About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

A seasoned data intelligence analyst who champions Data & Analytics and can confidently address Clients, Internal Stakeholders, and C-suite executives at the drop of a hat with a combination of professionalism and innate ability to tell data driven narratives. You will have limitless talents to produce unique & insightful social intelligence outputs for multiple brands including social listening for brand tracking and crisis monitoring and audience insights/segmentation for strategy development. 

Your role is to go beyond analytics; it is to uncover the 'why' behind the data. You will leverage a deep expertise in advanced intelligence tools to unearth cultural trends, simplify complex information, and provide the data-driven insights that guide our strategy and creative teams.

What You’ll Do 

Insight & Storytelling

• Lead the use of data as a story, translating complex analytical work into easy-to-understand insights and actionable recommendations.
• Simplify and organize information into a single, powerful narrative that informs and inspires creative briefs.
• Leverage social intelligence and performance data to think outside the box on how to drive strategy and achieve business results.
• Develop unique and insightful social intelligence outputs, from brand tracking and crisis monitoring to audience segmentation for strategy development.

Analytics & Measurement

• Interpret business challenges to develop appropriate measurement plans, goals, and KPIs.
• Oversee the quality and development of all social insights, listening reports, and performance dashboards to meet modern marketing needs.
• Create visually engaging and clear dashboards using your expertise in tools like Sprinklr, YouScan, Brandwatch, Google Data Studio, Tableau, or Power BI.

Strategic Leadership & Collaboration

• Act as a key player in new briefs, representing the agency’s social intelligence expertise with confidence.
• Build strong relationships with strategy leaders and the creative community, acting as a trusted partner and advocate.
• Serve as a role model and mentor to Social Intelligence Analyst in market, guiding their work and fostering a culture of excellence within the analytics team.
• Partner with broader teams (E2E, Martech, PR, Media) to connect social data with other analytics for a holistic view.

Governance & Innovation

• Provide overall guidance on the brand's Global direction for dashboard setup, reporting, taxonomy, and tagging governance.
  • Act as the social analytics leader, collaborating with the global community to build a center of excellence and educate other regions.
• Stay ahead of global cultural trends and industry updates to proactively develop timely and relevant content strategies.

What You’ll Need  

Experience & Expertise:

• 8+ years of experience in data and analytics.
• Proven experience managing social intelligence across multiple markets, preferably within a region-wide, borderless team model
• Deep expertise with social intelligence tools (e.g., Sprinklr, Brandwatch, YouScan) and data visualization platforms (e.g., GDS, Tableau, Power BI)

Skills & Abilities:

• An innate ability to transform complex data into clear, data-driven narratives for C-suite executives, internal stakeholders, and clients.
• Strong understanding of statistical methods, cross-channel marketing analytics, and paid media distribution.
• Considered a subject matter expert in visual storytelling and dashboarding, with a portfolio of examples to showcase.

Leadership & Mindset:

• An effective manager and mentor, able to motivate, inspire, and empower a team to take on responsibility.
• A proven thought-leader with a passion for social intelligence and understanding human behavior.
• Excellent communication and organizational skills, with a proven ability to independently manage multiple priorities in a fast-paced environment.

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.  

This role is dedicated to working on the Studio X Coca-Cola Intel team. That means you’ll be embedded in one of the most exciting and high-impact client teams, providing reporting and intelligence that helps the biggest brand in the world make business decisions for Coca-Cola Europe. You’ll be part of an effort that spans:

• Crisis and reputation monitoring to protect one of the world’s most loved brands.
• Charter reports/research to track campaign performance and support new brand initiatives.
• Trendspotting and industry landscape/influencer analysis to ensure Coca-Cola leads in culture and conversation.

This is your chance to take part in shaping the future of an iconic brand through insights that matter.

We are looking for a:

Digital Intelligence & Data Analyst - Coca-Cola Intel Team

YOUR MAIN RESPONSIBILITIES:

• Analyse social and digital data through a set of tools (Sprinklr, YouScan, NewsWhip, RivalIQ, Global Web Index, Semrush, Social Lab Proprietary Tools, etc.) based on a client briefing. Develop custom approaches leveraging available data sets and technologies to deliver actionable insights that inform strategic recommendations.
• Design insightful reports and audits with strategic recommendations.
• Deliver reporting and insights for Coca-Cola across multiple streams-crisis monitoring, brand reputation tracking, charter performance, research for new charters, trendspotting, industry landscape reviews, and influencer analysis.
• Support Social.Lab (Intel) and Studio X business development efforts with digital and social media data analysis.
• Collaborate with Studio X and TCCC data providers.
• Participate in the creation of new, commercially viable data products.
• Be client-facing for the presentation of intelligence work.

YOUR TRACK RECORD SHOWS:

• 2+ years of experience in Social/Digital/Search Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).
• Strong research and analytical skills—understand how to apply qualitative and quantitative learnings and turn them into actionable insights.
• Comfortable using social and digital monitoring technologies such as Sprinklr, YouScan, NewsWhip, GWI, etc.
• Expert understanding of social media and the wider digital communication landscape.
• Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
• Eye for innovation and the next emerging platform or partner.

MUST-HAVE:

• Always-on social listening analysis and insights generation.
• Cultural tracking (including trends) and insights generation for always-on and campaign use.
• A strong understanding of today’s social media landscape and internet culture (Social 3.0, culture-first, community and creators led, audience-first) and new channels’ codes.
• A strong understanding of social media performance metrics/KPIs for organic media.
• Strong reporting and visualisation skills.

NICE-TO-HAVE:

• Sprinklr tool expertise.
• Dashboarding, data collection and data visualisation experience.
• Knowledge of customer research is a plus.
• Works well in fast-paced environment. 

WE OFFER YOU:

• The chance to work with the Coca-Cola Europe's Studio X Intel team, where your insights will directly influence one of the world’s most iconic brands.
• Hybrid working policy.