Role: Senior Content Creator  

Location: New York City (Hybrid)

THE ROLE 

You’ll be the creative craft lead behind always-on and campaign content for Dove—bringing strong ideas, sharp execution, and confident collaboration. Working at the intersection of creative, social strategy, production and performance, you’ll turn insight into content that is on-brand, rights-safe and ready to publish. 
Success means delivering high-quality work at pace, raising creative standards, and using performance learnings to improve content over time. 

WHAT YOU’LL DO 

• Create social-first content for Dove across key channels (e.g., TikTok, Instagram, YouTube Shorts, Pinterest as relevant) that supports awareness, consideration and conversion goals 
• Develop content concepts that connect Dove’s purpose with everyday culture in a respectful, brand-safe way 
• Write and refine scripts, captions and hooks aligned to Dove’s tone of voice and inclusive approach 
• Shoot, edit and finish short-form video (where required), plus create static and motion assets in multiple formats 
• Produce modular content systems (templates, cut-downs, variants, localisation-ready assets) to scale across markets 
• Partner with Social, Brand, Legal/Compliance and Media teams to ensure content is accurate, approved, and optimised for placement 
• Collaborate with creators, influencers and production partners to deliver content that is authentic, rights-cleared and on message 
• Use data and platform signals (e.g., retention, shares, saves, CTR) to iterate and improve performance 
• Maintain high standards for representation and accessibility (e.g., captions, thoughtful casting, inclusive visuals) in line with Dove’s brand principles 
• Support and guide junior creators through clear feedback that improves consistency and craft 

WHAT YOU BRING (MUST‑HAVES) 

• A portfolio of social-first content (short-form video and statics), ideally including beauty/personal care or purpose-led brand work 
• Strong capability in concepting, scripting and editing for mobile-first platforms, with a clear feel for pacing, hooks and sound 
• Ability to translate a brief into platform-native content that stays true to brand strategy and delivers measurable outcomes 
• Experience working within brand governance (tone of voice, claims, approvals, usage rights) and collaborating with multiple stakeholders 
• Practical skills in relevant tools (e.g., Adobe Premiere/After Effects, CapCut, Photoshop, Illustrator, Figma/Canva—depending on your workflow) 
• Professional proficiency in communicating ideas, taking feedback, and moving work forward with clarity 
• Experience creating for global brands across multiple markets, including localisation and versioning workflows 
• Familiarity with paid social best practice (safe zones, messaging hierarchy, CTA clarity, testing variants) 
• Experience working with creator partnerships and UGC-style production 
• Understanding of content accessibility standards and inclusive production practices 
• At the time of this posting, the base salary for this position may range from $106,250.00 to $117,750.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 16819

#LI-FD1 #LI-director

Role: Senior Director of Social Media, North America

Location: New York, NY (Hybrid) 

About the role: 

This is a unique leadership opportunity for a dynamic Sr. Director of Social to shape the future of social engagement for both a flagship global client and our wider North American agency operations. This role is strategically split: 50% dedicated to leading the social and influencer function within a new, cutting-edge, AI‑powered integrated agency team ("Ice Cream Studio") based in North America for a portfolio of the world’s top ice cream brands; and 50% focused on driving social media excellence, innovation, and business growth across our diverse range of North American accounts in ice cream, food and beauty & wellbeing. 

You will be instrumental in leveraging generative AI where appropriate, championing social‑first creativity, and inspiring teams to deliver impactful, award‑worthy work that achieves significant client results. 

What you will be doing: 

We seek a highly accomplished and digitally savvy social media and influence leader with 10+ years of experience, ideally within agency settings. You have a proven ability to drive innovation, manage complex client relationships, and achieve significant commercial growth. We are looking for a strategic thinker with a passion for the transformative power of social media and influencer marketing, possessing a strong understanding of emerging trends and platform nuances. You excel at translating these insights into impactful client solutions and operational excellence. You are a collaborative and inspiring leader, adept at mentoring large teams (15+) and managing senior stakeholders. You are data-driven, results oriented, highly creative, and possess a deep understanding of what makes brands and consumers connect in today's dynamic digital world. 

What you need to be great in this role: 

• Lead, coach, mentor, and inspire social and cross‑functional teams across the US and Canada to consistently deliver exceptional social media work.   
• Act as the key point of contact between client teams and agency stakeholders, championing innovative approaches.   
• Provide line management to social and influencer leads, working in partnership with Creative, Managing, and Strategy/Performance Directors.   
• Drive year‑on‑year growth in line with KPIs, effectively managing complex stakeholder relationships.   
• Develop the network of social talent across our agency businesses, cascading strategies and surfacing great work. 
• Partner with North American and local leadership to identify and capitalise on new social and influencer opportunities across markets.   
• Oversee the development of comprehensive social and influencer marketing strategies that drive meaningful impact, leveraging both traditional insights and AI‑enabled analytics where relevant.   
• Provide strategic social media consultancy to senior clients, developing impactful strategy documents and operational frameworks.   
• Build and nurture strong client relationships, proactively addressing evolving business needs.   
• Develop innovative, winning proposals that secure new business. 
• Establish standardized best practices that promote service excellence, identifying opportunities for increased efficiency.   
• Cultivate a deep appreciation for social media across the agency, ensuring teams possess comprehensive platform knowledge.   
• Direct social media work across US and Canadian markets, ensuring cultural and market relevance.   
• Educate clients and teams on the power of social media and creator programs to drive measurable brand impact. 
• Champion the thoughtful integration of AI technologies in social and influencer marketing where appropriate.   
• Stay at the forefront of emerging technologies and platform features and their practical applications.   
• Drive innovation in blending human creativity with technological tools.   
• Support scaling of proprietary technology and best‑in‑class tools across social media operations. 
• Strategic Vision & Commercial Acumen: 10+ years’ experience in social media marketing with proven ability to translate expertise into effective, results‑driven strategies and deliver profitable outcomes.   
• Leadership & Operational Excellence: Successfully led teams of 15+, fostering collaboration and high performance while optimising workflows.   
• Client Relationship Management: Exceptional ability to build client relationships, negotiate, and manage expectations across large North American teams and campaigns.   
• Influencer Agency & Marketing Understanding: Deep understanding of the influencer marketing landscape with experience in influencer relationship management, content production, talent selection, contracting, data analysis and strategy.   
• Innovation & Platform Knowledge: Strong understanding of social media trends and platform innovations.   
• Creative Excellence: Highly creative with a firm grasp of the evolving influencer landscape and how to drive the best brand collaborations.   
• Paid Social Knowledge: Solid understanding of paid social and media's role in amplification.   
• Communication Skills: Excellent presentation, verbal, and written communication skills with fluency in English (French Canadian and/or Spanish a plus).   
• Data‑Driven Approach: Experience in analysing performance and using data for strategy development and optimisation.   
• Regulatory Awareness: Familiarity with North American advertising and disclosure guidance (FTC guidance in the US; Canadian codes) and platform rules. 
• At the time of this posting, the base salary for this position may range from $199,750.00 to $223,250.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 16530

#LI-director #LI-FD1 

Role: Social Media Manager

Location: Toronto, Canada

THE ROLE 

You'll be one of the people who makes Dove's social presence happen, day in, day out. From content ideation, trend tracking and scheduling  to community engagement, copy writing, and performance tracking, you'll manage the daily rhythm of Dove's social channels and ensure the brand shows up consistently and compellingly across platforms. 

This is a role for someone who is organised, culturally-fluent, and genuinely enthusiastic about social media as a discipline. You understand what makes content work on TikTok versus Instagram versus YouTube, you can write copy that fits the tone of each platform, and you notice when something is trending before it peaks. We're looking for someone who is as comfortable managing a content calendar and pulling a performance report as they are drafting a reactive post or briefing a content creator on an emerging format. 

Success means channels that run smoothly, content that consistently meets brand and platform standards, a community that feels listened to and engaged, and performance data that shows steady growth in reach, engagement, and brand affinity. 

WHAT YOU'LL DO 

Content Planning and Publishing 

• Create and manage Dove's social content calendars across TikTok and Instagramand emerging platforms, ensuring a consistent cadence of planned, campaign, and reactive content 
• Schedule and publish content across platforms, ensuring every post meets brand guidelines, platform specifications, and accessibility standards (captions, alt text, format requirements) 
• Write and adapt social copy for each platform, ensuring Dove's tone of voice is consistent, compelling, and native to the channel 
• Coordinate with the creative team and content creators to ensure assets are delivered on time, correctly formatted, and ready to publish 
• Support the Senior Social Media Manager in planning always-on content, campaign activations, and seasonal or product-launch moments 

Community Management and Engagement 

• Monitor Dove's social channels daily, responding to comments, messages, and mentions in a timely, on-brand, and thoughtful manner 
• Engage proactively with Dove's audience, fostering a sense of community and connection that reflects the brand's values of inclusivity and real beauty 
• Track trending topics, hashtags, cultural moments, and platform features, flagging relevant opportunities to the wider team and, where appropriate, drafting reactive content 
• Identify opportunities to surprise and delight Dove's audience through creative engagement, timely responses, and community-building moments 

Performance Tracking and Reporting 

• Track and report on social content performance across platforms, compiling regular reports on key metrics including reach, engagement, saves, shares, and audience growth 
• Use native platform analytics and social management tools to monitor content effectiveness, identify trends, and flag insights that can inform future content decisions 
• Support the Senior Social Media Manager and Data Analyst in building a continuous learning loop between content output and performance data 

Collaboration and Coordination 

• Collaborate with content creators, designers, and copywriters to ensure social assets align with the content calendar and campaign objectives 
• Support the coordination of influencer and creator content within the publishing schedule, ensuring assets are approved, scheduled, and tracked 
• Work closely with the Dove brand team on day-to-day social activity, keeping stakeholders informed of what's publishing, what's performing, and what's coming next 
• Support briefing processes, helping to translate client briefs and campaign objectives into clear direction for the creative team 

Platform Expertise and Trends 

• Stay current with social platform updates, algorithm changes, new features, and emerging content formats, sharing relevant developments with the team 
• Contribute ideas for new content formats, series, and engagement approaches based on platform evolution and audience behaviour 
• Ensure the studio's content approach reflects the latest platform best practices for organic reach and engagement 

WHAT YOU BRING 

• 3-5 years of experience in social media management for consumer brands, ideally in beauty, personal care, wellness, or FMCG 
• Strong platform fluency across TikTok, Instagram, YouTube, and emerging social channels, including an understanding of content formats, algorithms, audience behaviours, and publishing best practices 
• Experience managing social content calendars and publishing workflows across multiple platforms 
• Solid copywriting skills, with the ability to write platform-native social copy that reflects a brand's tone of voice and connects with diverse audiences 
• Experience with community management, including responding to comments and messages, engaging with audiences, and maintaining a consistent, on-brand presence 
• Familiarity with social media management tools (such as Sprinklr, Hootsuite, Sprout Social, or similar) and native platform analytics 
• The ability to track and report on social performance metrics, with a good understanding of what the numbers mean and how they inform content decisions 
• Strong organisational skills, with the ability to manage multiple workstreams, competing deadlines, and day-to-day publishing demands without losing attention to detail 
• A genuine interest in social culture, digital trends, and the evolving beauty and personal care landscape 
• A collaborative, proactive working style, with the confidence to flag opportunities, raise issues, and contribute ideas 
• Professional proficiency in English; additional languages are a plus 

Gen AI and Agentic Thinking: 

• Basic proficiency with Gen AI tools (such as ChatGPT, Claude, Copy.ai, Grammarly) to support copy drafting, content ideation, trend research, and reporting 
• An agentic approach to your work: ability to self-organise, manage priorities, find efficient solutions, and take initiative across a busy, multi-platform workload 
• Willingness to experiment with AI tools as part of the social workflow, understanding when they add value and when human creativity, cultural nuance, and community instinct are needed 
• Understanding of AI limitations, with an eye for outputs that feel authentic and on-brand versus generic 
• At the time of this posting, the base salary for this position may range from $85,000.00 CAD to $95,000.00 CAD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 16957

#LI-FD1 #LI-midsenior