In Short

We are looking for a Sr Lead, Marketing Program Manager – Brand Foundation to drive the execution of brand foundation initiatives within our Global Creative Studio. This role sits within the Program Management organization and reports to the Global Head of Program Management.

Your mission is to ensure our brand foundations are developed and deployed across all channels with precision, consistency, and world-class quality. You will oversee the full lifecycle of branding initiatives including brand identity systems, packaging design programs, visual guidelines, and brand platform development, ensuring seamless execution, timeline adherence, and global scalability.

Your Mission

• Brand Foundation Delivery: Lead the end-to-end execution of brand foundation initiatives including brand identity development, packaging systems, visual identity evolution, and brand guideline creation. Ensure projects are structured clearly and delivered with excellence in craft and execution.
• Creative Studio Collaboration: Partner closely with Creative, Strategy, and Production teams to ensure the right talent is activated at the right moment in the project lifecycle. Support the creative process from strategy and identity development through design refinement and implementation.
• Brand System Implementation: Ensure brand identity systems, packaging programs, and brand assets are implemented consistently across channels and markets. Support the global rollout of brand foundations and maintain alignment with the broader global brand plan.
• Cross Functional Coordination: Coordinate closely with partners across Digital, Retail, Marketing, Product, and Regional hubs to ensure brand initiatives are integrated across all touchpoints and executed with global consistency.
• Studio Project Management:Operate as the project lead for branding initiatives within the Creative Studio, structuring timelines, workflows, and resource allocation to enable efficient collaboration between design, strategy, copywriting, and production teams.
• Operational Excellence:Contribute to the Creative Studio’s global delivery engine by applying structured workflows and program management frameworks to branding initiatives, ensuring clarity, efficiency, and scalability.

Your Story

• You bring +8 years of experience in marketing project management, branding management or other marketing related fields. 
• You have proven experience delivering complex global campaigns and a wide variety of projects, including brand identity, digital projects, and evergreen asset.
• You’re comfortable breaking down silos by effectively aligning cross-functional teams around a shared vision.
• You have a deep understanding of creative processes, production lifecycles, and marketing ecosystems.
• You are adept at working effectively in a fast-paced, cross-functional environment, with flexibility to adapt.
• Fluent in English; additional languages a plus.

Your Team:

On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you.

What We Offer:

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

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- Senior Lead, Marketing, South Korea

Your mission

Integrated Brand & Product Campaigns

• Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution.
• Demonstrate the ability to build campaigns from zero to one, shaping compelling product and brand stories that resonate with consumers.

Marketing Strategy & Excellence

• Leverage global best practices and local market insights to continuously elevate marketing excellence.
• Balance a cohesive global brand identity with locally relevant campaigns that resonate with diverse consumer segments and cultural contexts.
• Ensure strong, consistent brand storytelling across all consumer touchpoints.

Business & Data-Driven Leadership

• Deeply understand the business and apply data, insights, and performance metrics to inform marketing decisions.
• Deploy diverse marketing strategies and channels to drive brand awareness, demand generation, and long-term brand equity.
• Balance short-term commercial impact with long-term brand building.

Leadership & Cross-Functional Collaboration

• Lead, inspire, and develop a large, high-performing marketing team, fostering a culture of collaboration, accountability, and growth.
• Manage marketing budgets and ensure effective allocation to maximize brand and business impact.
• Act as a bridge between global and local teams, advocating for local market needs while ensuring strong execution of global strategies.
• Partner closely with commercial, retail, product, and global marketing teams to deliver integrated business outcomes.
• Communicate and collaborate effectively with global senior leadership, providing strategic insights and market perspectives.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

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