuré, créatif et orienté performances et conversion clients.
- Une vraie capacité à jongler entre projets et priorités.
- Un excellent niveau de français… et d’anglais courant pour échanger facilement avec vos collègues internationaux.
Avantages Picnic
🍴 Restauration
Comme nous sommes implantés au centre de Paris, pas de cantine sur place. Par contre, des tickets restaurant d’une valeur de 11€ par jour sont remis afin de tester tous les délicieux restaurants du coin. Notre petite cuisine est également équipée de savoureux en-cas et rafraîchissements.
🚲 Santé et transports
Grâce à nos partenariats avec SideCare et OpenUp, tu as la possibilité de souscrire à notre mutuelle d’entreprise ainsi qu’à un accès facile et gratuit à des psychologues professionnels, des ateliers et des outils pratiques. De plus, si tu te rends au travail en transports en commun, nous te remboursons ton abonnement à hauteur de 50%.
✍️ Développement personnel et professionnel
Tu auras l’opportunité de développer tes compétences, non seulement au travers de projets stimulants, mais aussi grâce à un environnement dynamique, jeune et international.
👛 Avantages
Un accès à des offres et avantages exclusifs via notre CSE et partenaire Swile (bons d'achats, places de concert, cinéma, et plus encore)
Merci de soumettre ton CV et portfolio en anglais.
Ready to apply?
Apply to Picnic
Retoucher Products & Recipes
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In a nutshell
We're looking for an enthusiastic Retoucher to join our team. If you’re ready to put your Photoshop skills into practice, we are looking for you! We believe our assortment deserves to look at its best in the app. That's why we don't settle for supplier images or standard pack shots. We shoot beautiful images in our in-house photo studios. Our product images should not only be recognizable, they should also look delicious and inspire our customers.
Capturing images is only half the effort. As Visual Editor, you know that image editing is a crucial phase, where images are refined, enhanced and transformed. As we look to the future, AI will play an increasingly vital role in optimizing our visual content, making our operations more scalable and future-proof, and freeing up our creatives to do what they love most: be creative.
You’ll be part of the international team, responsible for product and recipe photos in the Dutch, German and French Picnic app. Are you an enthusiastic Retoucher and are you excited to contribute to our evolving visual strategy? Then we’re looking for you!
Tricks of the trade
- Edit & retouch images: Retouch and enhance high volume of product and recipes images to correct imperfections and improve overall visual quality
- International post production: Together with our in-house Visual Editors, you will be responsible for post production of images in all countries
- Internal & external collaborations: Work closely with our internal photographers and editors, and our external edit agency to make sure all photos go through the process smoothly and within deadlines
- AI: Contribute actively to the transition we are making in visual content optimization using AI tools
- Configuration: Ensure all images are correctly configured in our systems
- Brainstorm: Contribute with creative ideas to improve our product presentation
Your superpowers
- Degree in Photography, Graphic Design, or similar
- 0-5 years of relevant working experience
- Good knowledge of Adobe Photoshop, or eager to become a Photoshop pro
- Inspiring portfolio with Photoshop examples
- Experience with AI tools, or eager to learn more about using AI tools to enhance creativity and efficiency
- Eye for detail, ability to notice the small but important things
- Ability to deliver high volume of images, without compromising on quality
- Well-organized, ability to work on multiple tasks in a given period
- Good English communication skills, verbal and written
- You’re based in the Netherlands to be able to work from our beautiful photo studio and office in Amsterdam
Picnic perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
🏠 Relocation
If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Ready to apply?
Apply to Picnic
Product Designer (Early Career) - Mobile App
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In a nutshell
Join us in designing the future of grocery shopping. As a Product Designer in our consumer team, you'll own the design of our core mobile app, shaping the daily shopping experience for hundreds of thousands of people in The Netherlands, Germany and France. You'll tackle the unique challenge of designing for a task that is frequent, personal, and central to our customers' lives. You'll be part of a dedicated product team and our wider UX Guild, a creative community that ensures a world-class user experience across Picnic. We’re looking for a passionate designer to join our Amsterdam HQ and help build a product people genuinely love, in a fast-scaling environment that values autonomy, collaboration, and adaptability over rigid processes.
Tricks of the trade
- Have the autonomy to own the design of new features from beginning to end. Everything you do matters and will be developed and tested at a fast pace.
- Sharpen project briefs based on explorative research together with UX researchers and product owners.
- Build low and high fidelity prototypes to be tested and evaluated on a weekly basis with real users.
- Document the final design requirements on interaction and UI level to brief and support developers during the development phase.
- Learn and grow through the continuous feedback and mentoring by seasoned UX designers and researchers.
- Support the development and maintenance of our design libraries and system.
- Continuously explore new ideas in order to initiate new projects and improvements, design is never done ;).
Your superpowers
- You have a completed degree in a relevant design field (e.g. CMD, UX, Interaction or Product Design)
- You have 0-3 years of experience as a UX designer and have worked on or have a strong interest in building great products
- Your portfolio has user-centered design cases that show your problem solving capabilities
- You have a deep curiosity to understand our customers and have hands-on experience in exploratory research to discover and define user problems from scratch
- You know your way around Figma and are able to craft high-fidelity designs that fit into our design system
- You bring a low-ego, collaborative mindset and enjoy building solutions together
- You’re fluent in English and holder of an EU work permit
- You're open to work on-site fulltime
Picnic perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
🏠 Relocation
If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Ready to apply?
Apply to Picnic
Social Media Specialist -TikTok
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In een notendop
Ben jij altijd op TikTok te vinden om nieuwe trends te spotten en voel jij je net zo comfortabel vóór als achter de camera? Picnic zoekt een TikTok-gedreven Social Media Manager die onze ‘werken bij Picnic’ communicty laat groeien. Met TikTok als belangrijkste platform bouw je aan een sterke community en werk je toe naar een ambitieuze groei van 10k naar 100k volgers, met als doel: meer en betere sollicitaties voor onze operationele posities (Runners & Shoppers).
Als Social Media Manager ben jij het creatieve brein achter onze employer branding content. Je ontwikkelt een strategisch contentplan, bezoekt wekelijks Hubs en Fulfilment Centers en legt de verhalen vast van Shoppers en Runners. Samen met het Employer Branding team versterk je Picnic’s zichtbaarheid en aantrekkingskracht als werkgever op social media.
De kunst van het vak
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Virale TikTok-content: je leidt onze (organische) TikTok-inspanningen, onder andere door het ontwikkelen van creatieve en aansprekende content over werken bij Picnic in de operatie. Je bent altijd op de hoogte van de laatste trends en springt hier snel op in. Dit doe je door wekelijks verschillende locaties te bezoeken, waar je connect met Runners en Shoppers om authentieke content te creëren.
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UGC-stijl video’s: je creëert en edit User-Generated Content (UGC)-stijl video’s die we ook kunnen inzetten voor paid social.
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Creator community:Je werkt samen met een community van interne content creators binnen Picnic om het verhaal van Picnic te verspreiden. Je traint en brieft deze creators, zorgt dat ze altijd up-to-date zijn op het gebied van contentcreatie en neemt de planning op je.
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Community management: je verzorgt het community management op
verschillende platforms; je gaat actief de interactie aan met volgers en reageert op comments, berichten en employee-generated content.
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Stakeholder samenwerking: je werkt nauw samen met teams uit verschillende expertises, zoals performance marketing, distributie & fulfilment en communicatie & engagement.
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Samenwerking met externe partijen: je brieft en begeleid samenwerkingen met externe partijen, zoals influencers, om de zichtbaarheid van Picnic als werkgever te vergroten.
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A/B-testing & analyse: je monitort de prestaties op social media en gebruikt data om je contentstrategie te verbeteren. Je spot kansen om tot de allerbeste content te komen. Daarnaast rapporteer je over KPI’s om engagement en bereik te optimaliseren.
Over jou
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Je hebt minimaal 2 jaar werkervaring in social media, top als dit zowel inhouse als bij een bureau is
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Je spreekt vloeiend Nederlands en Engels
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Je ademt de TikTok-cultuur: je bent volledig op de hoogte van formats, trends, editing stijlen.
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Je hebt een strategische visie maar rolt ook graag je mouwen op en krijgt energie van filmen en editen (bijv in Capcut)
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Je hebt ervaring in het analyseren van resultaten en weet deze te vertalen naar next steps voor nieuwe content
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Je creëert visueel aantrekkelijke content die aanslaat bij Gen Z en een authentiek verhaal vertelt.
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Je bent efficiënt in het beheren van meerdere projecten en taken, waarbij je zorgt voor een consistente uitvoering van onze strategie. Tegelijkertijd kan je ook snel schakelen om in te spelen op trends.
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Je kunt mensen voor de camera gemakkelijk enthousiasmeren om oprechte content te schieten.
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Je beschikt over sterke communicatieve vaardigheden, zowel voor het maken van content (copywriting/messaging) als voor de samenwerking met teams of partners
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Je bent ondernemend, denkt continu in verbeteringen en komt pro-actief met nieuwe ideeën
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Je houdt ervan om veel onderweg te zijn naar locaties (hubs en warehouses) om te filmen. Een rijbewijs is een pre.
Ready to apply?
Apply to Picnic
As a Product Designer on our Web team, you'll start by owning the surfaces that bring new customers and future colleagues into our world. But the bigger question, what does shopping at Picnic feel like in a browser, is one you'll help answer. You'll work in a dedicated product team alongside engineers, researchers and product owners, and be part of our wider UX Guild, a creative community that holds the standard for experience quality across Picnic.
Grocery shopping is personal, frequent and essential. The best web experiences feel like the product itself: effortless, considered, and deeply human. Some designers ship features. Others shape how the world sees a product for the very first time. At Picnic, your work will be both.
Tricks of the trade
- Own end-to-end design: From the first insight to a shipped feature, you take full responsibility for the quality of what gets built, thinking holistically and from a customer perspective at every stage.
- Sharpen the brief: Collaborate with product owners and UX researchers to turn fuzzy problems into sharp design directions, using exploratory research to ground every decision in what actually matters to our customers.
- Design for the web as a medium: Bring a strong understanding of responsive layouts, browser-native patterns and accessibility standards to everything you create, across desktop and mobile web.
- Build and test fast: Create low and high fidelity prototypes to be evaluated with real customers on a weekly basis, staying in a continuous loop of hypothesis, test and learn.
- Deliver with precision: Document the final interaction and UI design requirements to brief and support developers during implementation, and stay close to make sure the experience lands as intended.
- Raise the craft: Contribute actively to Picnic's design system and shared libraries, and continuously explore new ideas, because at Picnic, design is never done ;).
Your superpowers
- Degree in a relevant design field (e.g. CMD, UX, Interaction or Product Design)
- 3–6 years of experience as a Product Designer in a fast-paced digital environment
- A strong portfolio showcasing end-to-end product thinking, solving real problems for real people at scale
- Fluency in Figma and rapid prototyping
- A low-ego, collaborative approach to building solutions
- Comfort with ambiguity; able to ask the right questions, form a point of view, and drive toward a direction independently
- Curiosity about AI; both as a tool in your design process and as a feature shaping the products we build
- Strong communication skills; able to present work, explain decisions and engage stakeholders at all levels
- Fluency in English
- Availability to work on-site full time
Picnic perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
🏠 Relocation
If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Ready to apply?
Apply to Picnic
Product Designer - Mobile App
Share this job
In a nutshell
At Picnic, we're reinventing the way people experience grocery shopping, from planning meals to enjoying fresh, delicious food at home. Surprisingly simple, sustainable and delightful. We're looking for a Product Designer to join our Amsterdam HQ and help shape Europe's fastest-growing grocery app. If you care about making things people genuinely love and want to see your work ship fast and matter at scale, this is your place.
As a Product Designer in our Consumer team, you'll take full ownership of features on our core mobile app, shaping how millions of people in the Netherlands, Germany and France shop. You'll work in a dedicated product team alongside engineers, researchers and product owners, and be part of our wider UX Guild, a creative community that holds the standard for experience quality across Picnic.
Grocery shopping is personal, frequent and essential. Designing for it is a rare challenge: high-impact, deeply human, and never truly finished. At Picnic, your work won't just be seen. It will be part of how people feed their families.
Tricks of the trade
- Own end-to-end design: From the first insight to a shipped feature, you take full responsibility for the quality of what gets built, thinking holistically and from a customer perspective at every stage.
- Sharpen the brief: Collaborate with product owners and UX researchers to turn fuzzy problems into sharp design directions, using exploratory research to ground every decision in what actually matters to our customers.
- Build and test fast: Create low and high fidelity prototypes to be evaluated with real customers on a weekly basis, staying in a continuous loop of hypothesis, test and learn.
- Deliver with precision: Document the final interaction and UI design requirements to brief and support developers during implementation, and stay close to make sure the experience lands as intended.
- Raise the craft: Contribute actively to Picnic's design system and shared libraries, and continuously explore new ideas, because at Picnic, design is never done ;).
Your superpowers
- Degree in a relevant design field (e.g. CMD, UX, Interaction or Product Design)
- 3–6 years of experience as a Product Designer in a fast-paced digital environment
- Strong portfolio showcasing end-to-end product thinking, solving real problems for real people at scale
- Fluency in Figma and rapid prototyping
- A low-ego, collaborative approach to building solutions
- Comfort with ambiguity; able to ask the right questions, form a point of view, and drive toward a direction independently
- Curiosity about AI; both as a tool in your design process and as a feature shaping the products we build
- Strong communication skills; able to present work, explain decisions and engage stakeholders at all levels
- Fluency in English
- Availability to work on-site full time
Picnic perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
🏠 Relocation
If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Ready to apply?
Apply to Picnic
At Picnic, the customer engagement and loyalty within the domain in online groceries is unprecedented. This gives us unique opportunities to shape meaningful communications and build lasting relationships with our customers. The Consumer team is responsible for doing just that: telling Picnic's story and for building meaningful relationships with Picnic's customers.
As a Visual Designer, you will join a team of designers, analysts, communication coordinators, store managers and copywriters from the start of a communication initiative until we reach our customers' doors. Our goal is to design the most engaging campaigns that directly speak to (potential) customers & and ensure all our assets across multiple channels are in line with our brand. You will think along with the design briefs, develop campaign visuals and help shaping Picnic’s visual identity. Each project, we aim to learn more about our customers and become better at shaping our communications to their needs.
Note: this is not a UX/UI design job.
Tricks of the trade
- Build engaging campaigns: Collaborate with business stakeholders to build campaigns that engage our existing/future customers. From original concept to final asset creation
- Weekly visual design work: Create and update email campaigns, social media assets, online ads and campaign visuals for our app
- Champion Picnic's visual identity: Ensure brand consistency across multiple channels and help shape the future of our visual identity
- Develop a design analytical approach: Adopt an overall analytical approach to design by testing and validating your designs either through user test or A/B testing online
- Cross-team & cross-country collaborations: Work and learn from experienced designers, analysts and business stakeholders internationally (the Netherlands, Germany & France)
- Trend research & knowledge sharing: Research retail trends and conduct competitor reviews to keep the team up to date
Your superpowers
- Degree in a relevant graphical/visual/communication design field
- 2-5 years of working experience in visual design, preferably in a commercial and/or agency environment
- Solid online portfolio showing a keen eye for detail paired with lots of creative flair
- Expert with Adobe Suite (Photoshop and Illustrator) and Figma
- Self-starter with a “roll up your sleeves” attitude
- Eager to learn in a fast-paced environment
- Affinity for illustration and experience with animation are a plus but not a must
- English skills on point
Picnic Perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
🏠 Relocation
If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Ready to apply?
Apply to Picnic
Product Designer - Internal Apps
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In a nutshell
At Picnic we design and build everything in-house. From last-mile delivery, to automation, to powerful workforce apps, the Internal Products Design team shapes the products used across our one of a kind supply chain. Our aim is to design products that improve the work-lives of our Picnic colleagues, whilst moving the business forward and ensuring a flawless customer experience. Alongside our product teams, we’re part of a company-wide UX guild. From enterprise tools and automated warehouses to e-commerce and custom-built EVs, UX at Picnic spans it all. Getting curious? Here's a glimpse of the tools you'll be working on! We regularly come together to align, share ideas, and have some fun along the way.
Tricks of the trade
- Own the design of products, ensuring clarity, usability, and consistency across our tools.
- Navigate complex systems to create user-centered solutions that balance business goals and human needs.
- Use qualitative research to inform your decisions, regularly testing with real users supported by our UX research team.
- Drive projects end-to-end, from problem definition to polished UI and thorough documentation.
- Work closely with developers to ensure high-quality implementation and a seamless user experience.
- Learn and grow through regular feedback and mentorship from experienced UX designers and researchers.
- Contribute to the evolution of our design system and maintain a consistent visual language across products.
- Keep improving, iterating, exploring, and challenging the status quo. Design is never finished.
Your superpowers
- Master’s degree in a relevant design field
- 3-5 years of experience as UX or Product Designer
- Portfolio with product design cases and solid explanation
- Experience in designing for B2B or enterprise apps
- Confident using Figma
- Solid understanding of sketching UI concepts with great eye for detail
- Fluent in English speaking and writing
- Holder of an EU work permit
Picnic perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
🏠 Relocation
If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Ready to apply?
Apply to Picnic