Job Summary 

PatientPoint is seeking a strategic and hands-on Director, Content Strategy & Activation to build and lead our newly established Content Marketing Center of Excellence. 

This role sits at the intersection of enterprise storytelling, campaign activation, AI-enabled content scaling and measurable business impact. You will architect and operationalize a comprehensive content strategy that supports multiple business units, aligns to enterprise priorities and drives engagement, affinity, demand and retention across our audiences. 

You will manage and mentor a team of content marketers while personally contributing to high-impact content development and campaign integration. This leader must be both a visionary strategist and an execution-oriented operator — someone who can define the roadmap and ensure content delivers measurable business results. 

What You’ll Do  

Enterprise Content Strategy & Narrative Leadership 

• Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals 

• Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders 

• Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units 

• Identify opportunities to leverage synergies across segments while maintaining audience relevance 

• Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-looking 

Campaign Strategy & Content Activation 

• Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans 

• Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives 

• Own campaign content strategy and execution — from concept through deployment 

Owned Media & Content Ecosystem Management 

• Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues in which you see opportunity  

• Architect an editorial roadmap aligned to strategic priorities and campaign focus areas 

• Implement a scalable “content atomization” model that repurposes cornerstone assets (research, webinars, case studies) into high-impact derivative content 

• Embed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authority 

Thought Leadership & Market-Relevant Content 

• Proactively monitor healthcare, digital health, media, policy and marketing industry trends to identify timely opportunities for PatientPoint to contribute a differentiated perspective 

• Rapidly translate breaking news, emerging research, regulatory shifts and cultural moments into relevant, high-quality content that positions PatientPoint at the center of industry conversations 

• Develop clear POV-driven content that articulates PatientPoint’s unique stance on topics impacting providers, patients and life sciences partners 

• Partner cross-functionally to surface frontline insights, customer perspectives and proprietary data that strengthen our authority and credibility 

• Ensure thought leadership content is timely, distinctive and aligned to enterprise priorities while reinforcing our long-term narrative 

• Leverage multiple channels — including blog, social, email, PR collaboration and sales enablement — to amplify our voice in key industry discussions 

Measurement, Analytics & Optimization 

• Establish and lead a robust content analytics and reporting framework 

• Define KPIs tied to engagement, campaign performance, customer engagement and sales enablement effectiveness 

• Translate performance data into actionable insights to refine messaging, formats and distribution strategies 

• Continuously optimize based on business priorities and measurable impact 

Team Leadership & Cross-Functional Collaboration 

• Manage and mentor a team of content marketing managers, setting clear expectations and elevating quality standards 

• Foster a culture of craft, accountability and innovation within the content function 

• Partner cross-functionally with Product, Brand, Demand, Customer Marketing, Sales, Content, Data & Insights, Corp Comms and Customer Success to ensure alignment and consistency 

• Serve as the connective tissue between strategy and execution — ensuring ideas translate into high-quality, business-driving assets 

What We Need 

• 10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environments 

• Demonstrated experience building and scaling content programs across multiple audiences or business units 

• Proven ability to operate at both strategic and hands-on levels 

• Experience leading and developing high-performing creative or content teams 

• Strong editorial judgment and exceptional writing and storytelling skills 

• Experience integrating content into demand generation and campaign strategies 

• Proficiency with marketing technology platforms, CMS, analytics tools, marketing automation systems, SEO tools and generative AI platforms 

• Ability to translate complex healthcare and technology concepts into clear, compelling narratives 

• Bachelor’s degree in Marketing, Communications, Journalism or related field 

• Agency experience preferred  

What You’ll Need to Succeed 

• A clearly defined and operational Content Marketing Center of Excellence 

• Cohesive, enterprise-aligned narrative frameworks – messaging guides, personas, buyer journeys – across business units 

• Campaigns activated through strategic, high-performing content 

• Increased content efficiency and output through AI-enabled workflows 

• Measurable impact on engagement, campaign performance and customer engagement 

• Elevated executive and thought leadership presence in the healthcare ecosystem 

Job Summary: 

PatientPoint is seeking an experienced, strategic Senior Marketing Manager to lead and execute integrated, multichannel marketing campaigns and sales enablement initiatives that drive measurable business results. This individual will partner closely with Sales to develop proactive sales tools and develop and implement account-based marketing (ABM) programs. They will also create and execute inbound marketing strategies that increase awareness, generate demand, and accelerate pipeline growth for PatientPoint’s core solutions. 

This role requires someone who is a strategist and an executer, who has channel expertise across digital, content, and event marketing channels. The ideal candidate will design and orchestrate integrated campaign strategies that align paid, owned, earned, and experiential channels to maximize reach and impact across the buyer journey. 

What You'll Do: 

• Develop deep expertise in the solutions and target personas you support to effectively drive awareness and demand for PatientPoint.  
• Articulate the value proposition of all products, capture features and benefits and translate these details to support compelling messaging and content 
• Own and execute on sales and marketing events, driving pre-event awareness, on-site engagement, and post-event follow-up  
• Enable sales with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices 
• Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs 
• Support the development of the content strategy and execute short-form content deliverables as needs arise, including email marketing, sell sheets, social posts, and more. 
• Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments 
• Develop and execute demand generation programs to drive leads and sales pipeline growth 
• Communicate with and educate sales team regarding new and planned marketing activities 
• Track and analyze marketing performance metrics and optimize programs accordingly 

What We Need: 

• 7+ years of direct experience in B2B marketing, healthcare or life sciences preferred.  Agency, start-up, or consulting experience are also preferred. 
• Bachelor's degree in Marketing, Communications, Business Administration or related field 
• Proven track record of developing and executing successful marketing strategies and campaigns that drive business results 
• Expertise in sales support tools and enablement  
• Experience designing and implementing ABM campaigns  
• Expertise in digital and traditional marketing channels and tactics 
• Strong understanding of product marketing strategy and execution, including product positioning, messaging and go-to-market planning 
• Highly developed training, presentation and written communication skills 
• High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change 
• Excellent communication, collaboration and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels 
• Experience with Salesforce and/or Pardot a plus