Riot Games Consumer Products wants every fan of Riot IP - past, present, and future - to feel proud to express their love of our IP through physical merchandise. We aim to build phenomenal products that legitimize that expression. From cute collectible figurines that brighten up any desk, to an exclusive hoodie that is only available to players at an Esports event, we look to create meaningful product experiences that fit into our players’ lifestyle and passions.

As the Softlines Product Category Manager, you’ll support passionate, diverse teams in making product dreams come true. You’ll operate in a highly entrepreneurial environment to drive the Softlines business, strategically guiding both our Riot-made products as well as licensed products and partner collaborations in meeting player demand across our full portfolio. You’ll take the lead in working cross-functionally with internal and external partner teams to ensure products are intentionally aligned, developmentally on track, and creatively merchandised and presented to players. From apparel to accessories to homegoods and beyond, you’ll play a dynamic role in delivering thoughtful physical product experiences for players around the globe all year long. 

Responsibilities:

• Strategic Vision: Support the development of the annual global category plan by setting strategic direction for OEM and licensed merchandise across Riot’s portfolio of intellectual property
• Category & Merchandising Strategy: Develop and execute comprehensive category strategies that align with brand and game objectives while meeting product lifecycle and merchandising goals
• P&L Management: Manage OEM P&L to ensure product lines meet budget and profitability targets while identifying opportunities for growth
• Licensee Management: Oversee licensee relationships from contract negotiation to execution, including onboarding, product line planning, marketing followthrough, and reporting retrospectives
• Market Analysis & Forecasting: Drive category growth by conducting detailed analyses of market trends, player feedback, and sales forecasts to inform product selection and inventory planning
• Marketing & Distribution Strategy: Partner with regional partners, eCommerce, and game teams to develop marketing plans and distribution plans
• Cross-Functional Collaboration: Work closely with game teams, licensees, product development, regional teams and retail partners to create tailored product assortments and deliver on player needs
• Product Lifecycle Management: Strategically manage product lifecycle planning, ensuring timely launches, future product planning, and opportunities that align with player and market trends
• Industry & Market Insight: Research and monitor industry trends, player behavior, competitive landscape, and licensee performance to identify growth opportunities and white space for innovation

Required Qualifications: 

• Bachelor’s degree in business, marketing or equivalent work experience
• Passion for building meaningful product experiences for our players
• Minimum of 5 years of experience developing consumer products programs for entertainment and/or game IP
• Minimum of 5 years of experience in product or category management, product marketing, business development, or licensing roles preferred
• Proven success in cultivating strong relationships with a global network of licensees by category, manufacturers, and retailers
• Experience with project management tools (such as AirTable, Trello, or Asana) and spreadsheet programs (such as Microsoft Excel or Google Sheets) 
• Comfort with ambiguity and managing changing situations
• Highly organized and detail oriented

Desired Qualifications:

• Gaming experience with one or multiple of Riot's games
• Experience working on product development in a licensee or licensor capacity 

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

• Safeguarding confidential and sensitive Company data
• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, and networks
• Ensuring a safe interactive environment for players and other Rioters

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security. 

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As a CPX (Consumer Products and Experience) Operations Manager - Korea, you will own and scale Riot Games Korea’s CPX operational engine while helping shape the short- and long-term strategy for direct-to-consumer (DTC) business and experiential growth. This role blends hands-on execution with strategic ownership and is designed for someone who can both “run the business” and continuously improve how the business operates.

You will need to operate with autonomy, manage critical partners and budgets, and work seamlessly with Riot’s game and esports teams to deliver CPX initiatives tied to key milestone moments that directly impact CPX growth and sustainability in Korea.

As a Rioter in Seoul, you’ll join a tight knit group of exceptionally bright minded individuals who share our prioritization of player experience, rejection of convention, and passion for gaming. Riot Games Korea is dedicated to creating tailored player experiences that show local players they aren’t lost in translation.

Responsibilities:

• Develop and execute short-and-long-term operational strategies to support scalable DTP growth
• Own end-to-end CPX operations across DTC retail, e-commerce, and live activations, including supply chain, agencies, logistics, and operational communication
• Lead CPX fiscal management in Korea, including budget planning, forecasting, and cost optimization
• Drive operational readiness for major launches and seasonal moments across Riot franchises and esports
• Drive pivotal CPX projects end-to-end, from planning through execution and post-mortem analysis
• Identify structural gaps and proactively improve operating models, processes, and governance
• Serve as a key point of operational decision-making for CPX Korea by partnering closely with regional and global stakeholders to align priorities, timelines, and execution standards

Required Qualifications:

• 4+ years of experience in operations, strategy & operations, retail management, or related roles
• Proven experience owning projects, budgets, and cross-functional execution
• Strong analytical and planning skills with the ability to translate strategy into action
• Ability to work effectively across diverse teams and functions, align stakeholders toward shared goals, and operate independently while influencing without formal authority
• Excellent stakeholder management and communication skills in Korean and English

Desired Qualifications:

• Experience scaling DTC businesses in complex environments
• Background in supply chain management and domestic and international logistics
• Experience managing both internal teams and external agencies
• Comfort navigating ambiguity and building structure where none exists
• Experience in consumer products, lifestyle, entertainment, or fandom-related industries

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.