At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 6,000 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights. Work alongside Similarwebbers from around the globe who are bright, curious, practical, and genuinely good people.

About the Role

Search is changing fast. AI-powered answers, generative results, and new ad formats are reshaping how people find information and how brands compete for attention. Similarweb sits at the center of that shift, giving marketers the intelligence they need to stay ahead.

We're looking for a Solution Business Manager, Search & Ads Intelligence to bring their performance marketing expertise to the next level. This is not a generalist role. We want someone who has lived inside a performance marketing agency or large retailers or eCommerce with hands-on experience managing campaigns across organic and paid channels and can translate that real-world experience into value for our clients.

You will partner with sales, account management, and customer success to win deals, deepen adoption, and position Similarweb as the go-to platform for marketers navigating today's complex search and paid media landscape. Also, you will also help shape our product roadmap by feeding market intelligence, your knowledge and client insights back to the product and data teams.

If you get excited by keyword gaps, AI-generated search results, messy URLs, bidding strategy, audience overlap, and building custom workflows with AI tools, this role is for you.

Why This Role, Why Now

The search and paid media landscape is going through its biggest shift in years:

•   Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are creating entirely new strategies for organic and paid visibility that most clients are still figuring out.
•   Paid search, social, display, and affiliate channels are increasingly interconnected, and marketers need unified intelligence to allocate budgets effectively.
•   AI tools are changing how campaigns are built, optimized, and reported on, and the practitioners who know how to work with them are already pulling ahead.
•   Our clients need someone who can speak their language, understand their challenges, and show them how Similarweb solves problems they deal with every day.

What You'll Do

Your core focus is being the subject matter expert that clients and internal teams turn to when they need a real practitioner's perspective on search and paid media.

Client & Revenue Impact

•   Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction.
•   Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate.
•   Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists.
•   Identify expansion opportunities within existing accounts by surfacing unmet needs across the client's full marketing stack.

Search, AEO & GEO Strategy

•   Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it.
•   Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies.
•   Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools.
•   Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations.

Paid Media Intelligence

•   Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data.
•   Help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps across the competitive landscape.
•   Connect organic and paid search insights to help clients make smarter cross-channel budget decisions and reduce wasted spend.
•   Support client and internal teams in suggesting or building client-facing reports and competitive audits powered by Similarweb data.

AI-Driven Workflows & Innovation

•   Actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows and agents that increase your output and the quality of deliverables.
•   Prototype custom analyses and solutions by combining Similarweb data with AI tools, giving clients a preview of what is possible beyond the standard product.
•   Stay current on how AI is changing search, advertising, and marketing analytics, and bring that knowledge into client conversations proactively.

Product Feedback & Market Intelligence

•   Evaluate the competitive landscape, emerging tools, and industry trends, sharing structured feedback with product and data teams. Such feedback should be curated and made applicable to various core industries we service.
•   Facilitate client feedback sessions and user research to inform the product roadmap for Search and Ads Intelligence.
•   Monitor and report on product KPIs, adoption trends, and solution health across the book of business.

What We're Looking For

Must-Haves

•   6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts.
•   Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate.
•   Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers need to do differently now.
•   Comfortable building with AI. You use AI tools regularly to do your work faster and better, and you can clearly explain how you do it.
•   Strong analytical mindset, you dig into data, spot the story, and communicate it in a way that drives decisions.
•   Excellent communication and presentation skills, comfortable in front of clients, execs, and internal teams alike.
•   Bias toward action, able to work across ambiguity, prioritize fast, and build things from scratch when needed.

Nice to Have

•   Experience working with B2B SaaS companies or marketing technology platforms.
•   Familiarity with competitive intelligence tools or market research platforms.
•   Experience presenting at industry events, writing thought leadership content, or building training programs.
•   Existing network within the performance marketing agency world.

**At Similarweb, collaborating with our colleagues in the office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

The base salary range for this position in the Burlington, Massachusetts area is $130,000 to $170,000, plus benefits, including: medical, dental, and vision insurance, 401K plan, potential equity, employee stock purchase plan, and paid sick and parental leave.

The base salary range above is for the Burlington, Massachusetts area, and could vary for candidates in other locations.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take the initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also strongly emphasize community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

Please note: We’re unable to sponsor employment visas at this time.

#LI-KZ #LI-Hybrid

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 6,000 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights. Work alongside Similarwebbers from around the globe who are bright, curious, practical, and genuinely good people.

About the Role

Search is changing fast. AI-powered answers, generative results, and new ad formats are reshaping how people find information and how brands compete for attention. Similarweb sits at the center of that shift, giving marketers the intelligence they need to stay ahead.

We're looking for a Solution Business Manager, Search & Ads Intelligence to bring their performance marketing expertise to the next level. This is not a generalist role. We want someone who has lived inside a performance marketing agency or large retailers or eCommerce with hands-on experience managing campaigns across organic and paid channels and can translate that real-world experience into value for our clients.

You will partner with sales, account management, and customer success to win deals, deepen adoption, and position Similarweb as the go-to platform for marketers navigating today's complex search and paid media landscape. Also, you will also help shape our product roadmap by feeding market intelligence, your knowledge and client insights back to the product and data teams.

If you get excited by keyword gaps, AI-generated search results, messy URLs, bidding strategy, audience overlap, and building custom workflows with AI tools, this role is for you.

Why This Role, Why Now

The search and paid media landscape is going through its biggest shift in years:

•   Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are creating entirely new strategies for organic and paid visibility that most clients are still figuring out.
•   Paid search, social, display, and affiliate channels are increasingly interconnected, and marketers need unified intelligence to allocate budgets effectively.
•   AI tools are changing how campaigns are built, optimized, and reported on, and the practitioners who know how to work with them are already pulling ahead.
•   Our clients need someone who can speak their language, understand their challenges, and show them how Similarweb solves problems they deal with every day.

What You'll Do

Your core focus is being the subject matter expert that clients and internal teams turn to when they need a real practitioner's perspective on search and paid media.

Client & Revenue Impact

•   Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction.
•   Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate.
•   Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists.
•   Identify expansion opportunities within existing accounts by surfacing unmet needs across the client's full marketing stack.

Search, AEO & GEO Strategy

•   Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it.
•   Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies.
•   Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools.
•   Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations.

Paid Media Intelligence

•   Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data.
•   Help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps across the competitive landscape.
•   Connect organic and paid search insights to help clients make smarter cross-channel budget decisions and reduce wasted spend.
•   Support client and internal teams in suggesting or building client-facing reports and competitive audits powered by Similarweb data.

AI-Driven Workflows & Innovation

•   Actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows and agents that increase your output and the quality of deliverables.
•   Prototype custom analyses and solutions by combining Similarweb data with AI tools, giving clients a preview of what is possible beyond the standard product.
•   Stay current on how AI is changing search, advertising, and marketing analytics, and bring that knowledge into client conversations proactively.

Product Feedback & Market Intelligence

•   Evaluate the competitive landscape, emerging tools, and industry trends, sharing structured feedback with product and data teams. Such feedback should be curated and made applicable to various core industries we service.
•   Facilitate client feedback sessions and user research to inform the product roadmap for Search and Ads Intelligence.
•   Monitor and report on product KPIs, adoption trends, and solution health across the book of business.

What We're Looking For

Must-Haves

•   6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts.
•   Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate.
•   Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers need to do differently now.
•   Comfortable building with AI. You use AI tools regularly to do your work faster and better, and you can clearly explain how you do it.
•   Strong analytical mindset, you dig into data, spot the story, and communicate it in a way that drives decisions.
•   Excellent communication and presentation skills, comfortable in front of clients, execs, and internal teams alike.
•   Bias toward action, able to work across ambiguity, prioritize fast, and build things from scratch when needed.

Nice to Have

•   Experience working with B2B SaaS companies or marketing technology platforms.
•   Familiarity with competitive intelligence tools or market research platforms.
•   Experience presenting at industry events, writing thought leadership content, or building training programs.
•   Existing network within the performance marketing agency world.

**At Similarweb, collaborating with our colleagues in the office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take the initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also strongly emphasize community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

Please note: We’re unable to sponsor employment visas at this time.

#LI-KZ #LI-Hybrid

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. 

Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

Why is this role so important?

We are looking for a Senior Product Manager to join our Sales Intelligence (SI) team. While our Sales Ops-focused teams build the "backbone" of sales strategy (B2B-heavy data and admin flows), this role is dedicated to the Sales Person. Your mission is to build the "B2C-style" front-end experience for individual sales professionals. You will create tools that aren't just powerful, but are a joy to use—making digital intelligence feel like a superpower in the hands of every salesperson. You will lead the strategy for how a seller finds, researches, and closes deals daily.

A day to day as a Product Manager means...

• User-Centric Research: Conduct deep-dive interviews and observations with Sales Reps, Account Executives, and SDRs to understand their daily "hustle" and friction points.
• B2C Mindset in a B2B World: Design and define features that feel like consumer-grade apps—fast, intuitive, and immediately actionable.
• Product Vision & Strategy: Build and adjust the vision for "Sales Empowerment" tools, ensuring they align with our broader Sales Intelligence goals.
• Cross-Functional Collaboration: Partner with big data engineers and data scientists to turn complex signals into simple "buying cues," while working with designers to ensure a seamless UI.
• Rapid Iteration: Roll out features responsibly through beta programs, monitoring KPIs like "Daily Active Usage" and "Time-to-Value" for the individual seller.
• AI for Sales: Define how AI can automate the "boring stuff" for sellers—from personalized outreach generation to automated prospect discovery.

What will I bring to the team?

• Experience: At least 4 years of experience as a Product Manager in B2B web products.
• The "UX" Edge: A strong portfolio of building products where usability and adoption were the primary success metrics (a "B2C" approach to B2B tools).
• Technical Foundation: BSc in Computer Science, Industrial Engineering, System Engineering, or equivalent technical experience.
• Analytical Depth: Strategic thinking combined with a data-driven approach to solving user problems.
• Hands-on Mindset: A "get-it-done" attitude—you are comfortable navigating complex data but obsessed with simplifying it for the end user.
• Stakeholder Management: The ability to collaborate with the Sales Ops product team to ensure data consistency while maintaining a distinct, user-focused experience.

How will you use AI in this role?

You will be at the forefront of implementing AI to help salespeople work smarter. Think: predictive lead scoring, automated "hooks" for sales emails, and real-time insights that tell a seller exactly what to say to a prospect and when.

Why Join the Sales Intelligence Team?

• High Visibility: Your tools will be the primary interface for tens of thousands of sales professionals worldwide.
• Innovation: You get to redefine what "Sales Software" looks like, moving away from clunky CRM interfaces toward sleek, intelligent execution tools.
• Impact: Directly contribute to the success of our clients by helping them win more business using Similarweb’s world-class data.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available HERE.

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.

Our unique data and solutions empower thousands of customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We're seeking a Senior Solution Business Manager to join the Sales Intelligence Solution team, reporting to the VP of our Sales Intelligence Solution.

We’re looking for a world-class and highly motivated professional to join our team and accelerate the velocity of our Sales Intelligence product adoption globally. You will thrive at the intersection of product, go-to-market, and marketing to drive adoption, optimize customer engagement, drive business growth, and align product development with market needs. You will support Similarweb’s Sales Intelligence product, a solution designed for RevOps and Sales Professionals and trusted by thousands of users who leverage Similarweb's unique data sets to find leads, book more meetings, close bigger deals, retain and grow accounts, and increase sales efficiency.

As a Solution Business Manager at Similarweb you will:

• Partner with Sales and Operations to drive Sales Intelligence adoption and revenue growth.
• Map, optimize, and continuously improve the buyer journey to maximize value across all touchpoints.
• Serve as the Sales Intelligence product expert, engaging directly with clients and prospects to share best practices and drive use-case success.
• Collaborate with Product on strategy, positioning, differentiation, and launches, ensuring strong product-market fit.
• Champion the Voice of the Customer (VOC), translating qualitative and quantitative insights into clear product and use-case priorities.
• Build deep competitive and market expertise to inform strategy, segmentation, and client-facing enablement.
• Work closely with Marketing and Enablement on messaging, content, campaigns, and training.
• Partner with GTM teams on funnel analysis and performance reporting to identify blockers, opportunities, and actionable recommendations.

You will be responsible for:

• Supporting the local Go-to-Market teams: As the subject matter expert, you will partner with the local GTM teams, developing and executing strategic initiatives including: ongoing internal training, TAM analysis, presale/post sale activities, etc., in order to facilitate their success and the product business growth in the region.
• Product Enablement (internally and externally): In your role, you will conduct in-depth product demonstrations, workshops, webinars, and training. You will also design and deliver programs that educate and drive product engagement to ensure our GTM teams are up to date on Sales Intelligence and our clients are maximizing the value of our platform and data.
• Voice of the Customer: You will be the bridge between the customers and the Product teams by gathering qualitative and quantitative user insights, translating customer feedback into actionable product improvements, helping to refine GTM strategy, and shape our short and long-term product roadmap.
• Market Analysis & Competitive Landscape: You will conduct ongoing analysis of the Global Sales Intelligence market trends, competitor offerings, and new releases to provide constant expertise to our teams through materials creation and dedicated sessions.
• Performance Tracking & Optimization: You will collaborate with the VP of solution to analyze and measure the success of sales initiatives, identify bottlenecks, and recommend strategic adjustments to optimize performance.

Qualifications

• Industry Experience: 5+ years of experience in the Sales Intelligence, Sales Tech, or RevOps space is highly preferred. We are looking for someone who understands the daily workflows of sales professionals and RevOps leaders.
• Professional Background: 5+ years of experience in one or more of the following: product management/marketing, solution consulting, or corporate strategy within a B2B SaaS environment.
• Domain Expertise: Deep understanding of the Sales Intelligence landscape, including familiarity with lead generation, intent data, pipeline management, and sales efficiency tools.
• Technical Proficiency: Strong skills in CRM ecosystems and business analytics (experience with Salesforce, HubSpot, or Dynamics is required).
• Data-Driven Mindset: Must be VERY comfortable with data; an analytical background is a significant advantage. You should be able to navigate complex datasets to find strategic "signals" and drive growth.
• Cross-Functional Leadership: Proven ability to work cross-functionally and influence stakeholders without direct authority, specifically across Product, Marketing, and Sales teams.
• Execution & Drive: Proven track record of taking a product and working cross-functionally and hands-on to drive significant business growth.
• Communication Excellence: Exceptional presentation skills and the ability to build strong, credible relationships with customers, partners, and internal executives.
• Attitude: A positive, collaborative attitude with a customer-focused mindset and a team-oriented approach to problem-solving.
• Hands-on state of mind — a must! You are a motivated self-starter that requires little direction and thrives in a fast-paced environment where decisions have a large and immediate impact.

*At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.*

The base salary range for this position in the Burlington, Massachusetts area is $130,000 - $170,000, plus benefits including: medical, dental and vision insurance, 401K plan, potential equity, employee stock purchase plan and paid sick and parental leave. 

Individual compensation is based upon a number of factors, including qualifications and relevant experience. 

The base salary range above is for the Burlington, Massachusetts area, and could vary for candidates in other locations.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take the initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also strongly emphasize community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

#LI-KZ #LI-Hybrid

Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today's digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.

In 2021, we went public on the New York Stock Exchange, and we haven't stopped growing since!

We are looking for a Product Manager to join our Gen AI Intelligence team, owning the end-to-end data platform that powers our next-generation products.

The Opportunity: Why This Role, Why Now

The marketing world is undergoing its biggest shift in a decade. Discovery is no longer just "search"—it's increasingly mediated by AI. Users are asking questions in ChatGPT, Perplexity, and Google AI Overviews, and the traditional "search → click → website" funnel is fragmenting. This shift has created a new discipline: Generative Engine Optimization (GEO) and AI Engine Optimization (AEO).

Similarweb is uniquely positioned to lead this space. We have proprietary data that reveals not just what AI shows users, but what users actually do next—which channels they visit, where demand flows, and how brands win (or leak) visibility. Our mission is to help marketers understand their visibility in AI platforms, connect that visibility to downstream business outcomes, and take action to improve.

The Impact of This Role

As a Product Manager for our GenAI team*, you will own the data backbone of Gen AI Intelligence. You'll need to be sharp on how to combine, utilize, and analyze diverse data sources** to answer the questions our customers need answered.

You'll work at the intersection of our Data Science team, Data Engineering team, and Platform team—turning raw data assets into user-facing products. But building the right products requires understanding the domain: you'll dig into SEO/GEO workflows, spend time with customers and design partners, and learn how marketing teams actually operate. The goal is to let user context drive your data decisions.

Your core mandate:

• Own a product area end-to-end within Gen AI Intelligence—from the underlying data and pipelines, through the user-facing experiences, to how customers extract value via APIs and integrations.
• Define what data we need, how we structure it, and how we expose it to users and downstream systems
• Deeply understand user workflows and jobs-to-be-done to identify the highest-leverage data solutions
• Partner with Data Science to translate models and extractions into usable, reliable data pipelines
• Ensure data quality, coverage, and governance across our Gen AI data estate
• Drive product development end-to-end: from discovery through definition, prototyping, design, development, and deployment—with continuous iteration
• Collaborate across a multi-disciplinary team: data scientists, data engineers, full-stack developers, UX designers, product marketers, and business stakeholders

What you'll do day-to-day

• Obsess over user context: Understand how SEO practitioners, content marketers, and marketing leaders actually work—what questions they're trying to answer, what data would unlock value, and where current solutions fall short
• Define data products end-to-end: From discovery through definition, schema design, pipeline development, and delivery—ensuring consistent quality and velocity
• Connect data to user outcomes: Work closely with product teams that consume your data (reporting UX, recommendations, APIs) to ensure the data products actually solve user problems
• Partner deeply with Data Science and Engineering: Translate DS models into production-ready data products; define requirements for data engineering pipelines; prioritize platform investments; 
• Define the core metrics, datasets, reports, and insights that will be made available to our users through our SaaS platform, APIs and MCPs.
• Own data quality and coverage: Define metrics for data completeness, accuracy, and freshness; build feedback loops to continuously improve
• Make tradeoffs with evidence: Use quantitative and qualitative analysis and user research to prioritize ruthlessly—not everything can be built, so you need to know what matters most

This is the perfect job for someone who has:

Must-haves:

• 3+ years as a Product Manager on data-centric products (data platforms, analytics products, ML-powered features, or similar)—you've shipped data products that users depend on
• Experience working in a data company or on data products where the core value proposition was derived from data (not just "we use data")
• Strong analytical and data skills: You're comfortable querying data, analyzing patterns, and making data-informed decisions. You can hold your own in conversations about data modeling, schemas, and pipelines
• Deep user empathy and research skills: You don't just build what stakeholders ask for—you dig into user workflows and jobs-to-be-done to find the real problem worth solving
• Experience working with Data Science and Data Engineering teams: You know how to translate between DS/ML outputs and production systems, and you understand the tradeoffs involved
• Strong communication skills: You can write a clear PRD, present to leadership, and align cross-functional teams around a shared vision

Strong pluses:

• SQL proficiency: You can write queries to explore data, validate hypotheses, and QA outputs
• Python or other scripting ability: You can prototype analyses, automate checks, or dig into data yourself when needed
• Experience in digital marketing, SEO, or adjacent domains: Understanding of how marketers think about search, content, and visibility
• Experience with B2B SaaS and enterprise customers: You understand long sales cycles, packaging, and the needs of mid-market/enterprise buyers

Mindset:

• Curiosity over credentials: You want to understand how things work, not just ship features
• Bias for action: You'd rather test a hypothesis with an imperfect solution than wait for perfect information
• Comfort with ambiguity: GEO/AEO is a new space—you'll help define what "good" looks like, not just execute a playbook

Why you'll love being a Similarwebber

You'll work on a genuinely new problem space: GEO and AI visibility is an emerging category. You won't be iterating on a mature product—you'll be defining what the product should even be.

You'll have access to unique data assets: Similarweb's real-user behavioral data is genuinely differentiated. You'll get to figure out how to turn that into user value—a rare opportunity.

You'll actually love the product you work with: When we asked our employees why they chose to come work at Similarweb, 99% of them said "the product." Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You'll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You'll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Whether it's Career Week, personalized coaching, or our ongoing learning solutions, you'll find all the tools and opportunities you need to develop your career right here.

Diversity isn't just a buzzword: We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience.

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.

Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.  

In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!   

We are looking for a first Senior Data Product Manager to join our Retail Intelligence team, reporting to the head of product. 

 
Why is this role so important at Similarweb?

We're looking for a Senior Data Product Manager to drive the strategy, architecture, and execution of the data that power the Retail Intelligence products suite, Similarweb's eCommerce analytics product.

This role sits at the intersection of data infrastructure and customer value - you'll own the datasets, pipelines, and methodologies that help leading brands and retailers make confident decisions about their commerce assets.

What you’ll experience on this team?

• Work with top talent across data, engineering and product teams.
• Ship AI-powered capabilities iteratively, improving with every release.
• Work with latest technology in an ever-evolving work environment
• Operate with a startup mindset: move fast, think big, and build long-term value for customers.
• Have direct impact on how customers make business decisions

What you’ll do as a Senior Data Product Manager?

• Own the vision, roadmap, and delivery of the datasets that underpin Retail Intelligence,  from eCommerce traffic and conversion data to product-level insights and category benchmarks.
• Lead AI integration into internal processes and core features that speed customer decisions.
• Define and track data quality metrics (completeness, coverage, freshness, accuracy) and establish validation, logging, and governance frameworks.
• Lead modularization of data structures to enable scalability, and continuous improvement.
• Stay close to customers and the market through ongoing research and interviews.
• Partner with engineering, data science, design, sales, and marketing to deliver and drive adoption.

What will you bring to the team?

• 5+ years of experience in data product management, or as a technical product manager in a big data environment. 
• Hands-on experience with large-scale data collection, classification, curation, and delivery systems, especially in companies that build or sell data products.
• Proven track record in leading cross-functional data initiatives involving data engineering, data science, and analytics teams.
• Entrepreneurial mindset- proactive, and effective in ambiguity, moving quickly from insight to execution.
• Comfortable in technical, data-heavy environments: collaborate on APIs, pipelines, data quality, and edge cases.
• AI fluency: understand how to embed AI into products and internal workflows (from prototyping through production evaluation).
• Excellent communication and stakeholder alignment across product, sales, and marketing.
• Strong data-driven judgment: define metrics, analyze product/customer data, run experiments, and make clear tradeoffs.
• High learning agility, adaptable in a fast-changing data and AI landscape.

Education: Technical background (CS, Engineering, or equivalent practical experience)

Strong advantages:

• Experience in fast-moving startup environments or “startup within an enterprise.”
• Built data products: metrics, pipelines, data QA, and insight generation.
• Shipped AI features in product workflows: recommendations, forecasting, anomaly detection, insight generation, or AI agents.
• eCommerce/marketplace domain experience: ecosystems, digital shelf, conversion funnels, merchandising.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.