Role: Lead Creator / Senior Designer

Location: Toronto, ON (Remote)

THE OPPORTUNITY 

Looking to do the best work of your career? 

Do it with Dove, one of the most respected global brands on social. We’re building a team across 15 markets to own Dove’s social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. From the first idea to the final reply, you’ll shape how Dove shows up every day and create work that influences culture. 

You’ll move at newsroom speed with rigorous craft—launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. The brief is straightforward: make Dove the most culturally relevant brand on social. You’ll have the scale, purpose, and creative freedom to make it real. 

If you’re motivated by ideas that matter, sharpened by data, and committed to making the internet more positive, this is the place to do it. Bring your craft and your courage. Together we’ll build culture—not just content—and do the best work of our careers. 

Your creative vision will bring Dove's brand to life across social platforms and beyond. This is a Canadian based remote role, you'll work in partnership with the creative, social, strategy, and Dove brand teams to craft compelling visual work that connects with audiences in the moments that matter. You'll lead and guide designers and content creators, champion social-first thinking, and ensure every piece of visual content meets the highest standards of craft while feeling native to the platforms where Dove's audiences spend their time. 

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. 

THE ROLE 

You'll be the visual storyteller behind design work that makes Dove unmistakable in crowded feeds. Working at the intersection of brand strategy and creative execution, you'll translate consumer insights, campaign briefs, and Dove's brand purpose into visuals that feel authentic, inclusive, and distinctive across every format and platform. 

We're looking for someone who combines strong conceptual thinking with hands-on design craft, someone who can develop a big idea and then execute it beautifully across social, digital, and, where needed, OOH and POS touchpoints. You'll guide and mentor a team of designers and content creators, pushing the standard of social-first design while integrating Gen AI tools thoughtfully into the creative process. 

Success means design work that captures attention, strengthens Dove's brand equity, and delivers measurable results. Work that people recognize as unmistakably Dove before they even see the logo. 

WHAT YOU'LL DO 

• Lead the visual direction for Dove's social-first content and campaigns, developing strong conceptual ideas that differentiate the brand and perform across platforms 
• Design and produce social-first assets across TikTok, Instagram, YouTube, Pinterest, and emerging channels, ensuring every piece of content is platform-native, on-brand, and crafted to the highest standard 
• Develop visual concepts that flex across multiple touchpoints, from social formats to digital display, CRM, OOH, and POS where required 
• Champion conceptual thinking throughout the creative process, from briefing to execution, ensuring design solutions are rooted in insight and purpose rather than decoration 
• Art direct photography, video, and content shoots, guiding the visual treatment, styling, and composition to reflect Dove's brand world authentically and inclusively 
• Build, mentor, and guide designers and content creators within the studio, fostering a culture of social-first excellence, collaborative feedback, and continuous improvement 
• Collaborate with strategists, copywriters, social media managers, and the Dove brand team to develop integrated campaign assets that are visually cohesive and strategically aligned 
• Transform Dove's brand guidelines into distinctive, ownable executions that resonate with diverse audiences and feel relevant to the platforms and cultural context they appear in 
• Pioneer the thoughtful integration of Gen AI tools into the design and content creation process, using them to enhance ideation, exploration, and production without compromising craft or authenticity 
• Spearhead platform-specific design initiatives that leverage the unique strengths and visual language of each social channel 
• Stay ahead of social platform algorithms, features, design trends, and audience behaviours to ensure Dove's visual output remains current and distinctive 
• Manage multiple projects with varying timelines, formats, and platform requirements, maintaining quality and consistency under pressure 

WHAT YOU BRING 

• A portfolio demonstrating 6+ years of design experience, with strong examples of social-first design thinking and execution for consumer brands 
• Deep understanding of social platform behaviours, content formats, and visual performance factors across TikTok, Instagram, YouTube, Pinterest, and emerging channels 
• Strong conceptual ability, with a track record of developing big ideas that translate into compelling visual work across multiple touchpoints 
• Visual storytelling skills, with the ability to communicate brand purpose, emotion, and product messaging through design that feels authentic and culturally relevant 
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma, with strong proficiency in producing assets at social speed 
• Experience art directing photography, video, or content shoots, with an eye for composition, styling, and inclusive visual representation 
• Proven ability to lead and mentor designers and content creators, providing clear direction, constructive feedback, and creative inspiration 
• Experience creating native content and design systems for key social platforms, with an understanding of specs, safe zones, and format best practices 
• A talent for presenting concepts to clients and stakeholders with clear rationale and conviction 
• The ability to manage multiple projects simultaneously, balancing quality, speed, and competing priorities 
• An understanding of inclusive design and visual representation, with experience or a strong interest in creating work that reflects diverse audiences authentically 
• Professional proficiency in English; additional languages are a plus 
• At the time of this posting, the base salary for this position may range from $89,250.00 CAD to $99,750.00 CAD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Req ID: 16810

#LI-director #LI-FO1

Role: UGC Lead

Location: New York, United States  

THE ROLE 

You'll be the strategic lead behind Dove's user-generated and creator-led content, responsible for building a network of authentic brand advocates whose voices extend Dove's reach, credibility, and cultural relevance across social. This is a role that sits at the intersection of influencer strategy, content production, community building, and performance, requiring someone who can think strategically about creator ecosystems while managing the operational detail of partnerships at scale. 

Dove's approach to creator content carries a particular weight. The brand's long-standing commitment to real beauty, inclusive representation, and self-esteem means the creators who represent Dove need to genuinely reflect those values. We're looking for someone who understands that the right creator partnership isn't just about reach or aesthetic fit. It's about shared belief, audience trust, and content that moves people. 

Success means a thriving, diverse creator ecosystem that delivers consistent, high-quality content across platforms. It means partnerships that feel authentic to audiences and valuable to creators. And it means measurable impact: not just impressions, but shifts in engagement, brand perception, and consideration. 

WHAT YOU'LL DO 

Creator Strategy and Ecosystem Development 

• Develop and lead Dove's UGC and creator strategy, building tiered creator ecosystems that balance relevance, resonance, and reach across diverse audience segments and platforms 
• Proactively scout and secure culturally relevant creators aligned with Dove's brand values, purpose, and social objectives, with a particular focus on authentic representation of diverse beauty 
• Create and maintain a structured creator network that spans tiers, from emerging voices and micro-creators to established talent, ensuring the ecosystem reflects the breadth of Dove's audience 
• Identify unexpected and culturally resonant partnership opportunities that go beyond conventional influencer selection, connecting Dove with creators who shape conversations about beauty, confidence, body image, and self-esteem 

Relationship Management 

• Cultivate long-term creator relationships built on genuine connection, consistent communication, and mutual value, moving beyond transactional, campaign-by-campaign partnerships 
• Act as the bridge between creators and the brand, ensuring both Dove's goals and the creator's voice, audience, and creative integrity are respected throughout every partnership 
• Manage the full creator partnership lifecycle: outreach, contracting, briefing, content development, feedback, approvals, and post-campaign relationship nurturing 
• Handle creator management before, during, and after brand shoots, events, and activations, ensuring a professional, inclusive, and supportive experience 

Content Development and Execution 

• Brief creators with clarity and creative ambition, translating Dove's brand guidelines and campaign objectives into briefs that empower authentic expression rather than restrict it 
• Oversee content development across always-on and campaign activations, maintaining brand integrity, creative quality, and platform relevance 
• Collaborate with social media managers, strategists, creative teams, and performance analysts to ensure creator content is seamlessly integrated into broader content calendars and campaign plans 
• Transform data insights and cultural observations into actionable creator briefs that balance business objectives with genuine creator voice 

Negotiation and Budget Management 

• Lead negotiations on deliverables, usage rights, exclusivity, and fees, balancing fair creator value with brand ROI 
• Strategically manage creator budgets to maximise reach, engagement, content quality, and programme efficiency across multiple workstreams 
• Ensure all partnerships comply with advertising disclosure regulations, usage rights agreements, and brand compliance requirements 

Performance and Reporting 

• Monitor and report on creator content performance, delivering actionable insights that inform future strategy and demonstrate ROI 
• Track metrics beyond vanity numbers, measuring the impact of creator partnerships on brand perception, consideration, engagement quality, and community growth 
• Use analytics platforms and creator management tools to evaluate content effectiveness, audience sentiment, and programme health 

Programme Scaling and Innovation 

• Support the expansion of Dove's creator programme across markets and regions, adapting the approach for different audiences, platforms, and cultural contexts 
• Stay ahead of emerging creator talent, platform evolution, and UGC trends, identifying opportunities before they reach mainstream awareness 
• Shape processes, tools, and ways of working that make the creator programme scalable, efficient, and replicable across the studio 

Client Partnership 

• Partner with the Dove brand team on creator strategy, presenting programme updates, campaign results, and strategic recommendations with clarity and confidence 
• Manage client approvals, feedback, and alignment within the creator workflow, keeping stakeholders informed and the process on track 
• Navigate ambiguity, shifting priorities, and unexpected situations with a solutions-focused approach, always finding a path forward 

WHAT YOU BRING 

• 5+ years of experience in influencer marketing, UGC strategy, or creator management, with a strong focus on consumer brands, ideally in beauty, personal care, wellness, or FMCG 
• A track record of building and managing successful creator ecosystems or influencer programmes that delivered measurable results in engagement, advocacy, and brand impact 
• Strategic thinking that connects cultural insight and audience understanding to creator selection, briefing, and measurable business outcomes 
• Proven ability to build authentic, lasting relationships with creators and internal stakeholders alike, with a reputation for fairness, clarity, and follow-through 
• Experience negotiating creator contracts, deliverables, usage rights, and fees, with a strong grasp of the commercial and legal fundamentals of influencer partnerships 
• Expertise in creator and influencer management platforms and analytics tools (such as CreatorIQ, Traackr, Grin, or similar) and social listening tools 
• Experience managing creator content development across always-on and campaign activations, from brief through to delivery and reporting 
• The ability to translate brand guidelines into creative freedom, writing briefs that give creators clear direction while protecting their authentic voice 
• Confidence presenting to and partnering with senior brand clients, with structured communication and the ability to build trust through transparency and results 
• Strong analytical skills, with experience using performance data to inform strategy, optimise budgets, and demonstrate programme value 
• An eye for emerging talent, platform shifts, and cultural trends, with the instinct to act on opportunities early 
• Experience working across multiple markets or regions, with an understanding of adapting creator strategies for different cultural contexts and audiences 
• A genuine commitment to inclusive representation, with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds, identities, body types, and experiences 
• Professional proficiency in English; additional languages are a plus, particularly if relevant to multi-market expansion 

Gen AI and Agentic Thinking: 

• Working proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support creator research, brief development, trend analysis, content evaluation, and reporting 
• Agentic mindset: ability to self-direct across a complex, multi-stakeholder workload, break down strategic and operational challenges, and find efficient, creative solutions 
• Experience using AI tools to enhance creator identification, audience analysis, content performance evaluation, and workflow efficiency 
• Understanding of AI capabilities and limitations, with a commitment to human judgement in relationship management, cultural sensitivity, creative evaluation, and brand alignment 
• At the time of this posting, the base salary for this position may range from $127,500.00 USD to $142,500.00 USD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 16818

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