Who You Are

The Director, Global Product Marketing is a senior leader who serves as the connector between Product Development, Brand Marketing, Creative, Retail Marketing, and International teams. This role owns the global product narrative—from insight to innovation to launch—and plays a critical role in shaping Supergoop!’s long-term product and franchise strategy.

You are equal parts strategist and operator, deeply consumer-obsessed, and comfortable leading cross-functional teams through complexity. You bring clarity, rigor, and inspiration to how products come to life and how they show up in the world.

Role & Responsibilities

Strategy & Leadership

• Own and evolve the global product marketing strategy, ensuring alignment with brand vision, business goals, and long-term growth priorities
• Partner with the VP, Brand Management and senior leadership to shape and manage a 3-year global product pipeline, including hero franchises, innovation priorities, and whitespace opportunities
• Make strategic recommendations on portfolio mix, franchise expansion, and market share growth
• Act as the senior marketing authority on all product-related decisions and narratives

Consumer Insights & Innovation

• Lead all global consumer insights, trend analysis, research, and surveys to identify innovation opportunities, limited-life exclusives, and franchise extensions
• Own consumer concept development for all new products, partnering closely with Product Development on formula direction, ingredients, and reason-for-being
• Maintain deep external market awareness to continuously identify gaps, threats, and opportunities

Product Development & Launch Excellence

• Lead cross-functional product launches end-to-end, partnering with Product Development, Creative, Regulatory, Packaging, Brand Marketing, Retail, and International teams
• Ensure programs are delivered on time, on brand, and with commercial impact
• Partner with Brand Marketing to ensure products are accurately and compellingly represented across 360 campaigns, including influencer briefs, PR, retail storytelling, and media

Messaging, Claims & Creative Direction

• Own the global product positioning, messaging architecture, and copy direction across all touchpoints
• Serve as the guardian of product storytelling, ensuring consistency across decks, creative briefs, retailer materials, and consumer-facing content
• Own all consumer and clinical claims, including research design with Product Development, legal alignment, leadership approval, and final consumer-facing claim strategy
• Lead product naming and global trademark processes in partnership with Legal, maintaining the trademark tracker across markets
• Oversee creative packaging development, including briefs, competitive context, copy needs, and design direction while ensuring feasibility, functionality, and cost alignment

Team Leadership & Budget Ownership

• Co-manage and develop the team Product Associate, with the Director of Brand Marketing, providing strategic guidance and oversight across their owned initiatives (kits, samples, pricing, artwork, product briefs, SRP analysis, competitive analysis, etc.)
• Manage the Global Product Marketing translations and comps budget, ensuring efficient allocation and global consistency
• Foster strong cross-functional relationships and act as a collaborative, solution-oriented leader

Job Qualifications

• Bachelor’s degree required
• 8–10+ years of experience in product marketing within the beauty, skincare, or consumer products industry
• Proven experience leading global product strategies and complex cross-functional initiatives
• Strong strategic thinking paired with exceptional executional rigor
• Entrepreneurial mindset with the ability to navigate and influence within larger, matrixed organizations
• Impeccable communication and writing skills, with a sharp eye for storytelling and detail
• Highly collaborative leader with strong problem-solving skills and sound judgment
• Creative, curious thinker who independently generates and executes innovative ideas

Salary Range: $140,000 - $150,000/year + 12% bonus potential

The Director of Paid Media is responsible for defining and leading the Supergoop! end-to-end paid media strategy across all channels to drive brand equity, customer acquisition, and profitable revenue growth. This role reports to the CMO and owns channel strategy, investment decisions, agency management, performance optimization, internal reporting, ensuring paid media supports both brand-building and performance objectives in a premium beauty context.

Responsibilities

Holistic Paid Media Strategy & Leadership

• Own and develop the brand paid media strategy across all channels, balancing brand and performance goals.
• Define the role of each channel across the full funnel (awareness, consideration, conversion, retention) in close collaboration with paid media agency
• Partner with Brand Marketing, Creative, Consumer Engagement, as well as DTC, Retail, and Amazon commercial teams to ensure paid media aligns with broader marketing calendar priorities, and business objectives.
• Lead annual and quarterly media planning, budgeting, and forecasting.

 Channel Ownership+ Thought Leadership

Oversee strategy, investment, and performance across:

• Upper Funnel Media (including but not limited to CTV, Online Video, Display, OOH, Audio, Print, Programmatic)
• Paid Social (Meta, TikTok, Pinterest, YouTube, Reddit, other emerging platforms)
• Paid Search (Google, Bing, Shopping)
• Retail Media (Amazon, Ulta, and other distribution partners etc., where applicable)
• Influencer partnership amplification (in collaboration with Influencer teams)
• Serve as expert consultant for all other on and off-platform brand paid media investment (ie brand sports partnerships, new distribution retail media, international markets).
• Continue to push test + learn mindset with media agency and emerging paid media channels to help the brand think big, disruptively, and future-forward  (ie channel takeovers, first to market partner) (to help halo PR exposure, industry awards, and best in class case studies).

 Agency Management & Optimization

• Act as the primary owner of the media agency relationship, setting clear expectations, KPIs, and ways of working.
• Evaluate agency performance against business outcomes, not just channel metrics.
• Lead agency briefings, QBRs, test-and-learn agendas, and performance reviews.
• Identify opportunities to evolve the agency model (in-housing, specialist partners, tooling).

Performance, Measurement & Optimization

• Own paid media KPIs including Reach, CTR, Clicks, CAC, ROAS, MER, LTV, and contribution margin
• Partner with Agency Analytics team to improve incrementality, attribution, and measurement frameworks.
• Establish testing roadmaps across creative, audiences, formats, and media mix.
• Translate performance data into clear insights and strategic recommendations for senior leadership.
• Partner with the E-comm CRM/Analytics teams to develop, implement, and continuously validate robust measurement/attribution approaches leveraging CRM data and insights

Creative & Messaging Partnership

• Work closely with Creative, Brand Marketing, and Consumer Engagement teams to ensure media-first thinking in asset development and influencer partnerships.
• Own paid media content delivery from tactical brief to agency delivery, in close collaboration with brand, creative, and consumer engagement, retail, and dtc commercial teams as needed. 
• Provide clear feedback loops on creative performance and audience insights to inform future creative strategy.
• Ensure messaging is optimized by channel, funnel stage, and customer segment.

Key Qualifications & Experience

• 8+ years of paid media experience, ideally working with premium beauty or category adjacent brands.  Previous media agency experience required.
• Proven experience owning multi-channel media budgets with a balance of brand-building and performance mindset.
• Strong strategic mindset with deep hands-on channel knowledge.
• Demonstrated success managing and scaling agency partnerships.
• Highly analytical with the ability to translate data into business impact, but also keeps pulse on beauty and consumer trends to inform big ideas.
• Comfortable operating in fast-paced, growth-oriented environments with lean team resources

Annual Salary Range: $140,000 - $150,000 + 12% bonus potential

Reporting to the CMO, the VP is a hands-on leader who will manage a team of Product and Brand Manager/Directors and drive strong cross-functional collaboration to deliver best-in-class brand strategy, product portfolio management, new product launches, category expansion, and campaign development. This leader will help define how Supergoop! shows up across product, category, campaigns, and channels, ensuring cohesion across brand storytelling, product, and omnichannel execution, while driving brand equity, market share, and retail sales growth. 

They will partner closely with the CMO to define the mid and long-term brand strategy, and lead product portfolio strategy to maximize growth, relevance, and commercial impact, translating consumer insights, category dynamics, and competitive intelligence into meaningful strategy and action plans, ensuring the portfolio evolves ahead of consumer needs and competitive pressure.

Key Responsibilities

Brand & Product Marketing Leadership 

• Brand Stewardship: Partner with CMO on 3-5 year brand long-term plan.  Define and evolve the long-term brand and product portfolio strategy, ensuring alignment with brand purpose, business goals, and global growth ambitions 
• Marketing Plan Development:  Lead a unified approach that connects new product launches, hero campaigns, always-on, and brand equity storytelling while driving synergy between functional benefits, emotional storytelling, and category credibility. 
• Portfolio Strategy + Management: Partner with Innovation to develop three-year product category strategy, prioritize innovation pipelines, define category/franchise expansion, and product lifecycle management (ie Line Edit, Pricing) to achieve business sales and profitability goals. 
• Product Concepting: Oversee early-stage product positioning, naming, claims development, and business ambition, ensuring every concept has a clear competitive distinction and ladders to our long-term growth goals. 

Product Launch Management 

• Upstream Partnership: Collaborate with Innovation at the concept and feasibility stage to influence the innovation roadmap and ensure consumer, category, and competitive insights inform development priorities
• Commercial Planning: Partner with Finance and Sales to ensure product strategy, launch timing, and portfolio priorities align with business and channel strategies.
• Cross-Functional Management: Lead end to end development of new product, reformulations, and limited edition commercial programs (ie kits, sampling, etc) from concept to counter, collaborating closely with Innovation, Packaging, Operations/Supply Chain, Creative, Finance, Commercial, Education, and Brand Marketing

Go-to-Market & Campaign Leadership 

• Campaign Development & Toolkits: Partner closely with VP, Creative to lead the creation of campaign concepts, launch toolkits, and full-funnel content frameworks that guide regional/channel execution. Ensure balance between hero campaigns and always-on storytelling 
• Brand Messaging Architecture: Define overarching message hierarchies across product franchises, campaigns, and evergreen support.  Ensure category proof points and emotional storytelling are integrated consistently into all brand communications. 
• Cross-Functional 360 Leadership: Drive alignment across Creative, Consumer Engagement, Paid Media, Retail Marketing, DTC, Education, and Commercial teams to ensure category launches and brand campaigns are cohesive and strategically sequenced throughout the year 
• Global-to-Local Adaptation: Partner with regional and/or channel teams as needed to adapt global assets for market needs while maintaining brand consistency.
• Launch + Campaign Management: Oversee post-launch + campaign performance reviews, ensuring key learnings inform future product, campaign, and content development.  

Insights & Category Intelligence 

• Competitive Landscaping: Stay at the forefront of beauty, category and lifestyle trends to identify white space and future growth opportunities
• Consumer Understanding: Leverage available research and insights to inform category strategy, messaging evolution, and content frameworks that resonate across target consumer personas 

Business Accountability 

• Performance Metrics: Help define, track, and optimize KPIs tied to brand equity, category health, and commercial impact
• Strategic Prioritization: Partner with Finance and Commercial leadership to guide new product launch retail ambition and forecasts, leveraging available market and competitive data to develop “size of prize” benchmarks.  

Leadership & Team Development 

• People Leadership: Lead and coach a team, ensuring clarity of ownership across and cultivating a culture of accountability, creativity, collaboration, and executional excellence
• Cross-Functional Leadership: work closely with Creative, Operations, Innovation, Commercial, and Consumer Engagement teams to ensure strategic alignment across brand and category workstreams and timely delivery of product and campaign launches

Requirements

• 15+ years of progressive marketing leadership experience within beauty, personal care, or adjacent consumer categories. 
• Skincare, sun category, and CPG experience preferred, but not required.
• Deep experience developing product category strategy and leading integrated marketing campaign development 
• Strategic thinker with strong commercial acumen and a data-informed approach to decision-making 
• Ability to balance high-level thinking with the hands-on execution required of a small, scrappy, high-growth brand. 
• Inspirational leader skilled at developing high-performing teams and influencing cross-functional teams
• Strong presentation and communication skills with ability to influence at all levels

Salary Range: $200,000 - $240,000/year + 20% bonus potential