RAPP is looking for Field Operations Specialists to join our award-winning Account Leadership team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The Field Operations Specialist (FOS) manages specified OEM automotive fixed operations clients within assigned territory and specializes in client satisfaction, customer retention, increasing marketing performance, and selling new solutions. The FOS represents the face of the brand by conducting daily in-person aftersales marketing consultations. You will manage all client-facing aspects of the relationship: marketing consultations, data analysis, offer selection, creative options, billing questions, etc.

Your role will require up to 75% travel for in-person, monthly consultations. Aptitudes that will make you successful include working autonomously, sociability, customer focus, resiliency, and situational adaptability. You will need to be extremely organized, communicate timely and effectively, and possess a positive attitude. Your role is to build relationships, become a trusted advisor, and promote dealership partnership.

Expect to work with one of the hottest, largest, and most respected automotive brands and dealer bodies in the world.

YOUR RESPONSIBILITIES: 

• Builds and maintains positive relationships with new and existing dealer clients
• Conducts up to three (3) one-hour dealership consultations each day, providing data analysis and continuous improvement recommendations on marketing creative, offers, and cadence
• Partners with designated OEM field representatives to coordinate marketing improvements and facilitates joint dealership consultations.
• Understands and drives key performance indicator (KPI) improvement
• Examines client performance (reporting, direct observation, etc.) to identify areas of opportunity for improvement within the fixed operations
• Proactively communicate to clients (up to Dealer Principal / General Manager levels). Establishes and maintains a solid business relationship with dealership personnel
• Effectively communicates OEM program’s value proposition and aligns it with the dealers’ goals
• Strategizes aftersales marketing performance and solutions
• Identifies and recommends program changes and marketing strategies
• Maintains ongoing communication with different levels of dealership management at assigned dealership locations
• Manages the retention, product penetration, and growth of assigned dealerships
• Maintains a high level of customer satisfaction by serving as an advocate and liaison between the dealer client and internal teams
• Manages all customer issues and conflict resolution
• Enrolls new orders for retention programs and custom campaigns
• Achieves assigned sales and retention targets
• Writes and distributes contacts reports each day to each dealership and OEM field office personnel
• Receives and submits account updates, enhancements, and recommended changes
• Maintains dealer contacts and business activity in Salesforce.com on a regular basis
• Communicates all program changes, enhancements, and application bug fixes to the Account Management team
• Shares results-oriented OEM marketing solutions, effectiveness, and challenges
• Successful completion of required training program and assessments
• Other duties as assigned

REQUIRED SKILLS:

• Bachelor’s Degree in Business (automotive or marketing preferred) or equivalent work experience
• Qualified candidates should have 5+ years of automotive / marketing experience
• Ability to drive and/or fly to assigned dealership locations, spend up to 75% of overnights in hotels, and maintain valid driver’s license

To perform the job successfully, a person should demonstrate the following knowledge, skills, or behaviors:

• Ability to develop relationships with key decision-makers
• Build relationships with both internal and external customers
• Identify, qualify, and resolve customer objections, problems, and needs in a diplomatic manner
• Develop strategies, action plans, and metrics to monitor results
• Effectively communicate ideas, challenges, and solutions
• Communicate and give presentations in front of groups
• Effectively convey processes and training
• Listen to others and appropriately act on information provided
• Multi-task, prioritize, organize, and coordinate projects to meet simultaneous deadlines
• Work autonomously with minimal supervision and under continual deadline pressure
• Work effectively in both a team and individual setting
• Work effectively in a fast-paced organization
• Use a variety of computer programs to track results (Salesforce.com, Word, Excel, Email, Internet, etc.)

*Must be able to travel up to 75% of the time

Target Markets: Cincinnati Region. Field Operations Specialists should live in Detroit or Cleveland area

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $67,000 - $79,000. This range is specific to Los Angeles and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

RAPP Dallas is looking for an SVP, Client Leadership to join our award-winning Account Leadership team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

This position will have oversight over RAPP’s TMNA responsibilities which is the CRM/Precision Marketing agency of record. RAPP’s support encompasses nearly every marketing business unit at TMNA (Toyota and Lexus) and Toyota Financial Services across Tier 1, 2 and Tier 3.

Support Toyota Motors North America (TMNA) overall mission to create the best Omni Channel Customer Experience, leveraging and identifying their data and marketing technology and data infrastructure. Guide the teams in enabling best-in-class marketing strategies to reach target audiences with precision, and effectively track, report and optimize each step of the customer journey.

Balance team leadership and managerial responsibilities with subject matter expertise in overseeing and supporting data and platform enablement deliverables. You’ll provide sound strategic guidance and leadership to your team, colleagues and senior level clients and other agency leaders.  You will provide guidance to the day-to-day teams and senior leaders responsible for managing our clients’ business as well as build relationships with senior clients in our portfolio to identify opportunities for optimization and growth and be a trusted advisor as they lead their teams and organizational transformation.  You will be an avid follower of shifts in the data/mar-tech environment and provide guidance to the team and clients as to how to adjust strategy to best position them in the context of these shifts.  You will also educate the broader Account team to ensure we are delivering state-of-the-art counsel and content to our clients.  You will serve as an agency leader and establish the performance and revenue growth of the account. You are a true leader who demonstrates passion in all that you do, an entrepreneur, an innovator, and a driver of growth for your clients’ businesses and RAPP’s.

YOUR RESPONSIBILITIES:

Delivery Management

• Develop a sound understanding of Toyota Motors North America and Toyota Financial Services’ business issues, industry, competitors, and brands to help guide clients with articulating their needs, and the agency in developing groundbreaking solutions.
• Ensure delivery roadmaps are aligned to client’s business needs and strategic business direction.
• Collaborate with the functional teams (experience strategy, creative, marketing operations, marketing science and technology) to garner a deep understanding of the current data and technology ecosystem as well as the vision for the future state in order to enhance capabilities for best-in-class marketing.
• Develop strategic initiatives to impact client business and drive agency growth.
• Hold teams accountable to deliver against client roadmaps and course correct as necessary.
• Oversee the field consultants which supports Toyota and Lexus’ fixed ops marketing programs
• Partner and provide direction with enterprise platform team on RAPP’s tier 3 Automated Marketing Platform.
• Partner closely with functional and agency leaders to ensure teams are working in an integrated manner to deliver against client goals.
• Communicate with credibility to garner trust with executive clients.
• Partner closely with other leaders to develop new tools/methodologies and improvements to ways of working that improve the agency’s – and clients’ performance and profitability.
• Bring past knowledge and experience of industry best practices to establish standard operating processes for monitoring performance and predicting anomalies in data and technical capabilities.

Business and Client Management

• Build and nurture strategic relationships with key decision makers as well as influencers in the client organization and agency partners.
• Understand the role data and technology platforms play within the clients marketing ecosystem and inspire clients as well as agency team to new, innovative marketing solutions aligned with the customer lifecycle.
• Identify organic growth opportunities and lead associated development plans.
• Consider all financial implications of business decisions and recommend solutions that protect and grow the agency’s bottom line longer term.
• Participate in new business efforts, supporting the internal team, and client.

Account Growth

• Set yearly engagement and development plans-core and growth elements
• Drive organic growth from Tier 1 and Tier 3 opportunities - identifying, and opening new revenue streams
• Track month to month commercials and course correct with team
• Drive new business, leading the brief, internal team, and client/prospect
• Lead the pitch, win the pitch, scoping, and implementation into the client.

Team Management

• Inspire teams to be marketing consultants in how we identify solutions
• Ensure level of presentations are elevated to a higher standard
• Provide hands-on inspirational strategic leadership and guidance for teams.
• Build strong working relationships with functional leads and team members.
• Keep leaders apprised of key client opportunities, potential risks and other nuances which could impact the health of the business or client deliverables.
• Set high standards of quality, develop, coach, and mentor talent.
• Work with Group SVP and Human Resources to identify, attract and retain talent.
• Provide inspiring team training and thoughtful input on career roadmaps.
• Allocate resources creatively, balancing client needs with profitability.
• Resolve conflict, reducing organization and interpersonal issues.
• Continually inspire teams to generate new ideas and evolve existing programs.

REQUIRED SKILLS:

• 15+ years experience managing clients in performance marketing
• Automotive OEM Experience desired across Tier 1, 2 and 3
• Experience in advertising/CRM/precision marketing/digital marketing/consulting/professional services
• Experience in managing organizations or multi-client services teams
• Experience in the application of multi-channel marketing programs in the areas of customer acquisition, retention and optimization
• Established track record of successful financial business growth
• Possess excellent planning, organizational, and problem solving skills.
• Must have leadership, coaching and mentoring qualities
• Excellent interpersonal, presentation and written skills
• Strong managerial skills – focus on, and commitment to, development and growth of talent

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $250.000 - $270,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

RAPP Dallas is looking for a Field Operations Specialist to join our award-winning Account Leadership team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The Field Operations Specialist (FOS) manages specified OEM automotive fixed operations clients within assigned territory and specializes in client satisfaction, customer retention, increasing marketing performance, and selling new solutions. The FOS represents the face of the brand by conducting daily in-person aftersales marketing consultations. You will manage all client-facing aspects of the relationship: marketing consultations, data analysis, offer selection, creative options, billing questions, etc.

Your role will require up to 75% travel for in-person, monthly consultations. Aptitudes that will make you successful include working autonomously, sociability, customer focus, resiliency, and situational adaptability. You will need to be extremely organized, communicate timely and effectively, and possess a positive attitude. Your role is to build relationships, become a trusted advisor, and promote dealership partnership.

Expect to work with one of the hottest, largest, and most respected automotive brands and dealer bodies in the world.

YOUR RESPONSIBILITIES:  

• Builds and maintains positive relationships with new and existing dealer clients
• Conducts up to three (3) one-hour dealership consultations each day, providing data analysis and continuous improvement recommendations on marketing creative, offers, and cadence
• Partners with designated OEM field representatives to coordinate marketing improvements and facilitates joint dealership consultations.
• Understands and drives key performance indicator (KPI) improvement
• Examines client performance (reporting, direct observation, etc.) to identify areas of opportunity for improvement within the fixed operations
• Proactively communicate to clients (up to Dealer Principal / General Manager levels). Establishes and maintains a solid business relationship with dealership personnel
• Effectively communicates OEM program’s value proposition and aligns it with the dealers’ goals
• Strategizes aftersales marketing performance and solutions
• Identifies and recommends program changes and marketing strategies
• Maintains ongoing communication with different levels of dealership management at assigned dealership locations
• Manages the retention, product penetration, and growth of assigned dealerships
• Maintains a high level of customer satisfaction by serving as an advocate and liaison between the dealer client and internal teams
• Manages all customer issues and conflict resolution
• Enrolls new orders for retention programs and custom campaigns
• Achieves assigned sales and retention targets
• Writes and distributes contacts reports each day to each dealership and OEM field office personnel
• Receives and submits account updates, enhancements, and recommended changes
• Maintains dealer contacts and business activity in Salesforce.com on a regular basis
• Communicates all program changes, enhancements, and application bug fixes to the Account Management team
• Shares results-oriented OEM marketing solutions, effectiveness, and challenges
• Successful completion of required training program and assessments
• Other duties as assigned

REQUIRED SKILLS:

• Bachelor’s Degree in Business (automotive or marketing preferred) or equivalent work experience
• Qualified candidates should have 5+ years of automotive / marketing experience
• Ability to drive and/or fly to assigned dealership locations, spend up to 75% of overnights in hotels, and maintain valid driver’s license

To perform the job successfully, a person should demonstrate the following knowledge, skills, or behaviors:

• Ability to develop relationships with key decision-makers
• Build relationships with both internal and external customers
• Identify, qualify, and resolve customer objections, problems, and needs in a diplomatic manner
• Develop strategies, action plans, and metrics to monitor results
• Effectively communicate ideas, challenges, and solutions
• Communicate and give presentations in front of groups
• Effectively convey processes and training
• Listen to others and appropriately act on information provided
• Multi-task, prioritize, organize, and coordinate projects to meet simultaneous deadlines
• Work autonomously with minimal supervision and under continual deadline pressure
• Work effectively in both a team and individual setting
• Work effectively in a fast-paced organization
• Use a variety of computer programs to track results (Salesforce.com, Word, Excel, Email, Internet, etc.)

*Must be able to travel up to 75% of the time

Target Markets: TEXAS (Panhandle) and Oklahoma. Field Operations Specialists should live near a national airport.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $65,000 - $77,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

RAPP is looking for Field Operations Specialists to join our award-winning Account Leadership team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The Field Operations Specialist (FOS) manages specified OEM automotive fixed operations clients within assigned territory and specializes in client satisfaction, customer retention, increasing marketing performance, and selling new solutions. The FOS represents the face of the brand by conducting daily in-person after-sales marketing consultations. You will manage all client-facing aspects of the relationship: marketing consultations, data analysis, offer selection, creative options, billing questions, etc.

Your role will require up to 75% travel for in-person, monthly consultations. Aptitudes that will make you successful include working autonomously, sociability, customer focus, resiliency, and situational adaptability. You will need to be extremely organized, communicate timely and effectively, and possess a positive attitude. Your role is to build relationships, become a trusted advisor, and promote dealership partnership.

Expect to work with one of the hottest, largest, and most respected automotive brands and dealer bodies in the world.

YOUR RESPONSIBILITIES: 

• Builds and maintains positive relationships with new and existing dealer clients
• Conducts up to three (3) one-hour dealership consultations each day, providing data analysis and continuous improvement recommendations on marketing creative, offers, and cadence
• Partners with designated OEM field representatives to coordinate marketing improvements and facilitates joint dealership consultations.
• Understands and drives key performance indicator (KPI) improvement
• Examines client performance (reporting, direct observation, etc.) to identify areas of opportunity for improvement within the fixed operations
• Proactively communicate to clients (up to Dealer Principal / General Manager levels). Establishes and maintains a solid business relationship with dealership personnel
• Effectively communicates OEM program’s value proposition and aligns it with the dealers’ goals
• Strategizes aftersales marketing performance and solutions
• Identifies and recommends program changes and marketing strategies
• Maintains ongoing communication with different levels of dealership management at assigned dealership locations
• Manages the retention, product penetration, and growth of assigned dealerships
• Maintains a high level of customer satisfaction by serving as an advocate and liaison between the dealer client and internal teams
• Manages all customer issues and conflict resolution
• Enrolls new orders for retention programs and custom campaigns
• Achieves assigned sales and retention targets
• Writes and distributes contacts reports each day to each dealership and OEM field office personnel
• Receives and submits account updates, enhancements, and recommended changes
• Maintains dealer contacts and business activity in Salesforce.com on a regular basis
• Communicates all program changes, enhancements, and application bug fixes to the Account Management team
• Shares results-oriented OEM marketing solutions, effectiveness, and challenges
• Successful completion of required training program and assessments
• Other duties as assigned

REQUIRED SKILLS:

• Bachelor’s Degree in Business (automotive or marketing preferred) or equivalent work experience
• Qualified candidates should have 5+ years of automotive / marketing experience
• Ability to drive and/or fly to assigned dealership locations, spend up to 75% of overnights in hotels, and maintain valid driver’s license

To perform the job successfully, a person should demonstrate the following knowledge, skills, or behaviors:

• Ability to develop relationships with key decision-makers
• Build relationships with both internal and external customers
• Identify, qualify, and resolve customer objections, problems, and needs in a diplomatic manner
• Develop strategies, action plans, and metrics to monitor results
• Effectively communicate ideas, challenges, and solutions
• Communicate and give presentations in front of groups
• Effectively convey processes and training
• Listen to others and appropriately act on information provided
• Multi-task, prioritize, organize, and coordinate projects to meet simultaneous deadlines
• Work autonomously with minimal supervision and under continual deadline pressure
• Work effectively in both a team and individual setting
• Work effectively in a fast-paced organization
• Use a variety of computer programs to track results (Salesforce.com, Word, Excel, Email, Internet, etc.)

*Must be able to travel up to 75% of the time

Target Markets: Kansas City and Chicago Area. Field Operations Specialists should live near a national airport.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $70,000-$89,000. This range is specific to Los Angeles and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

RAPP Dallas is looking for a Director, Analytics Enablement to join our award-winning Marketing Sciences team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE: 

The Director, Analytics Enablement supports the collection and activation of analytics data across RAPP client projects, providing consultation and technical solutions to fulfill measurement and reporting goals.  This person will architect, build, and maintain tracking implementations, conventions and taxonomies, and technical documentation leveraging best practices in digital analytics.  Additionally, the Director will act as a resident expert on the collection of accurate data through experience in a variety of platforms including ESPs, digital media, web analytics, and tag management systems.  At RAPP, Analytics Enablement exists at the intersection between analytics and technology, as a critical capability of our Marketing Sciences division. 

YOUR RESPONSIBILITIES:

• Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions
• Authors client-facing business-centric documents including well-designed presentations, BRDs, use cases / user stories, and issue post-mortems
• Educates clients and agency colleagues on industry changes relevant to analytics and data privacy, including loss of cookies, Apple MPP & LTP, consent management, Google Privacy Sandbox, and the role of AI in digital measurement
• Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources
• Authors and maintains campaign naming and URL tagging conventions and taxonomies
• Conducts tag management implementation and validation through platforms including Google Tag Manager and Ensighten
• Advises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email Analytics
• Advises on mobile app measurement and attribution instrumentation for platforms including Branch MMP, AppsFlyer, Kochava, and Adjust
• Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, and LinkedIn Ads
• Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized
• Authors tracking and tagging implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes
• Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy

REQUIREMENTS

• At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
• Automotive marketing experience a plus
• An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models
• Experience working in support of CRM and digital media analytics, in particular working within the various popular platforms (Salesforce Marketing Cloud, Litmus Email Analytics, Branch.io MMP, Google Ads, GCM, DV360, Bing, and Facebook)
• Experience utilizing enterprise tag management systems to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps; Google Tag Manager and Ensighten are preferred; Adobe Launch and Tealium iQ are also valuable
• Experience configuring and troubleshooting Adobe Analytics Report Suites including Classification Sets, Rules, Importer, and eVars / sProps
• Experience administering Google Analytics 4; Accounts and Properties, including the creation of Custom Dimensions, Key Events, and Audiences
• Experience with A/B/multivariate website testing tools including Adobe Target
• Experience with enterprise taxonomy management tools; Claravine is preferred; Accutics, Taxo, Terminus, Airtable, and Smartsheet are also valuable
• Adobe Analytics Implementation Certification and Google Analytics Individual Qualification a plus
• Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus
• Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, server-postbacks, and MMP (mobile measurement providers) a plus
• Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape
• Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings
• Personal Traits: Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skills

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $128,000 - $153,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.