About Us

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia.

Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America — and this is still just the beginning of the purple future we’re building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank.

Learn more at:  https://international.nubank.com.br/careers/

About the role

As a Marketing Senior Expert – Campaigns Lead, you will be a key driver of Nu’s international expansion plans, leading end-to-end marketing campaigns that build our brand and grow our customer base across multiple regions. You will sit in the Global Expansion / Marketing & Growth team and focus on high-impact integrated campaigns, sponsorship activations and go-to-market execution for new markets.

This is a hands-on senior expert role: you will both design strategy and personally execute priority workstreams across media, communications, brand, content, value proposition and sponsorships, while helping to shape and staff the future team. You will act as a discipline lead for Marketing within our international expansion plans, partnering closely with Product, Growth, local country teams and senior leadership.

You will also be an AI champion for the function, pushing how we use AI to make marketing work 10x more productive and insightful.

You’ll be responsible for

• Leading integrated marketing campaigns for our international expansion plans, from strategy to execution — combining brand, product marketing, media, content and partnerships to drive awareness, consideration and growth in priority markets.
• Acting as Campaigns Lead for major launches and moments, owning the creative and media brief, orchestrating agencies and internal squads, and ensuring on-time, on-budget delivery with clear success metrics.
• Owning sponsorship strategy and activation, especially for flagship partnerships (e.g., premium sports properties), turning assets into meaningful, measurable brand and business impact across channels and markets.
• Providing multi-disciplinary oversight across Media, Communications/Advertising, Brand, Value Proposition, SEO and Content, directly executing where needed and setting high craft standards for the team and partners.
• Leading go-to-market (GTM) strategies for new market entries and key product launches, ensuring positioning, messaging and channel mix are tailored to local customer needs while consistent with Nu’s global brand.
• Running and evolving Brand Health and campaign measurement, translating data into clear insights and recommendations that influence regional strategies and investment decisions.
• Partnering closely with local market teams, Product, Growth, and Global Marketing to share best practices, align roadmaps and manage complex stakeholder landscapes across geographies.
• Acting as AI Transformation lead for Marketing, identifying and building AI-powered workflows and tools that reduce manual work and elevate creative and analytical quality (e.g., experimentation, content ops, insights automation).
• Helping to build the future team: identifying capability gaps, supporting hiring and onboarding, and mentoring more junior marketers as the area scales.

We are looking for a person who has

Required

• Professional Marketing experience (Senior Manager / Senior Expert level) in high-impact roles.
• Deep, hands-on expertise across multiple marketing disciplines: Media, Communications/Advertising, Brand Strategy, Product Marketing / Value Proposition, GTM, SEO and Content.
• Proven track record leading integrated campaigns and launches end-to-end, from insight and strategy to execution and post-mortem, in fast-paced digital or tech-driven environments.
• Strong experience with sponsorships activation, from evaluating and negotiating opportunities to creative/platform strategy and measurement of impact.
• Demonstrated experience with global brands and/or global expansion, ideally working with or within companies that operate across multiple countries and cultures.
• Exceptionally strong stakeholder and executive management skills, with the ability to influence senior leaders and align diverse regional teams around a common strategy.
• A deeply hands-on mindset: comfortable rolling up your sleeves to build decks, write briefs, review creatives, optimize campaigns and ship work directly while the team scales.
• Fluency in English (written and spoken). Additional Portuguese and/or Spanish is a strong plus; French, German or Italian are nice to have.

Nice to have

• Exposure to crypto / blockchain / cross-border payments businesses (e.g., Coinbase, DollarApp/ARQ Finance) or adjacent fintechs.

Location for this opportunity

• Office base: Miami, United States

Work Model for this Role

• Hybrid 2–3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration.

Our Benefits – United States

For employees based in the United States, we offer:

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo – Our learning platform of courses
• NuLanguage – Our language learning program
• NuCare – Our mental health and wellness assistance program
• 401(k)
• Saving Plans – Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable

Join us

If you want to build global-scale campaigns and sponsorships that introduce Nu to millions of new customers — combining sharp strategy, hands-on execution and AI-powered marketing — we’d love to hear from you.

Apply now to be our Marketing Senior Expert – Campaigns Lead in Miami.

About Nu

Nu was founded in 2013 to free people from bureaucratic, slow and inefficient financial systems. Since then, through innovative technology and outstanding customer service, the company has been redefining people's relationships with money across Latin America. With operations in Brazil, Mexico, and Colombia, Nubank is today one of the largest digital banking platforms and technology-leading companies in the world.

Today, Nubank is a global company, with offices in São Paulo (Brazil), Mexico City (Mexico), Bogotá (Colombia), Buenos Aires (Argentina), Durham (United States), and Berlin (Germany), with operations only in the first three. It was founded in 2013 in Sao Paulo, by Colombian David Vélez, and cofounded by Brazilian Cristina Junqueira and American Edward Wible.

Our Media Team

Nubank is a technology company that is redefining the standards of the financial services Industry in Mexico. The media team is responsible for Nubank´s media strategy, tactics, and implementation, from upper to lower funnel , considering the best channels for each business and comms goal, based on data and creativity

Media Analyst Responsibilities

• Media Plan elaboration and execution
• Campaign investment management
• Performance & insights reports
• Analysis on the consumer traffic & audience behavior
• Results and performance tracking
• Find measurement opportunities to improve campaign performance
• Work close to marketing & analytics team to review our advertising efforts and point out strengths and weaknesses in our media campaign
• Keep up-to-date with advertising trends and with the media industry

Skills, knowledge and abilities

• 3-5 years of experience with paid campaigns focus on both branding & performance, digital platforms operations are mandatory, while offline is desirable.
• High understanding of brand solutions with biggest platforms as Google, Meta, TikTok including top in class creative, optimization & audience perspective
• 3-5 years of experience with campaign planning, monitoring & performance reports
• Experience with Analytics & Audience management tools considering attribution models, 1st, 2nd & 3rd party data 
• Negotiation Skills
• English advanced

Benefits 

• 17 days paid vacation per year. 
• Life insurance. 
• Health insurance. 
• NuLanguage Program 
• NuCare Program 
• Extended Parental Leave 

Our Nu Way of Working:

The Nu Way of Working is our hybrid work model that was created so people could collaborate more in person and still keep the flexibility of remote work. Starting in July 2026 we will attend the office 2 days a week and by January 2027 3 days a week. In this case in our Mexico City Office.

*Interviewing and onboarding are currently done virtually. From July 2022 forward, teams will have a suggested cadence of visiting the office in which employees go to their Business Unit's (BU) base location. Employees will have an employment contract based on the cities where Nu’s offices are located, considering their country of hire. More details can be shared during your hiring process.

Senior Marketing Lead (Partnerships & Field Activation)

About Us

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/  

About the role

As our Partnerships & Field Activation Lead, you will be the strategic owner and primary engine behind one of our most high-profile and complex sports partnerships in the US. This role is critical to our expansion because you will transform a large-scale contractual agreement into a world-class brand experience. Your goal is to navigate a highly demanding partner environment to ensure 100% value extraction, protecting our investment while delivering seamless, premium activations that drive fan engagement and business growth.

You'll be responsible for

• Lead one of our most prominent sports partnerships — steering the relationship with strategic vision and the people skills to keep momentum in a fast-moving environment.
• Dig into contractual entitlements to ensure every right is activated, proactively surfacing make-goods and negotiating new opportunities beyond the original agreement.
• Direct third-party agencies on the execution of fan zones, hospitality, and stadium build-outs — setting a premium bar and empowering teams to meet it.
• Orchestrate the run-of-show on event days, ensuring flawless brand integration across every physical and digital touchpoint.
• Serve as the bridge between our external partner and internal teams — Legal, Brand, Compliance — turning activations into smooth, well-aligned executions.
• Define and track KPIs across every activation and translate them into sharp strategic reports for senior leadership.

We are looking for a person who has

• 8+ years in brand partnerships or sponsorships, ideally in major sports leagues or large-scale entertainment, with a solid track record managing contractual rights.
• The ability to build trust, align diverse teams, and deliver results in fast-moving environments.
• Equally comfortable shaping long-term roadmaps and being boots-on-the-ground during live events.
• Experience selecting and managing creative and production agencies, keeping work on brief, on time, and on budget.
• The instinct to orchestrate content shoots, VIP hospitality, stadium signage, and logistics simultaneously with attention to detail.
• A strong grasp of the South Florida event production ecosystem and a love for being where the action is (a big plus).

Location for this opportunity 

• Miami, United States

Our Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves 
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable.

Work Model for this Role

• Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/ 

Explore how we build technology at Nubank:

🔗 building.nubank.com.br ↗

🎥 youtube.com/@building.nubank ↗

🎧 Listen to our stories on Spotify ↗

About Nubank
Nu is the world’s largest digital banking platform outside of Asia, serving over 123 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services. Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nu’s impact has been recognized in multiple awards, including Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks. The Company is preparing for its next growth cycle where it will accelerate its internationalization process outside Latin America, and will also enter new verticals beyond financial services in its core markets taking advantage of the significant customer penetration.

Nubank History Video
Check out our Blog About Nu 

About the team 

As the Global Marketing Expert at Nubank, you will work closely with the Director from day one to help shape and structure the Global Brand team, contributing to the formation of a lean team that drives our brand strategy and activations. Key collaborative efforts will involve working closely with local market teams, product development teams, strategic partners, and senior leadership. Your role will demand high levels of communication and alignment to adapt global branding strategies to meet local needs effectively.

About the role

Nubank is seeking a Global Marketing Expert to lead the execution and activations of our global marketing partnerships as we accelerate international expansion. This is a critical new role, focused on ensuring consistency and excellence in how we show up as a brand across markets.

This Expert will bridge the gap between our brand strategy and physical/digital experiences, ensuring every sponsorship dollar drives measurable impact, brand equity, and community engagement. We are looking for a candidate with high attention to detail and craft and the ability to work highly independently while managing a broad range of stakeholders.  

Key responsibilities and Expectations

• Lead the creative concepting and execution of on-site activations, ensuring a seamless premium experience for attendees
• Act as the primary point of contact for external partners, agencies, and internal cross-functional teams (Legal, PR, Regional Marketing)
• Create "activation playbooks" that allow regional teams to implement global sponsorships with local relevance
• Define KPIs for each partnership (e.g., reach, sentiment, lead gen, ROI) and deliver post-event reports to leadership
• Manage a multi-million dollar global activation budget, ensuring efficient allocation and vendor management

Qualifications

Professional Experience & Education:

• High Education in Marketing, Business, Communications, or related field; MBA or advanced degree is a plus.
• 8  years of experience in marketing, with a strong emphasis on brand activations and sponsorships
• Proven ability to manage projects across multiple time zones, cultures, and languages
• Strong commercial acumen with experience navigating complex multi-year partnership contracts
• A "design-first" approach with high attention to detail to ensure brand aesthetics are upheld in physical and digital environments
• Experience in the F1 ecosystem is a strong plus

Competences & Attributes:

• Fluency in English is mandatory; Portuguese and Spanish are a plus.
• Proven leadership track record, successfully leading and scaling brand and sponsorship activations with adaptability to evolving objectives and business needs.
• Exceptional at connecting with teams, challenging ideas, and driving collaboration across senior leadership and cross-functional teams.
• Excellent analytical and problem-solving skills; ability to assess organizational gaps and implement scalable solutions.
• Comfortable navigating ambiguity and building processes from the ground up in a high-growth, international environment.

Core Leadership Skills

- BUSINESS ACUMEN

Drives strategic business alignment at Nubank by analyzing market dynamics, identifying opportunities, and ensuring informed decision-making to influence organizational direction.

- COMMUNICATION

Masters complex communication, mentoring others, fostering open dialogue, and adapting strategies to enhance organizational effectiveness.

- AGILE ADAPTABILITY

Leads with agility, pioneering solutions, fostering a culture of learning, collaboration, and continuous value delivery.

Location & Work Model

• Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/
• This position is based in Miami, Florida 

Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves 
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• Extended maternity and paternity leaves 
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable.

About Nubank
Nu is the world’s largest digital banking platform outside of Asia, serving over 127+ million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services. Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nu’s impact has been recognized in multiple awards, including Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks. The Company is preparing for its next growth cycle where it will accelerate its internationalization process outside Latin America, and will also enter new verticals beyond financial services in its core markets taking advantage of the significant customer penetration.

About the Role

We’re looking for an experienced, curious Product Marketing Lead to help define how we launch and grow our product in the US. This is a senior individual contributor role with a lot of leadership through influence. You’ll be the closest partner to Product and Growth teams on narrative, go‑to‑market, segmentation, and performance. You’ll shape the story, run launches end‑to‑end, and set the standard for how we communicate with customers.

You’ll join a small, ambitious team that values craft, velocity, and genuine collaboration. We test, learn, and iterate quickly — and we use AI heavily to multiply our impact. You’ll have room to drive strategy, roll up your sleeves on execution, and become a defining voice for product marketing in the US.

From day one, Product Marketing is at the table — shaping roadmaps with customer and market insight, defining full‑funnel marketing strategy, and keeping us aligned with long‑term business priorities and product success metrics. This is a high‑ownership role, building something new from the ground up.

This role is based in Miami, Florida.

What You’ll Own

Business & outcomes

• Own key US product marketing outcomes for your area — e.g., awareness, engagement, and adoption — with clear, measurable impact.
• Turn company and product strategy into sharp positioning, segmentation, and GTM choices: where we play, who we focus on, and how we win in the US.

Narrative & positioning

• Own the end‑to‑end product story and value prop across key touchpoints so we’re clear, differentiated, and believable.
• Use market and customer insight (quant, qual, competitive) to evolve our value proposition and influence the roadmap.
• Partner with Product and Growth teams on pricing, packaging, and offers where relevant.
• Translate the product story into high‑impact web and landing experiences, working with Growth and Design so our site, landing pages, and in‑product surfaces tell a consistent story.

Launch & GTM

• Lead messaging and go‑to‑market for major product and feature launches — from strategy and positioning through planning, execution, and post‑launch read‑outs.
• Design integrated GTM plans that connect brand, product, lifecycle, and performance channels.

Channel, acquisition & lifecycle

• Design and run programs across in‑app, email, push, SMS, and emerging channels to drive acquisition, activation, engagement, and retention.
• Partner with Growth on website and landing experiences — you own the story, messaging hierarchy, and marketing assets
• Work closely with Growth so our lifecycle journeys feel coherent, on‑brand, and right for US customers.

Customer, market & performance insight

• Build a deep understanding of the customer lifecycle, segments, and jobs‑to‑be‑done.
• Turn research, data, and competitive signals into crisp segmentation and clear calls on what we say, build, and test next.
• Track the US consumer fintech landscape and bring those learnings back into the work.

Experimentation & KPIs

• Define success metrics and guardrails for launches and campaigns.
• Design experiments (A/B, multivariate, holdouts) and own the performance story — what happened, why, and what we do next.

Cross‑functional leadership & enablement

• Act as the connective tissue across Product, Growth, Analytics, Legal/Compliance, and Ops so strategy, execution, and narrative stay aligned.
• Serve as a trusted subject‑matter expert, influencing senior stakeholders with data‑driven recommendations and simple, strong storytelling.
• Build narratives, playbooks, and toolkits that make it easy for leaders and teams to tell the story the same way.
• Create executive‑ready narratives (decks, one‑pagers, briefings) that clearly connect product, customer, and business impact.

How You Work

• Senior PMM generalist — Product marketing is your home base, and you’re comfortable stretching into growth and lifecycle when it helps the business.
• High ownership — You take initiative, operate with autonomy, and naturally seek out context, partners, and answers.
• AI‑native — You use AI daily for writing, research, analysis, and workflow automation and are eager to find new ways to go faster and deeper.
• PM‑level intuition — You can read a roadmap, find the real customer and business insight, and turn it into a clear story and GTM plan.
• Strong craft — You write clearly and make complex ideas feel obvious and human, adapting your style for product, engineering, design, legal, and leadership.
• Data‑driven — You’re comfortable in dashboards and light queries, and you turn results into focused next steps and smart trade‑offs.
• Customer‑ and market‑obsessed — You like talking to customers, reading feedback, and tracking the category — and you fold that into your work.
• Adaptable & startup‑minded — You’re comfortable with ambiguity, move quickly, and enjoy high‑trust, hands‑on environments.

Must‑Haves

• 8–10+ years in product marketing or very similar roles at consumer tech or fintech companies, including time as a senior PMM / PMM lead on high‑impact launches.
• Proven track record owning end‑to‑end product or major feature launches with clear, quantified business impact.
• Comfort with data and light analytics (self‑serve tools, dashboards, basic analysis tied to a clear narrative).
• Hands‑on experience using AI tools as a natural part of your day‑to‑day work.
• Based in Miami, Florida (or willing to relocate); hybrid in‑office.

Nice to Have

• Experience across multiple areas (e.g., growth, brand, lifecycle, paid) and working with senior cross‑functional stakeholders.
• Experience in a regulated environment (financial services, etc.), partnering with Legal/Compliance/Risk on consumer communications.

Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves 
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• Extended maternity and paternity leaves 
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable.