What You’ll Do

Step into a pivotal role at Sol de Janeiro as the Manager, Global Product Marketing, Fragrance. In this role, you will help shape the future of fragrance at the brand by blending innovative marketing strategies with product excellence to deliver standout results. This is your opportunity to bring to market game-changing innovation from conception through to commercialization, crafting consumer-first, scalable, and globally relevant go-to-market strategies. 

 The position will report to the Director, Global Product Marketing, Fragrance.  

What You’ll Be Working On

• Strategically support the development of our 3-year rolling product launch calendar, focusing on Core and Limited Edition fragrance launches to drive growth, recruit new consumers and retain existing ones  

• Deliver breakthrough innovation concepts grounded in whitespace analysis, performance reporting and consumer-centric insights from internal and external sources (CMI, trend reports, regional and retailer data).  

• Partner in shaping the strategic direction of the olfactive portfolio, ensuring continued market leadership and expansion into new and differentiated fragrance territories 

• Work with Director to manage cost and margin goals to meet financial objectives of the brand and category, assisting in setting COG & margin targets for launches.  

• Collaborate closely with cross-functional teams including Global Consumer Engagement, Product Development, and Regulatory to ensure successful product launches and consistent market performance. 

• Support development of comprehensive product marketing strategies that define and communicate clear points of difference and unique benefits of our products, ensuring they resonate with a global audience. 

• Conduct rigorous analysis of internal fragrance initiatives, leveraging data and analytics to identify fast-growing subcategories/trends to make strategic recommendations and optimize future launches. 

• Champion sustainability within the product development process, ensuring all products meet the highest environmental standards without compromising on quality. 

• Monitor and adapt marketing strategies based on consumer feedback and market trends to maintain competitive advantage. 

Must Haves 

• Bachelor's degree or equivalent required 

• 3-5 years of current experience in global marketing in the beauty sector 

• Experience in Fragrance category a plus  

• Potent blend of strategic, creative, and analytic skills 

• Exceptional presentation and interpersonal skills 

• Resilience and adaptability in fast-paced, dynamic environment 

• Strong attention to detail & organizational skills  

• Self-starter with a trend-hunting mindset 

• Positive attitude 
• • Bilingual in Portuguese is a plus.

#LI-hybrid

What You’ll Do

As the Executive Director, Global Product Marketing, Promotion and Merchandise + Special Projects, you will own the global promotions and gifting business category end-to-end, from strategy through execution. This is a highly visible, critical leadership role responsible for shaping and delivering the promotional and gifting roadmap that fuels consumer acquisition, loyalty, and incremental growth. You will set the vision, lead the strategy, and inspire the team to craft best-in-class programs that redefine how beauty promotions and gifting drive engagement in the prestige category. 

You will be accountable for bringing bold, creative, and commercially powerful promo and gifting concepts to life—from holiday programs to limited-edition sets, sampling, merchandise, and gift-with-purchase. Above all, you will ensure Sol de Janeiro’s gifting strategy is not just competitive, but industry-leading. 

This role reports to the SVP, Global Product Marketing and leads a team of 3. 

What You’ll Be Working On

Promotional Strategy and Execution: 

• Lead the development and execution of promotional strategies and initiatives, including holiday, limited edition sets, sampling programs and gift with purchase promotions. 

• Partner with cross-functional teams to create compelling promotional offers and activations that drive consumer acquisition and sales and that are aligned with retailer specific strategies. 

• Monitor and analyze promotional performance metrics, providing insights and recommendations to optimize promotional effectiveness. 

• Work cross-functionally to ensure seamless execution of promotional initiatives, including execution of program development, creative briefs, campaign needs, and promotional messaging. 

Merchandise Planning and Optimization: 

• Develop and execute strategic merchandise plans for the global brand for all merch items including saleable merch and launch support merch and influencer mailers, ensuring alignment with brand vision, consumer preferences, and market demands. 

• Collaborate with procurement, external partners, agencies and vendors to explore new merchandise innovation opportunities, including product design, costing, and coordination for execution. 

• In partnership with Global Consumer Engagement, spearhead collaborations with fashion, creative, and entertainment entities to design and launch trendsetting limited-edition products that captivate our global audience. 

• Collaborate with internal teams to assess merch needs and new opportunities.  

• Utilize consumer insights, market trends, and competitive analysis to inform assortment decisions and identify growth opportunities within the category. 

Special projects: 

• You will be responsible for special projects such as sampling and line edit. 

Team Leadership and Development: 

• Lead and develop team, fostering a culture of collaboration, innovation, and continuous improvement. 

• Provide guidance, mentorship, and support to team members, facilitating their professional growth and development within the organization. 

Must Haves

• Bachelor's degree in Marketing, Business, or related field required; MBA preferred. 

• 10-15 years of experience in promotions, merchandise planning, or related roles within the beauty or consumer goods industry. Experience in fashion a plus. 

• Proven track record of success in developing and executing strategic promotional, gifting and merchandise initiatives to drive sales and profitability. 

• Strong analytical skills with the ability to leverage consumer insights and market data to inform decision-making and drive results. 

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders. 

• Demonstrated leadership ability with experience leading and developing high-performing teams. 

PERSONAL CHARACTERISTICS 

• Entrepreneurial attitude in driving new gifting and merchandising opportunities and ownership mindset for all programs. 

• Deep appreciation for company values and culture, embracing diversity, teamwork, and innovation. 

• Collaborative mindset, capable of driving cross-functional alignment and achieving shared goals. 

• Results-oriented with a focus on driving sales and profitability through strategic planning and execution. 

• Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. 

• Positive attitude, adaptability, and resilience in the face of challenges. 

• Passion for the beauty industry and commitment to staying abreast of industry trends and developments. 

What You’ll Do

Sol de Janeiro is looking for a magnetic  Global Director of Social Media, Content & Community to turn our fans into loyalists, our rituals into culture, and our content into a movement. Responsible for global storytelling, brand voice and digital engagement, you’ll ensure Sol de Janeiro is positioned as a leader in the beauty and lifestyle space.  

 The ideal candidate is a creative leader with a deep understanding of social-first content, digital trends, and evolving consumer behavior. You’re always pushing creative boundaries to lead conversations, not follow them. This role requires a forward-thinking, strategic, and hands-on leader who can seamlessly bridge brand building, content creation, and performance-driven social strategy. You will oversee content creation, social media strategy, editorial planning, and community engagement, ensuring SDJ remains innovative, engaging, and deeply connected to its audience. 

What You’ll Be Working On

Strategy & Leadership 

• Develop and implement a cohesive global social media strategy that drives engagement, growth, and cultural heat, aligning with overall brand and business objectives. 

• Own the social identity, ensuring a distinct, platform-native, consistent brand presence across all platforms (Instagram, TikTok, YouTube, Pinterest, and emerging spaces), ensuring our content is best-in-class, thumb-stopping, and inherently social. 

• Ensure the brand builds culturally heat, actively identifies opportunities for conversation and builds brand love through social-first storytelling 

• Champion and evolve how we showcase new and existing products, always pushing the envelope with a focus on fresh ways to engage and educate our audiences  

• Collaborate with cross-functional teams (Global Consumer Engagement, PR/Influence, Commercial, CX, Product, ESG) to ensure social media and content strategies are integrated into broader marketing efforts  

• Identify opportunities to bridge digital and on the ground efforts as content and community building moments  

• Own and manage the social content creation, community and platform budgets 

Content Creation & Campaign Management 

• Oversee the development, production, and execution of compelling and innovative social-first content that resonates with diverse global audiences across various platforms (Instagram, TikTok, YouTube Shorts, Pinterest, Facebook, etc) 

• Own content calendars, formats, and storytelling frameworks, ensuring timely and engaging posts that drive engagement, brand awareness and conversions- aligning with broader marketing initiatives while allowing for real-time agility. 

• Collaborate closely with cross-functional teams to develop holistic, integrated campaigns that resonate across touchpoint 

• Lead creative direction for various content shoots (including on-location that highlight the brand’s Brazilian DNA), social-first storytelling, and video production in collaboration with the content team in partnership with the in-house creative team  

• Ensure seamless integration of visual assets across organic and paid social, brand campaigns, and UGC content. 

• Manage real-time, reactive content strategies, keeping the brand at the forefront of key cultural conversations. 

• Collaborate with cross-functional team leads to develop and execute high-impact campaign content that leverages emerging social media trends, technologies, and platforms. 

Community & Engagement 

• Oversee community strategy, ensuring deep engagement and two-way conversations with our audience. 

• Collaborate with Lifecycle and Consumer Engagement to turn fans into loyalists 

• Work with community manager to refine brand voice, engagement tactics, and social best practices. 

• Develop playbooks for commentary, tone, and engagement, ensuring a unified presence across platforms. 

• Act as a guardian of our brand reputation—managing crisis response, sentiment tracking, and ensuring positive social perception. 

Global Ownership 

• Coordinate with regional teams to ensure global strategies are adapted effectively for local markets while maintaining brand consistency via guidelines and toolkit development. 

• Ensure visibility and alignment of social media efforts with local marketing campaigns, events, and product launches. 

Data-Driven Insights & Performance 

• Establish and track KPIs for engagement, growth, and impact, leveraging analytics to continuously optimize strategy. 

• Implement a test-and-learn approach, A/B testing formats, copy, and creative approaches to maximize performance. 

• Stay ahead of platform updates, algorithms, and emerging features, ensuring we are always adopting best-in-class practices. 

Leadership & Team Management 

• Build, mentor, and manage a high-performing social team  

• Foster a culture of creativity, experimentation, and excellence, ensuring the team is set up for success. 

• Partner closely with cross-functional leads to ensure a cohesive approach to content, social, and experiential storytelling. 

Must Haves 

• 8+ years of experience in social media for a high-growth consumer brand (lifestyle, fashion, CPG or other industries known for strong brand storytelling).  

• A creative visionary, able to develop compelling narratives, ideate campaigns, and give strong creative direction that drives engagement, brand love, and press attention. 

• Proficiency in key social and creative tools, including but not limited to content scheduling, and creative software (e.g., Adobe Creative Suite, CapCut, Canva, video editing tools). 

• Deep expertise in Instagram, TikTok, YouTube, Pinterest, and emerging platforms—knowing how to craft platform-native content that performs. 

• Proven success in scaling social audiences and creating engagement-driving content that earns press and cultural impact. 

• Experience leading social teams, driving high-quality social storytelling. 

• A digital native with a cultural pulse. You live and breathe socially and instinctively know what works. 

• Strong analytical mindset, with experience leveraging data and insights to optimize content performance. 

• Experience with UGC, influencer amplification, and community engagement best practices. 

• Comfortable working cross-functionally in a fast-paced, evolving environment. 

• Ability to roll up your sleeves. This is a player-coach role that requires creative and strategic execution. 

• This role follows a hybrid schedule, requiring three in-office days per week at our NYC location. 

What You’ll Do

The Manager, Global Influencer & Advocacy will be a culturally fluent, data-savvy and relationship driven member of our Global Consumer Marketing team. This role sits at the intersection of grassroots advocacy building, driving online and offline community growth, amplifying brand efforts and spearheading paid partnerships all to drive measurable brand love at a global scale.
Reporting directly to the Global Director of Influencer Marketing & Brand Advocacy, you will help architect and execute multi-tiered influencer strategies that connect our brand with the right creators, communities, and cultural moments. You will support the management of localized strategies, laddering into the overarching approach to ensure consistent brand awareness, perception, and experiences. You are someone who treats talent relationships as long-term partnerships, understands the creator economy from nano to macro, and knows how to translate cultural engagement into business results.

What You’ll Be Working On

Global Strategy & Campaign Execution

• Support the Global Director in developing and executing global influencer marketing and communications strategies to achieve brand objectives across key markets.
• Assist in building 360° go-to-market and campaign presentations, coordinating across internal teams and external agency partners.
• Conduct ongoing market research, applying insights to campaign planning, influencer
  briefs, reporting, and relevant materials.
• Partner cross-functionally with brand, creative, social, PR, DTC e-commerce, and retail partner teams to develop integrated, platform-specific influencer strategies.
  

Talent Management & Relationship Building

• Build and maintain authentic, long-term relationships with influencers, creators, talent agencies, and management companies across all tiers — nano, micro, macro, and celebrity.
• Manage and maintain a talent contact database, tagging and categorizing at the campaign and initiative level.
• Assist in maintaining accurate and up-to-date tastemaker lists, influencer database/directory, meeting agendas, and reports.
• Support the development of brand partnership pitch documents and interview preparation materials when needed.
  

Paid Partnerships & Affiliate Marketing

• Manage end-to-end execution of paid influencer partnerships — from discovery, to analyzing backend insights, initial outreach, contract negotiations, briefing, content review, approval, and live monitoring adhering to timelines.
• Collaborate with internal legal and finance teams to ensure timely contracting and compliant payment workflows.
• Track deliverables, usage rights, exclusivity windows, and FTC disclosure compliance across all paid programs.
• Disseminate content, ad codes, usage terms, as needed to cross-collaborate with global and regional teams.
  

Earned Community Building

• Develop and execute earned influencer programs including product seeding, gifting moments, and organic advocacy initiatives.
• Identify and nurture an emerging tier of brand advocates and community superfans who organically amplify the brand.
• Assist in developing and maintaining relationships with internal brand teams, global and regional partners, and external agencies to create and adapt communication assets for global distribution.

Sample Management & Logistics

• Manage the sample request process in partnership with cross-functional teams, coordinating fulfillment of all incoming sample inquiries from influencers and media outlets.
• Maintain and monitor tracking documents to ensure accuracy and timeliness of all sample seedings and gifting initiatives.
  

Reporting & Analytics

• Support the analysis and reporting of quantitative data to evaluate the effectiveness of influencer outreach initiatives and consumer engagement levels.
• Compile and present regular performance reports with insights, trends, and recommendations for optimization.
• Track and report on key performance indicators including EMV, reach, impressions, engagement rate, and conversion metrics.
• Stay ahead of platform changes, creator economy trends, and competitive brand activations to keep the brand at the forefront of the industry.

Must Haves 

• 4–7 years of hands-on experience in influencer marketing, talent management, paid partnerships, and earned community building.
• Deep familiarity with the influencer marketing landscape, creator economy, and social media platforms (TikTok, Instagram, YouTube, Pinterest).
• Demonstrated ability to manage multiple campaigns simultaneously, with strong project management and organizational skills.
• Experience with influencer management and analytics platforms (e.g., CreatorIQ, Traackr, Tribe Dynamics, GRIN, Brandwatch, or similar).
• Proficiency in Microsoft Office Suite and Google Workspace.
• Strong written and verbal communication skills; ability to convey brand messaging effectively with diverse stakeholders.
• Proven ability to build authentic relationships with creators, talent agencies, and brand partners.
• Experience supporting the full campaign lifecycle: brief development, talent negotiation, content review, go-live, and reporting.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field is a plus.

What You’ll Do

The Manager, Global Social Community, will be the architect of how Sol de Janeiro builds and sustains relationships with its most passionate fans online, which impacts their offline experience. You will evolve our community function from reactive engagement to a proactive, intelligence-driven operation that turns everyday fandom into lasting advocacy and real business growth. You will own community platforms with the support of the Senior Manager, Social Media while advancing how we listen and respond to, as well as engage with, our fans and culture.

The role reports into the Senior Manager, Global Social Media and has 1 part-time direct report.

Community Platform Strategy & Growth

• Architect and execute an always-on community engagement strategy that deepens relationships with our most passionate fans across all touchpoints — digital and IRL
• Own all existing and emerging community platforms, with immediate priority on scaling TYB to activate super-fans, generate authentic content, and create offline engagement opportunities
• Expand SDJ's presence across social platforms and cultural conversations to increase brand visibility and relevance in collaboration with the content and brand experience team — proactively inserting the brand into the right moments, especially with our most loyal community
• Put a standard operating process in place for proactive community engagement opportunities where Sol de Janeiro has the right to play and reach new audiences

Social Listening & Community Intelligence

• Advance our social listening, insights, and reporting capabilities — translating fan emotions and behaviors into actionable intelligence that informs social, content, and broader marketing strategy
• Establish and own frameworks for measuring community health and growth, and provide cross-functional teams with recommendations that shape brand, product, and campaign decisions
• Manage and socialize all monthly community reporting to key stakeholders
• Collaborate with Cx and DTC on next-generation community management tools

Creator & Partnership Ecosystem

• Manage the lifecycle of content creator partnerships for SDJ owned social channels and co-branded social collaborations — from discovery and outreach through briefing, execution, and performance reporting
• Build and manage a roster of social creators, brand ambassadors, and loyal fans who generate evergreen and campaign content that fuels the broader marketing engine
• Develop this function in close partnership with the growing global influencer organization, establishing community-to-creator pipelines that surface authentic voices at every tier

Day-to-Day Community Presence

• Maintain a consistent, brand-right voice across all social platforms — deploy a hands-on-keyboard, in-platform approach to monitoring comments, DMs, tags, and mentions in a way that feels warm, genuine, and distinctly SDJ while aided by Cx platforms
• Identify outstanding creators and loyal fans who organically engage with the brand and flag opportunities for deeper partnership
• Monitor, identify, and escalate positive and negative sentiment in a timely manner; partner with CX to resolve customer-service-related issues swiftly
• Report on community trends, cultural conversations, and emerging signals that are relevant to the brand

Must Haves 

• Experience & Skills

  • 5+ years in social media community management, brand community, or a related role — ideally within beauty, lifestyle, or a consumer brand with a passionate fan base
  • Deep fluency across Instagram, TikTok, Pinterest, YouTube, Facebook, and emerging platforms — you live in these channels and understand how they behave and you are genuinely curious about consistently keeping up with the latest developments
  • Demonstrated experience supporting building or scaling a community platform (Close Friends Group, TYB, Discord, or similar); enthusiasm for the TYB ecosystem is a plus
  • Strong analytical instincts — you are fluent in social management platforms (such as Dash, Nectar, Tribe Dynamics, Brand Bastian) and know how to turn social listening data and community signals into strategy, not just reporting
  • Experience managing creator relationships and/or influencer partnerships at any stage of the lifecycle
  • Excellent written communication with an instinct for brand voice; you can shift from a heartfelt fan reply to a polished stakeholder report without missing a beat

   

  How You Show Up

  • You're a proactive self-starter who doesn't wait to be told what the community is saying — you already know
  • You are a team player – brainstorming and working with a winning team give you energy
  • You think in systems: you don't just engage; you build the infrastructure that makes engagement scalable and measurable
  • You move quickly and operate with editorial judgment — you know when to escalate, when to act, and when to flag
  • You bring genuine enthusiasm for the world we are building and embody the energetic and bold spirit of Sol