Editorial Manager – PlayStation Store (Japan Focused)

San Mateo, CA or Tokyo, Japan (Hybrid)

Role Overview:

The Editorial Manager plays a key leadership role in building the PlayStation Store into a true daily destination for players. Sitting directly below the Director, Editorial, this role oversees the execution of global editorial programs and helps shape planning, standards, and workflows across regions.

You will manage core elements of the global editorial engine — from daily and weekly programming to cross-functional coordination, creative briefing, and data-led optimization. You’ll help establish editorial best practices, support innovation, and mentor the wider Editorial team as we elevate the Store experience for more than 100 million players worldwide.

This is a highly cross-functional role, partnering with Product, Creative, Marketing, Store Operations, and global regional teams to ensure cohesive, timely, and impactful editorial delivery across the PlayStation ecosystem.

In addition to its global remit, this role owns editorial planning and execution for the Japan Store, translating global strategy into locally resonant experiences while feeding Japan-specific insights back into worldwide initiatives.

What You’ll Be Doing

Leadership & Ownership

• Lead day-to-day execution of global editorial programs across PlayStation Store surfaces.

• Serve as a key editorial leader, supporting the Director, Editorial in driving vision into operational reality.

• Provide guidance, coaching, and support to Editorial team members and contributors across regions, including close partnership with Japan-based stakeholders.

Editorial Program Delivery

• Oversee creation, curation, and delivery of daily and weekly editorial content, highlights, and narratives across global Store surfaces.

• Manage and refine global content calendars, ensuring visibility, alignment, and quality across regions, with particular attention to Japan as a key market.

• Collaborate with Marketing, Creative, Product, and Store Operations to ensure assets and copy meet PlayStation standards and deadlines across all regions.
  

Global Coordination

• Partner with regional leads (including Japan, UK, and USA) to execute coherent global programs, adapt content for local relevance, and surface regional insights that can inform global planning.

• Act as a key editorial point of contact for Japan, ensuring global plans are effectively translated for the market and that Japan-led perspectives are represented in global discussions.

• Ensure alignment between global plans and regional publishing priorities, promotions, and seasonal beats.

• Maintain strong relationships with cross-functional partners across global time zones.
  

Standards, Process & Quality

• Help define and roll out editorial guidelines, tone-of-voice frameworks, and quality standards for global Store surfaces.

• Apply cultural judgment and market awareness when reviewing or shaping content for global and Japanese audiences, while maintaining consistency and brand integrity.

• Drive continuous improvement across workflows, tooling, and planning rhythms.

• Ensure editorial content is accurate, engaging, inclusive, and aligned with brand and legal requirements.
  

Insights, Data & Experimentation

• Partner with Analytics & Insights teams to evaluate performance of editorial content and programs across global and regional surfaces.

• Use insights from Japan and other regions to identify opportunities for optimisation, A/B testing, and iterative improvement at a global level.

• Support development of new editorial surfaces, formats, and storytelling approaches that advance the Store’s daily-destination vision.
  
  

What We’re Looking For

• 6–10+ years experience in editorial, digital publishing, content strategy, or program management in the video games industry (Japan's gaming industry)

• Experience managing or mentoring editorial teams or content owners is a strong plus.

• Strong writing and editorial judgment, with experience shaping narratives, curation, and player-centric content.

• Proven ability to manage complex content pipelines and deliver consistently at high quality.

• Experience operating in cross-functional, global environments; confident communicator across teams and time zones.

• Deep understanding of gaming culture, trends, and the PlayStation audience, with familiarity with Japan as a key market.

• Analytical mindset and comfort using data to inform decisions and program improvements.

• Highly collaborative, detail-oriented, and able to thrive in a fast-paced environment.

Staff Business Analyst, PlayStation Store
San Mateo, CA preferred 
remote considered- west coast only

Please note, this is a senior individual contributor Business Analyst role, not a Product Management position. 

About the Role 

Join the Commercial Development team at PlayStation and help shape the future of our Direct-to-Consumer businesses - PlayStation Store and PlayStation Direct! 

You will be accountable for translating commercial opportunities into business requirements and change in processes, using experimentation to build the case for change, and influencing senior leaders through structured analysis and financial reasoning. You’ll also collaborate with business, product, data science and engineering teams to ensure new product features meet those business requirements. You will not own a product roadmap, feature backlog, or delivery team. 

This role sits at the intersection of commerce, data science, product, engineering and business strategy, with a strong emphasis on decision quality, experimentation, and commercial impact. 

What You’ll Do 

• Lead complex business analysis for global, high-impact AI / ML initiatives across digital commerce, personalization, subscriptions, and publishing operations
• Translate complex commercial objectives into actionable business requirements with measurable outcomes
• Partner with product, engineering, and data science teams to ensure product requirements meet the needs of the business and then facilitate successful product development and delivery
• Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations
• Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements
• Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies
• Mentor team members in AI / ML business analysis and product development methodologies, champion responsible data practices, and encourage continuous learning across teams

What This Role Is Not 

• Not a Product Manager role
• Not feature or roadmap ownership
• Not delivery or execution management
• Not a purely technical ML, data science or data analyst role 

What We’re Looking For 

• 8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businesses
• Bachelor’s degree or equivalent
• Decompose vague business problems into structured analytical questions and clear business requirements
• Partner with product, engineering and data science teams to design and deliver commerce and tooling solutions
• Define decision logic before proposing solutions
• Challenge assumptions and build arguments using data and financial reasoning
• Map complex business process and direct teams through process improvement and automation initiatives
• Strong experience working alongside data science / machine learning teams, including: 

Nice to Have 

• Experience with personalization, next best action frameworks, or decision automation
• Familiarity with AI governance, ethics, and responsible data practices 
• Experience operating in global, cross-functional environments

Senior Manager, Content Personalization

San Mateo or San Diego  (hybrid)
OR
London, UK (hybrid) 

Role overview:

As the Senior Manager, Content Personalization you will be part of the PlayStation Store team responsible for showcasing the incredible range of gameplay experiences on the PlayStation Store to over 100 million loyal gamers. Your mission will be to personalize the player experience across the Store, helping players to find their perfect next game, drive higher engagement and conversion rates and deliver incremental revenues. 

You will leverage your deep expertise in digital commerce, to develop a deep understanding of our customers and our players’ behavior. Your analytical skills and creative thinking will help you drive experimentation at scale, both leading and supporting personalization tests.

You will monitor and optimize customer experiences across omnichannel touchpoints, including console, app, and web storefronts. By identifying market-level opportunities, you will support teams in enhancing player engagement and conversion through highly personalized experiences. Your hands-on approach will involve systematically developing hypotheses to test and optimize performance, setting up and executing tests with well-defined goals and KPIs to drive commercial growth. With a growth mindset, you will foster a culture of continuous improvement, sharing best practices and insights across the organization. 

Highly collaborative, you will partner with stakeholders across D2C, GM/GSBO, and Product teams to develop a world-class player experience. You will deliver a well-defined program of work through agreed roadmaps, contributing to Store strategy and development as part of the extended Store Leadership Team. 

What you’ll be doing:

• Drive Impact via Personalization: Establish yourself as a trusted leader of the personalization cross-functional pod; experimenting at scale helping design, develop and deliver tests to drive positive impact to our customers and the business.
• Develop & Deliver a Content Personalization Strategy: responsible for developing and delivering a content personalization roadmap that enhances experiences across the PlayStation storefronts driving incremental revenues and commercial growth. 
• Design, Evaluate and Report Results: be an authority on personalization data and test results, establishing clear frameworks and guidelines to help evaluate the impact of personalization. Work closely with Product and Analytics teams to further refine reporting dashboards in order to increase valuable insights and produce actionable insights and data-backed recommendations. 
• Translate Strategy into Action: accountable for translating strategy and plans into OKR frameworks, building well defined programmes to positively impact objectives. Establishing and developing a clear set of KPI’s with stakeholders to ensure alignment with the Store Strategy and Mid-Range Plans. 
• Foster Continuous Improvement: develop best practices and function as the subject matter expert on content personalization across the business, further supporting the development of a data driven culture of continuous improvement. Work closely with Store teams to stay abreast of commercial priorities and further understand how players are responding to commercial executions and campaigns. 
• Evaluate and Report Results: Work with the Personalization pod to evaluate results, help determine the statistical significance of tests and assess the impact on incremental revenue and other KPIs. Help develop detailed insights and reporting on tests to highlight performance impact and produce actionable insights and data-backed recommendations. 
• Collaborate Across Teams: Collaborate with teams across the business, including the Store, D2C, GM/GSBO, and Product Teams, to build strong relationships and to deliver against insights, plans, and recommendations. Ensure all plans align with brand and marketing guidelines. Work with Matrix teams to foster a collaborative global and local hybrid culture that encourages and supports high performance, creativity, innovation, and data led decision making.  
• Understand Industry Trends: Stay abreast of trends and best practices in digital commerce. Keep up to date with emerging industry trends, and best practices to bring fresh, innovative ideas to the business. 
• Team leadership: lead, coach, and mentor a team of two global personalization specialists, providing guidance and feedback to deliver impact and achieve objectives.

What we’re looking for:

• The ideal candidate will have a minimum of 12 years’ experience in digital media entertainment - working across commerce and personalization, a passion for understanding customers and strong commercial instincts supported with a demonstrable experience of delivering commercial impact and growth. 
• Proven experience in people management, including leading teams, performance coaching, and fostering professional development.
• Adept at using data and analytics to develop a deep understanding of customer trends, with experience of creating programs of work to continuously personalize and improve customer interfaces and experiences. 
• Strong background of experimentation and experience of refining testing and experimentation methodologies and frameworks to deliver against KPIs in a scaled growth business. 
• Excellent data and analysis skills and comfort using analytics tools to understand and synthesize results and identify commercial opportunities. 
• Exemplifies a systematic, disciplined, and logical approach to problem solving, whilst also considering innovative and creative options.
• Extensive experience of working in a direct-to-consumer digital or e-commerce business, in either the Retail, FMCG, Media or Tech verticals. A passion for the games industry and gaming is desired but not essential. 
• Exceptional interpersonal skills, with demonstrable experience working in tandem across commercial and product teams. The ability to work collaboratively at a local and global level in a hybrid environment is also important. This individual should also be comfortable working across multiple levels in an organization and communicating with large groups of colleagues and senior stakeholders effectively. 
• Experience of working collaboratively across sales, marketing, and insight teams to develop and deliver programs of work and further comfort in working with Product and Engineering Teams to propose product and functionality enhancements. 
• Bachelor’s degree or equivalent in Math, Marketing, Data Science or Business Analytics 
• Experience and comfort of delivering in a high energy, fast paced and changing environment.

Senior Manager, Content Personalization

San Mateo or San Diego  (hybrid)
OR
London, UK (hybrid) 

Role overview:

As the Senior Manager, Content Personalization you will be part of the PlayStation Store team responsible for showcasing the incredible range of gameplay experiences on the PlayStation Store to over 100 million loyal gamers. Your mission will be to personalize the player experience across the Store, helping players to find their perfect next game, drive higher engagement and conversion rates and deliver incremental revenues. 

You will leverage your deep expertise in digital commerce, to develop a deep understanding of our customers and our players’ behavior. Your analytical skills and creative thinking will help you drive experimentation at scale, both leading and supporting personalization tests.

You will monitor and optimize customer experiences across omnichannel touchpoints, including console, app, and web storefronts. By identifying market-level opportunities, you will support teams in enhancing player engagement and conversion through highly personalized experiences. Your hands-on approach will involve systematically developing hypotheses to test and optimize performance, setting up and executing tests with well-defined goals and KPIs to drive commercial growth. With a growth mindset, you will foster a culture of continuous improvement, sharing best practices and insights across the organization. 

Highly collaborative, you will partner with stakeholders across D2C, GM/GSBO, and Product teams to develop a world-class player experience. You will deliver a well-defined program of work through agreed roadmaps, contributing to Store strategy and development as part of the extended Store Leadership Team. 

What you’ll be doing:

• Drive Impact via Personalization: Establish yourself as a trusted leader of the personalization cross-functional pod; experimenting at scale helping design, develop and deliver tests to drive positive impact to our customers and the business.
• Develop & Deliver a Content Personalization Strategy: responsible for developing and delivering a content personalization roadmap that enhances experiences across the PlayStation storefronts driving incremental revenues and commercial growth. 
• Design, Evaluate and Report Results: be an authority on personalization data and test results, establishing clear frameworks and guidelines to help evaluate the impact of personalization. Work closely with Product and Analytics teams to further refine reporting dashboards in order to increase valuable insights and produce actionable insights and data-backed recommendations. 
• Translate Strategy into Action: accountable for translating strategy and plans into OKR frameworks, building well defined programmes to positively impact objectives. Establishing and developing a clear set of KPI’s with stakeholders to ensure alignment with the Store Strategy and Mid-Range Plans. 
• Foster Continuous Improvement: develop best practices and function as the subject matter expert on content personalization across the business, further supporting the development of a data driven culture of continuous improvement. Work closely with Store teams to stay abreast of commercial priorities and further understand how players are responding to commercial executions and campaigns. 
• Evaluate and Report Results: Work with the Personalization pod to evaluate results, help determine the statistical significance of tests and assess the impact on incremental revenue and other KPIs. Help develop detailed insights and reporting on tests to highlight performance impact and produce actionable insights and data-backed recommendations. 
• Collaborate Across Teams: Collaborate with teams across the business, including the Store, D2C, GM/GSBO, and Product Teams, to build strong relationships and to deliver against insights, plans, and recommendations. Ensure all plans align with brand and marketing guidelines. Work with Matrix teams to foster a collaborative global and local hybrid culture that encourages and supports high performance, creativity, innovation, and data led decision making.  
• Understand Industry Trends: Stay abreast of trends and best practices in digital commerce. Keep up to date with emerging industry trends, and best practices to bring fresh, innovative ideas to the business. 
• Team leadership: lead, coach, and mentor a team of two global personalization specialists, providing guidance and feedback to deliver impact and achieve objectives.

What we’re looking for:

• The ideal candidate will have a minimum of 12 years’ experience in digital media entertainment - working across commerce and personalization, a passion for understanding customers and strong commercial instincts supported with a demonstrable experience of delivering commercial impact and growth. 
• Proven experience in people management, including leading teams, performance coaching, and fostering professional development.
• Adept at using data and analytics to develop a deep understanding of customer trends, with experience of creating programs of work to continuously personalize and improve customer interfaces and experiences. 
• Strong background of experimentation and experience of refining testing and experimentation methodologies and frameworks to deliver against KPIs in a scaled growth business. 
• Excellent data and analysis skills and comfort using analytics tools to understand and synthesize results and identify commercial opportunities. 
• Exemplifies a systematic, disciplined, and logical approach to problem solving, whilst also considering innovative and creative options.
• Extensive experience of working in a direct-to-consumer digital or e-commerce business, in either the Retail, FMCG, Media or Tech verticals. A passion for the games industry and gaming is desired but not essential. 
• Exceptional interpersonal skills, with demonstrable experience working in tandem across commercial and product teams. The ability to work collaboratively at a local and global level in a hybrid environment is also important. This individual should also be comfortable working across multiple levels in an organization and communicating with large groups of colleagues and senior stakeholders effectively. 
• Experience of working collaboratively across sales, marketing, and insight teams to develop and deliver programs of work and further comfort in working with Product and Engineering Teams to propose product and functionality enhancements. 
• Bachelor’s degree or equivalent in Math, Marketing, Data Science or Business Analytics 
• Experience and comfort of delivering in a high energy, fast paced and changing environment.

Senior Manager, Content Personalization

San Mateo or San Diego  (hybrid)
OR
London, UK (hybrid) 

Role overview:

As the Senior Manager, Content Personalization you will be part of the PlayStation Store team responsible for showcasing the incredible range of gameplay experiences on the PlayStation Store to over 100 million loyal gamers. Your mission will be to personalize the player experience across the Store, helping players to find their perfect next game, drive higher engagement and conversion rates and deliver incremental revenues. 

You will leverage your deep expertise in digital commerce, to develop a deep understanding of our customers and our players’ behavior. Your analytical skills and creative thinking will help you drive experimentation at scale, both leading and supporting personalization tests.

You will monitor and optimize customer experiences across omnichannel touchpoints, including console, app, and web storefronts. By identifying market-level opportunities, you will support teams in enhancing player engagement and conversion through highly personalized experiences. Your hands-on approach will involve systematically developing hypotheses to test and optimize performance, setting up and executing tests with well-defined goals and KPIs to drive commercial growth. With a growth mindset, you will foster a culture of continuous improvement, sharing best practices and insights across the organization. 

Highly collaborative, you will partner with stakeholders across D2C, GM/GSBO, and Product teams to develop a world-class player experience. You will deliver a well-defined program of work through agreed roadmaps, contributing to Store strategy and development as part of the extended Store Leadership Team. 

What you’ll be doing:

• Drive Impact via Personalization: Establish yourself as a trusted leader of the personalization cross-functional pod; experimenting at scale helping design, develop and deliver tests to drive positive impact to our customers and the business.
• Develop & Deliver a Content Personalization Strategy: responsible for developing and delivering a content personalization roadmap that enhances experiences across the PlayStation storefronts driving incremental revenues and commercial growth. 
• Design, Evaluate and Report Results: be an authority on personalization data and test results, establishing clear frameworks and guidelines to help evaluate the impact of personalization. Work closely with Product and Analytics teams to further refine reporting dashboards in order to increase valuable insights and produce actionable insights and data-backed recommendations. 
• Translate Strategy into Action: accountable for translating strategy and plans into OKR frameworks, building well defined programmes to positively impact objectives. Establishing and developing a clear set of KPI’s with stakeholders to ensure alignment with the Store Strategy and Mid-Range Plans. 
• Foster Continuous Improvement: develop best practices and function as the subject matter expert on content personalization across the business, further supporting the development of a data driven culture of continuous improvement. Work closely with Store teams to stay abreast of commercial priorities and further understand how players are responding to commercial executions and campaigns. 
• Evaluate and Report Results: Work with the Personalization pod to evaluate results, help determine the statistical significance of tests and assess the impact on incremental revenue and other KPIs. Help develop detailed insights and reporting on tests to highlight performance impact and produce actionable insights and data-backed recommendations. 
• Collaborate Across Teams: Collaborate with teams across the business, including the Store, D2C, GM/GSBO, and Product Teams, to build strong relationships and to deliver against insights, plans, and recommendations. Ensure all plans align with brand and marketing guidelines. Work with Matrix teams to foster a collaborative global and local hybrid culture that encourages and supports high performance, creativity, innovation, and data led decision making.  
• Understand Industry Trends: Stay abreast of trends and best practices in digital commerce. Keep up to date with emerging industry trends, and best practices to bring fresh, innovative ideas to the business. 
• Team leadership: lead, coach, and mentor a team of two global personalization specialists, providing guidance and feedback to deliver impact and achieve objectives.

What we’re looking for:

• The ideal candidate will have a minimum of 12 years’ experience in digital media entertainment - working across commerce and personalization, a passion for understanding customers and strong commercial instincts supported with a demonstrable experience of delivering commercial impact and growth. 
• Proven experience in people management, including leading teams, performance coaching, and fostering professional development.
• Adept at using data and analytics to develop a deep understanding of customer trends, with experience of creating programs of work to continuously personalize and improve customer interfaces and experiences. 
• Strong background of experimentation and experience of refining testing and experimentation methodologies and frameworks to deliver against KPIs in a scaled growth business. 
• Excellent data and analysis skills and comfort using analytics tools to understand and synthesize results and identify commercial opportunities. 
• Exemplifies a systematic, disciplined, and logical approach to problem solving, whilst also considering innovative and creative options.
• Extensive experience of working in a direct-to-consumer digital or e-commerce business, in either the Retail, FMCG, Media or Tech verticals. A passion for the games industry and gaming is desired but not essential. 
• Exceptional interpersonal skills, with demonstrable experience working in tandem across commercial and product teams. The ability to work collaboratively at a local and global level in a hybrid environment is also important. This individual should also be comfortable working across multiple levels in an organization and communicating with large groups of colleagues and senior stakeholders effectively. 
• Experience of working collaboratively across sales, marketing, and insight teams to develop and deliver programs of work and further comfort in working with Product and Engineering Teams to propose product and functionality enhancements. 
• Bachelor’s degree or equivalent in Math, Marketing, Data Science or Business Analytics 
• Experience and comfort of delivering in a high energy, fast paced and changing environment.