Job Overview:

We're looking for a Growth & Demand Generation Manager to own our demand engine end-to-end and build a predictable, scalable pipeline for Shelf. This is not a "run the playbook" role. This is a role for someone who creates the playbook, wires it together with automation and AI, and has strong startup experience.

You will own momentum across the entire funnel — awareness, engagement, lead creation, pipeline acceleration, and revenue impact. You will automate everything that can be automated, experiment constantly, challenge assumptions, and bring new growth opportunities to life. If you thrive in fast-moving environments, love shipping ideas quickly, and get energy from seeing direct impact on the business, this role is for you.

We want a growth hacker who operates like a one-person growth engineering team: someone who blends creativity, data, automation, and grit. Someone who reaches for Zapier, n8n, Clay, and AI tooling before reaching for headcount. Someone who rolls up their sleeves, moves fast, and takes real ownership of outcomes.

What You'll Do:

Own Demand & Pipeline Impact End-to-End:

• Own the entire demand generation engine — from first touch to qualified pipeline.
• Design and execute strategies that drive consistent inbound and outbound lead flow.
• Take full accountability for pipeline impact and contribution to revenue.
• Maintain constant momentum across the funnel by identifying and removing bottlenecks, and automating anything that slows velocity.

Build an Automated, AI-Powered Growth Stack:

• Architect and operate a connected marketing stack using tools like Clay, HockeyStack, Zapier, n8n, Lemlist, and Pardot to automate lead enrichment, routing, scoring, and nurture.
• Build and maintain the MarOps workflows that move leads through the funnel — lead scoring, routing, nurture, and sales handoff — improving conversion rates and reducing time-to-contact.
• Use AI and automation to compress cycle times — faster list building, faster personalization, faster handoffs, faster reporting.
• Build workflows that let a small team move like a big one: data flowing automatically between CRM, enrichment, outbound, attribution, and analytics with minimal manual touch.
• Treat the stack as a product you're always shipping to — identify friction, automate it away, measure the lift.

Build & Execute Multi-Channel Demand Programs:

• Develop and execute multi-channel demand generation programs that drive awareness, engagement, and conversion across digital, events, and content marketing.
• Own and optimize paid and organic channels including email, content syndication, search, social, partnerships, and community to fuel inbound pipeline growth.
• Launch and refine account-based marketing (ABM) strategies — powered by enrichment and intent data — to engage high-value accounts and drive meaningful conversations with target buyers.

Experiment Relentlessly:

• Experiment with creative, unorthodox approaches and tools to demand gen — if there's a standout way to drive impact, we want you to find it.
• Bring fresh ideas to the table every day and move quickly from idea → test → learn → iterate.
• Treat everything as an experiment: measure results, double down on what works, and stop what doesn't.

Messaging & Collaboration:

• Partner closely with Sales, Marketing, and Product to create compelling messaging and content that resonates with technical audiences.
• Help shape campaigns and narratives that create tension, speak to real customer pain, and genuinely serve our audience — delivering real value while still driving pipeline impact.

Funnel Optimization & Reporting:

• Analyze and report on campaign and funnel performance, ensuring we're investing in high-impact initiatives.
• Own website conversion rate optimization and traffic to ensure our digital presence drives real engagement and pipeline growth.
• Build dashboards and insights (HockeyStack or equivalent) that make performance clear, visible, and actionable across the business.
• Deliver clear, regular reporting to marketing, sales, and leadership — translating funnel data into decisions, not just charts.

Momentum & Ownership:

• Bring urgency and energy to the role — you don't wait for direction, you create it.
• Operate with a founder's mindset: resourceful, accountable, and relentlessly focused on impact.
• Take pride in going above and beyond to drive results.

What You Bring:

• A track record of Startup Experience 
• Experience owning pipeline, not just contributing to activity.
• Hands-on fluency with marketing automation and workflow tools — Zapier, n8n, Clay, HockeyStack, Lemlist, Pardot/HubSpot/Marketo, or equivalents. You've built multi-step workflows, not just used templates.
• Comfort using AI tools (LLMs, agents, enrichment APIs) to accelerate research, copy, list-building, and reporting — and an instinct for what should be automated vs. done by hand.
• A data-driven mindset, with experience in marketing analytics, attribution, and funnel optimization.
• A creative, unorthodox approach to demand generation — you test fast and iterate often.
• Strong cross-functional collaboration skills, especially with sales, product marketing, and engineering teams.
• A true "get it done" operator who thrives in fast-paced, scrappy startup environments.
• If based in New York City, you are comfortable with the expectation to be in the NYC office three days per week.

What We Offer:

• Competitive salary: $150,000 $170,000 base salary with an OTE / Bonus component. 
• Generous equity grant (stock options).
• Comprehensive health and wellness benefits.
• Open PTO.
• Real ownership and influence on company growth.
• Clear goals and expectations.
• A fast-moving, high-accountability, low-ego environment.

Our Values:

Quality: We hold an uncompromising standard for craftsmanship. Everything you produce should be exceptional and thoughtfully executed.

Momentum: Progress matters. We expect continuous forward movement and proactive ownership of outcomes.

Accountability: Everyone takes responsibility beyond their job description. Clear expectations and candid feedback are core to how we operate.

Hard Work: We are building something difficult and meaningful. That requires sustained effort, commitment, and mutual support.

Learning Agility: Curiosity, humility, and continuous learning are essential in a rapidly evolving space.

Adapt and Thrive: Discomfort is part of growth. We embrace change and see challenges as opportunities.

Win Together: We succeed as a team. Candor, trust, and collective ownership define how we work.

About Shelf:

There is no AI Strategy without a Data Strategy.  Getting GenAI to work is mission critical for most companies but 90% of AI projects haven't deployed. Why? Poor data quality - it  is the #1 obstacle companies have in getting GenAI projects into production.

We've helped some of the best brands like Amazon, Mayo Clinic, AmFam, and Nespresso solve their data issues and deploy their AI strategy with Day 1 ROI. 

Simply put,  Shelf unlocks AI readiness. We provide the core infrastructure that enables GenAI to be deployed at scale. We help companies deliver more accurate GenAI answers by eliminating bad data in documents and files before they go into an LLM and create bad answers. 

Shelf is partnered with Microsoft, Salesforce, Snowflake, Databricks, OpenAI and other big tech players who are bringing GenAI to the enterprise. 

Our mission is to empower humanity with better answers everywhere.

Job Description:

We’re hiring a Field Marketing Coordinator who is exceptional at coordination, orchestration, and project management across field programs. You will own the operational heartbeat of our field programs- planning, logistics, timelines, task management, asset readiness, partner alignment, and post-event follow-through.

This is a role for someone who loves to run point, keep complex moving parts aligned, and make execution look easy. You’ll translate GTM strategy into detailed project plans and deliverables, and partner with Sales, SDRs, Marketing, and Partners to ensure every field activation is set up to land with impact.

Your superpower is turning ideas into highly organized, flawlessly executed programs.

What We’re Looking For:

• Project manage all field programs end-to-end (timelines, milestones, tasks, owners, risks)
• Manage logistics for events, conferences, executive dinners, and hosted field experiences
• Coordinate vendor selection, contracts, shipments, booth assets, swag, collateral, and deliverables
• Ensure pre-event alignment: target lists, messaging, talk tracks, and SDR follow-up plans
• Support event budget + ROI reporting with clean data, KPI queries, attribution tagging, and recurring scorecards
• Run post-event workflows: follow-up assignments, reporting, touch tracking, and results roll-ups
• Maintain and continuously improve field “runbooks” for repeatability and efficiency
• Lead operations for our Partner Advisory Board (calendar, agenda, prep, materials, follow-through)
• Keep all GTM cross-functional stakeholders informed, aligned, and on track

What Great Looks Like:

• You create clarity and momentum for cross-functional teams
• You make complex execution feel simple to the teams around you
• You anticipate blockers and remove them before they show up
• You are a systematic executor - not chaotic activity
• You are a calm driver of precision in high-velocity GTM environments

What You Bring: 

• 2–5 years experience in field marketing, event marketing, program coordination, or project / operations roles
• Experienced in managing logistics, timelines, dependencies, vendors, and stakeholders
• Exceptionally organized -  you keep information, tasks, and people moving with clarity
• High-energy, proactive operator - always scanning ahead for what’s next, spotting gaps early, and jumping in before things slip
• Comfortable interfacing with sales, SDR, marketing, leadership, and partners
• Thrive in fast-moving startup or high-growth environments where you own the plan and the execution

Travel Requirement:

This role requires frequent travel across the US to support conferences, partner field programs, regional sales activations, and onsite event execution. You’ll also need the flexibility to travel on short notice (sometimes same-day) when priority events or field needs arise.

What We Offer:

• Competitive salary: $90k - $110k
• Generous equity grant in the form of company stock options
• Open PTO
• Comprehensive health and wellness packages
• Team-wide aligned values and goals

Location:

Remote work in the NYC Metro Area with travel to Stamford, CT as needed.

Why Shelf:

• GenAI will be at least a $4 Trillion market by 2032 and Shelf is a core infrastructure that enables GenAI to be deployed at scale
• Our Leadership Team has deep knowledge management and AI domain expertise and enterprise SaaS background to execute this plan
• We've been helping our customers prevent knowledge mismanagement since our founding in 2017
• We have raised over $60 million in funding and our investors include Tiger Global, Insight Partners, Connecticut Innovations, and others
• We have high velocity growth powered by the most innovative product in our category, 3X growth for 3 years in a row
• We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few months
  
  

Our Values:

Quality - We’re united by our focus on world‑class Quality. Quality in all things – starting with everything that leaves your desk. Everything you touch – every email, report, campaign, and piece of code – should be outstanding. Your work product should blow people away. Having people look at what you’ve done and say, “Wow.” That’s the standard here. Remember that how you do anything is how you do everything. Focus on craftsmanship—your ability to make things better.

Momentum - for us means that you should know that the things you’re responsible for are moving forward. When you look around and see something that’s stalled, get it moving again. We pride ourselves on “ball movement.” When your boss or team leaves you with something, they should return to see measurable progress. Small, continuous movement is our recipe for success. Constantly look for how to make the work around you move forward. We want you to initiate solutions, ideas, and progress. Don’t wait for it to come to you—reach out and create movement. All the time.

Accountability - We expect every team member to feel that they are accountable for more than anyone might normally expect. Each of us should feel real responsibility for things even at the edge of our control. We consistently share and align on expectations, give each other open and respectful feedback, and use those two drivers to ensure that every agreement we make with one another is clear and complete.

Hard Work - We’re here to do something difficult together. We care intensely about the mission and we expect that from our teammates. That care means that we work hard here. Hard work comes with long hours, extra effort…and real opportunity at Shelf. Your passion for creating and sustaining output is a part of our DNA. Support each other, cheer each other on, drive the mission forward. Great teams sustain intense effort together to win.

Learning Agility - We’re innovating in one of the fastest‑moving spaces in history at a time of accelerating global change. That’s incredibly exciting and requires each of us to commit fully to learning each and every day so that we can be the best at what we do. None of us know everything. All of us can learn anything. Staying open and constantly curious is a key success driver at Shelf. It also requires humility. We prize people who are consistently humble and open to making mistakes and growing from them. Recognize also that learning itself is a skill…we need you to be really good at it. Keep dialing in your own understanding about how you learn best and push yourself to keep growing.

Adapt and Thrive - Overcoming challenges lives deep in our DNA. We have a proud history of understanding and living the reality that obstacles are our opportunities…they’re the key to our success. Change is a constant in our business and fighting change is counterproductive. We need you to be good at being uncomfortable and understand that discomfort is the key to growth. Cultivate your own ability to adapt and know that struggling well is something you’ll share with every team you’re on at Shelf. Our company stories are about thriving through real difficulty…together.

Win Together - We win or lose as a team. Always. Everything you do here is connected to the rest of the organization. Part of our shared team environment demands full honesty…real candor and directness with one another. We expect you to constantly be thinking about how to support your teammates and the company, always acting in service to our shared mission and what’s best for the organization as a whole.