Role: Data Analyst

Location: Toronto, Ontario 

About the role: 

As the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.  

What you will be doing: 

• Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work). 
• Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes. 
• Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making. 
• Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM).   
• Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content. 
• Maximise in-platform audience insights (prompt recommendations), and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding / creative outputs. 
• Design and maintain dashboards for real-time performance tracking, ensuring we're always ahead of the curve. 
• Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre-trained predictive models through to building of bespoke models with data science colleagues as required. 
• Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics / optimisation.
• Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics / creative outputs. 

What you need to be great in this role: 

• Hands on experience with the major LLMs and other providers for analytics, data, and insight work. 
• Possess strong analytics and data-driven experience, driving insights that push boundaries. 
• Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data. 
• Embrace an innovative approach to data and consumer insights, pioneering new paths to success. 
• Leverage interest in applying data to understand audience behaviour. 
• Deep understanding of ad account setups, metrics, evaluation and how this drives results. 
• Comfortable aggregating multiple data sources to evaluate effectiveness. 
• Proficiency with tools such as Brandwatch, Global Web Index, Audiense. 
• Excel in data storytelling for non-technical audiences, ensuring insights resonate. 
• Possess a keen eye for detail and critical thinking, driving impactful decision-making. 
• Comfortable thriving in a fast-paced, changing environment. 
• Has a thirst for continual learning and pushing boundaries, driving innovation at every turn. 
• Embrace a collaborative, open-minded approach, fostering a culture of teamwork and excellence. 
• At the time of this posting, the base salary for this position may range from $76,500.00 to $85,500.00 CAD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 16826

#LI-midsenior  

Role: Senior Content Strategist

Location: New York, New York 

About the role: 

We are seeking a Senior Content Strategist to support a leading Spirits portfolio by providing research, context, and strategic framing that informs studio work. Operating at the intersection of brand priorities, audience behavior, and platform dynamics, this role translates masterbrand objectives into clear recommendations that guide creative briefs, integrated content development, and below-the-line execution — impacting how brands meet consumers at key points along their purchase journey. 

You are a strong communicator and systems thinker working across Accounts, Creative, Social, and leadership who can interpret client briefs, surface underlying needs, and distill complex information into practical guidance for creative teams. You bring clarity to ambiguity, and an expert at translating brand priorities and audience context into structured outputs that help the studio produce more relevant and effective work.  

This client-facing role sits within the studio’s leadership team and collaborates closely with both internal leaders and client stakeholders to drive strategic alignment across projects.  

What you will be doing: 

• Monitor brand and competitor activity, platform developments, audience behavior, and category shifts to identify relevant signals and emerging patterns.
• Present findings to internal teams and clients to support alignment and inform ongoing work.
• Produce and lead weekly insights that synthesize research into clear takeaways for studio teams and clients.
• Lead studio in translating data and performance into actionable recommendations that inform playbooks and creative execution. 
• Develop and contribute to creative briefs by translating brand objectives, audience behavior, and platform context into clear strategic direction for studio teams.
• Work closely with leads and client to clarify inputs, identify gaps, and translate incomplete or unclear briefs into structured recommendations that can be actioned by the studio.
• Present strategy to studio and clients to support alignment with creative execution.
• Lead the development, optimization, and ongoing maintenance of playbooks across a range of outputs that guide content planning, execution, and platform approach across the portfolio. 
• Work cross-functionally with Accounts, Creative, Social, and leadership teams to support active projects and initiatives.
• Lead studio initiatives, such as daily business, newsroom discussions, lunch & learns, and knowledge-sharing sessions.
• Proactively identify opportunities to improve outputs, strengthen briefs, and elevate studio work.  
• Identify opportunities for AI-supported workflows that improve how the studio develops creative and strategic materials.
• Test, implement, and document processes that streamline research using AI-supported systems, brief development, and content planning. 

What you need to be great in this role: 

• 5–7+ years experience in content strategy, brand strategy, or related roles 
• Proven experience leading or owning creative briefs 
• Strong ability to translate complex or unclear inputs into structured, actionable outputs 
• Experience working across integrated campaigns, including BTL execution 
• Comfortable working independently and proactively driving work forward 
• Strong cross-functional collaboration experience 
• Confident, client-facing communicator with presentation experience 
• Strong organizational skills and attention to detail 
• Interest in improving workflows and exploring new tools, including AI 
• At the time of this posting, the base salary for this position may range from $136,000.00 to $152,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Req ID: 16922

#LI-midsenior #LI-FO1

Role: Social & Culture Strategist  

Location: New York, NY

About the role: 

You'll be the strategic force behind social-first approaches that transform ice cream brands into cultural conversation starters. Working at the intersection of cultural trends, audience insights, and brand objectives, you'll craft strategies that resonate deeply with American consumers while driving measurable business impact. We're looking for someone who can identify emerging cultural currents and translate them into actionable creative direction, finding innovative approaches that elevate our brands beyond traditional category boundaries. Success means developing strategies that not only drive engagement and sales but position our ice cream brands as genuine cultural icons in the US market

 What you will be doing: 

• Develop strategies that deliver maximum cultural impact 
• Ensure strategies deliver maximum commercial impact 
• Integrate influencers and creators as core elements of the approach 
• Use Gen AI to accelerate and augment the strategy development process 
• Brief creatives, creators, and social teams with clarity and inspiration 
• Bring to life audiences and cultural trends in an insightful, relevant, and inspiring way 
• Guide creative development to ensure work resonates with target audiences while maintaining brand integrity 
• Work with our Cultural Insight Analyst to surface fresh insights for our strategies 
• Ensure all thinking is data-backed and strategically sound 
• Unpack the latest audience and social trends for our teams and clients 
• Identify emerging cultural moments relevant to ice cream brands 
• Guide the analysis of campaigns and always-on activity to extract relevant learnings 
• Proactively monitor competition and muse brands to draw applicable insights 
• Develop strong relationships with client insight teams to maximize value from their data 
• Find innovative use cases to accelerate and improve strategy development 
• Educate and inspire the team on AI capabilities and applications 
• Pioneer new approaches to using AI in the strategic process 

What you need to be great in this role: 

• You’re deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement. 
• You’re fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style. 
• You’re AI-curious (if not AI-fluent) — and you’ve started integrating tools into how you think, brief, and ideate. 
• You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood.  
• Strong experience building social strategies, including influencer/creator integration 
• Proven ability to identify audience insights and analyze social trends 
• Experience working collaboratively with creative and social teams to deliver culturally impactful and commercially successful work 
• Experience using Gen AI to enhance strategy development 
• Strong analytical and creative capabilities 
• Ability to distill actionable insights from multiple data sources, particularly social listening tools and performance dashboards 
• Excellent written and verbal presentation and communication skills 
• Working knowledge of major LLMs and best practice prompting 
• Team player who enjoys building solutions and ideas collaboratively 
• Passionate social native who's obsessed with cultural trends and movements 
• Creatively driven with a love for groundbreaking ideas 
• Entrepreneurial mindset with a focus on delivering tangible results 
• At the time of this posting, the base salary for this position may range from $102,000.00 to $114,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 16821

#LI-FO1 #LI-midsenior  

Role: Strategy Director 

Location: Toronto, ON

About the role: 

What you will be doing: 

• Lead strategic output across paid and organic social, e commerce and data driven marketing (Precision, PRM, Performance). 
• Translate qualitative and quantitative research into compelling insights and creative briefs. 
• Partner with discipline leads to identify growth opportunities and convert them into client initiatives, propositions and thought leadership. 
• Build and maintain trusted relationships with the client's stakeholders; shape and communicate the evolving role of strategy in their transformation. 
• Raise the bar for strategic thinking and creative excellence across the studio. 
• Ensure brand, digital and social strategies are understood and activated at market level across global operations. 
• Uncover cultural and behavioral insights that create competitive advantage. 
• Spot strategic and commercial opportunity in every brief and drive innovation in team structure, content delivery and campaign models. 
• Drive development and adoption of AI capabilities across the strategy team while safeguarding strategic rigor and creative craft.  
• A proven track record in strategic planning within creative/agency environments, with strong evidence of brand growth and creative excellence 
• Strategic and commercial expertise that connects insight to business outcomes and measurable brand impact 
• Deep understanding of digital and social ecosystems, including platform dynamics, content strategies, and performance marketing 
• Expertise in social and digital strategy across paid/organic social, e-commerce, and data-driven marketing channels 
• The ability to simplify complexity—unpicking challenging problems and transforming them into clear, compelling strategies and ideas 
• A talent for stakeholder management across all organizational levels, building trusted client relationships and influencing senior marketing leaders 
• Research capabilities and insight craft—the ability to synthesize data, culture, and consumer understanding into actionable creative direction 
• Leadership skills that educate, nurture, and inspire teams and clients alike 
• A passion for digital and social creativity with an eye for culturally relevant, breakthrough work 
• Strategic integration of AI tools (ChatGPT, Claude, cultural intelligence platforms, social listening AI, consumer insight tools) to enhance research efficiency and insight quality 
• Agentic leadership: systematic approach to complex strategic challenges, breaking down multi-brand, North Americas programs into clear strategic frameworks 
• Experience using AI to accelerate research synthesis, trend identification, and insight generation while maintaining strategic rigor 
• Understanding of AI's role in creative strategy development, with ability to guide responsible implementation that enhances rather than replaces human creativity 
• Advanced agentic thinking for strategic planning: identifying optimal approaches to brand challenges and executing with clear strategic reasoning 
• Ability to drive AI capability development across strategy teams while maintaining the craft of insight and creative briefing excellence 

What you need to be great in this role: 

• 8+ years in strategic planning roles within creative or digital agency environments 
• 5+ years working at Director level with direct client leadership and team mentorship responsibilities 
• Hands-on experience with FMCG clients or similar large-scale, multi-market accounts (strongly preferred) 
• Experience across social, digital, and integrated campaign strategy 
• Track record of developing strategies that have driven measurable brand and business growth 
• International or multi-market strategic experience (preferred) 
• At the time of this posting, the base salary for this position may range from CAD $157,250.00 to CAD$175,750.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 16618

#LI-director #LI-FD1 

Role: GenAI Creative Optimization/Performance Analyst

Location: Toronto, Ontario 

About the role: 

As the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.  

What you will be doing: 

• Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work). 
• Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes. 
• Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making. 
• Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM).   
• Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content. 
• Maximise in-platform audience insights (prompt recommendations), and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding / creative outputs. 
• Design and maintain dashboards for real-time performance tracking, ensuring we're always ahead of the curve. 
• Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre-trained predictive models through to building of bespoke models with data science colleagues as required. 
• Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics / optimisation.
• Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics / creative outputs. 

What you need to be great in this role: 

• Hands on experience with the major LLMs and other providers for analytics, data, and insight work. 
• Possess strong analytics and data-driven experience, driving insights that push boundaries. 
• Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data.  
• Embrace an innovative approach to data and consumer insights, pioneering new paths to success. 
• Leverage interest in applying data to understand audience behaviour. 
• Deep understanding of ad account setups, metrics, evaluation and how this drives results. 
• Comfortable aggregating multiple data sources to evaluate effectiveness. 
• Proficiency with tools such as Brandwatch, Global Web Index, Audiense. 
• Excel in data storytelling for non-technical audiences, ensuring insights resonate. 
• Possess a keen eye for detail and critical thinking, driving impactful decision-making. 
• Comfortable thriving in a fast-paced, changing environment. 
• Has a thirst for continual learning and pushing boundaries, driving innovation at every turn. 
• Embrace a collaborative, open-minded approach, fostering a culture of teamwork and excellence. 
• At the time of this posting, the base salary for this position may range from $76,500.00 to $85,500.00 CAD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 16826

#LI-midsenior  

Role: Data Analyst

Location: Toronto, Ontario 

About the role: 

As the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.  

What you will be doing: 

• Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work). 
• Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes. 
• Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making. 
• Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM).   
• Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content. 
• Maximise in-platform audience insights (prompt recommendations), and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding / creative outputs. 
• Design and maintain dashboards for real-time performance tracking, ensuring we're always ahead of the curve. 
• Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre-trained predictive models through to building of bespoke models with data science colleagues as required. 
• Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics / optimisation.
• Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics / creative outputs. 

What you need to be great in this role: 

• Hands on experience with the major LLMs and other providers for analytics, data, and insight work. 
• Possess strong analytics and data-driven experience, driving insights that push boundaries. 
• Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data. 
• Embrace an innovative approach to data and consumer insights, pioneering new paths to success. 
• Leverage interest in applying data to understand audience behaviour. 
• Deep understanding of ad account setups, metrics, evaluation and how this drives results. 
• Comfortable aggregating multiple data sources to evaluate effectiveness. 
• Proficiency with tools such as Brandwatch, Global Web Index, Audiense. 
• Excel in data storytelling for non-technical audiences, ensuring insights resonate. 
• Possess a keen eye for detail and critical thinking, driving impactful decision-making. 
• Comfortable thriving in a fast-paced, changing environment. 
• Has a thirst for continual learning and pushing boundaries, driving innovation at every turn. 
• Embrace a collaborative, open-minded approach, fostering a culture of teamwork and excellence. 
• At the time of this posting, the base salary for this position may range from $76,500.00 to $85,500.00 CAD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 16826

#LI-midsenior