• Support the development of curriculum, test prep, and instructional materials
• Onboard, coordinate, and support a distributed team of SMEs and content developers
• Apply learning science principles and learning design best practices to ensure development of learner-centered content
• Build and maintain scalable, high-quality content development workflows using AI and other tools
• Provide clear, ongoing feedback, troubleshooting, and guidance to freelancers and contributors
• Continuously improve content development processes through experimentation and innovation and AI usage
• Monitor and proactively communicate progress, risks, and resource needs to team leadership
• Conduct research to formulate and propose evidence-based solutions
• Develop, document, and maintain best practices for content creation and review
  

What You'll Bring to the Role:

• 2–3 years of experience in curriculum development, instructional design, test prep content, or ed tech content management
• Demonstrated success using AI-powered tools or automation to support content development
• Experience implementing learning science and instructional design principles in content creation for learners
• Experience working in ed tech or digital learning environments
• Fluent English language skills
• Comfortable working PST business hours
  
  (Optional preferred qualification)
• Experience working with globally distributed teams
• Experience with independent and collaborative decision-making processes
• Familiarity with adult learning theory and experience conducting academic literature reviews to inform curriculum design decisions

The contractor will be expected to work PST business hours. Additionally, they will need to use their own computer and have reliable access to high-speed internet.

Job Description

• Bring a strong perspective on what makes video content hook viewers, including scripting techniques, editing and pacing strategies, and visual structure.
• Support the development of video content for Study.com and marketing channels, with a strong emphasis on optimizing for YouTube & TikTok engagement and discoverability.
• Onboard, manage, and support a group of freelance video creators and video editors to ensure high-quality and efficient video creation
• Track production rates, identify project bottlenecks, and resolve blockers to meet weekly, monthly, and quarterly goals
• Write, edit, and update standard operating practices to ensure operational efficiency across video projects
• Analyze video performance and incorporate insights to iterate on scripting/editing to increase social engagement rate, including formats inspired by successful content outside of traditional educational content (e.g., listicles, explainers, visual essays, "study with me").
• Provide ongoing feedback, direction, and performance analysis to support content strategy.
• Leverage performance data to identify effective video formats, and iteratively refine our strategy through insight-driven ideation
• Use AI and tech tools to streamline production (Claude desktop, Langflow, etc) and improve video quality with video first AI tools (HeyGen, Elevenlabs, etc)

Requirements

• Strong project management and communication skills with the ability to track multiple content production streams, manage freelancer relationships, and collaborate effectively across cross-functional teams.
• 2–3 years of video production experience with a strong understanding of project management, social media marketing, and the YouTube and TikTok ecosystem.
• A portfolio of social media videos produced or YouTube/TikTok channels they have managed or contributed to
• Experienced in creating video titles according to SEO best practices, scripting, storyboarding, producing videos, and collaborating with editors.
• Data-savvy and comfortable making recommendations based on performance insights to improve video engagement and viewer retention.
• Skilled in sourcing and guiding freelance video content creators and editors to produce engaging, platform-optimized content.