Your opportunity

The Customer Marketing team brings the heart and soul of New Relic to life by putting our customers’ voice at the center of everything we do as a company. This role focuses on building deep partnerships with our most strategic customers, particularly IT or engineering executives and decision-makers, to transform their technical success into scalable business outcomes.

Supporting the Americas region, this role will work closely with Communications/PR, Field Marketing, Product Marketing, Sales, Demand Generation and the wider Go-To-Market team by expanding our customer reference roster and developing customer advocacy and stories. This role requires a strategic thinker who will recruit and interview customers to learn about their specific use cases, and how New Relic helps solve those challenges to achieve their business objectives and results. 

You will lead the end-to-end process of uncovering, developing, and promoting the narratives that differentiate New Relic in a complex market. This is a highly cross-functional role requiring a blend of strategic storytelling, operational rigor, and a focus on measurable impact. The Ideal Candidate will be:

• Outcome-Oriented: You focus on how customer stories impact the bottom line, including shortening sales cycles, increasing retention, and driving brand equity.
• Expert Interviewer: You possess the technical literacy to discuss complex observability challenges and the emotional intelligence to extract the human element of a story.
• Strategic Operator: You enjoy building the "machine" as much as the content. You thrive on creating repeatable processes that allow advocacy to scale across a global organization.
• Customer Advocate: You have a deep empathy for the customer's journey and a commitment to making them the hero of every narrative.

 What you'll do

• Build strategic and integrated joint marketing partnerships with our global accounts, executives, and technical users to capture impactful customer success stories for use by marketing, sales, and field teams.
• Work cross-functionally across the business to identify, align, and promote customer marketing needs and solve for process, efficiency and scale.
• Build, promote, and actively lead the planning and development of all forms of customer content, including: case studies, videos, slide decks, media opportunities, speaking engagements, analyst interviews, and recruitment for participating in New Relic and industry events.
• Manage a variety of customer marketing projects in various stages of development. Track and measure monthly metrics and provide regular reports to marketing and sales leadership.
• Build and maintain strong relationships with a diverse set of internal and external constituencies, most important being our customer-facing teams.  
• Responsible for expanding our customer reference roster and developing customer advocacy and stories in the Americas region. Helps provide sales with customer references to close sales opportunities. 
• Partners with the field marketing and sales teams to build successful campaigns around engaged customers. 
• Helps drive an increase in product usage and adoption, in close partnership with developer relations, sales, and product marketing, PR, field marketing. 

This role requires

• 5+ years relevant work experience preferably with a professional IT services company or SaaS software provider in customer-facing roles in Marketing, Sales or Customer Success. 
• Experience in conducting interviews with B2B technology buyers and users; with ability to clearly communicate technical content and product use cases to both technical and non-technical audiences. 
• Proven capability of interacting with senior executives and C-Level customers
• Experience in content marketing, customer marketing programs, product or technical marketing, developer relations and/or communications in a fast-paced, highly technical environment.
• Excellent storytelling skills including preparing advance briefing materials, interviewing and editing. Experience successfully managing large, complex, global customer engagements to completion and customer satisfaction.
• Strong interpersonal, verbal and written communication skills.
• Experience in meeting facilitation and presentation delivery
• Commitment to customer satisfaction & attention to detail
• Intermediate Excel / spreadsheet skills, including conducting analysis of data to use in creating compelling content. 
• Native-level English fluency required.

Bonus points if you have

• An AI-First Mindset: You leverage AI tools to scale content production, analyze customer sentiment, or automate advocacy workflows, staying ahead of the curve in marketing technology.
• A Proven "Closer" Mentality: You have a documented track record of successfully recruiting high-profile customer advocates from "hard-to-get" enterprise accounts.
• Multimedia Instincts: A keen eye for visual storytelling, including experience directing/editing video testimonials or designing high-impact presentation decks for executive audiences.
• Global Communication Skills: Upper intermediate foreign language (level B2+) in Spanish, Portuguese or other romance languages.

Please note that visa sponsorship is not available for this position.

#LI-GK1 #LI-Remote

Your opportunity

We are looking for an experienced regional marketer to join our growing team! Reporting to the Director, EMEA Marketing, you’ll be responsible for delivering programs that create, influence, and accelerate pipeline for sales-owned enterprise accounts across EMEA.

How do you know if you’re a good fit? You have a consistent track record of planning and executing a wide variety of regional marketing programs end-to-end. You get just as excited about creating an engaging experience as you do about flawless execution. You have a “get curious” mind set and want to better understand the needs of both our customers and our sales teams. You have an outgoing personality, are not afraid to talk to customers and treat every interaction as an opportunity for market research. Who are they? Why did they come? Did they get what they needed? What can we do better?  Being data-driven is in your DNA - from identifying which accounts and personas to target to analyzing program results and making sure the leads from your programs are getting assigned correctly and followed up on. You’re comfortable working independently and know how to build relationships across the organization to help you achieve your goals. You enjoy testing and experimenting with new tactics and aren’t afraid to fail, learn, and improve. If this sounds like you, read on!

What you'll do

• Plan and execute regional marketing programs including 3rd-party events, tradeshows, New Relic-hosted events, and ABM activities for selected accounts.
• Develop and deliver multi-channel promotion plans to drive attendance and engagement across programs, working across email, paid media, social, sales teams, SDRs, and direct outreach.
• Contribute to the development and execution of the field marketing strategy by working closely with enterprise sales teams to understand market priorities and shape customer- and prospect-facing programs that support pipeline and opportunity creation.
• Manage and produce field programs and events (both virtual and in-person), including executive breakfasts/dinners, workshops, webinars, customer-led panels, and partner events, working cross-functionally with internal teams and customers.
• Build registration pages using Drupal templates and create campaigns in Marketo and SFDC.
• Work closely with creative, copywriting, and marketing operations teams to deliver programs effectively.
• Define KPIs with the marketing director, track budgets and vendors, and oversee program logistics from planning through execution.
• Track, measure, and communicate program performance using marketing analytics tools, ensuring clear reporting and continuous optimisation of campaign results.

This role requires

• Solid experience working in Field Marketing, preferably in the B2B technology space
• With experience in trade shows, conferences, roadshows, workshops, webinars, executive roundtables and more.
• Understanding of Account-Based Marketing principles and tactics with demonstrable examples of putting them into practice
• Proven Salesforce & Marketo expertise - setting up campaigns, building emails, creating reports, understanding leads vs contacts, etc.
• An ingrained sense of accountability for your programs and being wired to operate at a fast pace with a sense of urgency
• Excellent English written and verbal communication 
• Ability to plan and deliver against hard deadlines, and manage several projects at one time in an effective manner

Bonus points if you have

• Demonstrable record of building positive relationships with sales teams 
• Effectively aligns field marketing activities with business goals.
• Operationalizes processes and collaborates with cross-functional team members.
• Possesses a growth mindset and thrives in a fast-paced, dynamic, and scaling environment
• Fluent in another language such as German or French is a plus

Please note that visa sponsorship is not available for this position.