As a Staff Data Scientist, you will lead innovation in experimentation and causal inference, helping shape the future of decision-making and product innovation at SIE. You will drive innovative research in experimentation methodologies while mentoring other team members. You’ll be responsible for elevating our experimentation strategy, fostering a culture of curiosity and rigor, and helping cross-functional teams deliver player-first experiences through strong evidence-based decisions.

What You’ll Be Doing:

• Drive innovation in experimentation research by shaping measurement frameworks and best practices, and by developing new methodologies that enhance the quality, speed, and scalability of experiments.
• Advance experimentation infrastructure and tooling, incorporating statistical and machine learning methods to refine analytical capabilities.
• Mentor and guide less-senior data scientists, building expertise in experimentation and causal inference while providing technical direction to ensure rigor and impact.
• Partner with product managers and business leaders to identify high-impact experimentation opportunities and align them with PlayStation’s strategic goals.
• Act as a thought leader in experimentation and causal inference, evangelizing best practices and fostering learning across teams.
• Contribute to research and prototyping of novel experimentation techniques that address complex real-world challenges, such as user behavior variability and data limitations.
• Champion a data-driven culture by establishing experimentation standards, ethical practices, and reproducibility
• Represent the team’s insights and innovations across the broader data science and product communities within PlayStation.
• Stay at the forefront of the field by monitoring emerging developments in experimentation, causal inference, and applied machine learning to continuously evolve capabilities.

What We’re Looking For:

• Master’s Degree or equivalent experience in Applied Math, Economics, Statistics, Computer Science, or related field. Ph.D. or equivalent experience preferred.
• Strong familiarity with the gaming industry and contemporary gaming experiences.
• 8+ years of experience in data science, including extensive hands-on work in experimentation, with at least 2+ years in a mentoring or technical leadership capacity.
• Proven track record of leading experimentation innovation and scaling frameworks within a dynamic business environment.
• Proficiency in SQL and statistical programming languages (e.g., R or Python), especially for causal inference, experimental analysis, and scalable modeling.
• Expertise in causal inference techniques and designing both randomized and quasi-experiments.
• Demonstrated ability to collaborate cross-functionally and influence data strategies that inform business and product decisions.
• Excellent communication and storytelling skills, especially in conveying complex concepts to non-technical stakeholders.
• Experience working with modern data engineering and visualization tools (e.g., Airflow, Git, Tableau, MicroStrategy).
• A strong sense of ownership and an inclusive leadership style that encourages collaboration and innovation.

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. 

Staff Data Scientist -  Experimentation & Measurement 

Overview:

As a Staff Data Scientist on the Decision Science team at PlayStation, you will take a leading role in designing and interpreting experiments that evaluate the impact of key initiatives and programs. You’ll help shape how millions of players around the world experience PlayStation by bringing statistical rigor, clear measurement strategies, and deep causal inference expertise to some of the most critical initiatives across the company. This highly visible role will advance our experimentation practices and ensure that data-driven insights inform the way we build, market, and evolve our products.

What You’ll Be Doing:

• Design, execute, and interpret A/B tests and quasi-experiments, and apply advanced causal inference methods when experimentation isn’t feasible.
• Partner with cross-functional teams (product, engineering, marketing) to embed experimentation into development and iteration cycles and communicate results with the company’s senior leadership.
• Mentor and guide other Data Scientists, providing thought leadership and technical direction.
• Serve as a thought leader on best practices for hypothesis development, metric selection, test structure, and results communication.
• Help define and contribute to centralized experimentation frameworks, tools, and documentation to scale best practices across the company.
• Independently extract, transform, and analyze data from complex systems using SQL, Python, and other analytics tools.
• Communicate findings clearly to technical and non-technical stakeholders, helping drive business decisions with rigor and clarity.
• Stay current on new methodologies in experimentation and causal analysis, and bring fresh perspectives to the team’s work.
• Your insights will directly influence how PlayStation builds, markets, and evolves products across our ecosystem.

asic Requirements:

• Bachelor’s degree or equivalent.
• 6+ years of experience in a data science experimentation/causal inference-focused role (4+ with PhD).
• Deep expertise in A/B testing and causal inference, including quasi-experimental methods.
• Proficiency in SQL and Python for data extraction, transformation, and analysis.
• Broad and applied knowledge of statistical techniques.
• Experience with machine learning modeling is a plus.
• Proven ability to influence product and business decisions through clear, actionable insights.
• Experience contributing to or developing experimentation frameworks, best practices, or internal tooling.
  
  Preferred Requirements:
  • Master’s or PhD in Statistics, Economics, or Econometrics. Other degrees in quantitative disciplines may be considered.
  • Bonus: Interest in or knowledge of video games, gaming platforms, or player behavior.

#LI-KC

Senior Data Scientist -  Experimentation & Measurement

San Mateo, CA

Overview:

As a Senior Data Scientist on the Decision Science team within the Data Science, Analytics, & Enablement (DSAE) organization at PlayStation, you will take a leading role in designing and interpreting experiments that evaluate the impact of PS4 to PS5 user migration initiatives, growth marketing strategies, and broader campaign performance. This role is focused on advancing our experimentation practices—bringing statistical rigor, clear measurement strategies, and deep causal inference expertise to some of the most critical initiatives across PlayStation.

What You’ll Be Doing:

• Lead the design, execution, and interpretation of A/B tests and quasi-experiments to evaluate the impact of user migration initiatives (PS4 to PS5), growth marketing strategies, and campaign performance.
   
• Partner with cross-functional teams (product, engineering, marketing) to embed experimentation into development and iteration cycles.
   
• Serve as a thought leader on best practices for hypothesis development, metric selection, test structure, and results communication.
   
• Apply advanced causal inference methods when experimentation isn’t feasible or to inform test design and prioritization.
   
• Help define and contribute to centralized experimentation frameworks, tools, and documentation to scale best practices across the company.
   
• Independently extract, transform, and analyze data from complex systems using SQL, Python, and other analytics tools.
   
• Communicate findings clearly to technical and non-technical stakeholders, helping drive business decisions with rigor and clarity.
   
• Stay current on new methodologies in experimentation and causal analysis, and bring fresh perspectives to the team’s work.

Basic Requirements:
 

• Bachelor’s degree or equivalent.
   

• 5+ years of experience in a data science experimentation-focused role (3+ with PhD).
   

• Deep expertise in A/B testing and causal inference, including quasi-experimental methods.
   

• Proficiency in SQL for data extraction and transformation.
   

• Proficiency in Python, including statistical and data science libraries.
   

• Broad and applied knowledge of statistical techniques and machine learning modeling methods.
   

• Proven ability to influence product and business decisions through clear, actionable insights.
   

• Experience contributing to or developing experimentation frameworks, best practices, or internal tooling.
  

  Preferred Requirements:

• Master’s or PhD in Statistics, Economics, or Econometrics. Other degrees in quantitative disciplines may be considered.
   

• Bonus: Interest in or knowledge of video games, gaming platforms, or player behavior.

#LI-KC

As a Data Science Manager, you will lead both people and innovation in experimentation and causal inference, helping shape the future of decision-making and product innovation at SIE. This is a hands-on leadership role blending technical depth with managerial responsibilities. You will drive cutting-edge research in experimentation methodologies while mentoring and guiding a team of data scientists. You’ll be responsible for elevating our experimentation strategy, fostering a culture of curiosity and rigor, and helping cross-functional teams deliver player-first experiences through strong evidence-based decisions.

What You’ll Be Doing:

• Lead a team of data scientists focused on experimentation and causal inference; provide technical direction, career development, and mentorship.
• Drive innovation in experimentation research by developing and overseeing new methodologies and frameworks that improve the quality, speed, and scalability of experiments.
• Guide the advancement of experimentation infrastructure and tooling, incorporating statistical and machine learning methods to refine analysis capabilities.
• Partner with product managers, game studios, and business leaders to identify high-impact experimentation opportunities and ensure alignment with PlayStation’s strategic goals.
• Act as a thought leader in experimentation and causal inference, evangelizing best practices and fostering learning across teams.
• Contribute directly to research and prototyping of novel experimentation techniques that address complex real-world constraints, such as user behavior variability and data limitations.
• Champion the growth of a data-driven culture by advocating for experimentation standards, ethical practices, and reproducibility.
• Represent the team’s insights, innovations, and impact across the broader data science and product communities within PlayStation.
• Stay abreast of emerging developments in experimentation, causal inference, and applied machine learning to continuously evolve our capabilities.

What We’re Looking For:

• Master’s Degree or equivalent experience in Applied Math, Economics, Statistics, Computer Science, or related field. Ph.D. or equivalent experience preferred.
• Strong familiarity with the gaming industry and contemporary gaming experiences.
• 6+ years of experience in data science, including hands-on work in experimentation, with at least 2+ years in a formal people management or technical leadership role.
• Proven track record of leading experimentation innovation and scaling frameworks within a dynamic business environment.
• Proficiency in SQL and statistical programming languages (e.g., R or Python), especially for causal inference, experimental analysis, and scalable modeling.
• Expertise in causal inference techniques and designing both randomized and quasi-experiments.
• Demonstrated ability to collaborate cross-functionally and influence data strategies that inform business and product decisions.
• Excellent communication and storytelling skills, especially in conveying complex concepts to non-technical stakeholders.
• Experience working with modern data engineering and visualization tools (e.g., Airflow, Git, Tableau, MicroStrategy).
• A strong sense of ownership and an inclusive leadership style that encourages collaboration and innovation.

Staff Data Scientist -  Experimentation & Measurement 

San Mateo, CA (Hybrid)

Overview:

As a Staff Data Scientist on the Decision Science team at PlayStation, you will take a leading role in designing and interpreting experiments that evaluate the impact of key initiatives and programs. You’ll help shape how millions of players around the world experience PlayStation by bringing statistical rigor, clear measurement strategies, and deep causal inference expertise to some of the most critical initiatives across the company. This highly visible role will advance our experimentation practices and ensure that data-driven insights inform the way we build, market, and evolve our products.

What You’ll Be Doing:

• Design, execute, and interpret A/B tests and quasi-experiments, and apply advanced causal inference methods when experimentation isn’t feasible.
• Partner with cross-functional teams (product, engineering, marketing) to embed experimentation into development and iteration cycles and communicate results with the company’s senior leadership.
• Mentor and guide other Data Scientists, providing thought leadership and technical direction.
• Serve as a thought leader on best practices for hypothesis development, metric selection, test structure, and results communication.
• Help define and contribute to centralized experimentation frameworks, tools, and documentation to scale best practices across the company.
• Independently extract, transform, and analyze data from complex systems using SQL, Python, and other analytics tools.
• Communicate findings clearly to technical and non-technical stakeholders, helping drive business decisions with rigor and clarity.
• Stay current on new methodologies in experimentation and causal analysis, and bring fresh perspectives to the team’s work.
• Your insights will directly influence how PlayStation builds, markets, and evolves products across our ecosystem.

Basic Requirements:

• Bachelor’s degree or equivalent.
• 6+ years of experience in a data science experimentation/causal inference-focused role (4+ with PhD).
• Deep expertise in A/B testing and causal inference, including quasi-experimental methods.
• Proficiency in SQL and Python for data extraction, transformation, and analysis.
• Broad and applied knowledge of statistical techniques.
• Experience with machine learning modeling is a plus.
• Proven ability to influence product and business decisions through clear, actionable insights.
• Experience contributing to or developing experimentation frameworks, best practices, or internal tooling.
  
  Preferred Requirements:
  • Master’s or PhD in Statistics, Economics, or Econometrics. Other degrees in quantitative disciplines may be considered.
  • Bonus: Interest in or knowledge of video games, gaming platforms, or player behavior.

#LI-KC

Sr. Shared Services Manager, Analytics

San Mateo, San Diego (Hybrid)

We are seeking a Senior Shared Services Analytics Manager to serve as the operational heartbeat of our global analytics organization. Reporting to the Director of Analytics Operations and supporting the Analytics Leadership Team, you will act as a strategic partner, driving the department's internal identity, communication strategy, and team development.

In this role, you will bridge the gap between technical excellence and organizational health. You will be responsible for managing high-stakes executive communications and orchestrating large-scale departmental processes & events for a team of 150+ professionals. Your mission is to ensure our global team is strategically aligned, highly skilled, and  clearly communicating across the PlayStation ecosystem.

Responsibilities

• Executive Operations & Communications – Act as a strategic proxy for leadership. Own the creation of high-impact executive presentations and briefings for the VP and other senior stakeholders. Translate complex analytics initiatives into compelling narratives for both technical and non-technical audiences.
• Departmental Voice – Design and execute a comprehensive internal communications strategy. Manage departmental newsletters, announcements, and the brand of the analytics organization to ensure all team members stay informed and inspired.
• Internal Training – Lead the skills uplifting roadmap. Identify skill gaps within the analytics space and develop formal training plans, workshops, and certification paths to keep the team at the forefront of industry trends.
• Strategic Orchestration – Own the end-to-end planning for major departmental milestones, including quarterly planning sessions, all-hands meetings, and large-scale team-building events. Balance business-critical alignment with culture-building.
• Stakeholder Enablement – Develop and maintain a framework for stakeholder training, ensuring our business partners know how to effectively engage with analytics services and self-serve tools.
• Operational Rhythm – Maintain the departmental cadence of accountability. Track progress against non-technical strategic goals and ensure the leadership team is prepared for key milestones.
• Change Management & Culture – Drive organizational change initiatives that improve team morale and operational efficiency. Act as a culture-carrier, ensuring a consistent and inclusive experience across a global, distributed team.
• Organizational Insights – Design and execute the voice of the employee strategy. This includes architecting internal surveys to measure departmental health, training effectiveness, and event impact. Collect feedback data and synthesize complex feedback into actionable themes and executive-level readouts to inform future strategy.

What We’re Looking For:

• 8+ years of experience in strategy consulting, analytics operations, program management, or as a chief of staff within a large-scale technology organization
• Exceptional ability to create compelling presentations and written communications that simplify the complex
• Proven track record of building training programs or learning & development initiatives in the technology industry
• Experience managing large-scale logistics for large groups events, including both virtual and in-person formats
• Ability to navigate a matrixed global environment, building rapport with individual contributors while providing candid upward feedback to leaders
• A deep understanding of the gaming industry or high-volume consumer tech is a significant plus
• High proficiency with tools such as MS Outlook, PowerPoint, Teams, SharePoint, and Slack for internal narrative-building and communications;

Senior Data Scientist -  Experimentation & Measurement

San Diego, CA

Overview:

As a Senior Data Scientist on the Decision Science team within the Data Science, Analytics, & Enablement (DSAE) organization at PlayStation, you will take a leading role in designing and interpreting experiments that evaluate the impact of PS4 to PS5 user migration initiatives, growth marketing strategies, and broader campaign performance. This role is focused on advancing our experimentation practices—bringing statistical rigor, clear measurement strategies, and deep causal inference expertise to some of the most critical initiatives across PlayStation.

What You’ll Be Doing:

• Lead the design, execution, and interpretation of A/B tests and quasi-experiments to evaluate the impact of user migration initiatives (PS4 to PS5), growth marketing strategies, and campaign performance.
   
• Partner with cross-functional teams (product, engineering, marketing) to embed experimentation into development and iteration cycles.
   
• Serve as a thought leader on best practices for hypothesis development, metric selection, test structure, and results communication.
   
• Apply advanced causal inference methods when experimentation isn’t feasible or to inform test design and prioritization.
   
• Help define and contribute to centralized experimentation frameworks, tools, and documentation to scale best practices across the company.
   
• Independently extract, transform, and analyze data from complex systems using SQL, Python, and other analytics tools.
   
• Communicate findings clearly to technical and non-technical stakeholders, helping drive business decisions with rigor and clarity.
   
• Stay current on new methodologies in experimentation and causal analysis, and bring fresh perspectives to the team’s work.

Basic Requirements:
 

• Bachelor’s degree or equivalent.
   

• 5+ years of experience in a data science experimentation-focused role (3+ with PhD).
   

• Deep expertise in A/B testing and causal inference, including quasi-experimental methods.
   

• Proficiency in SQL for data extraction and transformation.
   

• Proficiency in Python, including statistical and data science libraries.
   

• Broad and applied knowledge of statistical techniques and machine learning modeling methods.
   

• Proven ability to influence product and business decisions through clear, actionable insights.
   

• Experience contributing to or developing experimentation frameworks, best practices, or internal tooling.
  

  Preferred Requirements:

• Master’s or PhD in Statistics, Economics, or Econometrics. Other degrees in quantitative disciplines may be considered.
   

• Bonus: Interest in or knowledge of video games, gaming platforms, or player behavior.

#LI-KC

Role Overview:

Our Data Science Analytics and Enablement (DSAE) team inspires PlayStation to make impactful, customer-centric decisions through seamless integration of data.

Currently there are over 100 people in the global DSAE team, including data science, data governance and analytics professionals. We work closely with engineering and product management teams to deliver data products, insight, predictive analytics, and data visualisation.

Data Scientists in the DSAE team apply sophisticated analytical methods and tools to drive value from the data through methods such as customer segmentation, predictive modelling, forecasting and other algorithms. Our work delivers an in-depth understanding of consumer behaviours and supports multi-channel targeting and personalisation.

We’re seeking a motivated and collaborative Data Scientist to join our CLV & Next Best Action / Personalisation team, which builds models that help PlayStation understand and influence the value, growth, and engagement of our global player base.

By connecting player behaviours to long-term outcomes, our work creates the intelligence that underpins Customer Lifetime Value (CLV) modelling and guides PlayStation’s Next Best Action and Personalisation strategies. You’ll help shape how PlayStation invests in, retains, and delights its players - and advance our use of modern machine learning at global scale.

This is an exciting opportunity to develop your skills in modern machine learning while contributing to high-impact projects that directly influence how PlayStation engages and retains its players.

What You’ll Be Doing:

• Build and validate models for use cases such as churn prediction, purchase propensity, CLV modelling, and personalised engagement.
• Work with sequential and behavioural data, applying machine learning approaches (e.g., gradient boosting, embeddings, sequence models) to capture player behaviour and growth.
• Partner with commercial, finance, and lifecycle teams to translate business needs into modelling hypotheses that inform engagement strategies.
• Collaborate with analytics and engineering colleagues to ensure models are efficient, robust, and scalable.
• Communicate findings clearly to both technical and non-technical partners, ensuring insights drive measurable outcomes.
• Grow your expertise in modern ML approaches (transformers, representation learning, sequence-to-sequence modelling) through high-visibility projects.

What we're looking for:

You’re curious, analytical, and eager to grow your skills in a commercial data science environment. You bring strong fundamentals in modelling and data manipulation, and you’re motivated by the challenge of applying these to impactful business problems.

• Strong analytical and critical thinking skills, with a passion for understanding customer behaviour and enabling data-driven growth.
• Practical experience with predictive modelling, such as churn, propensity, segmentation, or value modelling.
• Proficiency in Python and SQL, with fluency in common data science libraries.
• Ability to work with large datasets to uncover actionable insights that influence marketing, engagement, or retention strategies.
• Interest or early experience in deep learning approaches — such as transformers, embeddings, or sequence models — with motivation to learn and apply them.
• A collaborative attitude, with the ability to work in cross-functional teams.
• A strong academic background (typically with a Master’s in a technical or mathematical field) or equivalent professional experience.

Nice to Have:

• Experience with A/B testing or experimentation frameworks.
• Familiarity with workflow orchestration tools (e.g., Airflow), feature stores, or visualisation platforms (e.g., Tableau, Domo).
• Exposure to gaming, e-commerce, or subscription-based business models.
• Proven experience of analysing and modelling with “big data” technologies.
• A personal interest in gaming and entertainment.

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. 

At PlayStation, Data Science plays a critical role in shaping how we invest in, retain, and delight our global player base. The CLV & Personalisation team focuses on understanding player behaviour and driving more effective engagement across the player lifecycle — from acquisition and onboarding through to retention, monetisation, and long-term value. 

As a Senior Data Scientist, you will drive the development of advanced modelling and analytical approaches that influence key commercial and product decisions at scale and are evaluated based on their impact on commercial outcomes. You will work on complex and often ambiguous problems, helping define how we measure player value and how we deliver more personalised player experiences. 

This role combines deep hands-on modelling with ownership of problem definition, approach, and impact. You will work with a high degree of autonomy across ambiguous problem spaces, shaping how data informs strategy and decision-making across the business. 

What You’ll Do 

• Design and deliver advanced machine learning models to drive player value, engagement, and growth across the lifecycle. 

• Own ambiguous problem spaces, defining modelling approaches and breaking down complex business challenges into actionable solutions. 

• Partner with senior stakeholders to shape strategies, and ensure Data Science drives high-impact decisions. 

• Apply advanced machine learning techniques, including deep learning and sequence modelling, where appropriate to capture complex player behaviours and improve model performance. 

• Evaluate and select modelling approaches based on problem context, balancing performance, scalability, and interpretability. 

• Work within cross-functional teams, including engineering, product, and commercial stakeholders, to ensure solutions are scalable, production-ready, and aligned with long-term architecture. 

• Mentor other data scientists and contribute to best practices across the team. 

• Communicate complex modelling approaches, assumptions, and outcomes clearly to senior technical and non-technical audiences. 

What We’re Looking For 

You combine technical depth in machine learning with a proactive, solution-oriented mindset, and the ability to influence strategy and inspire others. You thrive on solving sophisticated problems that deepen PlayStation’s understanding of its players and you use this understanding to inform data-driven decisions and strategies that drive player growth. 

• Proven industry experience delivering impactful, production-ready machine learning solutions in areas such as customer value, retention, or personalisation. 

• Strong expertise in modern machine learning approaches, including applying techniques such as transformers, embeddings, or sequence-based models to real-world behavioural data. 

• Ability to critically assess when advanced approaches are warranted versus simpler solutions. 

• Experience owning projects end-to-end, including problem definition, navigating ambiguity, selecting modelling approaches, and delivering impactful solutions. 

• Ability to work with large, complex datasets and translate them into scalable solutions. 

• Strong stakeholder management and communication skills, with the ability to influence decisions and communicate results persuasively to both technical and non-technical audiences. 

• Proficiency in Python, SQL, and modern ML tooling (such as Tensorflow, PyTorch, MLlib, feature stores); experience with PySpark or equivalent distributed data processing tools. 

• A strong academic background, typically a Master’s or PhD in a technical or quantitative field, specialising in Machine Learning. 

• Experience deploying models into production and maintaining business-critical or consumer facing models. 

Nice to Have 

• Background in gaming, e-commerce, or subscription-based businesses. 

• Industry experience with experimentation frameworks and causal inference. 

• Experience working in agile, fast-paced environments