About The Role

The Digital Marketing Specialist supports the execution and optimization of Smartsheet’s global paid demand programs across paid social and search channels. This is an execution-focused role designed for an experienced paid media professional who enjoys working hands-on with campaigns, data, and creative, and who wants to grow their skills within a performance-driven marketing organization.

You will work closely with the Senior Manager of Demand Generation and cross-functional paid media team members to ensure campaigns are built accurately, launched on time and then continue optimization of those campaigns to drive maximum ROI.

What You’ll Do

Paid Media Execution

• Setup, launch, and manage paid campaigns across paid social (e.g., LinkedIn Ads) and paid search (Google Ads, Microsoft Ads).
• Manage audience segmentation, campaign structuring, budget pacing, and creative rotation to hit demand generation targets.
• Optimize campaigns to drive maximum ROI based on performance data and inputs from the Senior Manager and paid media leads.

Creative Testing & OPtimization

• Upload and manage ad creative, copy variations, and campaign assets across platforms.
• Run A/B tests across ads, audiences, and formats, report on performance make recommendations for future changes
• Ensure campaigns follow naming conventions, QA standards, and documentation guidelines to enable accurate measurement

Landing Page & Web Support

• Support updates to campaign landing pages within Smartsheet’s CMS (Drupal), including content updates and QA.
• Partner with web and content teams to ensure pages are properly linked, tracked, and aligned with campaign goals.
• Identify and troubleshoot issues related to landing pages and conversion tracking.

Performance Monitoring & Reporting

• Conduct performance analysis, flag issues and translate complex data into clear, actionable insights for senior leadership and stakeholders.
• Develop and maintain reports and dashboards showcasing Paid Media performance and impact  in partnership with Marketing Operations and Analytics.
• Monitor campaign results and identify performance trends to inform ongoing optimization.

Operational Excellence

• Follow established workflows, processes, and QA checklists.
• Define, document, and champion operational best practices, workflows for the paid media team.
• Stay current on platform updates and evolving paid media best practices.
• Participate in other key initiatives in support of the department KPIs
• Other role responsibilities as assigned.

What You Bring

• 5+ years of experience in digital marketing, paid media, or performance marketing in a B2B environment
• Hands-on experience with paid social and/or paid search platforms (LinkedIn Ads, Google Ads, Microsoft Ads) executing and managing campaigns
• Experience with paid media targeting, bidding, budgets, and creative testing.
• Comfort working with data and performance metrics, with ability to turn data into actionable optimizations.
• Experience supporting or updating landing pages in a CMS (Drupal preferred).
• Strong attention to detail and ability to follow structured processes.
• Clear communicator with a collaborative, team-oriented working style.
• Interest in developing deeper expertise in paid media and demand generation.
• Fluency in English and eligibility to work in India on an ongoing basis.

We're looking for a Marketing Automation Specialist to join our Marketing Operations team. In this role, you'll be the primary owner of driving communication from our Marketo instance - building, optimizing, and maintaining the automated and batch communications that power our marketing engine. You'll also work across a broader stack including Zoom Events, Salesloft, and Salesforce to ensure seamless campaign execution and reliable data flow across systems.

This is a hands-on, high-volume production role for someone who is deeply fluent in Marketo and comfortable operating across a modern B2B marketing tech stack

This role requires the flexibility to work a swing shift (9:00 am - 6:00 pm on three days and 1:00 pm - 10:00 pm twice a week) allowing for essential real-time overlap with our US office

You Will:

Marketing Campaign Operations (Marketo)

• Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert
• Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic
• Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing
• Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM)
• Maintain performance reports and dashboards in partnership with BI to track program effectiveness.

Webinar Production + Management (Zoom Events)

• Support technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation
• Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow-up nurture and attribution tracking
• Analyze event performance and contribute to optimization of the virtual event program

Cross-Functional Collaboration

• Act as the go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions
• Document processes, workflows, and system configurations to ensure continuity and scalability
• Evaluate and recommend improvements to the marketing tech stack as business needs evolve

Strong Project and Stakeholder Management 

• Manage prioritization and input from business owners across the organization. 
• Maintain SLAs and processes to ensure we produce high quality, timely work for our stakeholders within our Smartsheet program management environment. 

You Have:

• 3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment
• Deep, hands-on Marketo expertise that includes: program building, smart lists, lead scoring, tokens, API integrations, and reporting; Marketo Certified Expert (MCE) strongly preferred
• Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting
• Experience with Zoom Events or a comparable virtual event platform
• Familiarity with Salesloft or a comparable sales engagement tool
• Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles
• Sharp attention to detail and a genuine commitment to clean, reliable data and email sends
• Strong communication and collaboration skills across marketing, sales, and operations teams

Nice to Have

• Experience with BI or reporting tools such as Tableau
• Familiarity with UTM tracking, attribution modeling, or revenue operations frameworks