Skillsoft
At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.
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At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.
As marketing evolves toward AI-powered workflows, rapidly maturing tools, and agentic systems working alongside humans, this role will ensure that emerging capabilities translates into real, repeatable value for marketers.
Skillsoft is seeking an experienced Sr. Marketing Operations Manager, Process + AI at Skillsoft, to develop and oversee the implementation of an agentic AI roadmap for the marketing organization; identifying, prioritizing, and scaling high-impact AI capabilities that improve how marketing plans, executes, and measures work. You will define what gets built, where it lives across the MarTech stack, and how it scales across teams and shaping how AI actually works for marketers day-to-day.
You will establish AI project governance as a core operating capability—creating the intake, prioritization, delivery, and measurement mechanisms that ensure AI initiatives are aligned to strategy, responsibly implemented, and adopted across teams. In parallel, you will design, refine, and govern marketing processes and the operating model that connects people, workflows, tools, and data into a scalable, continuously improving system. You will balance rapid time-to-impact with a long-term strategic approach, ensuring today's progress builds momentum without constraining future possibilities.
Key Responsibilities
AI Use Case Strategy & Roadmap
- Own the marketing agentic AI roadmap end-to-end—from opportunity discovery and business case development through pilot, implementation, scaling, and ongoing optimization in partnership with business stakeholders.
- Identify, define, and shape the highest-priority AI use cases for marketing—translating real marketing needs into clear capability requirements, including inputs, outputs, constraints, and success criteria.
- Define and apply frameworks for assessing the scaled value and impact of AI capabilities across the marketing organization.
- Distinguish between highly controlled, workflow-driven AI use cases and more exploratory applications, guiding how each should be implemented and governed across the tech stack.
Solutions Framing & Technical Partnership
- Act as the strategic bridge between marketing teams and internal/external technical partners—including IT, Commercial Operations, Sales, and Legal—to drive shared understanding and sustain execution momentum.
- Pressure-test proposed solutions for feasibility, durability, and long-term relevance as AI capabilities evolve.
- Stay ahead of AI innovations and identify how marketing thoughtfully adopts new capabilities, while maintaining a feedback loop with internal stakeholders to influence the marketing agentic roadmap direction where appropriate.
Process Design & Governance
- Design, document, and govern marketing processes and standards (work intake, planning, campaign execution, measurement, and tooling workflows), identifying processes that can migrate to AI and driving continuous improvement and consistent adoption across teams.
- Establish and run AI project governance for marketing (intake, prioritization, resourcing, stage gates, risk/compliance reviews, and success metrics) to ensure initiatives deliver measurable business value.
- Own documentation and lifecycle management for marketing AI and operational processes (use cases, controls, data inputs/outputs, change logs, and performance reporting) to keep systems compliant and operationally sound.
Change Management & Enablement
- Champion change management, enablement, and adoption for new agentic capabilities and process changes through training, communications, playbooks, workshops, and stakeholder engagement.
- Shape AI-powered workflows that feel intuitive, purposeful, and trusted by marketers—designing for adoption, not just technical possibility.
- Develop playbooks, enablement materials, and working examples that help teams understand how and when to use AI effectively.
- Establish feedback loops with end users to bring the internal customer perspective to planning, implementation, and optimization.
Future-Facing Perspective
- Maintain a forward-looking view of emerging AI capabilities—particularly as agentic systems, skills-based orchestration, and new automation paradigms mature.
- Exercise sound judgment about when new capabilities are ready to be tested and applied, bringing a long-term perspective to near-term decisions.
Skills & Qualifications Required
- 10+ years of professional experience in marketing operations with a focus on process and technology with a Bachelor's degree in communications, marketing, business, or a related field.
- Proven experience in marketing operations, business systems, process optimization, agent delivery, and governance—preferably in a complex, matrixed organization.
- Strong understanding of how marketing teams practically work—and where friction, inefficiency, or opportunity exists within marketing technology stacks, system integration, and workflow design.
- Prior experience with Salesforce Data Cloud, Salesforce Marketing Cloud Account Engagement (fka Pardot), Asana, HockeyStack, and/or 6Sense all desirable.
- Demonstrated ability to translate between business needs and technical teams by simplifying complexity, creating scalable processes, and influencing cross-functional stakeholders without needing to be the hands-on implementer.
- Comfort operating in ambiguity, with the judgment to know when precision and control are required versus more open-ended, exploratory solutions.
- Curiosity and confidence to explore new technologies—especially agentic AI and automation—including experience building roadmaps, prioritizing use cases, and partnering to deliver AI initiatives responsibly.
- Recent experience establishing lightweight governance models for AI/MarTech work (intake, stage gates, measurement, and stakeholder alignment) to drive clarity, accountability, and adoption.
- Experience in change management and guiding teams through transitions with clear communication and support to ensure successful adoption of new tools and processes.
- Exceptional communication skills with the ability to clarify, align, and influence across disciplines, and to convey complex technical concepts persuasively to non-technical audiences.
Target base salary range for this job requisition is anticipated to be approximately $145,000- $155,000 annualized.
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off
The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
MORE ABOUT SKILLSOFT:
Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
Ready to apply?
Apply to Skillsoft
At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.
Skillsoft is undergoing a bold growth marketing transformation, and we’re looking for a Public Sector Field Marketing & Demand Gen Manager (FED/SLED) to help lead the charge. This is a high-impact individual contributor role focused on US FED (Federal) and SLED (State, Local, and Education) segments, where strategic, full-funnel marketing plays a critical role in driving awareness, engagement, and pipeline.
You’ll serve as the voice of public sector marketing to global teams, ensuring government-specific needs are reflected in broader plans, while translating those plans into localized programs that resonate with public institutions. You will own integrated, multi-touch campaigns that blend in-person experiences (events, roundtables, sponsorships) with digital demand generation (email nurtures, webinars, paid and syndicated tactics, and ABM plays) to influence target accounts across the full funnel. Success will be measured by account engagement, MQL/SQL conversion, and sourced/influenced pipeline within FED/SLED buying and funding cycles.
Key Responsibilities
- Public Sector Strategy & Planning: Build and execute an integrated marketing plan for FED/SLED that aligns to mission priorities, procurement and funding cycles, and compliance requirements.
- Field Events & Experiences: Lead public sector-specific events (roundtables, summits, trade shows, partner events) from concept through follow-up—including audience targeting, messaging, logistics, onsite execution, and post-event conversion plans.
- Digital Demand Generation: Plan, launch, and optimize always-on and integrated digital campaigns for FED/SLED (email nurtures, webinars, paid social/search where applicable, content syndication, and ABM programs) in partnership with global demand gen and operations teams.
- Campaign Localization & Messaging: Activate corporate campaigns with public sector relevance (e.g., ILT, compliance and readiness themes), tailoring value propositions, proof points, and calls-to-action for government audiences.
- Sales Enablement & ABM Alignment: Partner with public sector sales to prioritize target accounts, align campaign plays to opportunities, and deliver enablement assets that map to government decision-making structures and buying stages.
- Measurement, Attribution & Optimization: Track and improve performance across field and digital programs (registrations/attendance, engagement, lead/opportunity conversion, CPL, and pipeline sourced/influenced). Use CRM/marketing automation reporting and testing (e.g., subject lines, landing pages, audience segments) to continuously optimize.
- Cross-Functional Collaboration: Share FED/SLED insights to inform global campaign planning, coordinate with product marketing and SDR teams on follow-up motions and ensure regional execution reflects Skillsoft’s broader GTM strategy.
Qualifications
- 5+ years of experience in B2B marketing, including hands-on ownership of field/event programs and digital demand generation campaigns.
- Experience marketing to public sector audiences (Federal, State, Local, Education) with understanding of government procurement and compliance.
- Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles.
- Proven success driving measurable pipeline impact through integrated programs (events + digital), with a strong testing and optimization mindset.
- Experience with marketing automation and CRM platforms (e.g., Marketo and Salesforce), including segmentation, nurture design, lead management, and performance reporting.
- Working knowledge of digital demand channels and best practices (webinars, email, landing pages/conversion, ABM plays, and paid/syndicated tactics where appropriate), with comfort using data to make decisions.
- Excellent communication, project management, and organizational skills.
- Ability to travel up to 25% within North America.
- Experience in the SaaS or technology industry.
- Familiarity with account-based marketing (ABM) strategies and aligning plays to target account lists and SDR/sales follow-up motions.
- Data-driven mindset with experience running experiments and applying insights (e.g., A/B testing, audience refinement, and funnel conversion improvements).
Target base salary range for this job requisition is anticipated to be approximately $125,000- $140,000 annualized.
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off
The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
MORE ABOUT SKILLSOFT:
Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
Ready to apply?
Apply to Skillsoft