At Praetorian, our mission is to prevent breaches before they happen. We're redefining offensive security by combining world-class security expertise with cutting-edge technology to help organizations stay ahead of threats.
Our platform delivers continuous attack surface management and vulnerability intelligence, giving security teams complete visibility into their exposure and the insights needed to prioritize what matters most. We don't just find vulnerabilities—we help you understand which ones attackers will actually exploit, so you can focus your resources where they'll have the greatest impact.
We work with companies pushing the boundaries of innovation—from cryptocurrency platforms and AI systems to medical devices and critical infrastructure. Whether through our platform's continuous monitoring, red team engagements, or adversary simulations, we give security teams the clarity and confidence to move fast without compromising security.
If you're excited by hard problems, driven by impact, and want to work on the future of offensive security, we want to hear from you.
How You'll Embody Our Values
Put the Customer First – You care about outcomes in the real world. You build and advise with the customer's mission, constraints, and risk in mind—because security only matters if it actually works.
Default to Open – You share context, speak plainly, and surface problems early. Transparency isn't a slogan here—it's how we move fast, earn trust, and get better.
Make Craters – You're here to do work that matters. You challenge assumptions, take bold swings, and push past incremental progress to create real impact—in our tech, our practice, and the industry.
Follow Your Passion – You're motivated by the work itself. You chase hard problems, keep sharpening your craft, and take ownership—because this is exactly where you want to be.
We're at an inflection point in offensive security. AI is changing how attackers operate and how defenders respond—and we're building at the intersection of both. If you're ready to tackle hard problems, push the boundaries of what's possible, and help shape the future of security in an AI-driven world, we want to work with you.
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Demand Generation Expert
Praetorian
Remote within the USA
Marketing1mo ago
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Praetorian is defined by raw intensity, fearless candor, and a relentless drive. This is who we are.
We are looking for high-performing, mission-aligned individuals. We prioritize performance over politics and purpose over transaction. This environment is built for those who seek ownership and impact.
Is Praetorian the right fit for you? If you are someone who obsesses over the problem, defaults to open communication, and wants to work with a team that refuses to accept mediocrity—then you have found your home.
The Mission
Praetorian is an expert-driven offensive security company. Our mission is to prevent breaches before they occur. We help organizations shift from an "assume breach" mentality to adopting offensive security as a core strategy of prevention.
We don’t just find bugs; we solve the root cause. We are building a future without compromise, and we need people who run toward the fire.
Who We Are Looking For We are looking for a Demand Generation Expert who builds things end to end and doesn't wait for permission to start. You're not a campaign coordinator. You're an operator — someone who sees the pipeline gap, engineers the solution, and ships it before someone else has finished defining the problem. You believe great marketing is built, not managed, and that AI is the most powerful tool in your stack.
How You Operate You move fast, learn on your own, and find a way through blockers rather than stopping at them. You prioritize pipeline impact over activity metrics and choose clarity over complexity in everything you build. We look for marketers with a bias for action — people who own the funnel end to end, build around constraints, and are as comfortable pulling analytics as they are writing copy. You reach for AI and automation instinctively, using them to build at a speed and scale that would otherwise require a full team behind you.
What You Will Own
Own the Pipeline: Independently build and execute multi-channel demand generation programs — from audience targeting through nurture sequences — that consistently deliver qualified pipeline aligned to our Ideal Customer Profile.
Drive Full-Funnel Strategy: Own top-of-funnel awareness through pipeline contribution and revenue influence, with clear funnel math from MQL to closed-won revenue and the reporting to prove it.
Activate ABM: Build and optimize Account Based Marketing programs targeting enterprise security buyers — CISOs, Security Engineers, and DevOps leaders — at Fortune 500 organizations.
Operationalize Intent: Activate buyer intent signals from tools like 6sense to drive timely, relevant outreach that shortens sales cycles and improves conversion rates at priority accounts.
Build With AI: Use AI and automation tools to build campaigns, copy, sequences, and reporting infrastructure at a pace that makes your output look like a team's — this is your primary lever, not a bonus capability.
Report What Matters: Deliver executive-ready dashboards that tie marketing activity directly to pipeline and revenue, giving leadership real-time confidence in marketing's contribution to growth.
Partner With Sales: Maintain tight alignment between demand programs and pipeline goals — reducing CAC while increasing qualified lead volume quarter over quarter.
What You Bring
The Foundation: 3+ years of experience in demand generation or a closely related role, with a proven track record of driving pipeline in a B2B environment using both inbound and outbound motions.
Technical Fluency: Strong working knowledge of digital marketing platforms and tools — hands-on experience with HubSpot, SEMrush, 6sense, buffer, LinkedIn Sales Navigator, and Google Analytics.
AI-Native Execution: Demonstrated ability to use AI tools to build campaigns, content, and automated workflows faster and more efficiently than traditional methods — not just familiarity, but active use.
Analytical Instincts: Comfort with test statistics, experimental design, and campaign optimization — you make decisions from data and you build the dashboards yourself.
The "Plus One" Edge: Prior experience in cybersecurity or a technical B2B environment. Experience running ABM programs at scale. Familiarity with buyer intent platforms and how to operationalize those signals. Certifications in digital marketing or related fields. A Bachelor's in Marketing, Business Administration, or a related field.
If This Position Is Wildly Successful, In One Year You Will Have:
Built and scaled a multi-channel demand generation engine that consistently delivers qualified pipeline aligned to our Ideal Customer Profile, with clear funnel math from MQL through closed-won revenue
Reduced Customer Acquisition Cost while increasing qualified lead volume, demonstrating measurable ROI across paid, organic, and ABM channels
Established a repeatable campaign framework — from audience targeting through nurture sequences — that the team can operationalize and scale without starting from scratch each quarter
Delivered executive-ready dashboards and reporting that tie marketing activity directly to pipeline and revenue, giving leadership confidence in marketing's contribution to growth
Activated buyer intent signals from tools like 6sense to drive timely, relevant outreach that shortens sales cycles and improves conversion rates
Integrated AI tools into the demand gen stack in ways that meaningfully increased campaign velocity, improved personalization at scale, and freed up time for higher-leverage strategic work
Become the go-to expert on our technical buyer personas, translating their pain points into campaigns that resonate and convert
#LI-DNI
Why Praetorian?
We offer a culture built on high performance and deep ownership.
Elite Talent: Work alongside the top 1% of the industry—composed exclusively of high performers who raise the bar.
Our DNA: We are defined by action, grit, and uncompromising transparency. We move fast, take on hard problems, and choose clarity over comfort—because that’s how meaningful work gets done.
Impact: Your work directly protects the world's most critical organizations.
Want to go deeper? Explore our New Hire Survival Guide to dive into Praetorian's mission, vision, values, and culture.
