Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.
Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun and Is Motion Gaming Back?, as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations.
To protect yourself from recruitment scams, please note that Nex communicates through official company emails ending in @nex.inc. If you receive a suspicious email or message, please do not respond and report it immediately to us.
Location: Remote (USA & Canada only)
Annual salary: USD 80,000 - USD 105,000
Type: Full-Time
Reports to: Manager of Lifecycle Marketing
The Role
Nex is looking for a creative and data-driven Associate Manager, CRM to assist in building and scaling our customer journeys from acquisition through engagement and retention across multiple communication channels, including email, push, SMS, and long-form content.
This role is for someone with hands-on experience building flows, segmenting audiences, and running the day-to-day CRM functions of a growing organization. You’ll assist our Manager, Lifecycle Marketing in designing multi-channel, high-impact journeys, partnering cross-functionally to deliver communications that are both performance-driven and genuinely helpful and interesting to our players and families.
What You'll Do
- Assist in creating, building, and optimizing key lifecycle marketing strategies across owned channels, including email, push, SMS, and long-form content.
- Help evolve our CRM strategy, including weekly campaigns, automated flows, segmentation, deliverability, and reporting
- Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage
- Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing
- Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management
- Work with the Lifecycle and Data teams to help track and report on lifecycle KPIs, including revenue contribution, engagement, churn, and retention
- Translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience.
- Partner with Brand, Growth, Product, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first
- Create clear processes and documentation to support the company’s rapid growth
Description
- At least 2 years of CRM and lifecycle marketing experience, preferably in digital subscription, kids and family, and/or gaming industries
- Hands-on experience with Salesforce or another comparable CRM platform
- Deep experience with email & SMS automation, segmentation, and testing
- Excellent time management, cross-functional communication, and collaboration skills
- Strong attention to detail and experience QAing emails and other communications
- Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data dives to surface actionable insights
- Comfortable working in a dynamic, fast-paced, start-up environment
Nice to Have:
- Copywriting experience
- Experience building campaigns, journeys, and customer segments in Salesforce Marketing Cloud
- Familiarity with HTML, AMPscript, and Server-Side JavaScript (SSJS) to build and personalize emails within SFMC
- Experience working in e-commerce, gaming, subscription-based businesses, or with kids and family brands
#LI-remote
We Offer
- Competitive compensation package.
- Flexible working hours and vacation policy.
- Product-driven culture that treasures talents and individual growth.
- Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field
Nex is located in San Jose, California, USA and Hong Kong. Learn more about us at nex.inc/who-we-are.
We encourage applications even if you don’t meet more than 50% of the requirements — we believe that experience comes in many forms!
Nex is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, gender identity, and sexual orientation), national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable law. This policy applies to all individuals at every stage of the employment relationship, including all current and prospective employees, and covers all employment decisions including recruitment, hiring, job assignment, promotion, compensation, benefits, training, discipline and termination.
We are committed to providing a workplace free from discrimination and harassment and to fostering an inclusive environment for all employees.
