Position Overview

At TBWA, we feel that Public Relations is not about self-proclamation. It’s about talk value. It’s about earning an unfair share of attention. We take pride in our ability to think creatively, popping the brands that we represent into cultural conversations that matter most.

A Senior Account Executive (SAE) drives day-to-day development of PR activities within approved plans, building relationships and anticipating problems and opportunities for our clients. They come to the table with innovative and creative ideas that capture the attention of press while working fluidly within a team and independently across projects.

They are a steward of the news and culture with a proven track record securing press coverage, managing influencer programs and thrive in a fast, team-based agency culture. They are driven, detail-oriented, curious, and hungry to do great work, collaborating with other offices and disciplines as needed.

This is a full-time exempt position based in either the Boston or New York City office and reports to the Account Director. This position does not manage direct reports.

Responsibilities

• Maintain appropriate client contact often supporting multiple clients simultaneously
• Attend and participate in client meetings and brainstorms
• Facilitate client status documents, call reports and action items
• Monitor and share client industry news
• Perform media relations activities including:
• Media list management
• Press material development and distribution
• Develop and maintain press contacts
• Lead influencer and social media programming
• Manage event programming where appropriate
• Manage measurement tools and reporting
• Ideate for client plans and programs
• Participate in and help with new business presentations when called upon
• Provide guidance to and mentor junior staff and interns
• Coordinate and process client billing

Qualifications

• Education:
• Bachelor’s degree in Public Relations, Journalism, Communications preferred; or equivalent work experience
• Experience:
• 3+ years of experience in an agency, start up, client-side role or equivalent experience in a relevant creative industry
• Knowledge and practical application of media relations, influencer relations, social media and/or PR measurement practices and tools preferred
• A proven track record of gaining trust and respect by consistently demonstrating sound critical and creative thinking skills and maintaining composure in stressful situations
• Desired Skills:
• Strong storytelling and administrative skills to consistently deliver quality work to the team and clients
• Strong time management, prioritization, and organizational skills
• Ability to think creatively
• Agile high performer who can adapt to new conditions, assignments and deadlines
• Effectively articulate exceptional clear and concise communications
• Thrives in fast-paced creative environment, often working under pressure to meet tight deadlines
• Strong writing skills
• Strong media relations skills

All hires must be located in or willing to relocate to New York City or Boston to work from our offices hybrid three days a week.

The annual salary range for this role is $60,000 - $70,000 and may vary depending on the candidate’s experience. Other compensation includes relocation costs, if applicable. Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days. Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.

WHAT WE NEED FROM EVERYONE:

Live our values & do the brave thing.

Our Values: Good Enough is Not Enough. Grab an Oar. Be More Human. Play Like a Pirate. Doing the brave thing is about courage.

It’s about never being a spectator. Speaking up with clarity, conviction, and kindness. Not hedging our points of view with clients or each other. Saying what we think when it’s in the best interest of the idea or the people, even if it’s uncomfortable. Being willing to take smart risks. Making tough decisions without agonizing. And, being transparent and vulnerable in search of the best. This is the expectation for all of us. In turn, we commit to perpetuating a culture where bravery is rewarded and support is always within reach.

WHAT WE NEED FROM YOU:

TBWA\Chiat\Day is looking for a Head of Growth who embodies TBWA’s values, attitude, and approach to working. This role will actively prospect and advocate for the agency, work closely with the Comms team to build our reputation, and oversee autonomously run new business pitches of varying sizes. 

The Head of Growth will report directly to the Chief Marketing Officer of TBWA\Chiat\Day. This person is a highly proactive, strategic individual, leading a small but mighty team to take responsibility for TBWA\Chiat\Day LA and a (soon to be announced) boutique agency’s growth plans. The right person for this role is capable of identifying new opportunities to expand and strengthen our existing client relationships, while driving revenue growth for both agencies. 

WHAT YOU WILL BE DOING:

• Shape the overall agency service offering
• Proactively build and nurture our prospecting timeline and leads
• Lead all RFIs and RFPs, including developing and cultivating relationships with key external stakeholders such as search consultants and client leads 
• Proactively initiate client relationships and learn the client’s business inside and out
• Identify opportunity areas for organic growth against the agency’s capabilities, and our greater Omnicom network’s capabilities.
• Work closely with the leadership team to elevate new business processes.
• Partner with account leads to drive responses to RFI and RFPs for existing clients’ additional business in an innovative, flawless, and timely manner
• Audit and understand roster agency relationships & responsibilities across our key clients
• Lead bi-weekly internal organic growth business meetings.
• Create capabilities presentations and other marketing materials – fully leveraging the agency narrative and assets
• Coordinate internal resources within the office and across offices to develop client proposals, working in partnership with integrated teams.
• Ensure alignment with the team to set clear critical paths, project deliverables, milestones, timetables, and calendars.
• Work with the CEO, Head of Operations & Head of Business Leadership to recommend staffing and resources for any and all converted growth opportunities
• Oversee the growth manager and related growth staff

QUALIFICATIONS:

• 12+ years of agency experience, preferably with business development experience within an advertising agency.
• Confirmed and proven record of running successful pitch processes
• Entrepreneurial skills
• Self-motivated
• Ability to simplify the complex and complicated into clear and concise tasks
• Solid track record of developing successful relationships with internal and external partners.
• Communicates effectively and with influence at all levels and across all functions.
• Understands industry developments, market trends, and their impact on business.
• Strong client-facing communication skills with the ability to quickly understand client needs.
• Moderate ability to design and build presentation decks in Keynote, PowerPoint, and Google Slides preferred.

All hires must be located in or willing to relocate to Los Angeles to work from our offices, hybrid three days a week. 

Position Overview:

This is an embedded role that sits with our clients in the financial services space. 

The BNY Project Manager is responsible for delivering operational excellence, commercial stewardship, and implementing consistent ways of working across our agency partners and internal stakeholders. This role is pivotal in optimizing how our teams deliver work for BNY, enabling best-in-class partnership, process innovation, and commercial success. The Project Manager will partner closely with the Agency PM and Operations Leads as well as BNY stakeholders, to find efficiency and consistency across BNY projects.

This role will be located at BNY’s office with in office attendance required 4 days a week.

Client services mindset and ability to work with multiple stakeholders across Integrated agency team and client partners will be pivotal.

Familiarity with Workfront, or other types of project management platform preferred.

Manage creative resourcing for current and future workload across brand and agency resources working in concert with agency project manager and BNY Creative and Production team. Large part of role will be managing workflow and resources to fit within retainer.

Agility and flexibility in re-prioritizing workstreams to allow for ad hoc projects.

Utilize unique position of being on client site to forge relationships with clients and get ahead of work flow, providing insights on current and future projects and identify any operational hurdles.

Focus on on-time project delivery and ensuring adherence to timelines and milestones.

Key Roles and Responsibilities:

• Operational Leadership & Stakeholder Management:
• Forge strong relationships with BNY client teams and internal Omnicom agency partners.
• Translate our new model into practice at Omnicom, wiring our internal agency ecosystem to align with shared BNY and Omnicom expectations.
• Lead BNY and their other agency partners in operational efficiency and smart use of technology.
• Draft, onboard internal and client teams, and implement new ways of working across the BNY group.

• Commercial and Financial Management:
• Support the financial planning, management, and optimization of the global BNY retainer, project scopes, and resource allocations. Manage fluctuating funds distribution across Omnicom offices ensuring proper internal and client communication.
• Oversee the development of revenue forecasts, utilization reports, and commercial performance dashboards to ensure transparency and growth.
• Proactively identify commercial upsides, mitigate risks, and support contract negotiations with BNY procurement and finance teams.
• Manage scope utilization and advocate for additional fees and resources as needed. Track all project and fee progress, reconcile, and report to BNY.
• Develop and maintain clear, efficient, and consistent approach to Finance, and Commercial Operations with BNY clients and internal agency network.

• Process Optimization & Business Transformation:
• Implement the use of the clients’ new Marketing Resource Management Workflow tool, advising clients as they launch the platform and engraining its use across the OMC team globally.
• Drive adoption of cutting-edge technologies and workflow tools to unlock efficiencies and elevate BNY’ and OMC’s marketing operations.
• Facilitate global best practice sharing, ensuring local market teams benefit from innovations and learnings across our network.

• Governance, Compliance & Quality Assurance:
• Ensure rigorous compliance with BNY’s operational requirements, Omnicom standards, and industry regulations across all deliverables.
• Develop and maintain governance frameworks for process adherence, quality control, and risk management.

• Network Connectivity & Relationship Management:
• Serve as a key connector across the BNY and Omnicom global network, enabling knowledge sharing, resource alignment, and consistent excellence.
• Act as a senior escalation point for operational challenges, providing clarity and solutions at pace.

Key Competencies and Skills:

• Strong commercial acumen and deep understanding of the advertising industry and adjacent industries, especially within large, matrixed client organizations.
• Exceptional leadership, communication, and client service skills with proven experience influencing senior stakeholders.
• Judgement and ambassador-mindset in representing Omnicom with BNY and with new Agency Partners
• Demonstrated ability to manage complex global accounts and large-scale operational programs.
• Analytical mindset with advanced skills in Excel, PowerPoint, Smartsheets, and marketing operations platforms.
• Expertise in creative production, media, and digital operations for global CPG clients.
• Entrepreneurial, adaptable, and resilient in fast-paced, ever-changing environments.

Qualifications:

• Bachelor’s degree required.
• 6-9 years of progressive experience in advertising agency operations, global account management, with significant leadership responsibilities and global exposure.
• Experience managing major global regulatory accounts—BNY, or similar clients, strongly preferred.

All hires must be located in or willing to relocate to New York City to work from the client's office 4 days/week.

The annual salary range for this role is $75,000 - $85,000 and may vary depending on the candidate’s experience. Other compensation includes relocation costs, if applicable. Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days. Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.

WHAT WE NEED FROM EVERYONE:

Live our values & do the brave thing.

Our Values: Good Enough is Not Enough. Grab an Oar. Be More Human. Play Like a Pirate.

Doing the brave thing is about courage. It’s about never being a spectator. Speaking up with clarity and conviction and kindness. Not hedging our points-of-view with clients or each other. Saying what we think when it’s in the best interest of the idea or the people, even if it’s uncomfortable. Being willing to take smart risks. Making tough decisions without agonizing. And, being transparent and vulnerable in search of the best. This is the expectation for all of us. In turn, we commit to perpetuating a culture where bravery is rewarded and support is always within reach.

WHAT YOU WILL BE DOING:

• Navigate complex business challenges: You help orchestrate multi-tiered, multi-objective, multi-client, multi-agency with a clear vision that Bring Clarity to Chaos: You work with internal discipline leads to orchestrate a clear vision for complex multi-tiered, multi-agency, multi-objective marketing efforts. You oversee work for multiple clients, actively working to provide cohesion to the IAT processes and jumping in at times of disorder to identify best ways forward.
• Craft exceptional Connections strategies: You bring innovative, fresh connections thinking to our creative and strategy teams. You are able to identify key communication tasks and develop relevant Connections ideas that come to life in innovative ways. You are able to co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners.
• Guide creative: You recommend the best set of creative deliverables to fulfill objectives, adjusted to budgets, time and resource limitations. You consult on prioritization of assets and collaborate with media partners to ensure consistency across media plans. You provide channel and platform-specific best practices and best-in-class examples for creative inspiration.
• Grow the team & practice: You help build the Connections team and discipline, pushing the department to become stronger in our thinking and our craft. You lead internal and external workshares to expand opportunities for the team. You play a critical role in new business pitches.
• Provide POVs in a quick, efficient manner: You are not intimidated by developing time-sensitive POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary.
• Distill information into key themes and takeaways: You are comfortable using 3rd party research tools and able to refine complex information and data into key takeaways and/or compelling hypotheses. You are able to prepare and give presentations on findings & recommendations for internal and external stakeholders.
• Actively contribute and bring your voice to the table: You be leading and contributing to team brainstorms and workshops. You unafraid to voice your opinions and raise a hand if you anticipate any issues.

WHAT SETS YOU APART:

• Resourceful & Solution-oriented: You have a high Say-Do ratio. You are able to take feedback from external and internal collaborators and craft the best way forward. You aren’t afraid to step up in times of ambiguity and ask questions to uncover the info you need to get tasks done.
• Brave Change Agent: You are an enemy of the status quo who wants to reinvent, reimagine, and do work that gets noticed, loved, and envied. You know that a rebellious spirit and a healthy skepticism of the status quo are necessary conditions for innovation and change. You use frameworks to guide your work but are able to adjust your thinking & process based on specific goals at hand.
• Radical Collaborator: You welcome collaboration and POVs from others. You are able to work with our amazing strategic apparatus (strategy, data, social) to push and enhance your Connections thinking.
• Vision: You know how to translate your unique professional and lived experience into bold, brave strategic Connections thinking that pushes boundaries and creates positive discomfort. You bring a point of view and the drive and persuasion to welcome others into it.
• Cultural Provocateur: You are an endlessly curious culture seeker who can bring fresh, unexpected cultural thinking to the work we do. You stay on top of industry standards and new media opportunities to consult on new ways to connect with our audience.
• Self-Starter: You are proactive about personal development and look for opportunities to grow & lead.
• People Champion: You are an unselfish leader who thinks about the welfare and growth of the team, advocates relentlessly to ensure they have what they need to succeed and be fulfilled and understands how to provide our people with the opportunities and stretch moments to expand their strategic horizons and do their best work (a crafter, not a cloner).

QUALIFICATIONS:

• 15+ years of experience in media planning or communications planning for at least 2 of the following categories: Entertainment, Food/Beverage/CPG, Finance, B2B, Tech, Travel, Healthcare, Home Improvement
• Track record of exceptional Connections strategy outputs, developing compelling, focused briefs and strategic frameworks for different needs & across all channels. Ability to own and lead internal and external workshops and brainstorms. Ability to convert new business pitches into wins, inclusive of Connections opportunities.
• Strategic client partner and a fearless team leader. Experience managing across multiple clients and teams. Ability to build strong relationships across agency leads and create growth opportunities for Connections. Ability to harness your influence to sell-in and defend work, pushing creative work to be its very best. then harness your influence to sell-in and defend that creative work and push for it to be its very best. Prior experience working closely with VP/director level clients within brand/marketing, consumer insights, and innovation is valuable, c-suite is a bonus.
• Ability to collaborate with multiple IAT agencies, publishers, and across internal departments. Preferred experience leading and/or collaborating with 3+ IAT agencies simultaneously.
• Ability to independently utilize research tools including Commspoint, Pathmatics, Nielsen AdIntel, Simmons, GWI
• Excellent interpersonal, organizational, and written communication skills. Ability to write clear POV’s, client-ready communication, and presentations.
• Strong understanding of Paid Channels. You are articulate in all Paid Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, and Traditional Channels. Experience with Performance or Acquisition Marketing desired but not essential. Ability to develop strategic thinking across Paid, Owned and Earned media.
• An advertising, marketing, media and creative enthusiast with a passion for pop culture and data

All hires must be located in or willing to relocate to Los Angeles to work from our offices hybrid three days a week. 

The annual salary range for this role is $200,000-$250,000 and may vary depending on the candidate’s experience. Other compensation includes relocation costs, if applicable. Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.

WE ARE ALWAYS LOOKING FOR GREAT TALENT TO JOIN US HERE AT TBWA\CHIAT\DAY LA.

IF YOU ARE INTERESTED IN WORKING WITH US BUT DO NOT SEE AN OPEN ROLE THAT FITS YOUR EXPERIENCE, PLEASE SEND US YOUR DETAILS AND WE'LL BE IN TOUCH IF ANY SUITABLE OPPORTUNITIES ARISE.  

WE ARE ALWAYS LOOKING FOR GREAT TALENT TO JOIN US HERE AT TBWA\CHIAT\DAY LA.

IF YOU ARE INTERESTED IN WORKING WITH US BUT DO NOT SEE AN OPEN ROLE THAT FITS YOUR EXPERIENCE, PLEASE SEND US YOUR DETAILS AND WE'LL BE IN TOUCH IF ANY SUITABLE OPPORTUNITIES ARISE.