Our Story
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You’ll Do
We are seeking a dynamic, data-obsessed Performance Marketing Senior Manager to lead paid media strategy across channels including paid social, SEM, and affiliate for a fast-growing beauty brand. In this role, you'll own CAC and ROAS targets, manage a team and agencies to meet your goals, and partner cross-functionally with Creative, Analytics, and Brand to scale acquisition and retention campaigns. The ideal candidate brings at least 5+ years of performance marketing experience, a strong command of analytics, especially incrementality testing and attribution, and a passion for the beauty space.
The position will report to Director, DTC with a dotted line to the Media team.
What You’ll Be Working On
- Performance Marketing:
- Drive revenue growth through paid channels and affiliate while hitting CAC targets with limited support from Director, DTC
- Define channel specific targets that ladder up to business goals
- Plan, execute and optimize all performance marketing tactics and budgets, at monthly/weekly/daily levels, in order to exceed SDJ.com revenue targets
- Manage paid search and lower funnel paid social to drive revenue growth and client acquisition on SDJ.com, ensuring there is a healthy focus on testing tactics
- Help to manage all ad spend that drives to SDJ.com in coordination with Americas Paid Media team and help to define the optimal mix of platform and tactics
- Ensure operational excellence in execution, measure weekly and daily performance to optimize spend mix
- Manage day-to-day communications and relationship with the media agency on performance marketing, as well as with the key partners: Google, Meta, Snapchat, Tiktok
- Help to own feed catalog, ensure health and needs to cover all teams
- Serve as the performance analytics lead for the Americas marketing team; define performance goals for each digital channel tied to business objectives
- TikTok Shops:
- Responsible for defining and executing on the target KPIs for TikTok Shops, partnering cross-functionally with tactical and marketing agencies for alignment
- Clearly communicate strategy and results to senior leadership within the organization
- 360 Marketing:
- Work closely with cross-functional teams for the seamless execution of integrated campaigns
- Partner with the Regional and Global Marketing teams on full funnel GTM needs to support SDJ.com
- Creative
- Guide and optimize creative assets and ad copy to maximize engagement and conversion on SDJ.com with support from Assistant Manager, Ecommerce Performance Marketing
- Own and project manage creative needs and asks to our creative team and to our paid agency for SDJ.com needs
- Own creative needs briefing for promotional moments
- Stay up to date on industry trends and best practices in ad creatives
Must Haves
- Bachelor’s degree required
- 5+ years of experience in Performance Marketing, prior experience within beauty is a plus.
- Preferred experience at an established or high-growth DTC brand and/or agency
- Proven track record of managing $15M+ performance budgets and delivering measurable pipeline, revenue, and customer impact.
- Strong understanding of how performance channels interact with brand and top of funnel channels, pipeline quality, and revenue conversion.
- Comfortable leading teams and working cross-functionally in an outcome-oriented environment.
- Must be detail-oriented and be able to pivot quickly and effectively prioritize workload
- Must be comfortable working a hybrid schedule
#LI-hybrid
Why Sol de Janeiro?
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro
